Sports City London

Name

Sports City London

Legal name

Sports City London Ltd.

Website

https://sportscitylondon.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Sports Education and Community Development Services

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620), Other Spectator Sports (711219)

SIC

Services-Educational Services (8200), Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYHSADAEAA

Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis)

Home & Personal Services/Fitness, Wellness & Personal Training/Sports Coaching & Athletic Performance

SECONDARYMPAKACAF

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

SECONDARYMPAKACAE

Local Amateur Clubs & Community Sports Organizations

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

Keywords

• Sports coaching services
• Youth sports education
• Community sports programs
• School sports delivery
• Football academy training

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Elite Football Academy Programs: Recurring seasonal programs for youth players aged 5-14, with age-specific cohorts (Under 8 to Under 13) for both boys and girls, priced per session or season.
2. Training Camps and Coaching Sessions: One-time and recurring training camps (e.g., Elite Academy Training Camp 11-14 at £100), district training sessions, and 1:1 elite football coaching from £35.
3. School Services: Bespoke sports sessions, sports clubs, and services delivered to schools throughout the academic year.
4. Youth Activities and Holiday Schemes: #Youthzone program, after-school youth clubs, holiday playschemes, and Girls Aloud program for young girls.
5. Sports Education Programme and Coaching Courses: Training Academy workshops and coaching courses (accredited and non-accredited) ranging from afternoon sessions to 6-day courses.
6. Product Sales: Sale of educational book 'What Is The Opinion Of A Cockroach To A Lion?' by Benjamin Ackim at £11.99.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Sports City London delivers sports coaching sessions, sports education and community development programmes to schools, youth clubs and community organisations across London. Its portfolio includes bespoke school sports services, youth activities such as holiday playschemes and the Girls Aloud programme, the multi-award winning Elite Football Academy for ages 5-14, 1:1 elite football coaching, South London FA district matches and training, and a Training Academy offering accredited and non-accredited coaching courses.

Product overview

Sports City London operates as a multi-service sports education and community development organization offering a unified portfolio of services. The core offerings include School Services (bespoke sports sessions for schools), Youth Activities (#Youthzone programme, holiday playschemes, Girls Aloud programme), Sports & Community Development, and the Training Academy (accredited and non-accredited coaching courses). The Elite Football Academy Program represents the flagship offering, providing age-specific football development from Under 8 to Under 13 for both boys and girls, with pathways to professional clubs. Additional offerings include 1:1 Elite Football Coaching, South London FA district matches and training, and Online Courses including educational books. Services are bookable online through a unified booking system, with pricing ranging from free matches to £100 training camps.

Differentiator

Problem solved

Functional benefit

Brands

• Sports City London Training Academy: Training academy providing workshops, coaching courses and resources for sports delivery in community settings.

Products and services

• School Services

Quantifiable outcome

• 80,000 people aged 5-24 engaged through projects and programmes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• StreetGamescoreStrategic or Co-development PartnerStreetGames is referenced as a partner for the Training Academy, providing accredited coaching courses including Level 2 in Coaching Multi-Skill Development in Sport, Managing Challenging Behaviour, Engaging Women and Girls, and Parks Activator workshops.
• National Governing Bodies (NGBs)coreStrategic or Co-development PartnerMultiple National Governing Bodies are listed as partners and affiliated organisations, indicating formal relationships for sports education and development programmes across London.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• London Youth: London-based youth development network supporting youth clubs and organizations delivering sport and enrichment. Operates in the same London youth ecosystem and is a potential partnership or funding counterpart.
• Pro:Direct Sport: UK-based football and sport retailer; adjacent rather than directly competitive, but relevant as a UK football ecosystem player and potential merchandise or equipment partner for an elite football academy.

Direct peers

• Greenhouse Sports: London-based charity delivering long-term sport coaching and mentoring to young people in disadvantaged communities. Highly comparable mission and target demographic to Sports City London's youth community programs.
• Sport4Kids: UK multi-sport coaching provider for children delivered in schools, nurseries, and community venues. Comparable coaching-led, youth-focused service model.
• Premier Education Group: UK provider of school sports, PE, and active after-school programs. Directly comparable to Sports City London's School Services and Youth Activities offerings, with a similar B2B (school) and consumer (parent) model.
• StreetGames: National UK charity bringing sport to underserved young people, and a named partner of Sports City London. Overlaps in mission, Doorstep Sport approach, and accredited coaching course delivery.
• SCL (SCL Education Group): UK operator of sports, activity, and wellbeing programs delivered into schools and the community, including holiday clubs. Closely overlaps Sports City London's school services and holiday playscheme model.

Emerging players

• Access Sport: UK charity focused on improving access to community sport for disadvantaged young people. Comparable social-impact positioning and target audience to Sports City London's community development work.

Broad incumbents

• GLL (Better): UK's largest public leisure charitable social enterprise operating leisure centres, gyms, and community sport programs. A much larger incumbent that competes for the same local-authority and community sport contracts.
• Everyone Active: Major UK leisure operator running community sport, fitness, and youth activity programs. A broader incumbent with overlapping community-recreation services and holiday program offerings.

Market position

Strengths4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sportscityldn
• Facebookfacebook.com/wix
• Instagraminstagram.com/sportscity_london/?hl=en
• LinkedInlinkedin.com/company/sports-city-london

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sports City London