Elk Valley Casino

What Elk Valley Casino does

Elk Valley Casino is a tribally owned and operated gaming and entertainment destination located on the Elk Valley Rancheria in Crescent City, California, on the state's North Coast between Redwood National Park and the Pacific Ocean. Founded in 1995 and expanded significantly in 2023, the property operates as a single-site casino and hospitality complex under the Indian Gaming Regulatory Act (IGRA) with oversight from the National Indian Gaming Commission (NIGC) and the Elk Valley Rancheria Tribal Gaming Commission. Its core offerings include an expanded gaming floor with 300+ slot machines, table games (blackjack), bingo, and Paula Jo's Poker Room, which hosts regular tournaments.

The business operates as a direct-to-consumer physical retail destination. Revenue is generated through gaming losses (slots, table games, poker, bingo), food and beverage sales at Warriors Bar & Grill and Perks! coffee and tobacco shop, ticket sales for concerts and events at the 3,600 sq ft Betty Green Event Center (400-person capacity), and private event rentals. The Points Club loyalty program (free to join) drives repeat visits by rewarding play across slots, table games, bingo, poker, and dining, with points redeemable for free play, food, and gift shop purchases. Marketing relies primarily on Facebook, Instagram, ETix online ticketing, and on-site kiosk promotions. Adjacent ancillary businesses include the Elk Valley Tribal Fuel Mart and The Trails at Elk Valley, a free community walking trail.

The customer base consists of adults 21+ in two segments: gaming and entertainment consumers (local Del Norte County residents and tourists visiting the Redwood Coast) and dining and hospitality visitors (including seniors targeted via discounted buffet pricing). Notable competitive positioning includes being the only major gaming operator in the immediate region, proximity to major tourist destinations (Jedediah Smith Redwoods State Park, Pacific Coast), and a regulated tribal operating model that differentiates from unregulated gambling alternatives.

Name

Elk Valley Casino

Legal name

Elk Valley Rancheria California

Website

https://elkvalleycasino.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

Elk Valley Casino is a tribally owned gaming and entertainment destination in Crescent City, California, offering 300+ slot machines, table games, poker, bingo, dining, and live entertainment to North Coast residents and tourists.

Ownership category

akta.pro rank

Product category

Tribal Casino Gaming & Entertainment

NAICS

Casinos (except Casino Hotels) (71321), Gambling Industries (7132), Other Gambling Industries (713290)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Tribal/First Nations Casino Operations (MPAEAAAD)

akta.pro secondary industries

Live Poker Rooms & Cardrooms (Land-Based) (MPAEAEAA), Land-Based Bingo Halls (MPAEAGAA)

Keywords

• Tribal casino gaming
• Slot machines
• Live poker room
• Bingo entertainment
• Casino dining

Headquarters

HQ city

Crescent City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Gaming Operations: Core revenue from slot machine play, table games (blackjack), poker room (Paula Jo's Poker Room), and bingo in the Betty Green Event Center. The casino operates over 300 slot machines and hosts regular poker tournaments. Revenue is generated through player losses, tournament buy-ins, and pari-mutuel wagering.
2. Food & Beverage: On-site dining through Warriors Bar & Grill (breakfast, lunch, dinner), Perks! coffee and tobacco shop, and special buffet events (Prime Rib Buffet on Wednesdays, Senior Day Buffet on Tuesdays, Wing Mondays). Revenue from food sales, beverages, and catering/buffet admissions.
3. Retail — Perks! Gift & Tobacco Shop: The Perks! shop sells coffee beverages, tobacco products (cigars, cigarettes), gifts, and souvenirs on-site.
4. Poker Tournaments & Special Events: The casino hosts regular and special poker tournaments with buy-ins ranging from $40 to $145, including major guaranteed prize events. The Betty Green Event Center (3,600 sq ft, capacity 400) is also rented for private events, generating venue rental and concession revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Elk Valley Casino is a tribally owned physical casino and entertainment complex that operates 300+ slot machines, table games including blackjack, a poker room (Paula Jo's Poker Room), bingo sessions, and a 3,600 sq. ft. event center for live entertainment. On-site amenities include Warriors Bar & Grill restaurant, Perks! coffee and tobacco shop, and the Points Club loyalty rewards program. The casino also operates the adjacent Elk Valley Tribal Fuel Mart and The Trails at Elk Valley outdoor walking trail.

Product overview

Elk Valley Casino is a tribally owned and operated gaming destination on California's North Coast, offering a diversified entertainment portfolio. The core experience centers on the gaming floor with 300+ slot machines, table games including Blackjack, Bingo, and live poker at Paula Jo's Poker Room. On-site amenities include Warriors Bar & Grill restaurant with dining specials (Wing Mondays, Senior Day Buffet Tuesdays, Prime Rib Buffet Wednesdays), and Perks! coffee and tobacco shop. The Betty Green Event Center (3,600 sq ft, 400 guests) hosts concerts and comedy shows via ETix ticketing. The Points Club rewards program enables players to earn and redeem points across gaming and retail. Unique non-gaming offerings include The Trails at Elk Valley outdoor walking trail and the Dealer School free professional training program. The property is developed by Elk Valley Rancheria and operates under National Indian Gaming Commission (NIGC) and Tribal Gaming Commission oversight.

Differentiator

Problem solved

Functional benefit

Brands

• Paula Jo's Poker Room: Card room and poker room offering live poker games including Texas Hold'em and Omaha, tournament play, and blackjack tables
• Warriors Bar & Grill
• Perks!
• Betty Green Event Center
• Points Club

Products and services

• Slot Machines Gaming Floor 300+ slot machines ranging from penny to dollar denominations, including three-reel classics and modern multi-line video slots, available on the expanded gaming floor for adult visitors 21+ in Northern California.
• Paula Jo's Poker Room Live poker room offering No Limit Texas Hold'em and Omaha games, weekly tournaments including Bad Beat jackpots, and special events like the $10,000 Guaranteed Poker Classic, for adult players 21+ of all experience levels.
• Blackjack Table Games Blackjack table games offered 7 days a week starting at 11:00 AM with $5 minimum bets, available to adult casino visitors 21+.
• Bingo Sessions Bingo sessions held Sunday through Wednesday with warm-up games at 5:30 PM and regular games at 6 PM, featuring Super Jackpot, Fireball Progressive, and Hot Ball prizes. Buy-in starts at $12 for 6-on paper.
• Betty Green Event Center Entertainment Venue 3,600 sq. ft. indoor entertainment venue accommodating up to 400 guests, hosting concerts, comedy shows, and live performances. Tickets sold exclusively through ETix with on-site private event rentals available.
• Warriors Bar & Grill Restaurant Full-service restaurant offering rustic dining with panoramic views of the Northern California coast, featuring breakfast, lunch, and dinner menus plus a Prime Rib Buffet on Wednesdays and all-you-can-eat salad bar. Open Wednesday through Monday 8 AM to 10 PM.
• Perks! Coffee, Tobacco & Gifts Shop Retail shop offering hot and cold beverages, cigars, cigarettes, tobacco products, and souvenirs. Open daily 8 AM to 10 PM (Sunday-Thursday) and 8 AM to 11 PM (Friday-Saturday).
• Points Club Rewards Program Free gaming rewards program where members earn 1 point per $1 played on slots, table games, bingo, and poker. Points are redeemable for machine play, gift shop purchases, bingo and poker buy-ins, and food (600 points = $1). Includes exclusive offers and member-only promotions.
• The Trails at Elk Valley Approximately 1-mile scenic outdoor walking trail on Tribal lands adjacent to Highway 101, featuring wildlife viewing areas (including Roosevelt elk), interpretive signage about Tribal culture, and forest/prairie landscapes. Free and open daily dawn to dusk.
• Elk Valley Tribal Fuel Mart Fuel station and convenience store operated by Elk Valley Rancheria, located adjacent to the casino property at 1.707.465.2696.
• Dealer School Training Program Free blackjack and poker dealer training program teaching dealing skills, guest interaction, and proper payout procedures. Open to applicants 21+. After passing gaming standards auditions, participants may be offered part-time dealer positions.

Quantifiable outcome

• Bingo special game payouts up to $5,000
• +5 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Lucky 7 Casino: Lucky 7 Casino is a tribally owned casino operated by the Smith River Rancheria in Smith River, CA — located only ~12 miles from Elk Valley Casino. It offers a comparable mix of slots, table games, bingo, and dining for the same Del Norte County / North Coast catchment, making it the closest direct geographic competitor.
• Rolling Hills Casino: Rolling Hills Casino is operated by the Paskenta Band of Nomlaki Indians in Corning, CA (Tehama County). A comparable mid-sized Northern California tribal casino with slots, table games, bingo, dining, and hotel — competing for I-5 corridor patrons in the same regional gaming market.
• Bear River Casino: Bear River Casino is a tribally owned casino operated by the Bear River Band of the Rohnerville Rancheria in Loleta, CA (Humboldt County). It competes with Elk Valley for North Coast tribal gaming patrons and offers a similar small-to-mid sized floor of slots, table games, bingo, and dining.
• Redwood Hotel & Casino: Redwood Hotel & Casino is operated by the Blue Lake Rancheria in Blue Lake, CA (Humboldt County). It is a tribally owned property with slots, table games, bingo, and a hotel — a comparable but slightly more integrated North Coast tribal gaming competitor.
• Table Mountain Casino: Table Mountain Casino is operated by the Table Mountain Rancheria in Friant, CA (near Fresno). A tribally owned casino offering slots, table games, bingo, and dining — comparable to Elk Valley in operating model and customer segment, though in a different sub-region of Northern/Central California.
• Konocti Vista Casino: Konocti Vista Casino is a tribally owned gaming property operated by the Big Valley Band of Pomo Indians in Lakeport, CA. Comparable as a mid-sized Northern California tribal casino with slots, table games, bingo, and dining.

Broad incumbents

• Graton Resort & Casino: Graton Resort & Casino is operated by the Federated Indians of Graton Rancheria in Rohnert Park, CA. As one of the largest tribal casinos in Northern California, it competes for discretionary gaming spend across the broader Northern California catchment and serves as a scale benchmark.
• Jackson Rancheria Casino Resort: Jackson Rancheria Casino Resort is operated by the Jackson Rancheria Band of Miwuk Indians in Jackson, CA. A larger integrated California tribal casino with hotel, gaming, dining, and entertainment — relevant as a California tribal operator benchmark at a larger scale than Elk Valley.
• Chukchansi Gold Resort & Casino: Chukchansi Gold Resort & Casino is operated by the Picayune Rancheria of Chukchansi Indians in Coarsegold, CA. A larger integrated tribal casino resort in California with hotel, gaming, dining, and entertainment — a relevant scale comparable in the California tribal gaming segment.
• Cache Creek Casino Resort: Cache Creek Casino Resort is a large tribally owned casino resort (Yocha Dehe Wintun Nation) in Brooks, CA. While much larger and more integrated (hotel, golf, multiple restaurants), it is a benchmark Northern California tribal casino operator and a direct competitor for the same regional gaming dollars.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ElkValleyCasino
• Instagraminstagram.com/elkvalleycasino
• LinkedInlinkedin.com/company/elk-valley-casino

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elk Valley Casino