Artist Relations

What Artist Relations does

Artist Relations (operating as ArtistRelations.com) is a privately-held B2B professional services company headquartered in Hendersonville, Tennessee. The firm specializes in brokering and managing endorsement relationships between music equipment and audio brands on one side, and musicians, producers, engineers, composers, technicians, social media influencers, and managers on the other. Its foundational asset is a proprietary database of more than 15,000 music industry professionals across all genres, including Grammy-winning and platinum-selling artists. The company serves a brand-side buyer base that spans pro audio (LEWITT, FiR Audio), music technology (HYVIBE), computer hardware (OWC), and financial technology (KYN Capital Group).

The service portfolio centers on Endorsement Management Services and is supported by five specialized modules: posed and concert endorsement photography, broadcast-resolution video testimonials, social media deliverables, tour support resources, and an artist-database advisory service for new product development. Technically, the platform is a people- and relationships-driven database operation rather than a software product; there is no public API, SDK, or developer-facing integration. Content is produced in-house using broadcast-grade camera, video, and social media systems.

The company monetizes through custom, quote-based professional services engagements with brand clients, executed via a sales-led go-to-market motion that combines direct B2B outreach, recurring presence at NAMM shows and the Endorse Expo, a LinkedIn/Instagram presence, and client referrals. Pricing is not publicly disclosed and is negotiated per engagement. Operating geographies include North America and Europe, with international placements (Amsterdam rehearsals, UK contact line) demonstrating cross-border execution. The firm operates with a small core team of three to four members plus a mascot and reports no external funding, parent company, or institutional ownership.

Name

Artist Relations

Legal name

Artist Relations

Website

https://artistrelations.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Artist Relations is a privately-held B2B services company that connects music equipment and audio brands with musicians, producers, and influencers for endorsement deals, leveraging a proprietary database of 15,000+ industry professionals and producing branded photo, video, and social content.

Ownership category

akta.pro rank

Product category

Music Marketing & Endorsement Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Brand Partnerships & Endorsement Agencies (MPAIAGAF)

akta.pro secondary industries

Full-Service Artist Management (MPAIAGAA), Influencer/Creator Talent Agencies (Music Creators) (MPAIAGAK)

Keywords

• Artist endorsements
• Musician brand ambassadors
• Endorsement management
• Music marketing services
• Brand partnership facilitation

Headquarters

HQ city

Hendersonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Endorsement Services: Provides endorsement services to brands including securing brand ambassadors from their database of musicians, managing deliverables such as testimonials, photography, video content, social media assets, and content distribution.
2. Content Creation: Creates broadcast resolution video testimonials, endorsement photography (posed and live/concert), and social media deliverables for brands.
3. Tour Support Services: Provides comprehensive tour support including travel arrangements, equipment vendors, backline resources, and industry contacts.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Artist Relations brokers and manages artist endorsement partnerships between musicians and brands in the music gear, pro audio, and music technology sectors. Leveraging a proprietary database of more than 15,000 musicians, producers, engineers, composers, technicians, social media influencers, and managers, the firm secures artist ambassadors for brands and produces endorsement deliverables including posed and concert photography, broadcast-resolution video testimonials, and social media assets, while also providing tour support resources and advisory board setup for new product development.

Product overview

Artist Relations is a service-based company (not a software product) that connects musicians with brands through endorsement partnerships. The core offering is Endorsement Management Services, supported by five specialized service modules: Endorsement Photography (covering both posed studio sessions and concert/live event photography), Broadcast Resolution Video Testimonials, Social Media Deliverables, Tour Support Resources (a comprehensive directory of touring industry contacts and vendors), and Artist Database & Advisory Services. The company maintains a database of over 15,000 music industry professionals and provides advisory board setup for new product development. The portfolio is people-driven and relationship-based rather than software-platform-based.

Differentiator

Problem solved

Functional benefit

Products and services

• Endorsement Management Services Core service handling musician and artist endorsements for brands, providing deliverables such as testimonials, photography, and video content, managing social media assets, and assisting with content distribution across social channels.
• Endorsement Photography (Posed) Professional posed studio photography services for endorsement deals, featuring artists with brand equipment in controlled settings.
• Concert Photography Live event photography services capturing artists backstage, in studios, at rehearsals, or concert venues using endorsed gear.
• Broadcast Resolution Video Testimonials Professional video testimonial production for brands, shot in various settings including endorsement events, factory visits, studio sessions, and retail environments.
• Social Media Deliverables Social media content creation and distribution services including Instagram posts, artist collaborations, and brand-focused social media campaigns.
• Tour Support Resources Comprehensive resource directory for touring musicians including backline rental companies, travel services, equipment vendors, production companies, and industry contacts.
• Artist Database & Advisory Services Database of over 15,000 musicians, producers, engineers, composers, techs, social media influencers, and managers, with advisory board setup for new product development.

Quantifiable outcome

• Placements with top artists including Teddy Swims, Sabrina Carpenter, Dua Lipa, T-Pain, The Rolling Stones
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Shore Fire Media: Long-standing music publicity and artist representation firm representing a wide roster of musicians. Comparable service model to Artist Relations in brokering promotional and brand-facing value for artists.
• Big Hassle Media: Music-focused PR and media agency that connects musicians with brands and media outlets for promotional campaigns. Comparable to Artist Relations as a B2B service firm helping artists and brands activate their relationships for commercial outcomes.
• Atom Factory: Artist management and brand partnership agency founded by Troy Carter, known for representing Lady Gaga and prioritizing endorsements and brand deals. Highly comparable to Artist Relations as a music talent-management firm where brand partnerships and endorsements are central to the offering.
• Press Here Publicity: Music publicity and brand partnership agency that connects artists with brands for promotion. Highly comparable services business model with artist relationships as the core asset.

Broad incumbents

• Creative Artists Agency (CAA): Global talent agency with a major music division and brand endorsement business. Larger-scale incumbent that handles the same artist-to-brand endorsement work Artist Relations does, but as part of a much broader representation portfolio.
• WME (William Morris Endeavor): Major talent agency with a music division and dedicated brand partnerships group. A broader incumbent offering similar endorsement-brokerage services to global brands, but at substantially larger scale.
• Create Music Group: Independent music company offering label, publishing, and artist services including brand partnerships. Operates as a broader incumbent with overlapping brand-deal capabilities for artists.
• United Talent Agency (UTA): Major talent agency with a music roster and dedicated brand partnerships/endorsements division. A broader incumbent that competes for the same brand-endorsement engagements but as part of a wider portfolio across music, film, and sports.
• Primary Wave Music Publishing: Music publishing and artist management company that also manages brand partnerships and marketing around its roster. Operates as a broader incumbent in artist representation with integrated endorsement-style deals, comparable in function but at much larger scale.

Emerging players

• MKS2 (Mike Shinoda): Music-focused marketing and consulting agency founded by Linkin Park's Mike Shinoda that connects artists with brand and tech opportunities. Comparable emerging player in the artist-brand partnership space with a focus on the creator economy.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/artist-relations
• Xx.com/artistrelations
• Facebookfacebook.com/ArtistRelation

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Artist Relations