Studio Hanne Willmann
Studio Hanne Willmann is a Berlin-based, founder-led product design and creative direction studio that designs original furniture and home decor collections and offers creative direction services to clients.
- Company typePrivate
- Founded2015
- HeadquartersBerlin, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Studio Hanne Willmann does
Studio Hanne Willmann is a Berlin-based product design and creative direction studio founded in 2015. The firm operates as a small, founder-led practice (1–10 employees) with no disclosed external investors, parent company, or holding structure, and is operated independently by its namesake principal, Hanne Willmann.
The studio's core output is a portfolio of original furniture and home decor designs marketed through its own website, spanning seating (sofas, chairs, the Origami Sofa, Modius Sofa, Ottanna Chair), tables and shelving (Vida Table Collection, Vida Side Table, Vida Shelving), storage (S4 Cabinet, Tray Shelf), bedroom furniture (Crown Bed), and decorative objects (Vase Versa, Willmann Vase, Blush Tableware, Astrée). Designs are grouped into named collections such as Nana, Jade, and Vida, alongside standalone pieces (Lenz, Prägen, Kaede, Charpai, Saro, Gravity, Fungi, Iro, Flakes, Nunos, Bromo, Enna, Elli, Naila, La Familia, Cleo, Levi, Percent, Someday). Product names suggest international design influences (e.g., Kaede, Charpai). In addition to product authorship, the studio offers a Creative Direction service.
The business model is consistent with a small independent design studio: revenue is generated from design authorship (typically via licensing or royalty arrangements with manufacturers for furniture and home decor products) and from service fees for creative direction engagements. No pricing, customer list, revenue figures, distribution arrangements, or geographic markets are disclosed in the available source data. The studio has no app, no API, no patents, no certifications, and no disclosed partnerships, awards, or third-party investors, indicating a lean, craft-based operating model.
Studio Hanne Willmann firmographics
Firmographics- Name
- Studio Hanne Willmann
- Legal name
- Studio Hanne Willmann
- Website
- https://hannewillmann.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Studio Hanne Willmann is a Berlin-based, founder-led product design and creative direction studio that designs original furniture and home decor collections and offers creative direction services to clients.
- Ownership category
- akta.pro rank
Studio Hanne Willmann industry classification
Industry- Product category
- Furniture and Home Decor Design
- NAICS
- Industrial Design Services (541420)
- SIC
- Household Furniture (2510)
- akta.pro primary industry
- Industrial/Product & Furniture Design (BPAHAKAM)
- akta.pro secondary industry
- Custom Cabinet Design & Build (HSAPAIAA)
Keywords
Where Studio Hanne Willmann is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Markets served
Studio Hanne Willmann business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Studio Hanne Willmann product offering
Product offeringCore offering
Studio Hanne Willmann is a Berlin-based product design studio that develops and showcases a portfolio of furniture designs (sofas, chairs, tables, cabinets, shelving, beds) and home decor objects (vases, tableware). The studio also delivers Creative Direction services for external clients. Designs are presented as named products and collections (e.g., Origami Sofa, S4 Cabinet, Vida Collection, Nana Collection, Jade Collection).
Product overview
Studio Hanne Willmann is a design studio offering a diverse portfolio of furniture products and home decor items, including seating (sofas, chairs), tables (dining tables, side tables), storage solutions (cabinets, shelving), bedroom furniture (beds), and decorative accessories (vases, tableware). The studio also provides creative direction services. The product lineup includes standalone pieces like the S4 Cabinet, Origami Sofa, Modius Sofa, and Ottanna Chair, as well as named collections such as the Vida Collection (tables, side table, shelving), Nana Collection (sofas), and Jade Collection. Additional offerings include La Familia, Cleo, Levi, Charpai, Saro, Gravity, Fungi, Iro, Flakes, Nunos, Bromo, Enna, Elli, Naila, Crown Bed, and home decor items like Vase Versa, Willmann Vase, Blush Tableware, and Astrée. The studio's design aesthetic encompasses international influences as evidenced by product names like Kaede (Japanese-inspired) and Someday.
Differentiator
Problem solved
Functional benefit
Products and services
- Someday Furniture product design listed on the studio's portfolio website.
- Lenz Furniture product design listed on the studio's portfolio website.
- Prägen Furniture product design listed on the studio's portfolio website.
- La Familia Furniture product design listed on the studio's portfolio website.
- Astrée Furniture product design listed on the studio's portfolio website.
- S4 Cabinet Furniture product design (storage cabinet) listed on the studio's portfolio website.
- Kaede Furniture product design listed on the studio's portfolio website.
- Percent Furniture product design listed on the studio's portfolio website.
- Cleo Furniture product design listed on the studio's portfolio website.
- Tray Shelf Furniture product design (shelf) listed on the studio's portfolio website.
- Levi Furniture product design listed on the studio's portfolio website.
- Charpai Furniture product design listed on the studio's portfolio website.
- Saro Furniture product design listed on the studio's portfolio website.
- Gravity Furniture product design listed on the studio's portfolio website.
- Fungi Furniture product design listed on the studio's portfolio website.
- Iro Furniture product design listed on the studio's portfolio website.
- Nana Furniture product design listed on the studio's portfolio website.
- Flakes Furniture product design listed on the studio's portfolio website.
- Nunos Furniture product design listed on the studio's portfolio website.
- Bromo Furniture product design listed on the studio's portfolio website.
- Enna Furniture product design listed on the studio's portfolio website.
- Origami Sofa Sofa furniture design listed on the studio's portfolio website.
- Elli Furniture product design listed on the studio's portfolio website.
- Naila Furniture product design listed on the studio's portfolio website.
- Crown Bed Bedroom furniture design listed on the studio's portfolio website.
- Vida Shelving Shelving furniture design listed on the studio's portfolio website.
- Ottanna Chair Chair furniture design listed on the studio's portfolio website.
- Modius Sofa Sofa furniture design listed on the studio's portfolio website.
- Vida Side Table Side table furniture design listed on the studio's portfolio website.
- Vase Versa Home decor product design (vase) listed on the studio's portfolio website.
- Willmann Vase Home decor product design (vase) listed on the studio's portfolio website.
- Blush Tableware Home decor product design (tableware) listed on the studio's portfolio website.
- Nana Collection Named furniture collection (Nana sofa and love seat) listed on the studio's portfolio website.
- Vida Table Collection Named table collection (Vida) listed on the studio's portfolio website.
- Jade Collection Named furniture collection (Jade sofa) listed on the studio's portfolio website.
- Creative Direction Service offering in which the studio provides creative direction for external clients, listed as a dedicated category on the website.
Companies that use Studio Hanne Willmann
Customer profileIdeal customer profiles1 record
Studio Hanne Willmann technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Studio Hanne Willmann partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights2 records
Studio Hanne Willmann competitors and assessment
Company assessmentBroad incumbents
- &Tradition: Copenhagen-based design brand that licenses and produces furniture, lighting and objects from both established and emerging designers. Comparable as a buyer/partner of designer-led studios, though it operates a broader distribution-led model rather than a single-studio practice.
- e15: Frankfurt-based furniture brand designing and producing its own collection while collaborating with external designers. Comparable as a potential manufacturing/distribution partner for a designer studio in the German-speaking market.
- Established & Sons: London-based design brand producing limited-edition and production furniture, lighting and accessories in collaboration with international designers. Comparable as a brand-side counterpart that commissions and retails designer output, illustrating the partner-side of the design-studio model.
Direct peers
- Jaime Hayon Studio: Valencia-based designer with a multi-disciplinary studio producing licensed furniture, lighting and decorative objects for brands such as Fritz Hansen, &Tradition and BD Barcelona. Comparable founder-led product design practice with broad home-category portfolio.
- Sebastian Herkner (design practice): See primary listing; included as an additional reference for the same studio's commercial positioning.
- Studio Truly Truly: Dutch design studio producing licensed furniture, lighting and accessories with a portfolio spanning seating, tables and home objects. Directly comparable founder-led product design practice operating from a small team.
- Form Us With Love: Stockholm-based industrial design studio founded in 2005, designing furniture, lighting and everyday objects licensed to Scandinavian and European manufacturers. Directly comparable business model: small studio producing a broad licensed product portfolio plus creative direction work.
- Patricia Urquiola Studio: Milan-based industrial designer with a studio producing licensed furniture, textiles and product collaborations for brands including Moroso, Cassina and Haworth. Comparable as a designer-led studio licensing products across multiple categories, though at significantly larger scale.
- Studio Sebastian Herkner: German product and furniture designer with a Berlin/Offenbach studio producing licensed furniture, lighting and home accessories for brands such as &Tradition, Menu and Fritz Hansen. Highly comparable: solo/founder-led industrial design studio monetising through manufacturer licensing and creative direction.
- Note Design Studio: Stockholm-based interior and product design studio working across furniture, lighting and spatial design for manufacturers and brands. Comparable as a small Scandinavian design studio monetising through licensed product design and creative direction.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Studio Hanne Willmann social profiles
Digital presenceStudio Hanne Willmann financial estimates
Financial estimateRevenue estimate
Valuation estimate
Studio Hanne Willmann leadership team
Management profileNumber of profiles
Profiles1 record
Studio Hanne Willmann funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Studio Hanne Willmann M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Studio Hanne Willmann
What does Studio Hanne Willmann do?
Studio Hanne Willmann is a Berlin-based product design studio that develops and showcases a portfolio of furniture designs (sofas, chairs, tables, cabinets, shelving, beds) and home decor objects (vases, tableware). The studio also delivers Creative Direction services for external clients. Designs are presented as named products and collections (e.g., Origami Sofa, S4 Cabinet, Vida Collection, Nana Collection, Jade Collection).
Is Studio Hanne Willmann a public or private company?
Studio Hanne Willmann is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Studio Hanne Willmann founded?
Studio Hanne Willmann was founded in 2015. It employs 1 to 10 people.
Where is Studio Hanne Willmann based?
Studio Hanne Willmann is headquartered in Berlin, Germany, in the Europe region.
Who are Studio Hanne Willmann's main competitors?
Broad incumbents on record are &Tradition, e15 and Established & Sons. Direct peers are Jaime Hayon Studio, Sebastian Herkner (design practice), Studio Truly Truly, Form Us With Love, Patricia Urquiola Studio, Studio Sebastian Herkner and Note Design Studio.
Does Studio Hanne Willmann have an API?
No public API is recorded for Studio Hanne Willmann.
What industry is Studio Hanne Willmann in?
Studio Hanne Willmann's product category is Furniture and Home Decor Design. Its primary akta.pro industry code is BPAHAKAM, Industrial/Product & Furniture Design, with a secondary code of HSAPAIAA, Custom Cabinet Design & Build. Its NAICS code is 541420 and its SIC code is 2510.