saas advisor

What saas advisor does

SaaS Advisor (legal entity: Best of breed consulting, SAS, registered in Paris with 3,000 EUR capital) is an independent Martech consulting firm founded in 2017 by Jonathan Charbit. The firm helps large enterprises select, deploy, manage, and rationalize SaaS marketing technology solutions across four competency areas: Social Intelligence, Customer Data (CRM, CDP/DMP, Business Intelligence), Marketing Campaign automation, and SaaS Management. Its publicly named client base spans nine enterprise-grade multinationals across diverse verticals — Airbus (aerospace), AXA (insurance), Coca-Cola (beverages), Danone (food), L'Oréal (cosmetics), Pernod Ricard (spirits), Salomon (sporting goods), SNCF (transportation), and Suez (utilities).

SaaS Advisor is not a software vendor; its core product is a proprietary consulting methodology delivered by certified Martech consultants. Service offerings are organized into four pillars: (1) SaaS tool selection and RFP management, (2) deployment, configuration, and team training, (3) license management, SaaS governance, and budget rationalization via direct publisher negotiation, and (4) digital transformation strategy. Beyond client engagements, the firm operates three proprietary content platforms that double as thought-leadership and lead-generation assets: the Martech Insider monthly newsletter (featuring software publisher interviews), the Martech-Challenges benchmarking initiative (a 2019 comparative study of social listening tools across 100+ stakeholders), and SocialRoom.io (a content platform documenting social media command-center practices at Orange, Pierre Fabre, EDF, and Transilien). The firm maintains an active blog (with AI/Martech, GEO, and Martech 2026 trend content) and a library of eight white papers.

SaaS Advisor generates revenue through project-based, bespoke consulting mandates with quote-based pricing and no publicly disclosed rates. The firm positions itself as a vendor-neutral advisor — explicitly stating it does not earn commissions or referral fees from software vendors — and uses this neutrality as a key differentiator versus resellers and implementation partners. Its go-to-market motion is enterprise-field-sales oriented: engagements are sold directly by consultants, with the company website (saas-advisor.com) and an embedded Calendly booking widget as the primary conversion mechanism. Marketing is content- and event-driven via the blog, white papers, LinkedIn, and proprietary research events. The firm is privately held with no disclosed institutional funding, a stated headcount of 1-10 employees, and an operating presence centered in France with EMEA reach (including the United Kingdom).

Name

saas advisor

Legal name

Best of breed consulting

Website

https://saas-advisor.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

SaaS Advisor (legal entity: Best of breed consulting) is a Paris-based independent Martech consulting firm founded in 2017, helping large enterprises select, deploy, and rationalize SaaS marketing tools across Social Intelligence, Customer Data, Campaign automation, and SaaS Management.

Ownership category

akta.pro rank

Product category

Martech Consulting Services

NAICS

Management Consulting Services (54161), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Corporate Strategy Advisory (BPAHADAA)

Keywords

• Martech consulting
• Saas selection services
• Marketing technology advisory
• Digital transformation consulting
• Saas management services

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure, Others

Revenue model

1. Martech Advisory & Consulting Services: SaaS Advisor generates revenue through project-based consulting mandates. Engagements cover SaaS tool selection and RFP management, deployment and team training, cost rationalization and SaaS management, and digital transformation strategy. The firm positions itself as an independent advisor, meaning it does not earn commissions or referral fees from software vendors, which reinforces its neutrality.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

SaaS Advisor is an independent marketing technology (Martech) consulting firm that helps enterprises select, deploy, and optimize SaaS tools. The firm provides vendor-neutral advisory across four core competencies: SaaS tool selection and RFP management, deployment and team training, SaaS license management and cost rationalization, and digital transformation strategy. Engagements are consultative, project-based mandates targeting large enterprises across multiple industries.

Product overview

SaaS Advisor is an independent marketing technology consulting firm founded in 2017 by Jonathan Charbit. The company offers advisory services centered around four core competencies: Social Intelligence, Customer Data, Marketing Campaign, and SaaS Management. Rather than a unified software platform, SaaS Advisor provides consulting services including SaaS selection support, deployment and adoption assistance, license management, and budget optimization. The company also produces content through its Martech Insider newsletter and publishes white papers covering various Martech topics including CRM, AI, Marketing Automation, and Digital Asset Management.

Differentiator

Problem solved

Functional benefit

Brands

• Martech Insider: Monthly newsletter featuring interviews with Martech editors and technology spotlights, including market analyses and software benchmarking.
• SocialRoom.io
• Martech-Challenges

Products and services

• SaaS Selection Support Consulting services for selecting new marketing software, including market study, identifying publishers, and piloting strategic calls for tenders (RFPs) to identify best-fit SaaS solutions aligned with business objectives and cross-functional stakeholder needs.
• SaaS Deployment and Team Training Deployment or redeployment of social media and marketing SaaS solutions for large companies, including strategic configuration, data structuring, and team training to drive broad internal adoption and new use cases serving audiences and business.
• License Management and Budget Optimization SaaS Management services providing better control of data and usage, substantial cost savings on software licenses, and cost rationalization through direct renegotiation with publishers, including software mapping, user cartography, governance, and compliance.
• Digital Transformation Strategy Strategy consulting to optimize and combine SaaS solutions, pilot strategic projects via a data-driven approach, integrate and exploit strategic data, and support organizational transformation including workflow validation and harmonization of internal processes and uses.

Quantifiable outcome

• 61% of software features are unused by enterprises, highlighting the underutilization problem SaaS Advisor addresses through adoption and training programs.
• +2 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Jellyfish: Global digital marketing and media consultancy (part of Brandtech Group) advising enterprises on Martech stacks, campaign automation, and measurement. Closely aligned with SaaS Advisor's Marketing Campaign pillar and enterprise client base.
• Dept Agency: European-headquartered digital agency combining creative, technology, and Martech advisory for enterprise brands. Comparable overlap with SaaS Advisor in Martech selection, deployment, and campaign operations.
• Valtech: Global digital and Martech transformation consultancy advising enterprises on technology selection, integration, and experience platforms. Closest mid-sized pure-play to SaaS Advisor in scope and client type.

Broad incumbents

• Accenture Song: Accenture's creative, marketing, and technology advisory arm providing Martech strategy and implementation to global enterprises. Competes for the same Martech transformation mandates, with broader portfolio and delivery capacity.
• Isobar: Global digital agency (part of dentsu) providing Martech-enabled experience design, commerce, and campaign services. Comparable to SaaS Advisor's enterprise digital transformation work, at much greater scale.
• Capgemini Invent: Capgemini's digital innovation and strategy consulting arm, including Martech, data, and customer experience transformation work for large European enterprises. Comparable at the enterprise consulting layer, far broader in scope.
• Publicis Sapient: Global digital transformation consultancy inside Publicis Groupe, with a strong Martech and customer experience practice serving large enterprises. Comparable because it competes for the same enterprise Martech selection and transformation mandates as SaaS Advisor, but at vastly greater scale.
• Merkle: Global data-driven customer experience management consultancy owned by Dentsu, with deep Martech, CDP, and CRM advisory capabilities. Directly comparable to SaaS Advisor's Customer Data and Marketing Campaign pillars, serving similar enterprise CMOs.

Emerging players

• Elateral: Boutique Martech and content operations consultancy with strong alignment to SaaS Advisor's Digital Asset Management and Marketing Automation competencies. More specialized, smaller scale peer.

Others

• chiefmartec (Scott Brinker): Independent Martech landscape analyst and community, publishing the annual Martech supergraphic and thought leadership. Not a direct competitor but shapes buyer expectations and overlaps with SaaS Advisor's content engine and Martech-Challenges benchmarking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/saasadvisor
• Xx.com/saas_advisor

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about saas advisor