Cubic Promote
Cubic Promote is a privately held Sydney-based B2B supplier of custom-branded promotional products and apparel, offering 15,000+ SKUs with in-house decoration, rush production, and Australia-wide delivery to government, enterprise, SMB, and not-for-profit clients.
- Company typePrivate
- Founded2005
- HeadquartersSydney, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Cubic Promote does
Cubic Promote is a privately held Australian B2B supplier of custom-branded promotional products and apparel, founded in 2005 by Charles Liu and headquartered in Sydney. The company offers more than 15,000 stock-keeping units across categories including custom apparel, bags, drinkware, headwear, office and tech, outdoor, stationery, toys and games, tradeshow merchandise, and wellness and eco gifts, with 746+ items eligible for 24-hour to 5-day rush production. Decoration (screen printing, embroidery, laser engraving, and digital printing) is performed in-house at the Sydney facility, and customers receive free virtual proofs before production.
The business is operated by a team of 27 specialists including account managers, production staff, creative directors, and a general manager (Wendy Li, since 2018), with no external funding or parent entity disclosed. Revenue is generated almost entirely through one-time wholesale orders at unit prices ranging from under $1 (pens, sticky notes) to over $500 (premium corporate gifts), with volume discounts on bulk orders, surcharges on rush turnarounds, price-match guarantees, and free domestic shipping. The company holds ISO9001, Carbon Neutral, Sedex, and APPA certifications, and reports a 4.95/5 average review score, 100% on-time delivery, and 100% on-budget delivery across 3,193 purchase orders delivered in the year to June 2025.
Customers span federal, state, and local government departments, large enterprises (including GitHub, IBM, and Google Scholar), small and medium businesses, not-for-profits, schools and universities, and event organisers, with distribution confined to the Australian domestic market. Distribution is direct via phone, email, showroom, and a 15,000+ product e-commerce website, supported by a national courier network offering next-day delivery to metro areas.
Cubic Promote firmographics
Firmographics- Name
- Cubic Promote
- Legal name
- Cubic Promote
- Website
- https://cubicpromote.com.au
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Cubic Promote is a privately held Sydney-based B2B supplier of custom-branded promotional products and apparel, offering 15,000+ SKUs with in-house decoration, rush production, and Australia-wide delivery to government, enterprise, SMB, and not-for-profit clients.
- Ownership category
- akta.pro rank
Cubic Promote industry classification
Industry- Product category
- Promotional Products and Branded Merchandise
- NAICS
- Gift, Novelty, and Souvenir Retailers (45942)
- SIC
- Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- Promotional Products & Branded Merchandise Retail (CRALAJAM)
- akta.pro secondary industry
- Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC)
Keywords
Where Cubic Promote is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Cubic Promote business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Bulk Product Sales: One-time sale of promotional products and custom-branded merchandise to businesses, government departments, and organisations. Revenue generated through volume-based pricing with bulk discounts lowering price per unit.
- Custom Uniforms and Apparel: Supply of custom-printed clothing including workwear, corporate uniforms, sports uniforms, and school uniforms with embroidery or printing.
- Rush Order Services: Express production and dispatch services for urgent orders with surcharges for 24-hour, 3-day, and 5-day turnaround options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard bulk orders with volume discounts |
| Unit Pricing | Pay-as-you-go | Low/No MOQ products |
| Unit Pricing | Pay-as-you-go | Rush order express service |
| Unit Pricing | Pay-as-you-go | Sale items with promotional discounts |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Cubic Promote product offering
Product offeringCore offering
Cubic Promote is an Australian B2B wholesale supplier of custom-branded promotional products and corporate apparel, offering more than 15,000 SKUs across apparel, bags, drinkware, headwear, stationery, tech accessories, outdoor items, toys, tradeshow merchandise, and eco gifts. The company decorates products in-house at its Sydney facility using screen printing, embroidery, laser engraving, and digital printing, and provides free virtual proofs, volume-based pricing, and rush order services.
Product overview
Cubic Promote is Australia's #1 B2B wholesale supplier of custom promotional products and branded merchandise. The company operates as a single unified product platform offering over 15,000+ promotional items across 10 core product categories: Custom Apparel (polo shirts, t-shirts, hoodies, workwear, corporate uniforms, sports uniforms), Promotional Bags (backpacks, tote bags, cooler bags), Branded Drinkware (bottles, mugs, glasses), Promotional Headwear (caps, beanies), Office & Tech Products (pens, notebooks, power banks), Outdoor Products (umbrellas, golf items), Branded Stationery (pens, sticky notes), Toys & Games (stress balls, fidget items), Tradeshow Products (lanyards, keyrings), and Wellness/Eco Gifts. The portfolio includes specialty sub-categories such as Aboriginal Theme Products for NAIDOC Week, Australian Made Products, Rush Order Products (24-hour to 5-day turnaround), and Eco Apparel. All products can be customized with company logos via in-house branding services including screen printing, embroidery, and laser engraving. The company also provides product sampling services and free virtual proofs before production.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Apparel Bulk custom-branded clothing including polo shirts, t-shirts, hoodies, jackets, workwear, corporate uniforms, sports uniforms, school leavers wear, and kids clothing, available for custom embroidery and screen printing, targeted at Australian businesses, government, and organisations.
- Promotional Bags Custom-printed and branded bags including backpacks, tote bags, cotton calico, non-woven, satchels, briefcases, cooler bags, drawstring bags, dry bags, duffle bags, kids activity bags, laptop bags, and luggage, for corporate and event use.
- Branded Drinkware Promotional drinkware products including metal bottles, plastic bottles, travel mugs, kitchen mugs, wine glasses, stubby coolers, and drinkware gift sets, branded for corporate and event use.
- Promotional Headwear Branded hats and headwear including baseball caps, trucker caps, golf caps, beanies, bucket hats, bandanas, headbands, and visors.
- Office and Tech Products Branded office and technology accessories including mouse mats, cables, power banks, audio speakers, compendiums, notebooks, diaries, USB flash drives, and business card holders.
- Outdoor Products Outdoor promotional items including golf umbrellas, golf balls, sports balls, picnic gear, beach towels, car accessories, torches, travel essentials, and custom watches.
- Branded Stationery Custom-printed stationery including plastic pens, metal pens, notebooks, diaries, colour pencil sets, crayons, highlighters, markers, sticky notes, and pencils.
- Promotional Toys and Games Branded promotional toys and games including stress balls, fidget spinners, bouncy balls, yo-yos, card decks, frisbees, plush toys, and games.
- Tradeshow Products Tradeshow and event promotional items including printed lanyards, keyrings, banners, flags, chocolates, lollies, fortune cookies, and print signage.
- Wellness and Eco Gifts Wellness gifts and eco-friendly promotional products including lip balms, tape measures, seedsticks, eco products, gift boxes, homeware, pet products, and personal care items.
- Aboriginal Theme Products NAIDOC Week and Indigenous-themed promotional merchandise including Aboriginal art jigsaws, AFL footballs, bottles, hoodies, lanyards, notebooks, polos, and sports balls.
- Australian Made Products Locally manufactured promotional products with 108+ Australian-made items including apparel, drinkware, stationery, and bags.
- Rush Order Express Service Expedited turnaround promotional items available for dispatch within 24 hours, 3 days, or 5 days with 746+ products available for urgent orders, with a small surcharge for express production and handling.
- Custom Branding and Decoration Services In-house decoration services including screen printing, embroidery, laser engraving, and digital printing for custom logo application on all products, with free virtual proofs and 6,212 visual mock-ups produced for clients.
- Product Sampling Service Sample products available for evaluation including unbranded samples (free, freight charge only) and branded pre-production samples ($75, credited toward bulk orders).
Quantifiable outcome
- 100% of customers happy with their order (based on 2,925 organisations served)
- +5 more outcomes
Companies that use Cubic Promote
Customer profileNamed customers12 records
Segments8 records
Ideal customer profiles5 records
Cubic Promote technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Cubic Promote partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- APPA (Australian Promotional Products Association)coreMember of the Australian Promotional Products Association. APPA sets strict standards for Australian distributors of promotional merchandise including competitive pricing, ethical supply chain, ethical suppliers, and free access to dispute resolution options.
Scale indicators15 records
Recent moves6 records
Expansion highlights6 records
Cubic Promote competitors and assessment
Company assessmentDirect peers
- BEL Promo Industries: BEL Promo is a US distributor of promotional products with strong decoration capabilities — directly comparable on custom-branded merchandise, decoration services, and B2B customer mix.
- HALO: HALO is one of the largest US promotional products distributors, offering decoration, fulfilment, and global sourcing — directly comparable in business model and offering mix to Cubic Promote.
- 4imprint: 4imprint is a US-listed global B2B distributor of promotional products — the closest large-scale comparable to Cubic Promote, with an e-commerce-led catalogue model and broad product range served to enterprise and SMB buyers.
- Brand Addition: Brand Addition is a UK-headquartered promotional merchandise and branded products company serving enterprise clients across Europe and globally — a like-for-like peer on offering breadth, enterprise customer focus, and in-house decoration services.
- PCNA (Polyconcept North America): PCNA, part of Polyconcept, is a leading North American supplier of promotional products and decorated apparel — comparable in scale, multi-category offering, and decoration-led value proposition.
- National Pen: National Pen is a US-based promotional products and custom writing instruments supplier with a strong e-commerce catalogue — comparable to Cubic Promote on catalogue breadth, low-MOQ products, and SMB/enterprise dual-channel go-to-market.
- Pinnacle Promotions: Pinnacle Promotions is a US-based promotional products distributor focused on decorated apparel and corporate merchandise — comparable in product mix and custom branding emphasis.
Broad incumbents
- Proforma: Proforma is the largest US network of promotional products distributors and franchise-style operation — a broader incumbent that overlaps with Cubic Promote's merchandise range but operates primarily through a distributed owner network rather than a single national brand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Cubic Promote social profiles
Digital presenceCubic Promote compliance and trust
Trust signalCompliance4 records
Cubic Promote financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cubic Promote leadership team
Management profileNumber of profiles
Profiles14 records
Cubic Promote funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cubic Promote M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cubic Promote
What does Cubic Promote do?
Cubic Promote is an Australian B2B wholesale supplier of custom-branded promotional products and corporate apparel, offering more than 15,000 SKUs across apparel, bags, drinkware, headwear, stationery, tech accessories, outdoor items, toys, tradeshow merchandise, and eco gifts. The company decorates products in-house at its Sydney facility using screen printing, embroidery, laser engraving, and digital printing, and provides free virtual proofs, volume-based pricing, and rush order services.
Is Cubic Promote a public or private company?
Cubic Promote is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cubic Promote founded?
Cubic Promote was founded in 2005. It employs 1 to 10 people.
Where is Cubic Promote based?
Cubic Promote is headquartered in Sydney, Australia, in the Oceania region.
How does Cubic Promote make money?
Three revenue lines are on record. Bulk Product Sales are the primary driver. The others are custom Uniforms and Apparel and rush Order Services.
Who are Cubic Promote's main competitors?
Direct peers on record are BEL Promo Industries, HALO, 4imprint, Brand Addition, PCNA (Polyconcept North America), National Pen and Pinnacle Promotions. Proforma is listed as a broad incumbent.
Does Cubic Promote have an API?
No public API is recorded for Cubic Promote.
What industry is Cubic Promote in?
Cubic Promote's product category is Promotional Products and Branded Merchandise. Its primary akta.pro industry code is CRALAJAM, Promotional Products & Branded Merchandise Retail, with a secondary code of MPAAAGAC, Trade Show & Exhibition Marketing (Booth Design/Build). Its NAICS code is 45942 and its SIC code is 5040.