Ultra Wine Racks & Cellars
- Company typePrivate
- Founded2015
- HeadquartersStockton, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Ultra Wine Racks & Cellars firmographics
Firmographics- Name
- Ultra Wine Racks & Cellars
- Legal name
- Ultra Wine Racks & Cellars
- Website
- https://ultrawineracks.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Ultra Wine Racks & Cellars is headquartered
LocationHeadquarters
- HQ city
- Stockton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ultra Wine Racks & Cellars business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Wine Rack Product Sales: Primary revenue stream from sale of wine racking products across multiple series (Minimalist, Wall Rail, Floor-to-Ceiling, Fusion, Showcase, Peg, Max Reveal, E-Series). Products sold directly through e-commerce website with prices ranging from $18 to $2,749+ depending on configuration and series.
- Custom Design Consultation Services: Free design consultation service offered to help customers design custom wine walls tailored to their spaces. This consultative approach supports sales of higher-value custom installations.
- Trade Partner Program: Exclusive pricing and design support program for builders, designers, and contractors. Generates revenue through bulk/trade orders from professional trade customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level wine pegs and wall rails starting under $100 |
| Unit Pricing | Pay-as-you-go | Mid-range Fusion Panel and Showcase Series products |
| Unit Pricing | Pay-as-you-go | Premium Floor-to-Ceiling and Minimalist Series systems |
| Other | Other | Free design consultation for custom projects |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Ultra Wine Racks & Cellars product offering
Product offeringCore offering
Ultra Wine Racks & Cellars designs, manufactures, and sells modular metal wine racking systems for residential and commercial wine storage and display. Its product portfolio spans nine series (Minimalist, Wall Rail, Floor-to-Ceiling, Fusion, Showcase, Peg, Max Reveal, E-Series, and Rotating Display) with multiple finishes, depths, and capacity configurations ranging from 3 to 252+ bottles. Products are sold direct-to-consumer via e-commerce and to trade professionals via a dedicated Trade Partner Program, with free design consultation available for custom wine wall installations.
Product overview
Ultra Wine Racks & Cellars offers a portfolio of modular metal wine racking systems designed for modern residential and commercial wine storage. The product lineup centers on nine core series: Minimalist Series (floor-to-ceiling label-out and cork-out racks with telescopic post system), Wall Rail Series (wall-mounted rails), Floor-to-Ceiling Series (architectural displays), Fusion Series (panel-based storage in multiple finishes), Showcase Series (focal-point displays), Peg Series (minimalist pegs), Max Reveal Series (label-forward wall rails), E-Series (entry-level modular rails), and Rotating Display Series (freestanding rotating displays). Supporting accessories include mounting hardware, posts, channels, frame components, and rubber O-rings. Products are available in various depths (single, double, triple) and configurations (1-sided, 2-sided) with premium metal finishes. The company is featured on HGTV's Rock the Block and Bachelor Mansion Takeover.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Cut installation time in half with easy-to-install Ultra Fusion Panels
- +3 more outcomes
Companies that use Ultra Wine Racks & Cellars
Customer profileSegments4 records
Ideal customer profiles4 records
Ultra Wine Racks & Cellars technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Ultra Wine Racks & Cellars partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
Ultra Wine Racks & Cellars competitors and assessment
Company assessmentDirect peers
- VintageView: VintageView is the leading direct competitor in modern, label-forward metal wine rack systems, offering wall-mounted and floor-to-ceiling displays that closely overlap Ultra Wine Racks' Minimalist, Wall Rail, and Fusion Series products for the same residential and trade customers.
- Wine Cellar Innovations: Wine Cellar Innovations designs and manufactures custom and modular wine cellars and wine rack systems for residential and commercial projects, competing with Ultra's trade and custom-design offering in the same mid-to-high-end cellar build market.
- Wine Racks America: Wine Racks America is a large US manufacturer and online retailer of wood and metal wine racks, including wall-mounted, floor-to-ceiling, and modular kits sold DTC and through trade channels, directly overlapping Ultra's product catalog and customer segments.
- CRU Wine Racks: CRU produces modern metal and acrylic wine display systems (including label-forward and wall-mounted formats) targeting designers, builders, and homeowners with similar aesthetics and price points to Ultra Wine Racks' Fusion and Showcase Series.
- Trinity Wine Cellars: Trinity Wine Cellars manufactures custom wine racking and cellar builds for residential and commercial clients, with comparable floor-to-ceiling and wall-mounted offerings positioned at the same design-led, mid-to-premium price tier as Ultra.
Broad incumbents
- Wine Enthusiast Companies: Wine Enthusiast is a large, established omni-channel retailer of wine storage furniture, racks, accessories, and cooling products. It competes broadly with Ultra across wine storage and cellar accessories but as part of a much wider product portfolio rather than a focused metal-rack niche.
- EuroCave: EuroCave is a premium French brand of wine cabinets and storage systems widely used by collectors and in custom cellars. It overlaps with Ultra on the high-end residential wine storage customer but focuses on climate-controlled wine cabinets rather than open metal racking.
Others
- CellarPro: CellarPro specializes in through-wall and ducted wine cellar cooling systems sold to the same builder and DIY custom-cellar customers as Ultra Wine Racks, serving as a complementary infrastructure provider in shared projects.
- WhisperKool: WhisperKool is a leading wine cellar cooling system manufacturer explicitly recommended by Ultra Wine Racks on its product pages as a complementary cooling partner, making it a direct ecosystem enabler rather than a competitor.
- Wine Guardian: Wine Guardian designs and supplies wine cellar refrigeration units used in the same custom cellar projects Ultra's racks are installed in, making it an adjacent ecosystem provider and potential co-marketing partner rather than a direct rack competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Ultra Wine Racks & Cellars social profiles
Digital presenceUltra Wine Racks & Cellars financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ultra Wine Racks & Cellars leadership team
Management profileNumber of profiles
Ultra Wine Racks & Cellars funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ultra Wine Racks & Cellars M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ultra Wine Racks & Cellars
What does Ultra Wine Racks & Cellars do?
Ultra Wine Racks & Cellars designs, manufactures, and sells modular metal wine racking systems for residential and commercial wine storage and display. Its product portfolio spans nine series (Minimalist, Wall Rail, Floor-to-Ceiling, Fusion, Showcase, Peg, Max Reveal, E-Series, and Rotating Display) with multiple finishes, depths, and capacity configurations ranging from 3 to 252+ bottles. Products are sold direct-to-consumer via e-commerce and to trade professionals via a dedicated Trade Partner Program, with free design consultation available for custom wine wall installations.
Is Ultra Wine Racks & Cellars a public or private company?
Ultra Wine Racks & Cellars is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ultra Wine Racks & Cellars founded?
Ultra Wine Racks & Cellars was founded in 2015. It employs 1 to 10 people.
Where is Ultra Wine Racks & Cellars based?
Ultra Wine Racks & Cellars is headquartered in Stockton, United States, in the North America region.
How does Ultra Wine Racks & Cellars make money?
Three revenue lines are on record. Wine Rack Product Sales are the primary driver. The others are custom Design Consultation Services and trade Partner Program.
Who are Ultra Wine Racks & Cellars's main competitors?
Direct peers on record are VintageView, Wine Cellar Innovations, Wine Racks America, CRU Wine Racks and Trinity Wine Cellars. Broad incumbents are Wine Enthusiast Companies and EuroCave. Others are CellarPro, WhisperKool and Wine Guardian.
Does Ultra Wine Racks & Cellars have an API?
No public API is recorded for Ultra Wine Racks & Cellars.