What B10 does

B10 is a privately held Finnish Family Office founded in 2012 and headquartered in Helsinki, operating through three subsidiaries: B10 Group Oy (parent), B10 Varainhoito Oy (regulated asset management), and B10 Varallisuussuunnittelu Oy (wealth planning). The firm is positioned as the only operator in Finland meeting the full Family Office criteria, delivering integrated wealth planning, full-discretionary multi-asset investment management, tax and legal advisory, and foundation/institutional endowment management to ultra-high-net-worth individuals, entrepreneurial families, business owners, and foundations.

The firm's offering is built around four service modules — wealth planning (Varallisuussuunnittelu), tax and legal services (Vero- ja lakipalvelut), asset management and investment (Varainhoito ja sijoittaminen), and foundations and communities (Säätiöt ja yhteisöt) — supported by global investment strategies productized through Fennia insurance wrappers. There is no proprietary technology platform; the firm's value rests on the senior partner bench, drawn from Julius Baer, Merrill Lynch, Nordea, Deutsche Bank, OP, SEB, and Mandatum, delivering bespoke, relationship-led advisory. Revenue is generated primarily through recurring AUM-linked advisory and management fees on a quote-based, annually billed pricing model with no public tiers.

The go-to-market is entirely direct and consultative: clients are acquired through professional referrals, partner outreach, and a network of five tied agents, with services delivered from the single Helsinki office to a Finland-only client base. Marketing is limited to the corporate website (Finnish and English), LinkedIn, and organic search.

Name

B10

Legal name

B10 Group Oy

Website

https://b10.fi

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

B10 is a Helsinki-based Family Office founded in 2012, offering integrated wealth planning, multi-asset investment management, and tax/legal advisory to ultra-high-net-worth individuals, entrepreneurial families, business owners, and foundations in Finland.

Ownership category

akta.pro rank

Product category

Family Office / Wealth Management Services

NAICS

Funds, Trusts, and Other Financial Vehicles (525), Trusts, Estates, and Agency Accounts (525920)

SIC

Finance Services (6199)

akta.pro primary industry

Family Office Administration & Operations (Accounting, Reporting, Payroll) (FSAAADAD)

Keywords

• Wealth management services
• Family office services
• Asset management advisory
• Tax and legal planning
• Investment management

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Wealth Management and Asset Management Fees: B10 generates revenue through comprehensive wealth management services including full-discretionary asset management across all asset classes, investment advisory, and portfolio management. Revenue is derived from fees tied to assets under management (AUM), reflecting the firm's focus on long-term client relationships and generational wealth planning.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

B10 is a Finnish Family Office that delivers comprehensive wealth planning, discretionary asset management across all asset classes, and integrated tax and legal advisory services for ultra high-net-worth individuals, entrepreneurial families, foundations, and business owners. The firm operates through subsidiaries B10 Varainhoito Oy (asset management) and B10 Varallisuussuunnittelu Oy (wealth planning), providing long-term, multi-generational wealth solutions under an open architecture model.

Product overview

B10 is a modern wealth management advisory firm and the only Family Office in Finland meeting strict Family Office criteria. The company operates through three subsidiaries: B10 Group Oy (parent), B10 Varainhoito Oy (asset management), and B10 Varallisuussuunnittelu Oy (wealth planning). The core offering is the B10 Family Office service, which integrates five main service modules: Wealth Planning (Varallisuussuunnittelu), Tax and Legal Services (Vero- ja lakipalvelut), Asset Management and Investment (Varainhoito ja sijoittaminen), and Foundations and Communities (Säätiöt ja yhteisöt). Services are delivered through experienced professionals with decades of experience from major global private banks and asset management firms. The company also provides investment strategy documents (Globaali sijoitusstrategia) for Fennia investment insurance products.

Differentiator

Problem solved

Functional benefit

Products and services

• B10 Family Office
• Wealth Planning (Varallisuussuunnittelu)
• Asset Management and Investment (Varainhoito ja sijoittaminen)
• Tax and Legal Services (Vero- ja lakipalvelut)
• Foundations and Communities (Säätiöt ja yhteisöt)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• Coda Alternatives OyminorChannel Partner/ Reseller/ DistributorCoda Alternatives Oy is listed as one of B10 Varainhoito Oy's tied agents (sidonnaisasiamies), acting as a dependent agent distributing B10's investment services to clients.
• MatSca OyminorChannel Partner/ Reseller/ DistributorMatSca Oy is listed as one of B10 Varainhoito Oy's tied agents (sidonnaisasiamies), acting as a dependent agent distributing B10's investment services to clients.
• Matraski OyminorChannel Partner/ Reseller/ DistributorMatraski Oy is listed as one of B10 Varainhoito Oy's tied agents (sidonnaisasiamies), acting as a dependent agent distributing B10's investment services to clients.
• Nordic Asset Alliance OyminorChannel Partner/ Reseller/ DistributorNordic Asset Alliance Oy is listed as one of B10 Varainhoito Oy's tied agents (sidonnaisasiamies), acting as a dependent agent distributing B10's investment services to clients.
• T1 Group OyminorChannel Partner/ Reseller/ DistributorT1 Group Oy is listed as one of B10 Varainhoito Oy's tied agents (sidonnaisasiamies). Several B10 team members (Juhana Jacksen, Matti Halttunen) are associated with T1 Group Oy, indicating a close operational relationship.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Sandaire: UK-headquartered multi-family office providing integrated wealth management, investment advisory, and family office services to entrepreneurial families. Closely mirrors B10's model of independence, multi-generational focus, and absence of proprietary products.
• Stonehage Fleming: Largest independent multi-family office globally, serving entrepreneurial families with integrated wealth planning, investment management, and family governance. Closest structural and service-model peer to B10, but operating at international scale across multiple jurisdictions.
• Cazenove (Schroders Wealth): UK wealth advisory (now part of Schroders) serving UHNW individuals with combined discretionary investment management and wealth planning. Comparable independent-advisory heritage before consolidation.

Regional players

• FIM (S-Bank / S-Pankki): Finnish wealth and asset manager (now consolidated into S-Bank / S-Pankki) providing private-client investment and wealth management services. Comparable Finnish private-client focus but offering a narrower service mix than B10's family-office umbrella.
• Mandatum Asset Management: Finnish wealth and asset manager (part of Sampo Group) serving Nordic HNW/private clients with discretionary investment and wealth advisory. Comparable client segments and asset-class coverage, but embedded in a larger insurance/financial conglomerate.
• Evli Pankki: Finnish investment and wealth management firm serving private clients, institutions, and foundations. Comparable Nordic HNW client focus and foundation services, but as a broader bank-and-asset-manager rather than a dedicated family office.
• Ålandsbanken: Finnish bank with a meaningful Private Banking division serving HNW Nordic clients, foundations, and family businesses. Comparable Finnish-market positioning and relationship-driven model, although broader retail and corporate banking business dominates.

Broad incumbents

• Northern Trust: Major US-headquartered global custodian and family office service provider offering trust, investment management, and wealth advisory. Overlaps B10's comprehensive offering but as part of a much larger diversified financial services franchise.
• UBS Global Family Office: Global private bank's family office franchise serving UHNW clients worldwide with integrated wealth advisory, investment management, and succession planning. Comparable service breadth but vastly larger scale and global footprint.
• Pictet Group: Major Swiss private bank and asset manager with long-standing family office capabilities across Europe. Comparable wealth advisory heritage and UHNW focus but operating at much larger scale with international reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/b10-family-office

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B10