Ultrazone Family Entertainment

What Ultrazone Family Entertainment does

Ultrazone Family Entertainment is a single-location family entertainment center (FEC) operating in Fort Wayne, Indiana since 1995. The company's core offering is laser tag in a multi-level arena equipped with Zone laser tag's Helios 2 model packs, supporting up to 42 players per game in sessions of 20-25 minutes. A secondary revenue line is a lobby arcade featuring redemption-style games (e.g., Minecraft Dungeons, Injustice) with per-play pricing from 50 cents to $2.50 and rechargeable arcade cards starting at $5.

The business serves five primary customer segments: family birthday celebrations (ages 4+), adult milestone events (bachelor/bachelorette, graduation), corporate and group team-building, youth groups and sports teams, and individual/family walk-in visitors. Revenue is generated through per-game laser tag fees, tiered prepaid game passes ($60 for 8 games up to $175 for 25 games), three packaged party options (with a $50 non-refundable deposit and 48-hour advance booking), the "Own The Zone" private event product (3 hours unlimited play, 10-42 players), gift cards, branded merchandise, and a concessions counter. Pizza is supplied exclusively for party and group bookings via Domino's at $15 per medium 1-topping.

Ultrazone operates a direct-to-consumer, walk-in retail model with no reservations required for general play, supplemented by an online booking system and e-commerce store (ultrazoneftw.pcsparty.com). Distribution is single-site at 1104 W Coliseum Blvd; marketing is concentrated in organic social (Facebook, Instagram, TikTok), email newsletter capture, and Google Reviews driven by in-venue QR codes. The business is privately held with no disclosed investors, funding history, M&A activity, or expansion beyond its original Fort Wayne location.

Name

Ultrazone Family Entertainment

Legal name

Ultrazone Family Entertainment

Website

https://ultrazoneftw.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Ultrazone Family Entertainment is a single-location, privately held family entertainment center in Fort Wayne, Indiana, operating a multi-level Zone laser tag arena and lobby arcade since 1995. It serves families, birthday parties, corporate groups, youth/sports teams, and walk-in visitors through per-game pricing, game passes, party packages, and private event bookings.

Ownership category

akta.pro rank

Product category

Family Entertainment Center (Laser Tag)

NAICS

Amusement Parks and Arcades (7131), Amusement Arcades (71312)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Family Entertainment Centers (Indoor развлечения: Arcade, Soft Play, Party Centers) (THAJAEAC)

akta.pro secondary industries

Mini Golf & Attractions Centers (Mini Golf, Go-Karts, Laser Tag Complexes) (THAJAEAK), Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)

Keywords

• Laser tag arena
• Family entertainment center
• Birthday party venue
• Group event hosting
• Arcade gaming

Headquarters

HQ city

Fort Wayne

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Laser Tag Game Play: Revenue from individual and group laser tag game sessions. Walk-ins accepted; groups of 15+ asked to call ahead. Pay-per-game model with various pass options available for repeat customers.
2. Game Passes: Prepaid game pass bundles offering discounted per-game pricing. Options include 8-game pass ($60), 12-game pass ($85), and 25-game pass ($175).
3. Party Packages: Three unique party packages for birthdays, bachelor/bachelorettes, graduations and other occasions. Includes dedicated party host, party room, and laser tag games. Tax included. Requires 48-hour advance booking with $50 deposit.
4. Own The Zone / Group Events: Private event booking providing 3 hours of unlimited laser tag action for groups. Minimum 10 players, covers up to 42 players. Room rental and arcade add-ons available. Used for youth groups, sports teams, corporate team building, and fundraisers.
5. Arcade Games: Arcade gaming with redemption-style games including Minecraft Dungeons and Injustice featuring collectible cards. Pricing ranges from 50 cents to $2.50 per play. Arcade cards start at $5 minimum.
6. Merchandise and Merch: Sale of merchandise including t-shirts, lanyards, keychains, and custom player cards that allow players to choose their own name on their laser tag phaser.
7. Gift Cards: Gift cards available for purchase providing credit toward laser tag games and arcade play at the facility.
8. Concessions: Concessions counter offering food and beverages. Pizza available exclusively through party and Own The Zone bookings from Domino's at $15 per medium 1-topping. Soft drink options including unlimited drink packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Ultrazone Family Entertainment operates a single-location family entertainment center in Fort Wayne, Indiana, delivering laser tag gameplay in a multi-level arena equipped with Zone Helios 2 packs (supporting up to 42 players per game). The venue complements laser tag with a lobby redemption arcade, three tiered birthday/celebration party packages with dedicated hosts, and Own The Zone private group bookings of 10-175 players for youth groups, sports teams, fundraisers and corporate team building. Prepaid game passes and gift/arcade cards extend the offering for repeat visitors.

Product overview

Ultrazone Family Entertainment operates as a single-location family entertainment center in Fort Wayne, Indiana, offering laser tag as its primary core product in a multi-level arena (open since 1995). The business complements laser tag with arcade games in the lobby. Service packages include three birthday party package tiers with dedicated party hosts and themed rooms, plus "Own The Zone" group event packages for private gatherings and team building. Game passes (8, 12, and 25-game options) and gift/arcade cards provide value options for repeat customers. The product portfolio centers on live entertainment experiences rather than software or digital products.

Differentiator

Problem solved

Functional benefit

Products and services

• Laser Tag Multi-level arena laser tag gameplay using Zone Helios 2 model packs, supporting up to 42 players per game with typical sessions lasting 20–25 minutes. Open since 1995 as Fort Wayne's first laser tag facility.
• Arcade Games Lobby arcade with redemption-style games including Minecraft Dungeons and Injustice featuring collectible cards. Individual plays range from 50¢ to $2.50; arcade cards require a $5 minimum load.
• Birthday Party Packages Three distinct party packages covering birthdays, bachelor/bachelorette events, graduations, and other occasions. Each package includes a dedicated party host, paper tableware, glow-themed party room, and laser tag games. Pizza available for order from Domino's at $15 per medium 1-topping; tax included. Requires 48-hour advance booking with a $50 non-refundable deposit, balance due on event day.
• Own The Zone (Private Group Event) Private 3-hour unlimited laser tag package for groups of 10 to 42 players (up to 175 in building), with optional room rental and pizza/drink add-ons. Marketed for youth groups, sports teams, fundraisers, and corporate team building.
• Gift Cards Prepaid gift cards redeemable toward laser tag games and arcade play at the facility, suitable for any occasion and purchased through the online store.
• Arcade Cards Rechargeable stored-value cards for arcade gameplay with bonus credits for higher reload amounts; $5 minimum load.
• Merchandise T-shirts, lanyards, keychains, and custom player cards available at the front counter. Custom player cards let customers choose the name displayed on their laser tag phaser.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• K1 Speed: K1 Speed operates indoor karting and entertainment centers with party packages and group events. Comparable in active entertainment positioning, group/corporate event focus, and ticket-based revenue model.
• Bowlero: Bowlero is the largest operator of bowling and family entertainment centers in North America, combining bowling, arcade, food/beverage, and party hosting. Comparable multi-revenue FEC model and family/group targeting.
• Main Event Entertainment: Main Event operates large-format family entertainment centers combining bowling, laser tag, arcade, and food/beverage. Directly comparable to Ultrazone's product mix but at significantly greater scale across multiple U.S. locations.
• Andretti Indoor Karting & Games: Andretti operates large-format indoor entertainment centers combining go-karts, laser tag, arcade, and dining. Closely comparable to Ultrazone in laser tag as an anchor attraction, but with broader multi-activity offerings and premium positioning.
• Urban Air Adventure Park: Urban Air operates indoor adventure parks with trampolines, climbing, and party hosting. Comparable family entertainment positioning and birthday party packaging, but a different core activity from Ultrazone's laser tag anchor.
• Dave & Buster's: Dave & Buster's is a national chain combining arcade gaming, food, and beverage for adult and family audiences. Overlaps with Ultrazone's arcade and group event offerings, with a much broader footprint and adult-leaning brand.
• Sky Zone: Sky Zone is a national trampoline park chain with party packages, group events, and active entertainment formats. Comparable in family entertainment positioning and party-driven revenue model, though focused on trampolines rather than laser tag.

Direct peers

• Laser Quest: Laser Quest is the most direct competitor — a multi-national laser tag center chain with multi-level arenas, party packages, and group event offerings that mirror Ultrazone's core product and target market (families, parties, groups).
• Chuck E. Cheese: Chuck E. Cheese is a national family entertainment center chain combining arcade games, rides, food, and dedicated birthday party packages — directly comparable to Ultrazone's family birthday party and arcade positioning.
• Zone Laser Tag: Zone is the manufacturer of Ultrazone's Helios 2 laser tag equipment and also operates laser tag venues and competitions globally. Direct comparable in equipment, arena design, and competitive gameplay format.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ultrazoneftw
• Instagraminstagram.com/ultrazone_laser_tag
• TikToktiktok.com/@ultrazoneftw
• Xx.com/ultrazonefort
• LinkedInlinkedin.com/company/ultrazoneftw

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ultrazone Family Entertainment