Big-Ben

What Big-Ben does

Big-Ben Group, founded in 1965 by Mr. Joginder Singh and headquartered in Ludhiana, Punjab, India, is the largest manufacturer of bicycle saddles and pedals in India. The company operates fully integrated in-house production facilities spanning design, tooling, vacuum forming, two PU production lines, more than 60 plastic injection moulding machines, wire forming, press shop, paint shop, and ED line finishing. Its annual capacity is 8 million saddles and 7 million pairs of pedals (30,000 saddles and 25,000 pedal pairs per day). The product portfolio extends beyond saddles and pedals to include bicycle helmets, handle grips, ISO 6742-2:2015 and IS 10613 (2004) certified reflectors (pioneered in India in 2016), LED lights, horns, and training wheels. A premium sub-brand, Selle Mio, was launched in May 2018.

The business model is a hybrid of OEM hardware sales to all leading bicycle manufacturers in India, export distribution to over 30 countries including the USA and Europe (with Export House status from the Government of India since 1997), and direct-to-consumer e-commerce via bigbenunited.com. Pricing is quote-based for B2B OEM contracts, and the company actively pursues export growth through participation in international bicycle trade shows such as EuroBike (Frankfurt), China Cycle, and Kielce Bike-Expo. Leadership comprises Chairman Mr. Joginder Singh and Managing Director Mr. Tejvinder Singh; the company is privately held with no disclosed institutional investment, funding rounds, or M&A activity. Recent strategic emphasis is on international expansion (EuroBike 2024), premium-segment brand building (Selle Mio), and product-line extension into helmets and accessories, while the core OEM supply business to Indian bicycle manufacturers remains the revenue anchor.

Name

Big-Ben

Legal name

Big-Ben

Website

https://bigbenunited.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Big-Ben Group is India's largest bicycle saddles and pedals manufacturer (founded 1965, Ludhiana), supplying OEM components to all leading Indian bicycle makers and exporting to 30+ countries, with additional products in helmets, grips, reflectors, and accessories.

Ownership category

akta.pro rank

Headquarters

HQ city

Ludhiana

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Bicycle Component OEM Sales: Supplies bicycle saddles, pedals, and other components as original equipment to all leading bicycle manufacturers in India. Primary revenue stream.
2. Direct E-commerce Sales: Operates e-commerce storefront selling bicycle parts and accessories directly to consumers and businesses globally.
3. Export Sales: Exports products to over 30 countries including USA & Europe.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Big-Ben designs and manufactures bicycle saddles, pedals, handle grips, reflectors, helmets, and related cycle accessories in its Ludhiana facility. As India's largest saddle and pedal producer, it operates as an OEM supplier to leading bicycle manufacturers while also selling directly through its e-commerce storefront and export distribution to more than 30 countries.

Product overview

Big-Ben is a bicycle components manufacturer based in Ludhiana, India, operating since 1965. The company produces a comprehensive range of bicycle parts including saddles (their primary product), pedals, helmets, handle grips, reflectors, LED lights, horns, and training wheels. The company operates as a single unified product portfolio with saddles and pedals as core offerings and accessories/helmets as add-on modules. Big-Ben claims to be the largest saddles and pedals manufacturer in India with annual production capacity of 8 million saddles and 7 million pairs of pedals. They also manufacture reflectors meeting international safety standards. The company exports to over 30 countries and holds 'Export House' status from the Government of India since 1997.

Differentiator

Problem solved

Functional benefit

Brands

• Selle Mio: A saddle brand launched by BIG-BEN in 2018.

Products and services

• Bicycle Saddles High-quality bicycle saddles manufactured with innovative technology and the best mounting system for pressure and weight distribution, available in YOUTH, MTB, Cruiser, Exercise, PVC TOP, and Vacuum Forming styles. Sold as OEM to bicycle manufacturers and via e-commerce to consumers.
• Bicycle Pedals Bicycle pedals available in plastic, rubber, and alloy variants, designed for firm grip and smooth rotation. Includes children's pedals and ball bearing options. Sold as OEM to bicycle manufacturers and via e-commerce.
• Bicycle Helmets Safety helmets with EPS foam and PVC shell construction, available in multiple colors including pink, sky blue, red, blue, and yellow for various bicycle types.
• Handle Grips Handle grips for CITY, MTB, and ATB bicycles, made for superior comfort and control and available in various sizes and styles.
• Bicycle Reflectors High-quality bicycle reflectors meeting ISO 6742-2:2015 standard and IS 10613 (2004) from the Bureau of Indian Standards, addressing the previous reliance on Chinese and Taiwanese imports.
• Cycle Accessories Additional bicycle accessories including LED lights (front, rear, and sets), horns, and training wheels for children.
• Selle Mio Brand A dedicated saddle brand launched by Big-Ben in 2018 to expand its portfolio in the premium bicycle saddle segment.

Quantifiable outcome

• Daily production capacity: 30,000 saddles and 25,000 pairs of pedals
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Velo Enterprise: Taiwanese manufacturer of bicycle saddles, grips, and ergonomic components supplying global OEMs. Velo is highly comparable to Big-Ben as an Asia-headquartered OEM-focused component specialist targeting the same Western bicycle brand customers.
• Fizik (Selle Italia): Italian premium saddle brand under Selle Italia group, competing across road, MTB, and performance cycling. Fizik is a peer through its saddle focus and overlaps with Big-Ben's Selle Mio premium positioning effort.
• Brooks England: Historic British leather and performance bicycle saddle manufacturer. Brooks is comparable to Big-Ben through its saddle-only focus and global distribution into bicycle OEMs, specialty retailers, and DTC channels.
• Wellgo Pedals: Taiwan-based one of the world's largest bicycle pedal manufacturers with plastic, alloy, and composite variants. Wellgo directly competes with Big-Ben's core pedal line across OEM and aftermarket channels globally.
• Ergon: German manufacturer of ergonomic bicycle saddles, grips, and components. Ergon is comparable to Big-Ben as a design-led saddle and grip specialist serving premium OEMs and aftermarket with engineered ergonomic products.
• Tioga: Asian bicycle component manufacturer specializing in saddles, pedals, and grips for BMX, MTB, and road. Tioga directly overlaps with Big-Ben's product mix and OEM go-to-market model.
• Selle Royal: Italian-based global bicycle saddle manufacturer with a broad OEM and aftermarket portfolio. Selle Royal is the most direct international peer to Big-Ben, competing head-to-head in OEM saddle supply to global bicycle brands and operating a comparable product matrix.

Broad incumbents

• Shimano: Japanese global leader in bicycle components including pedals (SPD systems). Shimano is comparable to Big-Ben as a broad incumbent whose pedal business competes in the same OEM channel and sets technology standards in the category.
• Decathlon (Btwin): Global sporting goods retailer with significant in-house bicycle and component manufacturing including saddles and pedals. Decathlon is comparable as a vertically integrated competitor with internal component sourcing that competes with Big-Ben on both OEM and retail channels.
• SR Suntour: Taiwan/Japanese manufacturer of bicycle components including pedals and saddles. SR Suntour is comparable to Big-Ben as an established Asian component incumbent with broad OEM relationships and overlapping saddle/pedal categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ibigben
• Facebookfacebook.com/BigBenUnited
• Instagraminstagram.com/bigbenunited
• Xx.com/bigbenunited
• LinkedInlinkedin.com/company/big-ben-exports

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Big-Ben