The CUMIS Group
CUMIS is a Canadian insurance and financial services subsidiary of Co-operators that distributes auto, home, life, travel, and creditor insurance exclusively through credit unions and their members across Canada.
- Company typePrivate
- Founded1997
- HeadquartersBurlington, Canada
- Headcount251–500
- GTM typeB2C
- OfferingServices
What The CUMIS Group does
The CUMIS Group Limited (operating as CUMIS) is a Canadian insurance and financial services provider that serves credit unions and their members exclusively through a cooperative distribution model. The company is a wholly-owned subsidiary of Co-operators General Insurance Company, part of the Co-operators group, and has operated in this capacity since at least 1997. CUMIS delivers creditor insurance, personal lines (car, home, life, travel), specialized insurance for credit unions, credit and mortgage protection, and group retirement, savings, and benefits products (the latter via Co-operators). Products are sold and serviced through credit union branches and through online quick-quote tools and a member self-service portal, with partner access managed via an Okta-based SSO extranet authenticated through Akamai EAA IDP.
CUMIS generates revenue primarily through recurring insurance premiums collected from credit union members and clients across Canada for auto, home, life, travel, and credit protection coverage. Pricing is quote-based and not publicly disclosed, with billing on a monthly cadence. Its go-to-market is a channel-partner model: credit unions act as the primary distribution and referral channel, and CUMIS supports them with partner-facing tools and member-facing digital capabilities. The company positions itself within the cooperative economy, emphasizing values-based alignment with credit unions and local community investment.
In a notable operational development, CUMIS General Insurance Company announced it will cease issuing new home and auto policies, quotes, and renewals in Alberta effective January 1, 2026, signaling a targeted geographic retrenchment rather than a wholesale withdrawal. The underlying technology stack is modest: an Okta/Akamai SSO layer, an extranet for credit union partners, and online quoting and policy management. There is no disclosed AI, machine learning, or proprietary technology platform in the source data.
The CUMIS Group firmographics
Firmographics- Name
- The CUMIS Group
- Legal name
- The CUMIS Group Limited
- Website
- https://cumis.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- CUMIS is a Canadian insurance and financial services subsidiary of Co-operators that distributes auto, home, life, travel, and creditor insurance exclusively through credit unions and their members across Canada.
- Ownership category
- akta.pro rank
Where The CUMIS Group is headquartered
LocationHeadquarters
- HQ city
- Burlington
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
The CUMIS Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Insurance Premiums: CUMIS generates revenue through insurance premiums collected from credit union members and clients for auto, home, life, travel, and credit protection insurance products. The company ceased issuing new home and auto policies in Alberta effective January 1, 2026.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Quote-based pricing for all insurance products |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
The CUMIS Group product offering
Product offeringCore offering
CUMIS is a Canadian insurance and financial solutions provider that delivers creditor insurance, personal lines insurance (car, home, life, travel), specialized insurance for credit unions, and partnership-based group retirement, savings, and benefits products. Its offerings are distributed primarily through Canadian credit unions and via direct online quote tools, and the company is a subsidiary of Co-operators General Insurance Company.
Product overview
CUMIS is a provider of credit union protection, insurance, and financial solutions. The company operates as a portfolio of insurance and financial products designed exclusively for credit union partners, members, and clients. The product suite includes personal insurance lines (Car Insurance, Home Insurance, Life Insurance, Travel Insurance), credit protection products (Payment Protection/Credit Protection), commercial insurance for credit unions, and group financial products (Group Retirement and Savings, Group Benefits) offered through partnership with Co-operators. CUMIS positions itself as delivering creditor insurance solutions, competitive financial services, innovative technology, and effective partnerships.
Differentiator
Problem solved
Functional benefit
Products and services
- Car Insurance Auto/car insurance coverage designed for credit union members and clients, providing protection for personal vehicles and related risks.
- Home Insurance Home insurance coverage protecting credit union members' properties against damage, loss, and related risks. New policies in Alberta ceased effective January 1, 2026.
- Life Insurance Individual life insurance products offered to credit union members, providing financial protection and security for beneficiaries.
- Travel Insurance Travel insurance coverage for credit union members, covering trip cancellations, medical emergencies, and other travel-related risks.
- Credit Protection / Payment Protection Creditor insurance solutions that protect credit union members' credit accounts, covering outstanding balances in cases of disability, job loss, or death.
- Insurance for Credit Unions Specialized insurance products and services designed exclusively for credit union partners, addressing operational and business needs of credit unions.
- Group Retirement and Savings Group retirement and savings plans offered in partnership with Co-operators, providing retirement savings solutions for credit union members.
- Group Benefits Employee group benefits programs offered in partnership with Co-operators for credit unions and their members.
Companies that use The CUMIS Group
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
The CUMIS Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
The CUMIS Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Co-operatorscoreCUMIS is a subsidiary of Co-operators General Insurance Company and operates as part of the Co-operators group. CUMIS leverages Co-operators' infrastructure, brand, and operational capabilities while focusing specifically on credit union distribution channels.
Scale indicators1 record
Recent moves5 records
Expansion highlights2 records
The CUMIS Group competitors and assessment
Company assessmentBroad incumbents
- Sun Life Financial: Sun Life is a major Canadian life, health, and group benefits insurer with bancassurance partnerships. Comparable for the life and group benefits/retirement products CUMIS distributes via the credit union channel.
- Canada Life: Canada Life (a subsidiary of Great-West Lifeco) is a leading Canadian life, health, and group benefits insurer. Comparable for life insurance and group retirement products distributed through financial institution partners.
- Definity Financial Corporation: Definity (formerly Economical Insurance, including Sonnet) is one of Canada's largest P&C insurers with mutual roots. Comparable as a Canadian property & casualty insurance carrier competing in auto and home with both broker and direct-to-consumer channels.
- Intact Financial Corporation: Intact is the largest P&C insurer in Canada, distributing through brokers (BrokerLink) and direct (Belairdirect). Comparable as a broad incumbent against which CUMIS's auto and home products compete in the same Canadian market.
- Manulife Financial Corporation: Manulife is one of Canada's largest life and group benefits insurers, with a long-standing bancassurance and credit-union distribution history. Comparable in life, group benefits, and creditor-style insurance lines offered by CUMIS.
- iA Financial Group: iA Financial Group is a major Canadian insurance and wealth manager with both individual and group lines, including creditor insurance. Comparable for the credit protection and group retirement products in CUMIS's portfolio.
- The Co-operators Group: Co-operators is CUMIS's parent and the broader Canadian insurance cooperative that underwrites CUMIS-distributed home, auto, and group products. Comparable as the wider cooperative insurance portfolio of which CUMIS is the credit-union-focused distribution arm.
Direct peers
- Beneva: Beneva is a Quebec-based mutual insurer formed from the merger of La Capitale and SSQ Insurance, distributing P&C, life, and creditor insurance through cooperative and affinity channels. Comparable as a mutual/cooperative-distributed insurer.
- Desjardins General Insurance Group: Desjardins General Insurance is the P&C arm of the Desjardins cooperative, distributing auto, home, and creditor-like insurance to members of Desjardins caisses in Quebec and across Canada. Closest functional analogue to CUMIS as a cooperative-distributed insurer.
Emerging players
- Wawanesa Life Insurance Company: Wawanesa Life is the life and creditor insurance arm of the Wawanesa mutual, focused on credit union and affinity distribution in Western Canada. Comparable as a niche creditor/life insurer selling through Canadian credit unions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
The CUMIS Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The CUMIS Group leadership team
Management profileNumber of profiles
Profiles1 record
The CUMIS Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The CUMIS Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The CUMIS Group
What does The CUMIS Group do?
CUMIS is a Canadian insurance and financial solutions provider that delivers creditor insurance, personal lines insurance (car, home, life, travel), specialized insurance for credit unions, and partnership-based group retirement, savings, and benefits products. Its offerings are distributed primarily through Canadian credit unions and via direct online quote tools, and the company is a subsidiary of Co-operators General Insurance Company.
Is The CUMIS Group a public or private company?
The CUMIS Group is a private company. It is classified as corporate owned and is currently operating.
When was The CUMIS Group founded?
The CUMIS Group was founded in 1997. It employs 251 to 500 people.
Where is The CUMIS Group based?
The CUMIS Group is headquartered in Burlington, Canada, in the North America region.
How does The CUMIS Group make money?
One revenue line is on record: insurance Premiums.
Who are The CUMIS Group's main competitors?
Broad incumbents on record are Sun Life Financial, Canada Life, Definity Financial Corporation, Intact Financial Corporation, Manulife Financial Corporation, iA Financial Group and The Co-operators Group. Direct peers are Beneva and Desjardins General Insurance Group. Wawanesa Life Insurance Company is listed as an emerging player.
Does The CUMIS Group have an API?
No public API is recorded for The CUMIS Group.