Happy Cook

Name

Happy Cook

Website

https://happycook.com.vn

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Happy Cook is a Vietnam-based, private kitchenware and small-appliance supplier headquartered in Ho Chi Minh City, founded in 1997, distributing pots, pans, electric cookers, blenders, kettles, and food containers with a staff of 51–100.

Ownership category

akta.pro rank

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Core offering

Happy Cook is a Vietnam-based supplier of household kitchenware and small electric appliances. Its catalog covers pots, pans, electric cookers, blenders, kettles, and food containers, addressing everyday cooking and food storage needs for individual consumers and households.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• Meyer Corporation: Global cookware manufacturer producing pots, pans, and kitchen tools across many brands — overlapping with Happy Cook's non-electric cookware category and relevant as a global benchmark for the segment.
• Philips (Domestic Appliances): Global incumbent in small kitchen electricals (blenders, kettles, cookers); competes with Happy Cook's electric-appliance SKUs across the same Vietnamese retail channels but as part of a much wider portfolio.
• Tupperware Brands: Global food-storage container brand; directly competes with Happy Cook's food-container business in the same retail and direct-sales channels.
• Panasonic: Global home-appliance incumbent selling cookers, blenders, kettles, and kitchen storage — overlaps with Happy Cook's electrical and cookware categories in Vietnam but with a far broader product portfolio.
• Supor: Large Asian cookware and small-appliance manufacturer with strong Vietnam presence; comparable across both the pots/pans cookware line and the electric-cooker/blender/kettle SKUs.

Direct peers

• Sunhouse: One of Vietnam's largest domestic kitchenware and small-appliance brands, selling pots, pans, cookers, blenders, and kettles — directly overlapping Happy Cook's core product range in the same Vietnamese market.
• Goldsun: Vietnamese manufacturer and brand of kitchenware and household appliances including cookware, pots, pans, and small electric appliances — directly comparable product mix and distribution.
• Elmich: Vietnamese kitchenware brand focused on cookware, pots, pans, and food-storage containers, overlapping directly with Happy Cook's non-electric cookware and food-container lines.
• Lock&Lock: Global food-storage container brand with strong presence in Vietnam and across Asia — directly competes with Happy Cook's food-container product line in the same retail channels.
• Kangaroo: Major Vietnamese home-appliance brand offering a wide range of kitchen electricals (cookers, blenders, kettles) plus water filtration, making it a direct competitor in the small-electric-appliance category.

Market position

Customer concentration

• Facebookfacebook.com/happycookvietnam
• LinkedInlinkedin.com/company/happy-cook-ltd-co

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Happy Cook