Bequet

What Bequet does

Bequet (legally BEQUET MANUFACTURE) is a privately held French manufacturer of price signage, labelling, and visual merchandising media for the catering and delicatessen trades. Founded approximately 1950 and headquartered at a single manufacturing site in Alençon, Normandy, the company designs and produces price tags, panels, sidewalk signs, slate boards, arrows, adhesives, and supporting accessories for food retailers and the HORECA sector. Its product architecture is organized across three customization tiers — a Standard Catalogue range with five format options, a Standard Personnalisée range with full visual personalization from a 100-unit minimum, and a Sur-Mesure line for custom size and shape — and is arrayed across eight thematic collections (Tradition, Nature, Artistique, Géométrique, Terroir, Vintage, Festive, Les Basiques) and eight or more vertical segments including boucherie, poissonnerie, boulangerie, crèmerie, fleuriste, fruits et légumes, caviste, and café-hôtel-restaurant.

The business operates a direct-to-SMB B2B e-commerce channel at bequet.com alongside a dedicated distributor portal (commande.bequet.com) for wholesale resellers. Pricing is unit-based (€2.75-€29.28 HT per tag) with volume discounts applied at pack-of-10 thresholds, while bespoke and personalized projects are quoted on consultation. The company is owner-operated with no disclosed institutional investors, no parent company, and no subsidiaries, and manufactures all products in France under a Made in France positioning. International shipping extends to Belgium, Denmark, Spain, Luxembourg, and Switzerland in addition to the core French market. Customer touchpoints are largely digital — the e-commerce site, downloadable PDF catalogues, and organic social presence on Facebook, Instagram, and LinkedIn — supplemented by phone and email for custom projects.

Name

Bequet

Legal name

Bequet

Website

https://bequet.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

11–50 employees

Short description

Bequet is a French manufacturer (founded c. 1950, Alençon, Normandy) of price tags, signage, and visual merchandising media for independent food retailers, butchers, bakers, fishmongers, and HORECA operators across France and selected European markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Alençon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales - Standard Catalog: Sale of pre-designed price tags, signage, panels and accessories through e-commerce platform. Products include various collections (Tradition, Nature, Géométrique, Terroir, Vintage, etc.) and sector-specific solutions for butchers, fishmongers, bakeries, cheese shops, florists, and food service.
2. Custom/Bespoke Creations: Custom-designed signage solutions with personalized visuals, colors, logos. Size and shape customization available for enterprise clients.
3. Distributor/Wholesale Channel: Dedicated distributor portal (commande.bequet.com) for B2B distribution partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Bequet designs and manufactures price signage, information panels, and advertising media for the catering and delicatessen trades in France. The core offering is organized into three product lines: the Standard Catalogue (pre-designed price tags in five formats across eight themed collections), Standard Personnalisée (fully customized visuals, colors, and logos from 100 units), and Sur-Mesure (custom size and shape manufacturing). The portfolio extends to panels, sidewalk signs, slate boards, arrows, adhesives, and accessories, sold to independent butchers, fishmongers, bakeries, cheesemakers, florists, produce vendors, and HORECA businesses.

Product overview

BEQUET MANUFACTURE is a French manufacturer of price signage and tags for food retailers, operating for over 70 years. The product portfolio centers on three price tag product lines: the Standard Catalogue range (5 formats, optional text/rollers/picks), the Standard Personnalisée line (100% customized visuals from 100 units), and the Sur-Mesure line (custom sizes/shapes). Core products include price tags organized in themed collections (Tradition, Nature, Artistique, Géométrique, Terroir, Vintage, Festive, Les Basiques) for butchers, fishmongers, bakers, cheesemakers, and other food retailers. The portfolio extends to complementary products including supports/accessories (feet, stands, markers, discinfos, clipinfos), arrows and adhesives, panels and signs, sidewalk A-frame signs, slate boards, and interior decorative tables. Products are manufactured in Normandy, France, with a Made in France badge on qualifying items.

Differentiator

Problem solved

Functional benefit

Products and services

• Étiquettes Prix (Price Tags) — Themed Collections Price tag labels available in multiple themed collections (Tradition, Nature, Artistique, Géométrique, Terroir, Vintage, Festive, Les Basiques) designed for food retail displays. Tags come in various formats with options for text, rollers, and stainless steel picks.
• Gamme Standard Catalogue (Standard Catalog Range) Standard catalog range with 5 format options, available with or without text, with or without rollers, with or without integrated stainless steel pick.
• Gamme Standard Personnalisée (Personalized Standard Range) Fully customized visuals with 100% personalization to match store colors and logo, available from 100 units.
• Gamme Sur-Mesure (Bespoke Range) Custom size and shape price tags made to order for specific branding requirements.
• Étiquette Geotradi Rouge Red geometric price tag for butchery with dimensions 10.5 x 7 cm or 12 x 8 cm. Features customizable text or neutral versions, with decorative options including Lamb, Pork, Veal, Beef, and Poultry. Includes stainless steel pick or no attachment options.
• Étiquette Loup De Mer Sea bass themed price tag for fishmongers, 14 x 10 cm format. Helps present product price, weight, origin, or name clearly in display cases and counters.
• Étiquette Hissez Oh Nautical-themed price tag for fresh products, 14 x 10 cm. Made of crystal PVC, includes options for stainless steel pick, PVC crystal tab, or no attachment. Cleanable with lukewarm water and pH-neutral product.
• Étiquette Vitrine Display case price tag for fresh products and counter specialties. Available in text or neutral versions with optional price/weight rollers, on stainless steel pick or no attachment. Dimensions 10.5 x 7 cm or 12 x 8 cm.
• Accessoires (Accessories) Supporting products including feet and supports for tags, markers and chalks, table stands, discinfos, and clipinfos for displaying information.
• Panneaux et Pancartes (Panels and Signs) Professional signage panels including price panels, opening hours panels, information panels, and display boards for retail environments.
• Flèches et Adhésifs (Arrows and Adhesives) Directional arrows and adhesive labels for pointing, orienting, and attracting attention to products and promotions.
• Chevalets et Stop-Trottoirs (A-Frame and Sidewalk Signs) Attention-grabbing exterior signage including sidewalk signs and A-frame displays for capturing customer attention from outside the store.
• Tableaux de Décoration Intérieure (Interior Decorative Boards) Interior decorative tables bringing a decorative touch to retail spaces, newly available product line.
• Tableaux Ardoise (Slate Boards) Chalk or marker boards for restaurants and retail businesses, available with various frames and mounting options.

Segments9 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Cimpress (Vistaprint): Mass-customisation printing platform offering signage, banners and retail display products via online channels. Comparable to Bequet in providing customisable printed signage to SMBs, with a much larger online footprint and broader product set beyond food retail.
• Checkpoint Systems: Retail-technology and RFID-labelling solutions provider offering apparel labels, tags and signage for retail. Comparable to Bequet as a supplier of retail tags and merchandising media, though focused on apparel and large-format retail rather than artisan food.
• TSC Auto ID Technology: Manufacturer of thermal label printers and barcode-labelling solutions serving retail and industrial markets. Comparable to Bequet through its retail-labelling ecosystem, though focused on printing hardware and consumables for enterprise retailers rather than artisanal food-trade signage.
• CCL Industries: World's largest label manufacturer serving consumer products, healthcare and specialty markets. Relevant peer because both produce custom-printed labels, tags and signage for retail customers, though CCL operates across far broader end markets and geographies.
• Zebra Technologies: Enterprise asset-intelligence and labelling solutions provider including retail price labels and shelf-edge signage. Comparable to Bequet in retail tagging and labelling but serves large enterprise retailers with digital and auto-ID solutions rather than artisanal independents.
• Sato Holdings: Provider of barcode and labelling solutions including retail tags and price labels. Comparable to Bequet through its retail-tagging and signage portfolio, though Sato primarily focuses on industrial auto-ID and labelling rather than artisanal food retail.
• Avery Dennison: Global labelling and packaging-materials manufacturer with a broad retail-signage and tag portfolio. Comparable to Bequet as a major producer of price labels and merchandising media for retailers, though operating at far larger scale and across many industries.
• Newell Brands (DYMO): Consumer-goods conglomerate whose DYMO division produces labelling systems and consumable labels for retail and office use. Comparable to Bequet in producing printed labels and signage for retailers, though oriented toward consumer/office labelling rather than food-trade price tags.
• Brady Corporation: Manufacturer of identification solutions including labels, signs and tags for retail, industrial and safety applications. Comparable to Bequet in producing printed signage and labelling products for merchants, with a broader product scope and global reach.
• 3M: Diversified industrial conglomerate whose Commercial Solutions division produces signage, labels and retail display materials. Comparable to Bequet as a producer of branded signage and labelling products for retail environments, though at vastly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/etiquettes.bequet
• LinkedInlinkedin.com/company/bequet
• Instagraminstagram.com/bequetmanufacture
• Xx.com/Bequet_

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bequet