Sport city

What Sport city does

Sport City (legal name: Sport City Deniz Doğa Av ve Spor Malz. San. Tic. Ltd. Şti.) is a Turkish private limited company founded in 2003, headquartered in Beyoğlu, Istanbul. It operates as a multi-channel specialty retailer of sports, outdoor, camping, diving, and racket sports equipment, serving individual consumers (B2C) across Turkey. The company carries products from over 100 international brands including Salomon, Helly Hansen, Merrell, Oakley, Head, Bullpadel, Scubapro, The North Face, Timberland, Garmin, Hoka, and Stanley, organized across product categories covering men's, women's, and children's footwear and clothing, diving and swimming gear, camping equipment, racket sports (tennis and padel), winter sports, and a discounted outlet section.

The company's e-commerce operations run on the IdeaSoft SaaS platform (version 8.4.3.0), with nationwide fulfillment via Aras Kargo and payment processing supported by 8 Turkish banks offering installment and bank-transfer options. Pricing is unit-based in Turkish Lira, with discounts ranging from 10% to 50% on selected items. The company maintains a physical retail footprint in addition to its online storefront, and operates a 14-day return / 3-day exchange policy. Brand portfolio expansion across multiple sporting disciplines (notably padel and scuba) and the breadth of distribution channels represent the company's main commercial levers.

Sport City generates revenue through direct product sales — both online via sportcity.com.tr and through physical stores — with no indication of B2B, wholesale, or subscription revenue streams. The company is privately held with no disclosed institutional investors, no parent company, and no funding rounds in the source data. Headcount is reported at 11-50 employees, consistent with a small-to-medium specialty retailer. No financial KPIs, revenue figures, or growth metrics are disclosed in the available sources.

Name

Sport city

Legal name

Sport City Deniz Doğa Av ve Spor Malz. San. Tic. Ltd. Şti.

Website

https://sportcity.com.tr

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Sport City is a Turkish multi-channel specialty retailer (e-commerce plus physical stores) selling outdoor, camping, diving, racket sports, and winter sports equipment from 100+ international brands to individual consumers across Turkey.

Ownership category

akta.pro rank

Product category

Outdoor & Sports Retail

NAICS

Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Racquet Sports (Tennis/Pickleball/Badminton/Squash) Retail (CRAMABAF)

akta.pro secondary industry

Team Sports Protective Gear & Sports Medicine Retail (CRAMAEAJ)

Keywords

• Outdoor sports retail
• Scuba diving equipment
• Camping gear
• Racket sports equipment
• Winter sports apparel

Headquarters

HQ city

Beyoglu

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: Sport City generates revenue through the direct sale of sports, outdoor, camping, diving, and racket sports equipment via its e-commerce website and physical retail stores. The company sells products from multiple international brands including Salomon, Helly Hansen, Merrell, Oakley, Head, Bullpadel, and others. Products include footwear, clothing, accessories, diving gear, camping equipment, winter sports gear, and padel/tennis rackets.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Sport City is a Turkish multi-channel retailer selling outdoor, camping, diving, water sports, winter sports, and racket sports equipment from over 100 international brands through its e-commerce website (sportcity.com.tr) and physical retail stores. Product categories include Men's/Women's/Children's footwear and clothing, scuba diving and spearfishing gear, swimming equipment, camping equipment, tennis and padel rackets, ski equipment, and an outlet section for discounted items.

Product overview

Sport City is a Turkish e-commerce retailer offering a comprehensive portfolio of outdoor, sports, and adventure equipment. The company operates as a single e-commerce platform featuring multiple product categories: Men's, Women's, and Children's footwear and clothing; Diving and Swimming equipment (including scuba diving, spearfishing, swimming, and water sports); Camping gear (tents, sleeping bags, furniture, kitchenware, backpacks, knives, optics); Racket Sports (tennis and padel rackets, balls, strings, accessories); Winter Sports (ski equipment, boots, clothing, goggles, helmets); and an Outlet section for discounted items. The platform sells multiple branded products primarily through its e-commerce website.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's (Erkek) Footwear & Outdoor Clothing Retail category of men's athletic footwear, outdoor clothing, and accessories (running shoes, hiking sandals, casual athletic wear) sold to individual consumers in Turkey.
• Women's (Kadın) Footwear & Outdoor Clothing Retail category of women's athletic footwear, outdoor clothing, and accessories (trail running shoes, hiking sandals, casual athletic wear) sold to individual consumers in Turkey.
• Children's (Çocuk) Footwear & Outdoor Clothing Retail category of children's athletic footwear and outdoor clothing for various sports and activities, sold to parents and families in Turkey.
• Diving & Swimming (Dalış ve Yüzme) Equipment Retail category offering scuba diving, spearfishing, swimming, and water sports equipment including wetsuits, masks, fins, regulators, snorkels, and swim goggles for divers, spearfishers, and swimmers in Turkey.
• Camping (Kamp) Equipment Retail category of camping and outdoor equipment including tents, sleeping bags, mats, camping furniture, kitchenware, lighting, backpacks, knives, optics, and mountaineering gear for campers and hikers in Turkey.
• Racket Sports (Raket Sporları) Equipment Retail category of tennis and padel racket sports equipment including rackets, balls, strings, grips, dampeners, court equipment and machines, tennis/padel shoes, apparel, and racket bags for racket sport players in Turkey.
• Winter Sports (Kış Sporları) Equipment Retail category of winter sports equipment including ski poles, ski boots, ski bindings, ski bags, ski clothing, ski goggles, ski helmets, and skis for skiers in Turkey.
• Outlet (Discounted Sports & Outdoor Products) Outlet retail category offering discounted outdoor clothing, footwear, and camping equipment from multiple international brands at reduced prices for value-seeking consumers in Turkey.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and minor.

• Aras KargocoreChannel Partner/ Reseller/ DistributorSport City uses Aras Kargo for all shipments and deliveries. Customer agreement code: 1017407801637 (BEYOĞLU). First exchange shipping is free; subsequent exchanges are at customer expense.
• IdeaSoftcoreTechnology or IntegrationIdeaSoft provides the e-commerce platform technology powering sportcity.com.tr. The website is built on the IdeaSoft e-commerce solution (version 8.4.3.0).
• SalomonminorChannel Partner/ Reseller/ DistributorSalomon is a brand whose products are sold through Sport City's retail and e-commerce channels.
• Helly HansenminorChannel Partner/ Reseller/ DistributorHelly Hansen is a brand whose products are sold through Sport City's retail and e-commerce channels.
• MerrellminorChannel Partner/ Reseller/ DistributorMerrell is a brand whose products are sold through Sport City's retail and e-commerce channels.
• OakleyminorChannel Partner/ Reseller/ DistributorOakley is a brand whose products are sold through Sport City's retail and e-commerce channels.
• HeadminorChannel Partner/ Reseller/ DistributorHead is a brand whose products (tennis and padel rackets, ski equipment) are sold through Sport City's retail and e-commerce channels.
• BullpadelminorChannel Partner/ Reseller/ DistributorBullpadel is a padel racket brand sold through Sport City's retail and e-commerce channels.
• BeuchatminorChannel Partner/ Reseller/ DistributorBeuchat is a diving equipment brand sold through Sport City's retail and e-commerce channels.
• MaresminorChannel Partner/ Reseller/ DistributorMares is a diving equipment brand sold through Sport City's retail and e-commerce channels.
• ScubaprominorChannel Partner/ Reseller/ DistributorScubapro is a diving regulator and equipment brand sold through Sport City's retail and e-commerce channels.
• ZoggsminorChannel Partner/ Reseller/ DistributorZoggs is a swimming and water sports equipment brand sold through Sport City's retail and e-commerce channels.
• The North FaceminorChannel Partner/ Reseller/ DistributorThe North Face is an outdoor apparel brand sold through Sport City's retail and e-commerce channels.
• TimberlandminorChannel Partner/ Reseller/ DistributorTimberland is an outdoor footwear and apparel brand sold through Sport City's retail and e-commerce channels.
• GarminminorChannel Partner/ Reseller/ DistributorGarmin is a GPS and sports technology brand sold through Sport City's retail and e-commerce channels.
• StanleyminorChannel Partner/ Reseller/ DistributorStanley is a hydration and outdoor gear brand sold through Sport City's retail and e-commerce channels.
• HokaminorChannel Partner/ Reseller/ DistributorHoka is a running and trail footwear brand sold through Sport City's retail and e-commerce channels.

Scale indicators1 record

Recent moves6 records

Expansion highlights2 records

Broad incumbents

• Boyner Spor: Boyner is a major Turkish department-store chain with a sports and activewear section carrying premium international brands (Nike, Adidas, Puma). It overlaps with Sport City's premium-brand assortment as a broader retailer with stronger fashion focus.
• Trendyol Spor: Trendyol is Türkiye's largest online marketplace with a dedicated sports and outdoor category selling many of the same international brands as Sport City (Salomon, Adidas, Nike). It competes through marketplace scale, logistics, and broad assortment rather than specialty expertise.
• Hepsiburada Spor: Hepsiburada is one of Türkiye's largest e-commerce platforms, with a sports & outdoor category offering branded sporting goods. It competes with Sport City for Turkish online sports-equipment buyers through marketplace scale rather than specialty curation.

Direct peers

• LC Waikiki Sport: LC Waikiki, Türkiye's largest apparel retailer, operates a dedicated Sport line for activewear and casual sporting apparel in physical stores and online — overlapping with Sport City's outdoor-clothing and footwear categories for mass-market Turkish consumers.
• Decathlon Türkiye: Decathlon Türkiye is the largest international sporting-goods specialty retailer operating in Türkiye, with own-brand and partner-brand outdoor, camping, diving, racket, and winter-sports assortments sold via large-format stores and e-commerce — directly competing with Sport City across nearly every category Sport City carries.

Others

• Adidas Türkiye (direct): Adidas runs a direct Turkish e-commerce and retail-store channel, competing with Sport City as a brand-side alternative for premium athletic footwear, apparel, and accessories.
• Columbia Türkiye: Columbia operates a direct Türkiye storefront for outdoor apparel, footwear, and gear. It is a peer brand (not retailer) that competes at the brand level for outdoor-apparel share against Sport City's outdoor assortment.
• The North Face Türkiye: The North Face sells outdoor apparel and gear directly in Türkiye. As a featured brand on Sport City's site, it illustrates the disintermediation risk where brands open their own channels alongside third-party retailers like Sport City.
• Nike Türkiye (direct): Nike operates a direct Türkiye e-commerce site and flagship stores. As a key premium athletic brand whose products compete for the same consumer wallet, Nike's direct channel puts pressure on Sport City's footwear and apparel assortment through brand-side disintermediation.

Emerging players

• Amazon Türkiye: Amazon Türkiye launched as a marketplace carrying international and domestic sporting-goods brands. While still building scale, it overlaps with Sport City's outdoor, racket, and diving assortment and threatens long-tail brand discovery through Prime logistics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/sportcitytr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sport city