Hoffman Real Estate

What Hoffman Real Estate does

Hoffmann-Immobilien (operating as Hoffmann Real Estate) is a traditional, privately-held real estate brokerage founded in 1998 and headquartered at Neue-Welt-Höhe 44c/2 in Graz, Austria (UID-Nummer: ATU 60239129, registered with the Landesgericht für ZRS Graz and a member of Wirtschaftskammer Steiermark). The firm mediates the sale, rental, and management of residential and commercial properties — including apartments, houses, building plots, investment properties, and industrial/commercial assets — across all Austrian federal states and a roster of international markets (Germany, Switzerland, Hungary, Italy, Croatia, Slovenia, Spain, Romania, Canada, USA). Its client base spans individual residential buyers and sellers, investors in Anlageobjekte (investment properties), and commercial/industrial property owners, served through a relationship-led, single-firm intermediary model.

The company operates a standard brokerage technology stack: a WordPress-based website (hoffmann-immobilien.at) featuring an online property search portal with filters for property type, location, and features (balcony, garden, parking, elevator, subsidies, barrier-free, among others), supported by direct phone and email intake. Multilingual content in German, English, and French is offered to support cross-border clientele. No proprietary technology, no AI/ML capabilities, no API surface, and no mobile applications are evident.

Revenue is generated through commission on successful property transactions (transaction-fee model). No pricing is publicly disclosed, and there are no funding rounds, investors, partnerships, M&A, or strategic alliances indicated. The firm is led by Geschäftsführerin (Managing Director) Annibelle Hoffmann-Gudehus and Immobilienberaterin (Real Estate Consultant) Mag. Regina Schmölzer. The go-to-market is sales-led, direct-to-consumer, with website as the top-of-funnel channel and phone/email as the bottom-of-funnel conversion.

Name

Hoffman Real Estate

Legal name

Hoffmann Immobilien

Website

https://hoffmann-immobilien.at

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Hoffmann-Immobilien is a privately-held Austrian real estate brokerage founded in 1998 in Graz, providing commission-based sales, rental, and management services for residential and commercial properties across Austria and select international markets.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Relocation & Corporate Housing Brokerage (BPAJAAAG)

Keywords

• Residential real estate brokerage
• Commercial property brokerage
• Property rental services
• Property management services
• International property search

Headquarters

HQ city

Graz

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Real Estate Brokerage and Sales: Commission-based real estate brokerage services for property sales and rentals. The company acts as intermediary in property transactions, earning commissions on successful deals. Services include property sales (Eigentumswohnung, Haus, Grundstück), rentals (Mietwohnung, Miethaus), and investment properties.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Hoffmann-Immobilien is a traditional real estate brokerage that mediates property sales, rentals, and management for residential and commercial clients in Austria and selected international markets. The firm accompanies clients from property viewing through contract completion, supported by an online property search portal with filters by property type, region, and features. Services are offered in German, English, and French to serve both domestic Austrian clients and international property seekers across Europe and North America.

Product overview

Hoffmann-Immobilien is a traditional real estate brokerage firm offering a unified set of services centered around property mediation. The company provides Immobilienvermittlung (property brokerage) as its core service, supplemented by Immobilienverkauf (property sales), Immobilienvermietung (property rental), and Immobilienverwaltung (property management). Operating since 1998 from Graz, Austria, the company assists clients in finding and trading residential properties (apartments, houses, building grounds) and commercial/industrial properties across Austrian federal states and select international markets including Germany, Switzerland, Hungary, Italy, Croatia, Slovenia, Spain, Romania, Canada, and the USA.

Differentiator

Problem solved

Functional benefit

Products and services

• Immobilienvermittlung (Property Brokerage)
• Immobilienverkauf (Property Sales)
• Immobilienvermietung (Property Rental)
• Immobilienverwaltung (Property Management)

Quantifiable outcome

• Successful completion of property transactions from initial viewing to contract signing

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• willhaben.at Immobilien: Austria's largest classifieds platform with a dominant real estate vertical. Comparable as a broad incumbent that drives consumer property search behavior and competes for advertising/sponsorship spend from small brokerages like Hoffmann-Immobilien.
• ImmoScout24 Österreich: Leading Austrian/German property portal that aggregates listings from brokerages like Hoffmann-Immobilien. Not a direct brokerage competitor, but a critical marketing channel and a structural incumbent shaping how Austrian consumers discover properties and broker services.

Direct peers

• Engel & Völkers Austria: Global real estate franchise with strong Austrian presence offering residential and commercial brokerage. Comparable as a sales-led brokerage with international buyer reach and multilingual service, operating in the same Austrian metropolitan and regional markets as Hoffmann-Immobilien.
• RE/MAX Austria: International franchise real estate brokerage operating across Austria, including the Steiermark region. Directly comparable to Hoffmann-Immobilien as a commission-based residential and commercial brokerage serving Austrian consumers, but with a much larger agent network and brand.
• EHL Immobilien GmbH: One of Austria's largest traditional real estate brokerages headquartered in Vienna. Comparable as a full-service residential, commercial, and investment brokerage serving Austrian clients, with much greater scale than Hoffmann-Immobilien.
• Coldwell Banker Austria: International real estate franchise operating in Austria with residential and commercial brokerage services. Comparable as a sales-led brokerage serving cross-border buyers and competing for the same Austrian property transaction pool as Hoffmann-Immobilien.
• Ottos Immobilien (Otto Immobilien): Established Austrian real estate brokerage offering residential and commercial sales and rental services. Comparable as a traditional, relationship-driven brokerage with similar service portfolio and Austrian regional footprint to Hoffmann-Immobilien.
• Sotheby's International Realty Austria: Luxury-focused international real estate brokerage active in Austria targeting high-net-worth and cross-border buyers. Comparable to Hoffmann-Immobilien in serving international property seekers with multilingual service, but competing at the premium end of the market.

Others

• IMMOunited GmbH: Austrian real estate data and analytics provider serving brokers, banks, and property professionals. Comparable as an ecosystem enabler whose tools and data Austrian brokerages like Hoffmann-Immobilien rely on for valuation and market intelligence.
• ImmoZ (immoz.net): Provider of websites and digital tools specifically built for Austrian real estate brokerages (credited on Hoffmann-Immobilien's website). Comparable as a technology vendor/supplier whose platform small Austrian brokerages like Hoffmann depend on for their online presence.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hoffman Real Estate