Creams Cafe
- Company typePrivate
- Founded2008
- HeadquartersLondon, United Kingdom
- Headcount251–500
- GTM typeB2C
- OfferingServices
Creams Cafe firmographics
Firmographics- Name
- Creams Cafe
- Legal name
- Creams Franchising Ltd.
- Website
- https://creamscafe.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Creams Cafe industry classification
Industry- Product category
- Dessert Restaurants
- NAICS
- Ice Cream and Frozen Dessert Manufacturing (31152), Baked Goods Retailers (445291)
- SIC
- Retail-Eating & Drinking Places (5810), Ice Cream & Frozen Desserts (2024)
- akta.pro primary industry
- Ice Cream & Gelato Shops (THAFAGAA)
- akta.pro secondary industries
- Bubble Waffle, Crepe & Specialty Dessert Kiosks (THAFAGAK), Dessert Cafes (Coffee + Desserts) (THAFADAH)
Keywords
Where Creams Cafe is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Creams Cafe business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Dessert Restaurant Sales: Revenue generated from walk-in customers at physical restaurant locations offering desserts including waffles, crêpes, sundaes, cakes, sorbets, gelatos and vegan desserts.
- Online Delivery Orders: Revenue from online orders placed through the company's website and delivery partners.
- Franchise Fees: Revenue from franchise partnerships, with dedicated franchise information available at creamsfranchising.com.
- Loyalty Program: Sweet Rewards loyalty program offering customer retention and repeat purchases.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Creams Cafe product offering
Product offeringCore offering
Creams Cafe operates a UK chain of dessert restaurants serving hand-crafted gelato, waffles, crêpes, sundaes, froffles, smoothies, vegan desserts, and a savoury menu including popcorn chicken waffle bites. The company manufactures its signature gelato in its own factory in England using Italian-sourced ingredients. It sells through ~100 storefronts, online delivery partnerships, and a franchise licensing model.
Product overview
Creams Cafe is a UK-based dessert restaurant chain offering a unified dining experience centered on flamboyant desserts. The core product portfolio comprises hand-crafted gelato (made in England with Italian ingredients), waffles, crêpes, sundaes, froffles (frozen yogurt waffle hybrid - a UK first), smoothies, cakes, sorbets, and vegan options. The savory menu includes popcorn chicken waffle bites and froffle savory varieties. Customer engagement is supported through two loyalty programmes: Sweet Rewards and Creams Squad. The company operates a franchise model with approximately 100 stores across the UK.
Differentiator
Problem solved
Functional benefit
Products and services
- Signature Creams Gelato Hand-crafted ice cream / gelato made in Creams Cafe's own factory in England using ingredients sourced directly from Italy; serves as the centrepiece of the dessert menu and is offered across all UK stores.
- Waffles Freshly made waffles served as standalone desserts or with toppings; part of Creams Cafe's signature flamboyant dessert presentation.
- Crêpes Sweet French-style crêpes prepared fresh, including varieties such as the Cookie Crush Crepe.
- Sundae Swirl Range Indulgent sundae creations featuring multiple toppings and combinations, including the new Sundae Swirl variants: Strawberry Choc, Raspberry Rippletto, Lemon Eton Mess, Honey Blueberry Crunch and Black Forest.
- Froffle Product Line Signature frozen yogurt waffle hybrid product combining crispy waffle texture with frozen yogurt; available in flavours including Pizza, Choc Banana, Chicken Teriyaki and Apple Crumble.
- Smoothie and Fruit Product Line Fresh fruit-based smoothies including Berry Smoothie, Lime Green Smoothie, Matcha Green Smoothie, Tropical Sunrise Smoothie and Berry Breakie Smoothie, alongside fruit kebab offerings.
- Cakes, Sorbets and Vegan Desserts Assorted cakes, sorbets and plant-based vegan dessert options complementing the gelato and dessert menu.
- Savory Menu including Popcorn Chicken Waffle Bites Non-dessert savoury food items including the signature popcorn chicken waffle bites (a UK first) and savoury froffle varieties such as Chicken Teriyaki and Pizza.
- Fruit Kebabs Fresh fruit skewers served with various presentations including White Marble.
- Sweet Rewards Loyalty Programme Customer loyalty programme offering rewards and special offers to returning customers across Creams Cafe UK stores.
- Creams Squad Membership Membership programme providing exclusive offers, deals and brand updates to subscribed Creams Cafe customers.
Companies that use Creams Cafe
Customer profileSegments1 record
Ideal customer profiles2 records
Creams Cafe technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Creams Cafe partnerships and signals
Strategic signalScale indicators2 records
Recent moves8 records
Expansion highlights6 records
Creams Cafe competitors and assessment
Company assessmentBroad incumbents
- Ben & Jerry's: Global premium ice cream brand with branded scoop shops in the UK and beyond. Comparable to Creams on indulgent ice cream positioning, though operates at a larger scale as part of Unilever's portfolio.
- Patisserie Valerie: Established UK cafe-patisserie chain with broad cake, pastry and hot beverage menu. Comparable to Creams as a UK high-street cafe-bakery operator, though more established and broader in category scope.
- Le Pain Quotidien: International bakery-cafe chain with UK locations. While broader than Creams, it competes for the same cafe-bakery dessert occasion with a comparable everyday-treat value proposition.
Emerging players
- Bubblegum: UK dessert brand offering crepes, waffles and sweets. A more emerging UK peer that overlaps with Creams' waffle, crepe and sweet-treat menu in the same demographic and high-street channels.
Regional players
- Lola's Cupcakes: UK dessert and cupcake brand with retail and cafe presence. Compares to Creams on UK-centric dessert indulgence, family-occasion positioning, and multi-location cafe operation.
Direct peers
- Snowflake Luxury Gelato: UK-focused gelato and dessert chain. Operates in the same UK category as Creams with a similar scooped-gelato and dessert cafe proposition, often in competing high-street locations.
- Amorino: European gelato and dessert chain with a strong presence across Europe including the UK. Directly comparable to Creams on artisanal gelato positioning, European ingredient sourcing, and upscale dessert cafe format.
- Cold Stone Creamery: US-originated ice cream chain franchise known for mix-in sundaes and custom desserts. Closely comparable to Creams on the franchise-driven dessert cafe model and customised indulgence offering.
- Baskin-Robbins: Global ice cream and frozen dessert chain with a heavy UK franchise footprint. Directly comparable to Creams in offering scooped ice cream, sundaes and takeaway desserts through franchised storefronts.
- Häagen-Dazs: Premium ice cream brand operating branded cafes globally, including the UK. Competes head-to-head with Creams in the indulgent scooped-gelato and sundae occasion, with similar price points and cafe-style presentation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Creams Cafe social profiles
Digital presenceCreams Cafe financial estimates
Financial estimateRevenue estimate
Valuation estimate
Creams Cafe leadership team
Management profileNumber of profiles
Profiles3 records
Creams Cafe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Creams Cafe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Creams Cafe
What does Creams Cafe do?
Creams Cafe operates a UK chain of dessert restaurants serving hand-crafted gelato, waffles, crêpes, sundaes, froffles, smoothies, vegan desserts, and a savoury menu including popcorn chicken waffle bites. The company manufactures its signature gelato in its own factory in England using Italian-sourced ingredients. It sells through ~100 storefronts, online delivery partnerships, and a franchise licensing model.
Is Creams Cafe a public or private company?
Creams Cafe is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Creams Cafe founded?
Creams Cafe was founded in 2008. It employs 251 to 500 people.
Where is Creams Cafe based?
Creams Cafe is headquartered in London, United Kingdom, in the Europe region.
How does Creams Cafe make money?
Four revenue lines are on record. Dessert Restaurant Sales are the primary driver. The others are online Delivery Orders, franchise Fees and loyalty Program.
Who are Creams Cafe's main competitors?
Broad incumbents on record are Ben & Jerry's, Patisserie Valerie and Le Pain Quotidien. Bubblegum is listed as an emerging player. Lola's Cupcakes is listed as a regional player. Direct peers are Snowflake Luxury Gelato, Amorino, Cold Stone Creamery, Baskin-Robbins and Häagen-Dazs.
Does Creams Cafe have an API?
No public API is recorded for Creams Cafe.
What industry is Creams Cafe in?
Creams Cafe's product category is Dessert Restaurants. Its primary akta.pro industry code is THAFAGAA, Ice Cream & Gelato Shops, with a secondary code of THAFAGAK, Bubble Waffle, Crepe & Specialty Dessert Kiosks. Its NAICS code is 31152 and its SIC code is 5810.