Haweka

What Haweka does

Haweka GmbH is a German family-owned manufacturer of precision centering, clamping, and axle/wheel alignment systems for the global automotive aftermarket and OEM service networks. Founded in 1968 by Horst Warkotsch in Kleinburgwedel, Lower Saxony, and now led by the second generation (Dirk and Tilman Warkotsch), the company develops all products in Burgwedel and manufactures them at its Herzberg/Harz facility under a "Made in Germany" quality seal. Its portfolio spans three pillars: centering and clamping tools (QuickHub, DuoExpert, QuickPlate, SoftGrip/ProGrip, UniPlate, TSP, UniLug, ProBike, BikeBoss) for passenger cars, commercial vehicles, and motorcycles; axle and frame measurement systems (AXIS10, AXIS4000, AXIS500, AXIS50LM, CMC4000) using laser and wireless camera technology; and workshop equipment (AirgoLift), with supplementary SAD4000/SAD500 modules for driver-assistance system (ACC/FAS) calibration and the Mercedes-Benz co-developed SCC MirrorCam system. Over 100 registered patents underpin these products.

The business sells primarily through a channel-led model: direct sales in Germany and exclusive distributor relationships in approximately 50 countries across all five continents. OEM homologations with Mercedes-Benz (AXIS4000MB for all global service points, SCC), MAN Truck & Bus (AXIS500 and SAD500 series production), and Daimler Trucks North America (AXIS4000) anchor the commercial-vehicle franchise, while tire manufacturers (Continental, Michelin, Bridgestone) and tire retailers form the volume base. Pricing is quote-based and not publicly disclosed. Revenue is not published, no external funding has been disclosed, and the company holds ISO 9001:2015 certification. The company was converted from HAWEKA AG to HAWEKA GmbH in 2022.

Name

Haweka

Legal name

HAWEKA GmbH

Website

https://haweka.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

1–10 employees

Short description

Haweka GmbH is a German family-owned manufacturer founded in 1968 that develops and produces precision centering, clamping, and axle/wheel alignment systems for tire shops, automotive workshops, and OEM service networks across approximately 50 countries.

Ownership category

akta.pro rank

Product category

Wheel Alignment and Balancing Equipment

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Wheels, Tires, Brakes & Suspension Components Manufacturing (IMACAOAH)

Keywords

• Wheel centering equipment
• Axle measurement systems
• Wheel balancing tools
• Clamping devices
• Workshop equipment

Headquarters

HQ city

Burgwedel

HQ country

Germany

HQ region

Europe

Offices14 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Precision Tool Hardware Sales: HAWEKA generates revenue primarily through the sale of precision centering, clamping, and wheel alignment tools and systems. Products include centering devices, quick-clamping nuts, type clamping plates, motorcycle clamping devices, garage equipment (AirgoLift), and mobile axle measurement systems.
2. Training and Professional Services: HAWEKA conducts regular training and refresher courses for tire service professionals. Training center located in Burgwedel near Hannover. Includes product onboarding, technical training on centering, balancing, axle measurement, frame measurement, and run-out optimization.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

HAWEKA develops and manufactures precision centering devices, clamping systems, and mobile axle/wheel alignment equipment for vehicles including passenger cars, commercial vehicles, motorcycles, and agricultural machinery. Products are developed in Burgwedel and manufactured in Herzberg/Harz, Germany, under the "Made in Germany" quality seal, and are sold to tire dealers, automotive workshops, and vehicle manufacturers worldwide through direct sales and a network of exclusive distributors.

Product overview

HAWEKA is a German manufacturer offering three main product categories for smooth-riding vehicles: (1) Centering Technology and Clamping Systems (Zentriertechnik) including QuickHub, DuoExpert, QuickPlate, UniPlate, SoftGrip/ProGrip, TSP, UniLug, ProBike, and BikeBoss for precise wheel clamping during balancing across cars, trucks, motorcycles, and special vehicles; (2) Axle/Wheel Alignment Systems (Achsvermessung) including AXIS4000 wireless camera system, AXIS500 laser system, AXIS50LM for agricultural machinery, and AXIS10 for passenger cars, with supplementary modules CMC4000 for frame measurement and SAD4000/SAD500 for driver assistance system (FAS/ACC) calibration; (3) Workshop Equipment including AirgoLift pneumatic wheel lifter. All products carry the 'Made in Germany' quality seal and are manufactured at the Herzberg/Harz facility.

Differentiator

Problem solved

Functional benefit

Brands

• AXIS4000: Wireless mobile camera-based axle measurement system for commercial vehicles.
• AXIS500
• AXIS10
• AXIS50LM
• CMC4000
• SAD4000/SAD500
• RPV1300
• ProBike
• BikeBoss
• AirgoLift
• QuickHub
• DuoExpert
• QuickPlate
• SoftGrip & ProGrip
• UniPlate
• UniLug
• TSP
• SCC (SideCamCalibration)

Products and services

• QuickHub Continuously adjustable hub centering device for vehicles, allowing infinite adjustment for precise wheel centering during balancing operations.
• DuoExpert Tolerance-free hub centering device that ensures precise centering without tolerance issues, enabling perfect balancing results.
• QuickPlate Infinitely adjustable type clamping plate that revolutionized wheel balancing by allowing flexible clamping for different wheel types.
• UniPlate Clamping plate system for perfect clamping during wheel balancing operations.
• SoftGrip Quick-clamping nut with improved properties over ProGrip, for efficient wheel clamping during balancing.
• ProGrip World's first quick-clamping nut made of plastic, significantly reducing weight and improving handling during wheel clamping.
• TSP (Typenspannplatten) Type-specific clamping plates designed for specific vehicle wheel types for precise centering.
• UniLug Centering device specifically designed for closed rims, enabling proper clamping and balancing.
• ProBike

Quantifiable outcome

• Reduces wheel swap errors to less than 50 grams for truck wheel balancing vs. up to 300g+ with conventional cone centering
• +2 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature12 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• Mercedes-BenzcoreStrategic or Co-development PartnerMercedes-Benz has approved HAWEKA AXIS4000MB axle measurement system for all Mercedes-Benz service points worldwide. Additionally, HAWEKA and Mercedes-Benz jointly developed the SideCamCalibration (SCC) calibration system for MirrorCam, officially released and recommended by Mercedes-Benz.
• MAN Truck and Bus AGcoreStrategic or Co-development PartnerMAN Truck and Bus AG granted factory approval for HAWEKA AXIS500 laser axle measurement system and SAD500 adjustment system for driver assistance systems (FAS) for series production.
• Daimler Trucks North AmericacoreStrategic or Co-development PartnerDaimler Trucks North America (Aftermarket) released HAWEKA AXIS4000 axle measurement system for commercial vehicle service operations.
• HAWEKA Werkstatt-Technik Glauchau GmbHmajorChannel Partner/ Reseller/ DistributorGerman subsidiary established after German reunification to support the partner in building a professional sales organization in Saxony. Dedicated to workshop equipment distribution in the German market.
• Allpart Supply, Inc. (USA)majorChannel Partner/ Reseller/ DistributorExclusive HAWEKA distributor for North America, headquartered in Arlington, Texas. Handles distribution, sales, and support of HAWEKA products in the USA.
• Continental AGminorOthersNamed as a reference customer and stable partner. HAWEKA products are used in Continental's tire service operations.
• MichelinminorOthersNamed as a reference customer and stable partner. HAWEKA is a reliable partner of Michelin for tire manufacturing.
• BridgestoneminorOthersNamed as a reference customer and stable partner.
• Volkswagen AGminorOthersVehicle manufacturer listed as a reference partner of HAWEKA.
• Solaris Bus & CoachminorOthersBus manufacturer listed as a reference partner of HAWEKA.

Scale indicators8 records

Recent moves12 records

Expansion highlights5 records

Broad incumbents

• Tecalemit (Bosch Service Solutions): Workshop equipment manufacturer within the Bosch ecosystem offering wheel alignment, lifting, and tire service equipment. Represents an OEM-backed competitor with bundled calibration tool positioning.
• Hella Gutmann Solutions: Major provider of ADAS calibration, diagnostics, and wheel alignment equipment for the European aftermarket. Overlaps with HAWEKA's SAD-series FAS adjustment systems and represents the dominant ADAS calibration competitor.
• Snap-on Incorporated: Global tool and equipment manufacturer serving automotive workshops with wheel service, alignment, and diagnostic tools. Competes indirectly with HAWEKA through broad-line distribution to independent tire shops.
• Hunter Engineering: US-based global leader in automotive service equipment including wheel alignment, tire changers, and balancing systems. Competes with HAWEKA in commercial vehicle alignment and OEM-approved alignment products.
• MAHA Maschinenbau Haldenwang: German manufacturer of vehicle testing, brake testing, and axle measurement equipment for commercial vehicles and passenger cars. Overlaps with HAWEKA's AXIS series and commercial vehicle service offerings.

Emerging players

• Cormach S.r.l. European manufacturer of wheel alignment and lifting equipment for commercial vehicles and passenger cars. Comparable commercial-vehicle focus to HAWEKA's AXIS series with smaller scale.
• Josam (Sweden): Specialized manufacturer of commercial vehicle wheel alignment and frame straightening systems. Direct niche overlap with HAWEKA's AXIS4000 and CMC4000 truck and bus offerings.
• Werther International: Italian manufacturer of lifting equipment, tire changers, and wheel balancers serving the European automotive aftermarket. Adjacent competitor in the broader wheel-service ecosystem.
• Nussbaum (Walter Nussbaum GmbH): German manufacturer of lifting equipment, wheel alignment, and brake testers. Comparable mid-sized Mittelstand competitor focused on European automotive workshops.

Direct peers

• Beissbarth: German manufacturer of wheel alignment, wheel balancing, and axle measurement equipment for passenger cars and commercial vehicles. Direct competitor in HAWEKA's core product categories with comparable OEM customer base in Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCIVN6JWXelouU1eskDDy6rA
• Facebookfacebook.com/HawekaAG
• LinkedInlinkedin.com/company/haweka-nederland-bv

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haweka