What 135 Bianjiqi does

135 Bianjiqi (135编辑器) is a Beijing-based Chinese SaaS company founded in 2014 that operates a leading WeChat public account article formatting and content creation platform. Its core product is a cloud-based, browser-accessible editor offering two modes: a classic manual editor with 10万+ (100,000+) style templates, SVG interactive effects, and emoji assets, and an AI-powered auto-layout engine (AI排版) that generates professional WeChat article layouts from documents in one click. The platform also operates a proprietary SVG animation editor for creating interactive WeChat article graphics (sliding, click-trigger, carousel effects), an AI Tools suite covering text/image/chart/Q&A generation, and the 135智绘 product for AI image and video generation.

The company runs a freemium SaaS business model with two primary paid tiers: 个人VIP (Individual VIP) subscription for personal commercial and professional use, and 企业VIP (Enterprise VIP) for team-based subscriptions including commercial copyright licensing, multi-account management for up to 50 WeChat public accounts, team collaboration, dedicated 1v1 service consultants, and formal invoicing. Additional revenue streams include one-time template/asset purchases and a paid 换量群 (Content Exchange Community) with tiered entry fees (RMB 9.9-19.9). The company has built a broader ecosystem of sub-brands spanning 笔格设计 (graphic design), 笔格AIPPT (AI presentations), AI笔记 (Xiaohongshu-style notes), 管小助SCRM (customer relationship management), and 可赞AI (AI content), with shared account systems and cross-platform promotion.

The platform claims 2000万 (20 million) users and serves a mix of individual creators, SMBs, and enterprise/government accounts including State Grid, China Railway, China Post, PetroChina, China Construction Bank, People's Bank of China, Xinhua, People's Daily, Tsinghua University, Peking University, Geely, Eastern Airlines, and CPIC. Distribution is primarily direct online via the website, with a dedicated WeChat backend browser plugin, a 35+ city offline community program (135城市大本营), and presence across WeChat, QQ groups, Zhihu, Bilibili, and Xiaohongshu. Legal entity: 提子科技（北京）有限公司; offices in Beijing, Chengdu, and Changsha; 11-50 employees; no disclosed revenue and only one small disclosed funding round ($387,657 in 2014).

Name

135 Bianjiqi

Legal name

提子科技（北京）有限公司

Website

https://135editor.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

135 Bianjiqi (135编辑器) is a Chinese SaaS platform founded in 2014 that provides WeChat article formatting, AI auto-layout, SVG effects, and a content creation ecosystem serving individual creators, SMBs, and enterprise/government accounts with 20M+ claimed users.

Ownership category

akta.pro rank

Product category

New Media / WeChat Content Editing SaaS

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Social Media Management, Scheduling & Community Tools (BPAMALAJ)

akta.pro secondary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• WeChat article editor
• Content formatting SaaS
• AI typesetting tools
• New media publishing
• Social content management

Headquarters

HQ city

Miyun

HQ country

China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. 个人VIP会员订阅: Individual users pay subscription fees (monthly, annual, or multi-year plans) to unlock VIP-exclusive style templates, SVG effects, commercial usage rights, batch operations, permanent link generation, and other premium features. The freemium model provides free users with basic templates and styles while premium features are gated behind paid tiers.
2. 企业VIP会员订阅: Enterprise customers purchase team-based VIP plans that include multi-seat licenses, team collaboration tools, commercial copyright licensing for corporate use across WeChat, Xiaohongshu, Toutiao, e-commerce, advertising, and owned platforms, dedicated account management, and formal invoicing.
3. 模板/素材付费购买: Individual premium templates and assets available for one-time purchase, providing an alternative revenue stream alongside subscription membership.
4. 换量群收费入群: A paid community feature where users join WeChat content exchange groups (涨粉/阅读量互助群) by paying a small entry fee (e.g., 9.9 RMB for positions 101–200, tiered pricing up to 19.9 RMB), generating incremental revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels11 records

Core offering

135 Bianjiqi builds and operates 135 Editor (135编辑器), a cloud-based WeChat public-account article formatting SaaS. It offers both classic manual and AI-powered auto-layout modes, a 10万+ template/style library, a proprietary SVG animation effects editor, multi-account WeChat management for up to 50 accounts with timed mass-sending, multi-platform distribution, and an Enterprise Content Hub with open APIs and private deployment. The platform serves individual content creators and large enterprise/government communications teams with free and paid VIP subscription tiers.

Product overview

135编辑器 is a comprehensive one-stop new media operations platform built around its core WeChat article editing product. The platform offers two main editing modes: 经典排版 (Classic) for manual customization and AI排版 (AI) for automated intelligent formatting. The ecosystem includes specialized tools like SVG编辑器 for dynamic effects, AI工具 suite for AI-powered content creation (text, image, charts, Q&A), and AI笔记 for Red Book content. Related sub-brands expand the offering: 笔格设计 (online graphic design), 笔格AIPPT (AI presentations), 管小助SCRM (customer management), and 可赞AI (AI content). Enterprise services include content management hub, private deployment, and team collaboration features. The platform serves over 20 million users including major government and enterprise clients.

Differentiator

Problem solved

Functional benefit

Brands

• AI排版: 智能生成/导入文档，AI秒出精美排版的新功能。
• SVG编辑器
• 笔格设计
• 笔格AIPPT
• AI笔记
• 管小助SCRM
• 可赞AI

Products and services

• 135 Editor (135编辑器) Professional WeChat public-account article editor with classic manual and AI-powered typesetting modes, supporting custom formatting, SVG effects, 100,000+ templates, and direct synchronization with WeChat accounts. Sold via freemium Individual VIP and Enterprise VIP subscriptions.
• AI Typesetting (AI排版) AI-powered automatic article formatting that generates professional WeChat article layouts from imported documents or raw content in seconds with intelligent text styling, image placement, and themed templates; targeted at users with no design background.
• SVG Editor (SVG编辑器) Advanced SVG dynamic-effects editor for creating interactive WeChat article graphics, including sliding galleries, click-to-reveal animations, carousels, and other rich interactive elements.
• 135 Smart Drawing (135智绘) AI-powered image and video generation tool for creating visual content with intelligent design capabilities for use in WeChat articles and social media content.
• AI Notes / Red Book (AI笔记) AI-powered note-taking and Xiaohongshu (小红书) content creation tool for batch generating and optimizing social media notes from source content.
• Bigesj Online Design (笔格设计) Online graphic design sub-brand tool for creating social-media images, posters, cover images, and long-form graphics with commercially licensed assets, suitable for users with no design background to produce graphics in approximately 3 minutes.
• Bigesj AI PPT (笔格AIPPT) Sub-brand AI-powered presentation generation tool that creates presentations from theme prompts with intelligent design and formatting, positioned for new-media operations workflows.
• Kezan AI (可赞AI) Sub-brand AI-powered content creation tool for social media and marketing use cases, referenced within the 135 product matrix.
• Guanxiaozhu SCRM (管小助SCRM) Sub-brand SCRM (Social Customer Relationship Management) tool for enterprise WeChat customer management and private-domain operations, complementing the 135 editor for organizations needing advanced WeChat customer engagement.
• Operations Guide (运营指南) Sub-brand new-media operations knowledge and resource platform, providing guides and references for new-media operations professionals; cross-linked as a partner resource.
• Enterprise Content Hub (企业内容中台) Enterprise-level content management solution with system integration, open APIs, and private deployment options, targeting organizations that need centralized multi-account content production and custom integration with enterprise IT systems.

Quantifiable outcome

• 20 million+ registered users and 15 million cumulative users as of recent reporting, indicating massive market adoption
• +1 more outcomes

Named customers20 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability9 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core and minor.

• 笔格设计 (Bigesj)coreTechnology or Integration笔格设计 (bigesj.com) is an integrated online design tool for creating cover images, posters, and long-form visuals. It is promoted as a complementary product within the 135编辑器 product ecosystem, accessible directly from the platform's AI tools and image design sections. Users are cross-referred between platforms with shared account systems.
• 笔格AIPPT (BigPPT)coreTechnology or Integration笔格AIPPT (bigppt.cn) is an AI-powered presentation generation tool. It is marketed alongside 135编辑器 as part of the product suite for new media operations, with mutual navigation links and shared branding. Users can generate AI PPTs from topic prompts and integrate with the content creation workflow.
• 运营指南 (Yunying Zhinan)minorGTM or Marketing Partner运营指南 (yunyingzhinan.com.cn) is a new media operations knowledge and resource platform. Listed as a partner site with reciprocal link exchange, driving traffic from professionals interested in new media operations to the 135编辑器 platform.
• AI笔记 (135 AI Notes)coreTechnology or IntegrationAI笔记 is an AI-powered note-taking and content repurposing tool (小红书笔记 generation) integrated into the 135编辑器 platform. Allows users to convert written articles into Xiaohongshu-style notes with AI assistance, extending the platform's value from WeChat to other social platforms.
• 鸟哥笔记 (NiaoGe BiJi)minorGTM or Marketing Partner鸟哥笔记 is a leading Chinese new media operations knowledge platform providing tutorials, tools, and industry insights. Cross-linked as a partner resource, driving referral traffic from the new media professional community to 135编辑器.
• 135城市合伙人 (City Partners)coreChannel Partner/ Reseller/ DistributorThe 135百城计划 recruits local city partners and city leaders across 35+ Chinese cities to organize regional meetups, knowledge sharing sessions, and offline community events. City leaders (城市负责人) serve as brand ambassadors and community organizers, recruiting new users and building regional user communities.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• i排版 (iPaiBan): iPaiBan is a long-standing WeChat article formatting tool with a template library and editor experience very similar to 135 Bianjiqi's classic editor mode. It competes directly for the same SMB and individual WeChat public account operators.
• 壹伴助手 (Yiban Assistant): Yiban is a WeChat public account editor browser plugin and web tool directly comparable to 135 Bianjiqi's plugin and editor products. It serves the same WeChat operator customer base with similar one-click formatting, data analytics, and multi-account management features.
• 蚂蚁编辑器 (Ant Editor): Ant Editor is another established WeChat article editor with template and styling capabilities directly comparable to 135 Bianjiqi's classic editor. It targets individual and SMB content creators in the same Chinese new-media market segment.
• 微小宝 (Weixiaobao): Weixiaobao is a WeChat public account management and content tool that overlaps with 135 Bianjiqi's multi-account management, editing, and analytics features. It serves the same enterprise and self-media operator customer base with comparable SaaS pricing.
• 秀米 (Xiumi): Xiumi is the most prominent direct competitor to 135 Bianjiqi in the WeChat public account editor market, offering similar drag-and-drop formatting, template library, and SVG-style effects. It targets the same individual and enterprise WeChat content creators and competes head-to-head on template quality and price.
• 96编辑器 (96 Editor): 96 Editor is a direct competitor offering online WeChat article editing, template libraries, and enterprise services. It pursues the same freemium + VIP subscription model and is regularly compared to 135 Bianjiqi in Chinese new-media tool rankings.
• 易企秀 (EQX): EQX is a Chinese content creation platform offering H5, posters, and form-based marketing content, with overlapping capabilities in templates, design, and WeChat distribution. It competes with 135 Bianjiqi for the same Chinese marketing-content creator and enterprise customer.
• MAKA (码卡): MAKA is a Chinese online design and H5 creation platform with overlapping template-based content creation capabilities targeting the same WeChat-marketing and enterprise communications market as 135 Bianjiqi.

Broad incumbents

• Buffer: Buffer is a global social media scheduling and management platform whose core multi-account publishing, scheduling, and analytics features overlap with 135 Bianjiqi's 多平台分发 and multi-account WeChat management tools. It represents the international analog for the social-media-management side of 135 Bianjiqi's product.
• Canva: Canva is a broad global design platform with templates, AI design, and team collaboration features that partially overlap with 135 Bianjiqi's 笔格设计 sub-brand. While not specialized for WeChat, it competes for the same SMB and creator budget and sets the global benchmark for template-driven content design.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 135 Bianjiqi