C+ deportivo
C+ Deportivo is a Mexico City-based chain of four sports clubs founded in 2009, offering Individual, Family, and Corporate memberships with 25+ group fitness classes, personal training, nutrition services, and the Campeones C+ children's program across four Mexico City locations.
- Company typePrivate
- Founded2009
- HeadquartersIztapalapa, Mexico
- Headcount251–500
- GTM typeB2C
- OfferingServices
What C+ deportivo does
C+ Deportivo (legal entity: Club C+ Uno S.A.P.I. de C.V.) is a private Mexican operator of sports clubs founded in 2009 and headquartered in Mexico City. The company runs four owned-and-operated clubs across the Churubusco, Narvarte, Nuevo Polanco, and Lindavista neighborhoods, each configured with a gym floor, cardio zone, free and integrated weights, group class studios, boxing area, functional training zone, semi-Olympic pool, locker rooms, and a children's "Campeones C+" area for ages 4–14. The core product is a subscription membership available in Individual, Family, and Executive/Corporate tiers, with the corporate tier requiring a formal convenio empresarial and a minimum of 10 employees per enrolled company.
The revenue stack rests on recurring monthly, semi-annual, and annual membership fees, supplemented by one-on-one personal training (50-minute sessions sold in 5- or 10-pack bundles), nutrition consultations, InBody assessments, locker and towel rentals, a Shopify-based online shop for merchandise, and a "C+ Virtual" VIP discount card. The company offers more than 25 group class formats — including Tae Kwon Do, Aerobox, Pilates, Yoga, Zumba, HIIT, Cycling, Box, Tai Chi, Parkour, and family swimming — delivered by instructors with national and international certifications, several of whom are former professional competitors or dancers and many of whom have ten-plus years of tenure at C+.
Distribution and go-to-market are direct-to-consumer through the four physical clubs (walk-ins, on-site reception enrollment, WhatsApp inquiries, and website leads), with a parallel corporate sales motion targeting HR and business development contacts for executive memberships. The technology footprint is minimal and undifferentiated: no proprietary platform, no mobile app, no disclosed API, and no AI/ML capability. Marketing relies on organic social (Facebook, Instagram, YouTube), a content blog, WhatsApp, and the Shopify storefront. Customer segments are primarily individual adults and families, with a secondary B2B corporate segment. Headcount is reported at 251–500 employees, and revenue is not publicly disclosed; no funding rounds, M&A activity, or leadership disclosures are available.
C+ deportivo firmographics
Firmographics- Name
- C+ deportivo
- Legal name
- Club C+ Uno S.A.P.I. de C.V.
- Website
- https://cmasdeportivo.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- C+ Deportivo is a Mexico City-based chain of four sports clubs founded in 2009, offering Individual, Family, and Corporate memberships with 25+ group fitness classes, personal training, nutrition services, and the Campeones C+ children's program across four Mexico City locations.
- Ownership category
- akta.pro rank
C+ deportivo industry classification
Industry- Product category
- Fitness club services
- NAICS
- Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Club Sports Programs (EDALAIAB)
Keywords
Where C+ deportivo is headquartered
LocationHeadquarters
- HQ city
- Iztapalapa
- HQ country
- Mexico
- HQ region
- Latin America
Offices4 records
Markets served
C+ deportivo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Gym Memberships: Monthly, semi-annual, and annual membership fees for individual, family, and executive membership tiers. Membership includes access to gym facilities, group classes, pool access, and locker rooms based on membership type.
- Personal Training Sessions: One-on-one personalized training sessions with certified trainers. Sessions are 50 minutes with optional 10-minute extension. Sold in packages of 5 or 10 sessions with expiration dates of 30-45 days respectively.
- Additional Services: Locker rental (monthly, semi-annual, annual), towel rental (daily or monthly packages), nutrition consultations (package of 5 or 10 sessions), InBody evaluations, and merchandise sold through their online shop.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Individual membership - single member with various schedule options |
| Subscription | Monthly | Family membership - 2+ family members, ideal for families with children under 14 |
| Subscription | Monthly | Executive/Corporate membership - minimum 10 people from same company with business agreement |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
C+ deportivo product offering
Product offeringCore offering
C+ Deportivo is a chain of four sports clubs in Mexico City that sells gym memberships across three tiers (Individual, Family with children under 14, and Corporate for groups of 10+ employees), each granting access to gyms, group class studios, semi-Olympic pools, locker rooms, and the supervised Campeones C+ children's area. The company also sells standalone personal training packages (5- or 10-session bundles), nutrition consultations with InBody assessments, locker and towel rentals, a children's sports development program, and branded merchandise through its Shopify online store.
Product overview
C+ Deportivo is a chain of sports clubs operating 4 locations across Mexico City with over 15 years in the market. The company offers a unified fitness platform centered on gym memberships (Individual, Family, and Executive tiers) that provide access to state-of-the-art facilities including gyms, cardio zones, free weights, group class studios, functional training areas, semi-Olympic pools, and dedicated children's areas. The product portfolio extends beyond core memberships to include over 25 group fitness classes (such as Tae Kwon Do, Aerobox, Swimming, Pilates, Yoga, Zumba, and HIIT), personalized training sessions, nutrition consultations with InBody assessments, locker and towel rental services, an online merchandise shop via Shopify, and the VIP discount card for additional savings. The Campeonas C+ module provides structured sports programs for children ages 4-14, making it a family-oriented fitness ecosystem rather than a single standalone product.
Differentiator
Problem solved
Functional benefit
Brands
- Campeones C+: Children's area dedicated to kids aged 4-14 years with sports activities and classes.
Products and services
- C+ Individual Membership Single-member gym subscription with options for open or restricted schedules (open, active, light, dynamic, weekend) granting access to gym, cardio zone, free weights, group classes, functional training, semi-Olympic pool, and locker rooms. Billed monthly.
- C+ Family Membership Multi-member family subscription for 2 or more household members including children under 14, with adult open-schedule access and access to the Champions area for children Mon–Fri 17:00–21:00, Friday until 20:00, and Saturday 9:00–15:00. Single payment structure.
- C+ Executive/Corporate Membership Corporate subscription for companies enrolling a minimum of 10 employees under a formal company agreement (convenio empresarial), with preferential negotiated pricing and flexible scheduling. No additional promotions or referrals apply on top of executive rates.
- Personalized Training Sessions One-on-one personal training with certified instructors offered as packages of 5 or 10 sessions of 50 minutes each (optionally extendable by 10 minutes), with expiration periods of 30 and 45 days respectively.
- Nutrition Consultations Nutrition specialist consultations including initial assessment, follow-up sessions, and InBody body composition evaluations, sold in packages of 5 or 10 sessions for personalized diet and wellness planning.
- C+ Online Shop (Merchandise Store) Shopify-based e-commerce storefront at cmasdeportivo.myshopify.com selling branded sports accessories and merchandise, accepting Mercado Pago and PayPal as payment methods.
- C+ Virtual (VIP Discount Card) Subscription-style discount card granting 10% off personal training packages, annual locker rentals, nutrition consultation packages, and monthly towel rentals, plus a complimentary InBody assessment.
Companies that use C+ deportivo
Customer profileSegments2 records
Ideal customer profiles2 records
C+ deportivo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
C+ deportivo partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
C+ deportivo competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
C+ deportivo social profiles
Digital presenceC+ deportivo financial estimates
Financial estimateRevenue estimate
Valuation estimate
C+ deportivo leadership team
Management profileNumber of profiles
C+ deportivo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
C+ deportivo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about C+ deportivo
What does C+ deportivo do?
C+ Deportivo is a chain of four sports clubs in Mexico City that sells gym memberships across three tiers (Individual, Family with children under 14, and Corporate for groups of 10+ employees), each granting access to gyms, group class studios, semi-Olympic pools, locker rooms, and the supervised Campeones C+ children's area. The company also sells standalone personal training packages (5- or 10-session bundles), nutrition consultations with InBody assessments, locker and towel rentals, a children's sports development program, and branded merchandise through its Shopify online store.
Is C+ deportivo a public or private company?
C+ deportivo is a private company. It is classified as unknown and is currently operating.
When was C+ deportivo founded?
C+ deportivo was founded in 2009. It employs 251 to 500 people.
Where is C+ deportivo based?
C+ deportivo is headquartered in Iztapalapa, Mexico, in the Latin America region.
How does C+ deportivo make money?
Three revenue lines are on record. Gym Memberships are the primary driver. The others are personal Training Sessions and additional Services.
Does C+ deportivo have an API?
No public API is recorded for C+ deportivo.
What industry is C+ deportivo in?
C+ deportivo's product category is Fitness club services. Its primary akta.pro industry code is EDALAIAB, Club Sports Programs. Its NAICS code is 713940 and its SIC code is 7997.