Doremusic
Doremusic is Turkey's largest musical instruments retail chain, operating 31 physical stores across 10 cities alongside an e-commerce platform and mobile apps. It distributes 120+ brands across 13 instrument categories to consumers, students, professional musicians, and institutions, and complements retail with a music academy and community platform.
- Company typePrivate
- Founded1993
- HeadquartersIstanbul
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Doremusic does
Doremusic (legal entity: DOREMUSIC MÜZİK ALETLERİ TİCARET ANONİM ŞİRKETİ) is Turkey's largest musical instruments retail chain, founded in 1993 and headquartered in Izmir with a secondary operational hub in Istanbul. The company operates an omnichannel model combining 31 physical retail locations across 10 Turkish cities (including category-specialized stores in Beyoğlu Tünel for acoustic/classical guitar, drums, electric guitar, wind instruments, piano, and string instruments), a full e-commerce platform at do-re.com.tr, and native iOS/Android mobile applications. It distributes 120+ brands — including Yamaha, Casio, Gibson, Epiphone, Taylor, Schecter, Blackstar, Sonor, Focusrite, Zoom, Mackie, and beyerdynamic — across 13 product categories covering pianos, keyboards/MIDI, guitars, amplifiers and pedals, string and wind instruments, drums and percussion, studio and DJ equipment, live audio and stage, Hi-Fi systems, headphones, and accessories.
Beyond hardware retail, Doremusic has built a complementary ecosystem: Doremusic Akademi (music education academy with a dedicated app), Doremusic Sosyal (online community platform for musicians), Do-re Blog, Do-re TV, piano rental services, corporate/B2B sales, professional acoustic piano installation, and free tuning support. Revenue is generated primarily through unit-priced hardware sales denominated in Turkish Lira, supplemented by professional service revenue from installation, tuning, rental, and corporate contracts. Pricing supports installment plans up to 12 months, free shipping above 990 TL, and warranty terms of 2 years (10 years on acoustic pianos). The company sells discounted/excess inventory through a partnership with Rhym marketplace (rhym.com.tr). The customer base spans individual consumers, students, professional musicians, home and professional studios, and educational institutions, with CEO and founder Derya Özyürek leading the organization.
Doremusic firmographics
Firmographics- Name
- Doremusic
- Legal name
- DOREMUSIC MÜZİK ALETLERİ TİCARET ANONİM ŞİRKETİ
- Website
- https://do-re.com.tr
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Doremusic is Turkey's largest musical instruments retail chain, operating 31 physical stores across 10 cities alongside an e-commerce platform and mobile apps. It distributes 120+ brands across 13 instrument categories to consumers, students, professional musicians, and institutions, and complements retail with a music academy and community platform.
- Ownership category
- akta.pro rank
Doremusic industry classification
Industry- Product category
- Musical Instrument Retail
- NAICS
- Musical Instrument and Supplies Retailers (459140), Sporting Goods, Hobby, and Musical Instrument Retailers (4591)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Musical Instrument Retail (Guitars, Keyboards, Drums, Band/Orchestra) (CRALAEAA)
- akta.pro secondary industries
- Instrument & Pro Audio Retail (Online/Brick-and-Mortar) (MPAIAJAH), Instrument Accessories & Consumables Retail (Strings, Reeds, Sticks, Cables) (CRALAEAE), DJ Equipment & Electronic Music Gear Retail (CRALAEAD)
Keywords
Where Doremusic is headquartered
LocationHeadquarters
- HQ city
- Istanbul
Offices12 records
Markets served
Doremusic business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Musical Instruments Retail: Sale of musical instruments and equipment including pianos, keyboards, guitars, amplifiers, drums, studio equipment, DJ gear, Hi-Fi systems, headphones, and accessories through physical stores and e-commerce platform
- Professional Services: Additional revenue streams include piano rental services (piyano-kiralama), corporate sales (kurumsal-satis), professional installation services for acoustic pianos, and piano tuning services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Product-based pricing with installment options |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Doremusic product offering
Product offeringCore offering
Doremusic is Turkey's largest multi-brand musical instrument retail chain, selling more than 120 brands of instruments and music gear across 12 product categories including pianos, keyboards, guitars, amplifiers and pedals, string and wind instruments, drums and percussion, studio and DJ, sound and stage, Hi-Fi, headphones, and accessories. The company sells primarily to individual consumers, students, and professional musicians through 31 physical stores in 10 Turkish cities, a proprietary e-commerce site at do-re.com.tr, and iOS/Android mobile applications, while also providing piano rental, tuning, professional installation, corporate sales to institutions, and an online music academy.
Product overview
Doremusic is Turkey's largest music instruments retail chain, operating both physical stores and an e-commerce platform (do-re.com.tr). The core offering is a comprehensive catalog of musical instruments across 13 major categories: Pianos, Keyboards/MIDI, Guitars, Amplifiers & Pedals, String Instruments, Wind Instruments, Drums & Percussion, Studio & DJ Equipment, Audio & Stage, Hi-Fi, Headphones, and Accessories. Beyond retail, the ecosystem includes complementary services: Doremusic Akademi (music education academy), Doremusic Sosyal (community platform), Do-re Blog (content platform), Do-re TV (video content), Piano Rental service, and Corporate Sales. The company operates 30+ physical stores across Turkey (Istanbul, Ankara, Izmir, and other cities) and maintains mobile applications for both retail and education.
Differentiator
Problem solved
Functional benefit
Brands
- doremusic Akademi: Music education academy operated by the company
- doremusic Sosyal
- doremusic Blog
Products and services
- Pianos
Companies that use Doremusic
Customer profileSegments4 records
Ideal customer profiles4 records
Doremusic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
Doremusic partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Rhym (rhym.com.tr)minorDoremusic utilizes Rhym marketplace platform (rhym.com.tr) for selling discounted and excess inventory products. This partnership extends product distribution to Rhym's customer base and provides an outlet channel for inventory management.
Scale indicators3 records
Recent moves1 record
Expansion highlights5 records
Doremusic competitors and assessment
Company assessmentDirect peers
- Guitar Center: Major US multi-store music instrument chain carrying guitars, drums, pro audio, and DJ gear; structurally analogous specialty big-box retailer serving hobbyists and professionals.
- Music Store Professional: Germany-based large music instrument e-tailer and pro audio retailer; comparable in catalog breadth across instruments, studio, and live sound categories.
- Sam Ash: US multi-store music instrument chain historically comparable to Guitar Center; similar specialty retail positioning across instruments, accessories, and pro audio.
- Sweetwater: Largest US online music instruments and pro audio retailer with strong content/education ecosystem; most direct functional comparable to Doremusic's omnichannel model, though US-focused.
- Thomann: Europe's largest music instrument retailer with massive online catalog and integrated music school (Thomann Music Academy) — closest international peer in scale, breadth, and academy-plus-retail model.
- Andertons Music: UK specialty music retailer with flagship store and significant online presence, focused on guitars, amps, and pro audio — comparable in assortment depth and content-driven marketing.
- Bax Music: Large Netherlands-based music instrument and pro audio retailer with strong European omnichannel presence; comparable breadth across instruments, studio/DJ, and accessories.
Broad incumbents
- Yamaha Corporation: Global manufacturer whose brand Doremusic distributes; relevant as upstream supplier and incumbent shaping the Turkish pro-audio and instrument market Doremusic serves.
Regional players
- Long & McQuade: Canada's largest chain of music instrument stores with strong rental and education services; structurally similar multi-store specialty model with services attachment.
- Allegro Music: Spain's largest music instrument retailer with broad multi-category assortment; relevant regional comparable for Southern European specialty retail dynamics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Doremusic social profiles
Digital presenceDoremusic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Doremusic leadership team
Management profileNumber of profiles
Profiles1 record
Doremusic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Doremusic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Doremusic
What does Doremusic do?
Doremusic is Turkey's largest multi-brand musical instrument retail chain, selling more than 120 brands of instruments and music gear across 12 product categories including pianos, keyboards, guitars, amplifiers and pedals, string and wind instruments, drums and percussion, studio and DJ, sound and stage, Hi-Fi, headphones, and accessories. The company sells primarily to individual consumers, students, and professional musicians through 31 physical stores in 10 Turkish cities, a proprietary e-commerce site at do-re.com.tr, and iOS/Android mobile applications, while also providing piano rental, tuning, professional installation, corporate sales to institutions, and an online music academy.
Is Doremusic a public or private company?
Doremusic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Doremusic founded?
Doremusic was founded in 1993. It employs 251 to 500 people.
Where is Doremusic based?
Doremusic is headquartered in Istanbul.
How does Doremusic make money?
Two revenue lines are on record. Musical Instruments Retail is the primary driver. The others are professional Services.
Who are Doremusic's main competitors?
Direct peers on record are Guitar Center, Music Store Professional, Sam Ash, Sweetwater, Thomann, Andertons Music and Bax Music. Yamaha Corporation is listed as a broad incumbent. Regional players are Long & McQuade and Allegro Music.
Does Doremusic have an API?
No public API is recorded for Doremusic.
What industry is Doremusic in?
Doremusic's product category is Musical Instrument Retail. Its primary akta.pro industry code is CRALAEAA, Musical Instrument Retail (Guitars, Keyboards, Drums, Band/Orchestra), with a secondary code of MPAIAJAH, Instrument & Pro Audio Retail (Online/Brick-and-Mortar). Its NAICS code is 459140 and its SIC code is 5945.