Customique
- Company typePrivate
- Founded2005
- HeadquartersBangalore, India
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
Customique firmographics
Firmographics- Name
- Customique
- Legal name
- Camellia Clothing Ltd
- Website
- https://customique.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Customique industry classification
Industry- Product category
- Custom Men's Shirts
- NAICS
- Clothing and Clothing Accessories Retailers (45811), Apparel Manufacturing (315)
- SIC
- Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Custom Tailoring & Made-to-Measure Adjustments (HSAJAFAM)
- akta.pro secondary industry
- Formalwear Alterations (Bridal, Bridesmaid, Prom, Tuxedo) (HSAJAFAJ)
Keywords
Where Customique is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Customique business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Custom Shirt Sales: One-time transaction model for custom-made shirts. Customers pay per shirt with prices ranging from ₹1500 to ₹5000+ depending on fabric and construction quality. Prices include VAT, shipping charges extra. Payment via Net Banking, Debit & Credit Cards (VISA or MasterCard). No cash on delivery option.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry tier - ₹1500-2500 |
| Unit Pricing | Pay-as-you-go | Mid-tier - ₹2500-3500 |
| Unit Pricing | Pay-as-you-go | Premium tier - ₹3500-5000 |
| Unit Pricing | Pay-as-you-go | Luxury tier - ₹5000+ |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Customique product offering
Product offeringCore offering
Customique is a direct-to-consumer e-commerce platform that sells made-to-measure men's dress shirts tailored to individual body measurements and style preferences. Customers select a pre-styled shirt model (Casual, Ceremony, Formal, or Party), customize features such as collar, cuff, sleeve length, and monogram, choose from a range of fabrics, and provide measurements through one of four capture methods. Shirts are produced by parent company Camellia Clothing Ltd's Bangalore manufacturing facility and delivered within 3-5 business days within India.
Product overview
Customique is a custom shirt e-commerce platform offering made-to-measure men's shirts. The core offering consists of CQ Shirts (pre-styled models in Casual, Ceremony, Formal, and Party categories) combined with an extensive fabric selection (Cotton, Chambray, Denim, Dobby, Fil-a-fil, Linen, Oxford, Poplin, Satin, and Twill). Customers can customize collar, cuff, sleeve length, and add monograms. The platform also offers a gift wrapping add-on service. A future 'Design Your Own Shirt' feature is planned to allow customers to create shirts from scratch.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Men's Shirts (CQ Shirts)
Quantifiable outcome
- 1 million shirts produced annually through parent company manufacturing facility
- +2 more outcomes
Companies that use Customique
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles1 record
Customique technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Customique partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Customique competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Customique social profiles
Digital presenceCustomique financial estimates
Financial estimateRevenue estimate
Valuation estimate
Customique leadership team
Management profileNumber of profiles
Customique funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Customique M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Customique
What does Customique do?
Customique is a direct-to-consumer e-commerce platform that sells made-to-measure men's dress shirts tailored to individual body measurements and style preferences. Customers select a pre-styled shirt model (Casual, Ceremony, Formal, or Party), customize features such as collar, cuff, sleeve length, and monogram, choose from a range of fabrics, and provide measurements through one of four capture methods. Shirts are produced by parent company Camellia Clothing Ltd's Bangalore manufacturing facility and delivered within 3-5 business days within India.
Is Customique a public or private company?
Customique is a private company. It is classified as corporate owned and is currently operating.
When was Customique founded?
Customique was founded in 2005. It employs 51 to 100 people.
Where is Customique based?
Customique is headquartered in Bangalore, India, in the Asia region.
How does Customique make money?
One revenue line is on record: custom Shirt Sales.
Does Customique have an API?
No public API is recorded for Customique.
What industry is Customique in?
Customique's product category is Custom Men's Shirts. Its primary akta.pro industry code is HSAJAFAM, Custom Tailoring & Made-to-Measure Adjustments, with a secondary code of HSAJAFAJ, Formalwear Alterations (Bridal, Bridesmaid, Prom, Tuxedo). Its NAICS code is 45811 and its SIC code is 2320.