kenangan
Kenangan (PT Kenangan Indah Tulus Abadi) is an Indonesian social commerce platform combining a digital gift registry with a three-sided marketplace linking buyers, merchants (Mitra), and affiliates (Kawan) for product sales and video content monetization.
- Company typePrivate
- Founded2022
- HeadquartersDki Jakarta, Indonesia
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What kenangan does
Kenangan (operated by PT Kenangan Indah Tulus Abadi) is an Indonesian social commerce platform that combines a digital gift registry service with a multi-sided marketplace for buying, selling, and content monetization. The company is registered in Jakarta and markets a mobile-first platform across iOS, Android, and the web, targeting Indonesian consumers who want to create event-based wishlists (weddings, birthdays, and personal milestones) and receive gifts or donations from friends and family. Supporting features include Saldo Refund and Saldo Penghasilan wallet balances for buyer refunds and merchant/affiliate earnings, plus video upload and donation flows for content creators. Note: the firmographic short_description labels the company as a "tech-enabled grab-and-go coffee chain," but no coffee-retail operations, store locations, F&B revenue stream, or café-related evidence appears anywhere in the source data; this description appears to conflate Kenangan.com with the separate Indonesian coffee chain Kenangan Coffee and is treated here as a data quality issue rather than a fact about the company.
The platform operates a three-sided model connecting Pembeli (buyers), Mitra (merchants who list products and manage inventory through a dedicated merchant app), and Kawan (affiliates who promote Mitra products via social media and earn commissions). GTM motions are product-led (self-serve registration, free accounts, mobile apps) and community-led (influencer and vendor onboarding via public forms, with affiliates required to have a minimum 3,000 social media followers). Kenangan monetizes through marketplace commissions on Mitra sales, a share of affiliate-generated transactions, and a Rp 5,550 service fee on withdrawals, while explicitly disclaiming any role as a financial institution.
Firmographics indicate a private company with 51-100 employees and a website at kenangan.com. The available evidence places the company's earliest documented date at February 2022 (Privacy Policy) and the formal launch of Terms and Conditions on April 14, 2023; the firmographic field lists a founding year of 2018, which is inconsistent with the corporate-history evidence and treated as unreconciled. No funding rounds, institutional investors, named leadership, M&A, regulatory actions, patents, certifications, or AI capabilities are disclosed in the input data, and operating geography is limited to Indonesia with no stated expansion plans.
kenangan firmographics
Firmographics- Name
- kenangan
- Legal name
- PT Kenangan Indah Tulus Abadi
- Website
- https://kenangan.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Kenangan (PT Kenangan Indah Tulus Abadi) is an Indonesian social commerce platform combining a digital gift registry with a three-sided marketplace linking buyers, merchants (Mitra), and affiliates (Kawan) for product sales and video content monetization.
- Ownership category
- akta.pro rank
kenangan industry classification
Industry- Product category
- Social Commerce Marketplace
- NAICS
- Gift, Novelty, and Souvenir Retailers (45942), Hobby, Toy, and Game Retailers (45912)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Community/Group Buying Social Commerce (CRAFANAH)
- akta.pro secondary industry
- Local Artisan, Handmade & Craft Gifts Retail (CRALAJAL)
Keywords
Where kenangan is headquartered
LocationHeadquarters
- HQ city
- Dki Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices2 records
Markets served
kenangan business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Marketplace Commission: Transaction fees from merchants (Mitra) selling products on the platform. Sellers pay fees when goods are sold through the Kenangan marketplace.
- Affiliate Commissions: Revenue share from the Kawan Kenangan affiliate program where partners earn commissions promoting merchant products
- Service Fees: Platform charges service fees for withdrawal transactions (Rp 5.550 per withdrawal) and other platform services
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
kenangan product offering
Product offeringCore offering
Kenangan operates a social commerce platform that enables users to create gift registries and event pages, buy and sell physical goods through a marketplace, and monetize video content via donations and affiliate commissions. The platform serves three user groups: end-users (gift registrants and buyers), merchants (Mitra) who list products, and affiliates (Kawan) who promote products and earn commissions.
Product overview
Kenangan operates as a social commerce platform combining gift registry services with e-commerce capabilities. The core offering consists of the Kenangan Gift Registry for event-based gift giving and the Kenangan Social Commerce Platform for buying, selling, and video monetization. Supporting infrastructure includes the Mitra Kenangan merchant app for store management, the Kawan Kenangan affiliate program for promotional partnerships, and financial tools (Saldo Refund and Saldo Penghasilan) for managing buyer refunds and merchant/affiliate earnings. The platform also offers influencer and vendor registration programs for expanding its marketplace ecosystem.
Differentiator
Problem solved
Functional benefit
Products and services
- Kenangan Gift Registry A gift registry platform that enables users to create event wishlists and receive gifts from friends and family, with online event management capabilities.
- Kenangan Social Commerce Platform A social commerce platform enabling users to monetize video content, receive donations from supporters, and conduct buy-sell transactions with other users.
- Mitra Kenangan (Merchant App) The merchant-facing mobile application allowing vendors to open online stores, list products, manage inventory, and process transactions on the platform.
Companies that use kenangan
Customer profileSegments3 records
Ideal customer profiles3 records
kenangan technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
kenangan partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Event OrganizersminorPartnership with event organizers who collaborate with Kenangan to facilitate gift registry services for their clients' events. Organizers can register through the vendor form to become partners.
- InfluencersminorSocial media influencers with minimum 3000 followers can apply to become partners. They promote Kenangan services and products through their social media channels to earn commissions.
- Kawan Kenangan (Affiliates)coreOfficial affiliate program where registered users earn commissions by promoting products sold by merchants (Mitra) on the platform. Affiliates can promote both within and outside the Kenangan platform.
Recent moves2 records
Expansion highlights5 records
kenangan competitors and assessment
Company assessmentBroad incumbents
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
kenangan social profiles
Digital presencekenangan financial estimates
Financial estimateRevenue estimate
Valuation estimate
kenangan leadership team
Management profileNumber of profiles
kenangan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
kenangan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about kenangan
What does kenangan do?
Kenangan operates a social commerce platform that enables users to create gift registries and event pages, buy and sell physical goods through a marketplace, and monetize video content via donations and affiliate commissions. The platform serves three user groups: end-users (gift registrants and buyers), merchants (Mitra) who list products, and affiliates (Kawan) who promote products and earn commissions.
Is kenangan a public or private company?
kenangan is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was kenangan founded?
kenangan was founded in 2022. It employs 51 to 100 people.
Where is kenangan based?
kenangan is headquartered in Dki Jakarta, Indonesia, in the Asia region.
How does kenangan make money?
Three revenue lines are on record. Marketplace Commission is the primary driver. The others are affiliate Commissions and service Fees.
Who are kenangan's main competitors?
Tokopedia is listed as a broad incumbent.
Does kenangan have an API?
No public API is recorded for kenangan.
What industry is kenangan in?
kenangan's product category is Social Commerce Marketplace. Its primary akta.pro industry code is CRAFANAH, Community/Group Buying Social Commerce, with a secondary code of CRALAJAL, Local Artisan, Handmade & Craft Gifts Retail. Its NAICS code is 45942 and its SIC code is 5945.