Cheer Sport Sharks
Cheer Sport Sharks is a privately held network of 12 all-star cheerleading gyms across Canada and the US, founded in 2003, serving youth athletes ages 3-18 with recreational, competitive, and Worlds-level programs, plus camps, parties, and rentals.
- Company typePrivate
- Founded2003
- HeadquartersKitchener, Canada
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Cheer Sport Sharks does
Cheer Sport Sharks is a privately held, founder-operated network of all-star cheerleading gyms headquartered in Kitchener, Ontario. Founded in 2003 by Ali Moffatt and Alana Potter with 35 athletes out of the Cambridge Kips Gymnastics Club, the company now operates 12 locations across seven Canadian provinces (Kitchener, Ancaster, Ottawa, Milton, Toronto, Orillia, Vancouver, Calgary, Edmonton, Laval, Quebec City, and Mount Pearl, Newfoundland) plus a first US site in Weymouth, Massachusetts. Its flagship 'The Tank' in Kitchener is a 65,000 sq ft facility described as Canada's largest state-of-the-art cheerleading and multi-sport gym.
The business operates a tiered training curriculum spanning Recreational (ages 3-12), Novice All-Star (ages 4+), All-Star Competitive Prep 1-2 and Levels 1-4, and a Worlds Program at Levels 5-7 (ages 14+), with optional tumbling classes, summer and PD-day camps, birthday parties, facility rentals, and an inclusive 'Cheer Abilities' program for athletes with disabilities. Underlying technology is non-proprietary: registration runs through third-party SaaS platforms iClassPro and Amilia, and the physical infrastructure consists of sprung competition floors and tumble trak equipment. The 9 IASF World Championship wins, multiple NCA titles, and 'Canada's largest Worlds program' positioning anchor the brand.
Revenue is generated through recurring seasonal tuition across program tiers, semi-private and group tumbling sessions, summer/day camps, birthday-party packages, facility rentals to visiting teams and corporate clients, the Fins Pro Shop retail at each location, an international 'Cheer Abroad' exchange program, and franchise/license fees from affiliated gym operators. The go-to-market is community-led and event-driven — free Summer Break Parties, Free Try-It Classes, school outreach, and word-of-mouth funnel recreational athletes into competitive teams via annual spring novice assessments.
Cheer Sport Sharks firmographics
Firmographics- Name
- Cheer Sport Sharks
- Legal name
- Cheer Sport Sharks
- Website
- https://cheersportsharks.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Cheer Sport Sharks is a privately held network of 12 all-star cheerleading gyms across Canada and the US, founded in 2003, serving youth athletes ages 3-18 with recreational, competitive, and Worlds-level programs, plus camps, parties, and rentals.
- Ownership category
- akta.pro rank
Cheer Sport Sharks industry classification
Industry- Product category
- Youth Cheerleading Training Services
- NAICS
- Fitness and Recreational Sports Centers (71394), Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Club Sports Programs (EDALAIAB)
- akta.pro secondary industry
- Amateur & Grassroots Tournament Organizers (MPAKADAH)
Keywords
Where Cheer Sport Sharks is headquartered
LocationHeadquarters
- HQ city
- Kitchener
- HQ country
- Canada
- HQ region
- North America
Offices13 records
Markets served
Cheer Sport Sharks business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Cheerleading Program Tuition: Recurring seasonal fees for competitive and recreational cheerleading programs. Competitive teams (Novice through Worlds level) require year-round commitment with multiple practices weekly. Recreational programs offer seasonal enrollment options.
- Tumbling Classes and Lessons: Semi-private tumbling lessons (45 minutes, 2:1 athlete-to-coach ratio), group tumbling classes (max 10 athletes, 1 hour), and skill-specific drop-in clinics. Session-based classes released monthly.
- Summer and PD Day Camps: Camps for ages 4-12 combining cheerleading, tumbling, games, and arts. Offered as full-day, half-day, and various themed weeks (Shark Ninja, Spa Camp, Olympic Week, etc.). Before and after care available.
- Birthday Parties and Facility Rentals: Two-hour birthday parties at Kitchener, Ancaster, Ottawa, and Milton locations including pizza, juice, loot bags. Also offers facility rentals for corporate events and team practices.
- Facility Rentals and Gym Rentals: Cheerleading gym rentals for out-of-town teams, competitive rates for all-star/college/school teams. Corporate event rentals with optional instructor services.
- Fins Pro Shop Merchandise: Uniforms, cheer gear, and merchandise sold through Fins Pro Shop locations across all franchise and affiliate sites.
- Franchise/Affiliate License Fees: Licensee program for running Cheer Sport Sharks affiliate locations. Interested operators can contact for franchise opportunities. The company has expanded through this model across Canada and into the US.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Recreational Cheerleading - Entry level program for ages 3-12 with no experience required |
| Subscription | Annual | Half-Year Teams - January-March showcase program grouped by age |
| Subscription | Annual | Novice All Star Cheer - Competitive entry level, ages 4+, September-April season |
| Subscription | Annual | All Star Competitive (Prep 1 & 2, Levels 1-4) - Ages 6+, grouped by level |
| Subscription | Annual | Worlds Program (Levels 5-7) - Ages 14+, highest competitive tier |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Cheer Sport Sharks product offering
Product offeringCore offering
Cheer Sport Sharks operates a network of cheerleading gym locations offering all-star cheerleading training, tumbling instruction, summer/PD day camps, birthday parties, and inclusive programming for athletes with disabilities. The company runs recreational, novice, and competitive cheerleading programs from introductory to elite Worlds level, supported by an in-house merchandise retail operation (Fins Pro Shop) and a franchise/affiliate licensing model for expanding locations across Canada and the United States.
Product overview
Cheer Sport Sharks is a cheerleading gym network offering a comprehensive suite of programs centered on all-star cheerleading training and competition. The core offering consists of cheerleading programs at multiple competitive levels (Novice through Worlds), supported by tumbling instruction. Additional services include summer and PD day camps, birthday party hosting, the inclusive Cheer Abilities program, and facility rentals. The organization operates a retail component (Fins Pro Shop), an international exchange program (Cheer Abroad), and an affiliate/franchise opportunity. The company has grown from 35 athletes in 2003 to Canada's largest cheerleading gym network with multiple locations across Canada and one US location, maintaining IASF certification for all coaches.
Differentiator
Problem solved
Functional benefit
Brands
- Cheer Abilities: Inclusive cheerleading program for athletes with disabilities, providing personalized training in a supportive environment
- CSS Affiliate Opportunities
Products and services
- Cheerleading Programs All-star cheerleading programs offering recreational classes, novice teams, prep teams, levels 1-4 competitive teams, and elite Worlds program (levels 5-7) for athletes ages 3 to 18+. Includes tumbling, stunting, jumping, and dance training delivered at multiple gym locations.
- Tumbling Classes and Programs Tumbling instruction including semi-private lessons (45 minutes, 2:1 athlete-to-coach ratio), group classes (max 10 athletes, 1 hour), and skill-specific drop-in clinics focused on walkovers, handsprings, tucks, and advanced techniques.
- Summer and PD Day Camps Day camps during summer and professional development days featuring cheerleading, tumbling, games, arts and crafts for ages 4-12, with before and after care options and various themed weeks (Shark Ninja, Spa Camp, Olympic Week).
- Birthday Parties Two-hour birthday party packages including one hour and fifteen minutes of cheerleading activities followed by forty-five minutes for food and gifts, with pizza, juice, and loot bags included.
- Cheer Abilities Program Inclusive cheerleading program for athletes with disabilities, providing personalized training with adapted techniques and routines in a supportive environment, currently running in Kitchener and Ottawa.
- Facility Rentals Cheerleading gym rental opportunities for teams, corporate events, and out-of-town visiting teams at competitive rates, including mat rentals for all-star, collegiate, and school teams.
- Fins Pro Shop Merchandise retail shops located at multiple CSS locations offering cheerleading uniforms, apparel, and equipment.
- Cheer Abroad Program International athlete and coach program hosting participants from around the world including New Zealand, Germany, UK, Japan, Canada, USA, and Australia, with house and visa assistance.
- Affiliate/Franchise Program Licensee program for opening Cheer Sport Sharks affiliate locations, offering a business opportunity for entrepreneurs in the cheerleading industry.
Quantifiable outcome
- 9 World Championship wins across various team divisions and age groups
- +3 more outcomes
Companies that use Cheer Sport Sharks
Customer profileNamed customers3 records
Segments7 records
Ideal customer profiles4 records
Cheer Sport Sharks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Cheer Sport Sharks partnerships and signals
Strategic signalScale indicators8 records
Recent moves10 records
Expansion highlights6 records
Cheer Sport Sharks competitors and assessment
Company assessmentDirect peers
- Cali All Stars: Southern California all-star cheerleading gym network with multiple locations and elite competitive teams. Comparable in scale, multi-gym structure, and competitive positioning at the Worlds level.
- ACE Cheer: Multi-location all-star cheerleading gym with a strong competitive program serving youth athletes. Comparable in offering (recreational to elite competitive) and franchise-style growth strategy.
- Top Gun All Stars: Multi-location all-star cheerleading program based in Tennessee and Florida with a strong international competitive record. Directly comparable in athlete pipeline, Worlds-level participation, and franchise-style expansion model.
- Cheer Athletics: Texas-based all-star cheerleading powerhouse with multiple gym locations and a long track record of World Championship wins. Operates a similar recreational-to-competitive pipeline and serves as a benchmark for elite-tier all-star cheer programs.
- The Woodlands Elite Cheer Co. Large multi-location all-star cheerleading gym network in Texas with a strong Worlds-level competitive program. Direct competitor in the elite all-star cheer space with a similar athlete-development pipeline from recreational to Worlds.
- Maryland Twisters: Established all-star cheerleading program in the Mid-Atlantic US with a long competitive history. Similar in athlete development pipeline, competitive tiers, and program structure.
- FAME Cheer: All-star cheerleading program with locations across the US, known for elite competitive success and franchise/affiliate expansion. Directly comparable in business model and target demographic.
Broad incumbents
- Varsity Spirit: Industry incumbent operating the largest cheerleading and dance event/competition business (including NCA and UCA) and a major cheer uniform/apparel brand. An adjacent broader player in the cheer ecosystem - not a direct gym operator but a major counterparty for any multi-location cheer gym business.
Regional players
- Cheer FX (Canadian peer): Canadian all-star cheerleading program with multiple Ontario locations. Direct regional competitor to CSS's Ontario footprint with comparable recreational and competitive program offerings.
- Gym Cheer (Canadian peer): Canadian all-star cheerleading gym operating in Ontario. Regional peer with similar program tiers (recreational to competitive) competing for the same Canadian athlete pool as CSS locations in Ontario.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Cheer Sport Sharks social profiles
Digital presenceCheer Sport Sharks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cheer Sport Sharks leadership team
Management profileNumber of profiles
Profiles3 records
Cheer Sport Sharks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cheer Sport Sharks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cheer Sport Sharks
What does Cheer Sport Sharks do?
Cheer Sport Sharks operates a network of cheerleading gym locations offering all-star cheerleading training, tumbling instruction, summer/PD day camps, birthday parties, and inclusive programming for athletes with disabilities. The company runs recreational, novice, and competitive cheerleading programs from introductory to elite Worlds level, supported by an in-house merchandise retail operation (Fins Pro Shop) and a franchise/affiliate licensing model for expanding locations across Canada and the United States.
Is Cheer Sport Sharks a public or private company?
Cheer Sport Sharks is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cheer Sport Sharks founded?
Cheer Sport Sharks was founded in 2003. It employs 51 to 100 people.
Where is Cheer Sport Sharks based?
Cheer Sport Sharks is headquartered in Kitchener, Canada, in the North America region.
How does Cheer Sport Sharks make money?
Seven revenue lines are on record. Cheerleading Program Tuition is the primary driver. The others are tumbling Classes and Lessons, summer and PD Day Camps, birthday Parties and Facility Rentals, facility Rentals and Gym Rentals, fins Pro Shop Merchandise and franchise/Affiliate License Fees.
Who are Cheer Sport Sharks's main competitors?
Direct peers on record are Cali All Stars, ACE Cheer, Top Gun All Stars, Cheer Athletics, The Woodlands Elite Cheer Co., Maryland Twisters and FAME Cheer. Varsity Spirit is listed as a broad incumbent. Regional players are Cheer FX (Canadian peer) and Gym Cheer (Canadian peer).
Does Cheer Sport Sharks have an API?
No public API is recorded for Cheer Sport Sharks.
What industry is Cheer Sport Sharks in?
Cheer Sport Sharks's product category is Youth Cheerleading Training Services. Its primary akta.pro industry code is EDALAIAB, Club Sports Programs, with a secondary code of MPAKADAH, Amateur & Grassroots Tournament Organizers. Its NAICS code is 71394 and its SIC code is 7997.