Heart Of America Eye Care

Name

Heart Of America Eye Care

Legal name

Heart of America Eye Care, P.A.

Website

https://heartofamericaeyecare.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Ophthalmology and Optometry Services

NAICS

Offices of Optometrists (62132), Offices of Physicians (6211), Optical Goods Retailers (45613)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Ophthalmic Goods (3851)

akta.pro industry

PRIMARYHLAKAKAA

Comprehensive Eye Exams & Vision Care

Healthcare & Life Sciences/Specialist Medical Practice/Ophthalmology & Optometry

Keywords

• Ophthalmology services
• Optometry care
• Cataract surgery
• Glaucoma treatment
• Retinal disease management

Headquarters

HQ city

Mount Vernon

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Clinical Eye Care Services: Revenue from comprehensive eye exams, medical eye care, diagnostic services, and surgical procedures for conditions including cataracts, glaucoma, retinal diseases, and dry eye.
2. Optical Products: Revenue from eyeglasses, contact lenses, and related optical products dispensed at clinic locations.
3. CareCredit Financing: Third-party financing partner enabling patients to pay for procedures over time. The practice accepts CareCredit for healthcare services not covered by insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Heart of America Eye Care, P.A. is a multi-location ophthalmology and optometry practice delivering comprehensive medical, surgical, and optical eye care for adults and children in the Kansas City metropolitan area. Core offerings include routine and medical eye exams, cataract surgery with premium intraocular lenses (including RxSight Light Adjustable Lenses), glaucoma and retinal disease management, dry eye and myopia treatment, low vision rehabilitation, and on-site dispensing of eyeglasses and contact lenses.

Product overview

Heart of America Eye Care is a multi-location ophthalmology and optometry practice offering comprehensive eye care services. The practice operates four clinic locations in Overland Park, Prairie Village, and Shawnee Mission, KS, and Belton, MO, plus an affiliated surgical center in Prairie Village, KS. Services include routine eye exams, treatment of ocular conditions (cataracts, glaucoma, dry eye, myopia, retinal diseases), surgical procedures (cataract surgery with various IOL options including RxSight Light Adjustable Lenses, MIGS, BOTOX for strabismus), optical services (eyeglasses, contact lenses with ABBY ordering platform), cosmetic treatments (BOTOX, LATISSE), and clinical research studies. The practice is supported by a patient portal and offers financing options through CareCredit.

Differentiator

Problem solved

Functional benefit

Brands

• ABBY: Contact lens ordering platform offered by Heart of America for convenient home delivery and automated reminders

Products and services

• Eye Exams Comprehensive eye examinations for adults and children, including routine check-ups and medical-based eye exams. Billed to medical or vision insurance depending on clinical purpose.

Quantifiable outcome

• 4.9 out of 5.0 average rating from 143 patient reviews

Named customers5 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• RxSightcoreTechnology or IntegrationProvider of Light Adjustable Lens (LAL) technology used in cataract surgery. The RxSight system allows post-operative adjustments to intraocular lens power using specialized UV light for personalized vision correction.
• Vision Integrated Partners (VIP)coreStrategic or Co-development PartnerThe practice is part of VIP, a group that partners with ophthalmology practices and ambulatory surgery centers nationwide. VIP provides support for clinical excellence, operational resources, and professional growth opportunities for employees.
• eClinicalWorkssupportingTechnology or IntegrationPatient portal powered by eClinicalWorks (mycw20.eclinicalweb.com) enabling patients to access medical records, schedule appointments, and communicate with the practice.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Vance Thompson Vision: Midwest-based ophthalmology practice specializing in refractive cataract surgery, LASIK, and glaucoma. Comparable to HOA in advanced surgical offering (including premium IOLs) and physician-led multi-location model.
• Durrie Vision: Midwest refractive surgery practice specializing in LASIK, cataract surgery, and premium IOLs. Comparable to HOA for surgical capability and premium-IOL adoption (including advanced lens technology), though more focused on refractive subspecialty.

Direct peers

• Discover Vision Centers: KC-area ophthalmology and optometry practice offering LASIK, cataract surgery, and routine eye care. Direct local competitor to Heart of America Eye Care serving the same Kansas City metro patient base with overlapping subspecialties.
• Sabates Eye Centers: Kansas City-based ophthalmology practice affiliated with UMKC School of Medicine, providing comprehensive medical and surgical eye care. Comparable to HOA as a regional multi-location ophthalmology group competing for the same patient population.

Broad incumbents

• LasikPlus: National LASIK and refractive surgery provider with multiple locations across the U.S. Broad incumbent in vision correction procedures that competes with HOA's refractive lens exchange and cataract surgery offerings.
• OCLI Vision: Large multi-state ophthalmology platform operating numerous clinics and ASCs across the U.S. Broad incumbent offering comprehensive eye care at scale; comparable to HOA in service breadth and surgical capability though with vastly larger geographic footprint.
• TLC Laser Eye Centers: National LASIK provider offering refractive surgery across North American centers. Adjacent competitor to HOA for refractive and surgical vision correction procedures, though focused on LASIK rather than full-scope ophthalmology.
• Cincinnati Eye Institute: Large ophthalmology group in the Midwest offering medical and surgical eye care across subspecialties. Comparable to HOA as a multi-doctor, multi-location ophthalmology practice with research activity and ambulatory surgery capabilities.

Others

• RxSight: Medical device company behind the Light Adjustable Lens (LAL) technology used by HOA in premium cataract surgery. Strategic technology partner that supplies the premium-IOL platform HOA uses as a key differentiator against competing practices.

Regional players

• Wolfe Eye Clinic: Iowa-based regional ophthalmology and optometry practice with multiple locations and surgical services. Comparable to HOA as a multi-location, multi-subspecialty Midwest eye care group, though serving a different primary geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HOAEyes
• Facebookfacebook.com/heartofamericaeyecare
• LinkedInlinkedin.com/company/heart-of-america-eyecare

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heart Of America Eye Care