Creams Cafe

Name

Creams Cafe

Legal name

Creams Franchising Ltd.

Website

https://creamscafe.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Dessert Restaurants

NAICS

Ice Cream and Frozen Dessert Manufacturing (31152), Baked Goods Retailers (445291)

SIC

Retail-Eating & Drinking Places (5810), Ice Cream & Frozen Desserts (2024)

akta.pro primary industry

Ice Cream & Gelato Shops (THAFAGAA)

akta.pro secondary industries

Bubble Waffle, Crepe & Specialty Dessert Kiosks (THAFAGAK), Dessert Cafes (Coffee + Desserts) (THAFADAH)

Keywords

• Dessert restaurant chain
• Hand-crafted gelato
• Franchise dessert parlour
• Waffles crêpes sundaes
• UK family dessert dining

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dessert Restaurant Sales: Revenue generated from walk-in customers at physical restaurant locations offering desserts including waffles, crêpes, sundaes, cakes, sorbets, gelatos and vegan desserts.
2. Online Delivery Orders: Revenue from online orders placed through the company's website and delivery partners.
3. Franchise Fees: Revenue from franchise partnerships, with dedicated franchise information available at creamsfranchising.com.
4. Loyalty Program: Sweet Rewards loyalty program offering customer retention and repeat purchases.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Creams Cafe operates a UK chain of dessert restaurants serving hand-crafted gelato, waffles, crêpes, sundaes, froffles, smoothies, vegan desserts, and a savoury menu including popcorn chicken waffle bites. The company manufactures its signature gelato in its own factory in England using Italian-sourced ingredients. It sells through ~100 storefronts, online delivery partnerships, and a franchise licensing model.

Product overview

Creams Cafe is a UK-based dessert restaurant chain offering a unified dining experience centered on flamboyant desserts. The core product portfolio comprises hand-crafted gelato (made in England with Italian ingredients), waffles, crêpes, sundaes, froffles (frozen yogurt waffle hybrid - a UK first), smoothies, cakes, sorbets, and vegan options. The savory menu includes popcorn chicken waffle bites and froffle savory varieties. Customer engagement is supported through two loyalty programmes: Sweet Rewards and Creams Squad. The company operates a franchise model with approximately 100 stores across the UK.

Differentiator

Problem solved

Functional benefit

Products and services

• Signature Creams Gelato Hand-crafted ice cream / gelato made in Creams Cafe's own factory in England using ingredients sourced directly from Italy; serves as the centrepiece of the dessert menu and is offered across all UK stores.
• Waffles Freshly made waffles served as standalone desserts or with toppings; part of Creams Cafe's signature flamboyant dessert presentation.
• Crêpes Sweet French-style crêpes prepared fresh, including varieties such as the Cookie Crush Crepe.
• Sundae Swirl Range Indulgent sundae creations featuring multiple toppings and combinations, including the new Sundae Swirl variants: Strawberry Choc, Raspberry Rippletto, Lemon Eton Mess, Honey Blueberry Crunch and Black Forest.
• Froffle Product Line Signature frozen yogurt waffle hybrid product combining crispy waffle texture with frozen yogurt; available in flavours including Pizza, Choc Banana, Chicken Teriyaki and Apple Crumble.
• Smoothie and Fruit Product Line Fresh fruit-based smoothies including Berry Smoothie, Lime Green Smoothie, Matcha Green Smoothie, Tropical Sunrise Smoothie and Berry Breakie Smoothie, alongside fruit kebab offerings.
• Cakes, Sorbets and Vegan Desserts Assorted cakes, sorbets and plant-based vegan dessert options complementing the gelato and dessert menu.
• Savory Menu including Popcorn Chicken Waffle Bites Non-dessert savoury food items including the signature popcorn chicken waffle bites (a UK first) and savoury froffle varieties such as Chicken Teriyaki and Pizza.
• Fruit Kebabs Fresh fruit skewers served with various presentations including White Marble.
• Sweet Rewards Loyalty Programme Customer loyalty programme offering rewards and special offers to returning customers across Creams Cafe UK stores.
• Creams Squad Membership Membership programme providing exclusive offers, deals and brand updates to subscribed Creams Cafe customers.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Ben & Jerry's: Global premium ice cream brand with branded scoop shops in the UK and beyond. Comparable to Creams on indulgent ice cream positioning, though operates at a larger scale as part of Unilever's portfolio.
• Patisserie Valerie: Established UK cafe-patisserie chain with broad cake, pastry and hot beverage menu. Comparable to Creams as a UK high-street cafe-bakery operator, though more established and broader in category scope.
• Le Pain Quotidien: International bakery-cafe chain with UK locations. While broader than Creams, it competes for the same cafe-bakery dessert occasion with a comparable everyday-treat value proposition.

Emerging players

• Bubblegum: UK dessert brand offering crepes, waffles and sweets. A more emerging UK peer that overlaps with Creams' waffle, crepe and sweet-treat menu in the same demographic and high-street channels.

Regional players

• Lola's Cupcakes: UK dessert and cupcake brand with retail and cafe presence. Compares to Creams on UK-centric dessert indulgence, family-occasion positioning, and multi-location cafe operation.

Direct peers

• Snowflake Luxury Gelato: UK-focused gelato and dessert chain. Operates in the same UK category as Creams with a similar scooped-gelato and dessert cafe proposition, often in competing high-street locations.
• Amorino: European gelato and dessert chain with a strong presence across Europe including the UK. Directly comparable to Creams on artisanal gelato positioning, European ingredient sourcing, and upscale dessert cafe format.
• Cold Stone Creamery: US-originated ice cream chain franchise known for mix-in sundaes and custom desserts. Closely comparable to Creams on the franchise-driven dessert cafe model and customised indulgence offering.
• Baskin-Robbins: Global ice cream and frozen dessert chain with a heavy UK franchise footprint. Directly comparable to Creams in offering scooped ice cream, sundaes and takeaway desserts through franchised storefronts.
• Häagen-Dazs: Premium ice cream brand operating branded cafes globally, including the UK. Competes head-to-head with Creams in the indulgent scooped-gelato and sundae occasion, with similar price points and cafe-style presentation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/creamscafe

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creams Cafe