Cheer Sport Sharks

What Cheer Sport Sharks does

Cheer Sport Sharks is a privately held, founder-operated network of all-star cheerleading gyms headquartered in Kitchener, Ontario. Founded in 2003 by Ali Moffatt and Alana Potter with 35 athletes out of the Cambridge Kips Gymnastics Club, the company now operates 12 locations across seven Canadian provinces (Kitchener, Ancaster, Ottawa, Milton, Toronto, Orillia, Vancouver, Calgary, Edmonton, Laval, Quebec City, and Mount Pearl, Newfoundland) plus a first US site in Weymouth, Massachusetts. Its flagship 'The Tank' in Kitchener is a 65,000 sq ft facility described as Canada's largest state-of-the-art cheerleading and multi-sport gym.

The business operates a tiered training curriculum spanning Recreational (ages 3-12), Novice All-Star (ages 4+), All-Star Competitive Prep 1-2 and Levels 1-4, and a Worlds Program at Levels 5-7 (ages 14+), with optional tumbling classes, summer and PD-day camps, birthday parties, facility rentals, and an inclusive 'Cheer Abilities' program for athletes with disabilities. Underlying technology is non-proprietary: registration runs through third-party SaaS platforms iClassPro and Amilia, and the physical infrastructure consists of sprung competition floors and tumble trak equipment. The 9 IASF World Championship wins, multiple NCA titles, and 'Canada's largest Worlds program' positioning anchor the brand.

Revenue is generated through recurring seasonal tuition across program tiers, semi-private and group tumbling sessions, summer/day camps, birthday-party packages, facility rentals to visiting teams and corporate clients, the Fins Pro Shop retail at each location, an international 'Cheer Abroad' exchange program, and franchise/license fees from affiliated gym operators. The go-to-market is community-led and event-driven — free Summer Break Parties, Free Try-It Classes, school outreach, and word-of-mouth funnel recreational athletes into competitive teams via annual spring novice assessments.

Name

Cheer Sport Sharks

Legal name

Cheer Sport Sharks

Website

https://cheersportsharks.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

Cheer Sport Sharks is a privately held network of 12 all-star cheerleading gyms across Canada and the US, founded in 2003, serving youth athletes ages 3-18 with recreational, competitive, and Worlds-level programs, plus camps, parties, and rentals.

Ownership category

akta.pro rank

Product category

Youth Cheerleading Training Services

NAICS

Fitness and Recreational Sports Centers (71394), Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Club Sports Programs (EDALAIAB)

akta.pro secondary industry

Amateur & Grassroots Tournament Organizers (MPAKADAH)

Keywords

• All-star cheerleading
• Cheerleading training
• Youth athletics
• Tumbling instruction
• Cheerleading gym

Headquarters

HQ city

Kitchener

HQ country

Canada

HQ region

North America

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Cheerleading Program Tuition: Recurring seasonal fees for competitive and recreational cheerleading programs. Competitive teams (Novice through Worlds level) require year-round commitment with multiple practices weekly. Recreational programs offer seasonal enrollment options.
2. Tumbling Classes and Lessons: Semi-private tumbling lessons (45 minutes, 2:1 athlete-to-coach ratio), group tumbling classes (max 10 athletes, 1 hour), and skill-specific drop-in clinics. Session-based classes released monthly.
3. Summer and PD Day Camps: Camps for ages 4-12 combining cheerleading, tumbling, games, and arts. Offered as full-day, half-day, and various themed weeks (Shark Ninja, Spa Camp, Olympic Week, etc.). Before and after care available.
4. Birthday Parties and Facility Rentals: Two-hour birthday parties at Kitchener, Ancaster, Ottawa, and Milton locations including pizza, juice, loot bags. Also offers facility rentals for corporate events and team practices.
5. Facility Rentals and Gym Rentals: Cheerleading gym rentals for out-of-town teams, competitive rates for all-star/college/school teams. Corporate event rentals with optional instructor services.
6. Fins Pro Shop Merchandise: Uniforms, cheer gear, and merchandise sold through Fins Pro Shop locations across all franchise and affiliate sites.
7. Franchise/Affiliate License Fees: Licensee program for running Cheer Sport Sharks affiliate locations. Interested operators can contact for franchise opportunities. The company has expanded through this model across Canada and into the US.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Cheer Sport Sharks operates a network of cheerleading gym locations offering all-star cheerleading training, tumbling instruction, summer/PD day camps, birthday parties, and inclusive programming for athletes with disabilities. The company runs recreational, novice, and competitive cheerleading programs from introductory to elite Worlds level, supported by an in-house merchandise retail operation (Fins Pro Shop) and a franchise/affiliate licensing model for expanding locations across Canada and the United States.

Product overview

Cheer Sport Sharks is a cheerleading gym network offering a comprehensive suite of programs centered on all-star cheerleading training and competition. The core offering consists of cheerleading programs at multiple competitive levels (Novice through Worlds), supported by tumbling instruction. Additional services include summer and PD day camps, birthday party hosting, the inclusive Cheer Abilities program, and facility rentals. The organization operates a retail component (Fins Pro Shop), an international exchange program (Cheer Abroad), and an affiliate/franchise opportunity. The company has grown from 35 athletes in 2003 to Canada's largest cheerleading gym network with multiple locations across Canada and one US location, maintaining IASF certification for all coaches.

Differentiator

Problem solved

Functional benefit

Brands

• Cheer Abilities: Inclusive cheerleading program for athletes with disabilities, providing personalized training in a supportive environment
• CSS Affiliate Opportunities

Products and services

• Cheerleading Programs All-star cheerleading programs offering recreational classes, novice teams, prep teams, levels 1-4 competitive teams, and elite Worlds program (levels 5-7) for athletes ages 3 to 18+. Includes tumbling, stunting, jumping, and dance training delivered at multiple gym locations.
• Tumbling Classes and Programs Tumbling instruction including semi-private lessons (45 minutes, 2:1 athlete-to-coach ratio), group classes (max 10 athletes, 1 hour), and skill-specific drop-in clinics focused on walkovers, handsprings, tucks, and advanced techniques.
• Summer and PD Day Camps Day camps during summer and professional development days featuring cheerleading, tumbling, games, arts and crafts for ages 4-12, with before and after care options and various themed weeks (Shark Ninja, Spa Camp, Olympic Week).
• Birthday Parties Two-hour birthday party packages including one hour and fifteen minutes of cheerleading activities followed by forty-five minutes for food and gifts, with pizza, juice, and loot bags included.
• Cheer Abilities Program Inclusive cheerleading program for athletes with disabilities, providing personalized training with adapted techniques and routines in a supportive environment, currently running in Kitchener and Ottawa.
• Facility Rentals Cheerleading gym rental opportunities for teams, corporate events, and out-of-town visiting teams at competitive rates, including mat rentals for all-star, collegiate, and school teams.
• Fins Pro Shop Merchandise retail shops located at multiple CSS locations offering cheerleading uniforms, apparel, and equipment.
• Cheer Abroad Program International athlete and coach program hosting participants from around the world including New Zealand, Germany, UK, Japan, Canada, USA, and Australia, with house and visa assistance.
• Affiliate/Franchise Program Licensee program for opening Cheer Sport Sharks affiliate locations, offering a business opportunity for entrepreneurs in the cheerleading industry.

Quantifiable outcome

• 9 World Championship wins across various team divisions and age groups
• +3 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators8 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Cali All Stars: Southern California all-star cheerleading gym network with multiple locations and elite competitive teams. Comparable in scale, multi-gym structure, and competitive positioning at the Worlds level.
• ACE Cheer: Multi-location all-star cheerleading gym with a strong competitive program serving youth athletes. Comparable in offering (recreational to elite competitive) and franchise-style growth strategy.
• Top Gun All Stars: Multi-location all-star cheerleading program based in Tennessee and Florida with a strong international competitive record. Directly comparable in athlete pipeline, Worlds-level participation, and franchise-style expansion model.
• Cheer Athletics: Texas-based all-star cheerleading powerhouse with multiple gym locations and a long track record of World Championship wins. Operates a similar recreational-to-competitive pipeline and serves as a benchmark for elite-tier all-star cheer programs.
• The Woodlands Elite Cheer Co. Large multi-location all-star cheerleading gym network in Texas with a strong Worlds-level competitive program. Direct competitor in the elite all-star cheer space with a similar athlete-development pipeline from recreational to Worlds.
• Maryland Twisters: Established all-star cheerleading program in the Mid-Atlantic US with a long competitive history. Similar in athlete development pipeline, competitive tiers, and program structure.
• FAME Cheer: All-star cheerleading program with locations across the US, known for elite competitive success and franchise/affiliate expansion. Directly comparable in business model and target demographic.

Broad incumbents

• Varsity Spirit: Industry incumbent operating the largest cheerleading and dance event/competition business (including NCA and UCA) and a major cheer uniform/apparel brand. An adjacent broader player in the cheer ecosystem - not a direct gym operator but a major counterparty for any multi-location cheer gym business.

Regional players

• Cheer FX (Canadian peer): Canadian all-star cheerleading program with multiple Ontario locations. Direct regional competitor to CSS's Ontario footprint with comparable recreational and competitive program offerings.
• Gym Cheer (Canadian peer): Canadian all-star cheerleading gym operating in Ontario. Regional peer with similar program tiers (recreational to competitive) competing for the same Canadian athlete pool as CSS locations in Ontario.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CSSharks
• Facebookfacebook.com/cheersportsharks
• Instagraminstagram.com/cheersportsharks1

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cheer Sport Sharks