Medford Fitness

What Medford Fitness does

Medford Fitness offers an open fitness floor, a four-lane heated indoor swimming pool, a heated pool, two racquet courts, big group workout and indoor training classrooms, men's and women's saunas, and a child care facility. Both of these services are included in the monthly membership fee. Fitness trainers are included in their fitness programmes. Other exercise classes include team strength, spin, iinterior cycle, karate, and meditation.

Name

Medford Fitness

Legal name

Medford Fit Limited Liability Company

Website

https://www.medfordfitness.com/

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Medford Fitness is a health and fitness club.

Ownership category

akta.pro rank

Product category

Health Club Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Functional Fitness / Cross-Training Groups (HSADABAH)

akta.pro secondary industries

Small-Group Personal Training (Semi-Private) (HSADAAAN), Senior/Low-Impact Group Fitness (HSADABAI), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI)

Keywords

• Health fitness club
• Personal training services
• Group fitness classes
• Swimming lessons
• Youth fitness programs

Headquarters

HQ city

Medford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Membership Subscriptions: Recurring monthly/annual membership fees with various tiers including Single, Family, Corporate, Student, Senior, and Health Insurance plans. Primary revenue driver.
2. Personal Training Services: Private one-on-one training sessions with nationally certified personal trainers.
3. Kids Camp Programs: Fit N' Fun Kids Camp offering weekly sessions with full day ($65/day), half day ($50/day), early drop-off ($7/day), and late pickup ($7/day) options.
4. Swim Lessons and Programs: Private Learn To Swim lessons and group swim lessons for various age groups.
5. Kids Birthday Parties: Pool and court party packages at $20 per child with minimum of 10 children, 90-minute duration.
6. Day Passes and Guest Access: $10 per day guest access for non-members (must be 18 with photo ID).
7. Racquetball Court Rentals: Hourly court reservations available for members.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Medford Fitness operates a 36,000+ square-foot family-oriented multipurpose health and fitness club in Medford, NJ. The club sells memberships, private and small-group training, group exercise classes, swim lessons, kids camp, kids birthday parties, racquetball court rentals, and on-site physical therapy. It also offers a free 21-day trial pass as an acquisition channel for new members.

Product overview

Medford Fitness is a family-oriented, multi-purpose health and fitness club spanning over 36,000 square feet. The core product is the gym facility offering extensive fitness equipment, cardiovascular machines, free weights, and functional training areas. The club operates a portfolio of integrated services including private and small group personal training programs (IGNITE and H.I.T.T. Fit), over 50 weekly group exercise classes (Yoga, Zumba, Pilates, Spin, BoxFit, Aqua), and aquatic facilities featuring a 25-yard heated pool with learn-to-swim lessons and partnered Jersey Wahoos competitive swim team. The club also offers an Endless Pool with underwater treadmill for aquatic therapy and rehabilitation. Family programming includes a free Kids Zone, Fit N' Fun Kids Camp, Youth Fitness Programs, and Kids Birthday Parties. Additional services include Breakthru Physical Therapy+Fitness, racquetball courts, corporate partnerships, and various membership tiers including Single, Family, Corporate, Student, and Senior plans. A complimentary 21-Day Trial Pass enables prospective members to experience the facility.

Differentiator

Problem solved

Functional benefit

Brands

• Breakthru Physical Therapy+Fitness: Physical therapy services offered as part of the fitness facility, specializing in Schroth, back, neck, shoulder, knee, hand, and aquatic physical therapy for adults and children. Voted Best of South Jersey.
• Jersey Wahoos Swim Club

Products and services

• Fitness Club Membership Recurring fitness club membership providing access to cardio and strength equipment, the 25-yard heated indoor pool, Endless Pool with underwater treadmill, racquetball courts, Kids Zone childcare, and group classes. Multiple tiers serve singles, families, seniors, students, corporate employees, and health-insurance partner members.
• Private Personal Training One-on-one training sessions with nationally certified personal trainers, sold per session with package pricing. Includes custom fitness programming, body composition assessments, and goal-specific coaching for individual members.
• IGNITE Small Group Training Structured small-group strength and conditioning program delivered in a cohort format, providing members coached training with weights and conditioning work at a per-person price lower than private training.
• H.I.T.T. Fit Large Group Training High Intensity Interval Training large-group class offering coached, time-efficient workout sessions focused on cardiovascular and metabolic conditioning.
• Group Exercise Classes Scheduled lineup of 50+ weekly group exercise classes covering yoga, spin, weights, Pilates, Zumba, kickboxing, Silver Sneakers, Barre, Cardio Kickboxing, and other formats, taught by certified instructors including department directors.
• Learn to Swim Lessons Private and group swim lessons for children and adults taught in the 25-yard heated indoor pool, including lesson programs delivered alongside partner Jersey Wahoos Swim Club.
• Fit N' Fun Kids Camp Supervised children's camp program offering activities and games for kids during the day, with both full-day and half-day options at per-day pricing for member and non-member families.
• Kids Birthday Parties Birthday party event package hosted at the facility, priced per child plus a flat facility fee, with optional add-ons such as pizza, ice cream cake, and goody bags.
• Racquetball Court Rentals Hourly rental of the on-site racquetball courts for members and guests, available at published per-hour rates.
• Kids Zone Childcare Supervised childcare facility included with adult memberships, staffed by infant-CPR-certified childcare professionals to enable parents to work out while children are cared for on site.
• Youth Fitness Programs Fitness classes and movement training designed for school-age children and teens, delivered within the broader family-oriented facility offering.
• Breakthru Physical Therapy+Fitness On-site physical therapy and fitness services delivered by partner Breakthru Physical Therapy+Fitness, offering convenient rehabilitation, recovery, and training support for members and the broader community.

Quantifiable outcome

• 10-day money-back guarantee if not 100% satisfied with membership
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Jersey Wahoos Swim ClubcoreStrategic or Co-development PartnerProud partnership with Jersey Wahoos, one of the region's premier competitive swim teams. The team offers top-tier training for swimmers of all ages and skill levels, fostering a competitive and supportive environment. Jersey Wahoos is ranked 21st in the nation. Expert coaches are dedicated to helping each athlete reach their full potential. The team practices at Medford Fitness facility.
• Lakes ShakesminorGTM or Marketing PartnerCorporate partnership offering Medford Fitness members one free shake at Lakes Shakes location. Part of the Corporate Partnerships program that provides exclusive discounts at hundreds of local businesses.
• Breakthru Physical Therapy+FitnesscoreStrategic or Co-development PartnerCo-located physical therapy practice at Medford Fitness location. Breakthru offers specialized PT services including Schroth, back, neck, shoulder, knee, hand, and aquatic physical therapy for adults and children. Voted Best of South Jersey.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• YMCA: The national YMCA network operates full-service family-oriented fitness facilities with group exercise, swim lessons, kids programming, senior programs (e.g., Silver Sneakers-style), and co-located wellness services — closely mirroring Medford Fitness's multi-purpose, family-first positioning and broad persona coverage.
• Edge Fitness Clubs: Edge Fitness Clubs is a Northeast/Mid-Atlantic chain of large-format, family-friendly multi-purpose fitness clubs with group classes, pools, kids programming, and PT partnerships — closely matching Medford Fitness's regional, family-oriented positioning.

Broad incumbents

• Life Time Fitness: Life Time operates premium, large-footprint family fitness clubs offering group classes, indoor pools, swim lessons, kids camps, and integrated wellness programming — overlapping the bulk of Medford Fitness's amenity breadth at a national scale.
• LA Fitness: LA Fitness is a national full-service gym chain with cardio/strength equipment, group classes, indoor pools, racquetball courts, and family programming — directly comparable in scope to Medford Fitness's facility offering.
• Gold's Gym: Gold's Gym is a global full-service fitness franchise with strength equipment, group classes, personal training, and increasingly family/kids programming — comparable in core gym product to Medford Fitness.
• Crunch Fitness: Crunch is a national full-service gym chain offering group fitness, personal training, and family programming at a mid-market price point — overlapping Medford Fitness's broad programming at a different price tier.
• Equinox: Equinox is a premium national fitness brand offering group classes, personal training, and high-end amenities — comparable to Medford Fitness at the upper end of the market in service breadth and facility quality.
• Planet Fitness: Planet Fitness is the dominant low-cost national gym chain — a key competitive benchmark for Medford Fitness on pricing and value-tier positioning within the same South Jersey trade area.

Regional players

• Chuze Fitness: Chuze Fitness is a West Coast/Southwest regional full-service gym chain offering group classes, pools, kids programs, and personal training — a useful comparable for multi-amenity club unit economics outside Medford's Northeast geography.

Emerging players

• Orangetheory Fitness: Orangetheory is a national HIIT-focused boutique studio — an emerging competitor that targets the same affluent adult members Medford Fitness courts with its H.I.T.T. Fit and IGNITE programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/medford_fitness
• Facebookfacebook.com/MedfordFit
• LinkedInlinkedin.com/company/medford-fitness

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medford Fitness