The CUMIS Group

What The CUMIS Group does

The CUMIS Group Limited (operating as CUMIS) is a Canadian insurance and financial services provider that serves credit unions and their members exclusively through a cooperative distribution model. The company is a wholly-owned subsidiary of Co-operators General Insurance Company, part of the Co-operators group, and has operated in this capacity since at least 1997. CUMIS delivers creditor insurance, personal lines (car, home, life, travel), specialized insurance for credit unions, credit and mortgage protection, and group retirement, savings, and benefits products (the latter via Co-operators). Products are sold and serviced through credit union branches and through online quick-quote tools and a member self-service portal, with partner access managed via an Okta-based SSO extranet authenticated through Akamai EAA IDP.

CUMIS generates revenue primarily through recurring insurance premiums collected from credit union members and clients across Canada for auto, home, life, travel, and credit protection coverage. Pricing is quote-based and not publicly disclosed, with billing on a monthly cadence. Its go-to-market is a channel-partner model: credit unions act as the primary distribution and referral channel, and CUMIS supports them with partner-facing tools and member-facing digital capabilities. The company positions itself within the cooperative economy, emphasizing values-based alignment with credit unions and local community investment.

In a notable operational development, CUMIS General Insurance Company announced it will cease issuing new home and auto policies, quotes, and renewals in Alberta effective January 1, 2026, signaling a targeted geographic retrenchment rather than a wholesale withdrawal. The underlying technology stack is modest: an Okta/Akamai SSO layer, an extranet for credit union partners, and online quoting and policy management. There is no disclosed AI, machine learning, or proprietary technology platform in the source data.

Name

The CUMIS Group

Legal name

The CUMIS Group Limited

Website

https://cumis.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

251–500 employees

Short description

CUMIS is a Canadian insurance and financial services subsidiary of Co-operators that distributes auto, home, life, travel, and creditor insurance exclusively through credit unions and their members across Canada.

Ownership category

akta.pro rank

Headquarters

HQ city

Burlington

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Premiums: CUMIS generates revenue through insurance premiums collected from credit union members and clients for auto, home, life, travel, and credit protection insurance products. The company ceased issuing new home and auto policies in Alberta effective January 1, 2026.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

CUMIS is a Canadian insurance and financial solutions provider that delivers creditor insurance, personal lines insurance (car, home, life, travel), specialized insurance for credit unions, and partnership-based group retirement, savings, and benefits products. Its offerings are distributed primarily through Canadian credit unions and via direct online quote tools, and the company is a subsidiary of Co-operators General Insurance Company.

Product overview

CUMIS is a provider of credit union protection, insurance, and financial solutions. The company operates as a portfolio of insurance and financial products designed exclusively for credit union partners, members, and clients. The product suite includes personal insurance lines (Car Insurance, Home Insurance, Life Insurance, Travel Insurance), credit protection products (Payment Protection/Credit Protection), commercial insurance for credit unions, and group financial products (Group Retirement and Savings, Group Benefits) offered through partnership with Co-operators. CUMIS positions itself as delivering creditor insurance solutions, competitive financial services, innovative technology, and effective partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Car Insurance Auto/car insurance coverage designed for credit union members and clients, providing protection for personal vehicles and related risks.
• Home Insurance Home insurance coverage protecting credit union members' properties against damage, loss, and related risks. New policies in Alberta ceased effective January 1, 2026.
• Life Insurance Individual life insurance products offered to credit union members, providing financial protection and security for beneficiaries.
• Travel Insurance Travel insurance coverage for credit union members, covering trip cancellations, medical emergencies, and other travel-related risks.
• Credit Protection / Payment Protection Creditor insurance solutions that protect credit union members' credit accounts, covering outstanding balances in cases of disability, job loss, or death.
• Insurance for Credit Unions Specialized insurance products and services designed exclusively for credit union partners, addressing operational and business needs of credit unions.
• Group Retirement and Savings Group retirement and savings plans offered in partnership with Co-operators, providing retirement savings solutions for credit union members.
• Group Benefits Employee group benefits programs offered in partnership with Co-operators for credit unions and their members.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Co-operatorscoreStrategic or Co-development PartnerCUMIS is a subsidiary of Co-operators General Insurance Company and operates as part of the Co-operators group. CUMIS leverages Co-operators' infrastructure, brand, and operational capabilities while focusing specifically on credit union distribution channels.

Scale indicators1 record

Recent moves5 records

Expansion highlights2 records

Broad incumbents

• Sun Life Financial: Sun Life is a major Canadian life, health, and group benefits insurer with bancassurance partnerships. Comparable for the life and group benefits/retirement products CUMIS distributes via the credit union channel.
• Canada Life: Canada Life (a subsidiary of Great-West Lifeco) is a leading Canadian life, health, and group benefits insurer. Comparable for life insurance and group retirement products distributed through financial institution partners.
• Definity Financial Corporation: Definity (formerly Economical Insurance, including Sonnet) is one of Canada's largest P&C insurers with mutual roots. Comparable as a Canadian property & casualty insurance carrier competing in auto and home with both broker and direct-to-consumer channels.
• Intact Financial Corporation: Intact is the largest P&C insurer in Canada, distributing through brokers (BrokerLink) and direct (Belairdirect). Comparable as a broad incumbent against which CUMIS's auto and home products compete in the same Canadian market.
• Manulife Financial Corporation: Manulife is one of Canada's largest life and group benefits insurers, with a long-standing bancassurance and credit-union distribution history. Comparable in life, group benefits, and creditor-style insurance lines offered by CUMIS.
• iA Financial Group: iA Financial Group is a major Canadian insurance and wealth manager with both individual and group lines, including creditor insurance. Comparable for the credit protection and group retirement products in CUMIS's portfolio.
• The Co-operators Group: Co-operators is CUMIS's parent and the broader Canadian insurance cooperative that underwrites CUMIS-distributed home, auto, and group products. Comparable as the wider cooperative insurance portfolio of which CUMIS is the credit-union-focused distribution arm.

Direct peers

• Beneva: Beneva is a Quebec-based mutual insurer formed from the merger of La Capitale and SSQ Insurance, distributing P&C, life, and creditor insurance through cooperative and affinity channels. Comparable as a mutual/cooperative-distributed insurer.
• Desjardins General Insurance Group: Desjardins General Insurance is the P&C arm of the Desjardins cooperative, distributing auto, home, and creditor-like insurance to members of Desjardins caisses in Quebec and across Canada. Closest functional analogue to CUMIS as a cooperative-distributed insurer.

Emerging players

• Wawanesa Life Insurance Company: Wawanesa Life is the life and creditor insurance arm of the Wawanesa mutual, focused on credit union and affinity distribution in Western Canada. Comparable as a niche creditor/life insurer selling through Canadian credit unions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The CUMIS Group