Talent & Brands

What Talent & Brands does

Talent & Brands Ltd. is a London-based boutique talent agency founded in 2018 by Raf McDonnell, operating as a broker between celebrity talent and global brands for endorsement, advertising, licensing, PR, and promotional campaigns. The company offers two core service lines: Celebrity Talent Representation (representing A-list music and entertainment figures such as Gary Barlow, Take That, Katherine Jenkins, Professor Green, and Alexandra Burke) and Social Talent Management (representing social media content creators with millions of followers across TikTok, Instagram, and LinkedIn). Its client base spans blue-chip multinational brands including Coca-Cola, Amazon, MasterCard, Samsung, Vodafone, Microsoft, VW, Puma, Specsavers, and Smirnoff.

The business operates on a commission-based transaction-fee model, generating revenue by brokering deals between talent and brands or their agencies; pricing is not publicly disclosed and is structured on a quote-based agency basis. There is no proprietary technology platform — the offering is delivered through direct B2B relationship management with brand marketing teams and advertising agencies. GTM motion is sales-led, leveraging the founder's 20+ years of industry relationships built through prior senior roles at EMI Music (SVP), CAA, and Amazon Tickets.

Since 2023, Talent & Brands has operated as part of the Atomic London group of companies, providing access to shared agency resources and strategic alignment with a larger advertising group. In 2021, the company expanded beyond traditional celebrity representation into social media creator management, broadening its addressable market into the influencer/creator economy. Headcount, revenue, and funding are not disclosed, consistent with a privately held boutique agency.

Name

Talent & Brands

Legal name

Talent & Brands Ltd.

Website

https://talentandbrands.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Talent & Brands is a London-based boutique talent agency founded in 2018 that brokers celebrity endorsements and social media creator partnerships between A-list entertainment talent and global brands including Coca-Cola, Amazon, Samsung, and Vodafone.

Ownership category

akta.pro rank

Product category

Celebrity Talent Representation Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYHSACAHAK

Talent Agency & Representation Services

Home & Personal Services/Event & Personal Concierge Services/Entertainment Booking & Talent Management

SECONDARYMPAAAHAB

Creator Talent Management & Representation

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Influencer & Creator Marketing Agencies

SECONDARYMPAIAGAF

Brand Partnerships & Endorsement Agencies

Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Artist Management & Agencies

Keywords

• Celebrity talent representation
• Brand partnership brokering
• Social media talent management
• Endorsement campaign management
• Influencer marketing agency

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Talent Representation and Brand Partnerships: The company acts as a talent agency, representing celebrities and social media creators for brand partnership and endorsement opportunities. Revenue is generated through commissions from talent representation fees and brokering deals between brands and talent.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Talent & Brands is a celebrity partnerships and talent management agency that represents A-list entertainment talent and social media content creators, brokering endorsement, advertising, licensing, PR and promotional campaigns between this talent roster and global brands. The company provides both commercial brand representation for famous faces in music and entertainment and talent management for social creators across TikTok, Instagram and LinkedIn, delivering brand-talent campaigns for clients such as Coca-Cola, Samsung, MasterCard, Amazon and Specsavers.

Product overview

Talent & Brands operates as a celebrity partnerships and talent management agency offering two core services: Celebrity Talent Representation and Social Talent Management. The company brokers celebrity endorsements connecting entertainment industry talent (such as Gary Barlow, Take That, Katherine Jenkins, Professor Green, and others) with brands for advertising, licensing, and promotional campaigns. Additionally, the company manages a roster of social media content creators across TikTok, Instagram, and LinkedIn for social content campaigns. All services are delivered through their unified agency platform, connecting brands with both celebrity and social talent.

Differentiator

Problem solved

Functional benefit

Products and services

• Celebrity Talent Representation Represents celebrity talent (Gary Barlow, Take That, Katherine Jenkins, Professor Green, Alexandra Burke, etc.) for brand partnership and endorsement opportunities, connecting famous faces from music and entertainment with brands for advertising, licensing, PR, social, and promotional campaigns.
• Social Talent Management Manages and represents social media content creators across platforms such as TikTok, Instagram, and LinkedIn, connecting them with major global brands for social content campaigns.

Named customers12 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Atomic LondoncoreStrategic or Co-development Partner · 1 January 2023In 2023, Talent & Brands became part of the Atomic London group of companies, providing strategic alignment and shared resources within a larger marketing and advertising group.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• Range Media Partners: US-based talent management and production company representing actors, musicians and creators across brand deals and content. Comparable as an emerging agency taking a dual celebrity-plus-creator representation approach similar to T&B's hybrid model.
• Mother Tongue Talent: Boutique UK talent agency representing creators, presenters and talent for brand deals and content partnerships. Comparable emerging-scale peer with similar boutique positioning and dual focus on traditional talent and digital creator representation.
• BRONSON Talent Agency: UK influencer talent agency focused on TikTok, YouTube and Instagram creators for brand campaigns. Direct peer for T&B's influencer/creator representation business, particularly in the UK creator market.

Broad incumbents

• Roc Nation: Jay-Z-founded entertainment company with a talent management division representing musicians, athletes and creators for endorsements and brand partnerships. Overlaps with T&B's celebrity representation + brand deal-making model, particularly on music artist endorsements.
• United Talent Agency (UTA): Major US-headquartered talent and entertainment agency representing musicians, actors and digital creators for brand partnerships and endorsements. Most directly comparable to T&B's celebrity talent representation business, and increasingly active in the creator economy, making it a relevant incumbent peer.
• Creative Artists Agency (CAA): Global mega-talent agency representing artists, athletes and creators for endorsements and brand partnerships. T&B founder Raf McDonnell previously led sponsorships at CAA, and the agency represents many of the same A-list music/entertainment figures T&B works with, making it the closest large-scale benchmark for talent representation.
• Endeavor (WME): Global talent and entertainment representation powerhouse (William Morris Endeavor) brokering endorsements, brand deals and appearances. Directly comparable as an end-to-end talent representation agency, just at vastly larger scale, and competes for the same A-list endorsement briefs.

Direct peers

• The Glow: London-based talent management agency focused on digital creators and brand partnerships, working across TikTok, Instagram and YouTube. Direct competitor for the social talent segment of T&B's business with overlapping celebrity-adjacent and creator representation offerings.
• YMU Group: UK-based talent management group (formerly James Grant) representing music artists, presenters, creators and brands across endorsement deals. Most comparable UK-headquartered direct peer with similar boutique-yet-established positioning, celebrity representation focus, and influencer/creator management business lines that mirror T&B's structure.
• Gleam Futures: UK talent management agency representing digital creators and influencers for brand campaigns across platforms such as TikTok and Instagram. Closest direct peer for T&B's social talent management service line, with the same boutique positioning and London market presence.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/talentandbrands

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Talent & Brands