höfats

What höfats does

h\u00f6fats is a German design company headquartered in Kempten, Allg\u00e4u, founded in 2015, that develops, manufactures and sells a premium portfolio of outdoor fire products under the h\u00f6fats brand. Its catalogue spans bioethanol table grills (CIRCLE 35 and CIRCLE 35 Pro), bioethanol table fires (SPIN, SPIN air, SPIN X in multiple sizes), modular fire baskets and bowls (MOON, BOWL, CUBE, TRIPLE, ELLIPSE, CONE), multi-functional fire furniture (BEER BOX, CRATE, FIRE FRAME lounge table, FIRE KITCHEN outdoor kitchen), candle holders and wind lights, plus accessories and consumables (bioethanol, premium firewood, pellets, BBQ tools). The underlying technology is mechanical and combustion-engineering rather than digital: the MOON line uses a proprietary two-stage wood gasifier (Holzvergaser) architecture with dual-wall construction that preheats secondary air to burn fine particulates, enabling up to two hours of near smoke-free flame with wood or pellets; the SPIN family uses a bioethanol burner with a flame-vortex effect.

Revenue is generated almost entirely through hardware sales across three streams: (1) a D2C e-commerce storefront at hofats.com that ships within 1\u20132 days in Germany, offers 30-day free returns and supports German, English, French and Dutch; (2) a B2B dealer/retailer channel accessed via partner.hofats.com with a 'H\u00e4ndler werden' (Become a Dealer) program; and (3) recurring accessories and consumables (€8.95\u2013€299.95 per SKU) that attach to hero products. ASPs sit in the premium segment, with hero units like the MOON 45 all black at €499.95 and accessories ranging from roughly €20 to €300.

The company primarily targets design-conscious consumers seeking premium outdoor fire experiences for gardens, terraces, balconies and entertaining spaces, with a secondary foothold in the hospitality and trade segment (restaurants, hotels, event venues). The company has no disclosed ownership, funding history or revenue figures in the source data, and operates with an 11\u201350 employee headcount. Marketing is content-driven around a 'Fire Stories' editorial platform and uses paid digital, SEO, email, affiliate (AWIN) and social channels. Product reviews on individual SKUs average 4.8\u20134.9/5, and the company has accumulated multiple Tier-1 design awards in 2024\u20132025 (iF Design Award 2025, Red Dot Award 2025, German Design Award 2025, Focus Open 2024, Archiproducts 2024, European Product Design Award 2024).

Name

höfats

Legal name

The full registered legal name is not explicitly stated in the available source data. The company operates as "höfats" on the website.

Website

https://hofats.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

h\u00f6fats is a German (Kempten, Allg\u00e4u) design company that develops, manufactures and sells premium outdoor fire products \u2014 including bioethanol table grills (CIRCLE), table fires (SPIN), and smoke-free fire baskets (MOON) \u2014 to design-conscious consumers across Europe via its D2C storefront and dealer network.

Ownership category

akta.pro rank

Product category

Outdoor Fire & Grilling Products

akta.pro primary industry

Outdoor Heating, Fire Pits & Fireplaces Retail (CRAIAIAI)

akta.pro secondary industries

Grills, Smokers & Outdoor Cooking Retail (Fuel, Accessories) (CRAIAIAH), Candles, Home Fragrance & Diffusers Retail (CRAIACAC)

Keywords

• Outdoor fire products
• Table grills
• Bioethanol fireplaces
• Fire baskets
• BBQ accessories

Headquarters

HQ city

Kempten

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Direct-to-Consumer Product Sales: Primary revenue stream through the company's own e-commerce platform (hofats.com). Products include table grills (CIRCLE), table fires (SPIN, SPIN air, SPIN X), fire baskets/bowls (MOON, BOWL, CUBE, TRIPLE, ELLIPSE, CONE), candle holders, wind lights, accessories, fuel (bioethanol, wood, pellets), and BBQ tools. Revenue is primarily one-time hardware sales with complementary consumable and accessory revenue.
2. Dealer/Retailer B2B Sales: B2B sales through a network of retail dealers. The company maintains a partner portal (partner.hofats.com) and a 'Händler werden' (Become a Dealer) program for wholesale and distribution relationships.
3. Accessories and Consumables: Ongoing revenue from accessories (BBQ tools, grill sets, covers, ashes trays, air nozzles, pellet sets), replacement parts, and consumable fuels (bioethanol, premium firewood, wood pellets).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

höfats designs, manufactures, and sells premium outdoor fire and lifestyle products directly to consumers and through dealers. The portfolio includes bioethanol table grills (CIRCLE 35 and Pro), bioethanol table fires (SPIN, SPIN air, SPIN X in multiple sizes, including hanging, standing, and built-in variants), fire baskets and bowls with proprietary wood gasifier technology (MOON, BOWL, TRIPLE, ELLIPSE, CUBE, BEER BOX, CRATE), multifunctional charcoal grills (CONE), outdoor kitchens (FIRE KITCHEN), candle holders and wind lights, and consumable fuels (bioethanol, premium firewood, wood pellets) plus BBQ tools and accessories.

Product overview

höfats is a German fire and outdoor living product company offering a diverse portfolio of fire products. The product range centers around bioethanol table grills (CIRCLE 35, CIRCLE 35 Pro), bioethanol table fires (SPIN air, SPIN, SPIN X in various sizes), fire bowls/baskets (MOON with revolutionary wood gasifier technology, BOWL, TRIPLE, ELLIPSE), multifunctional fire baskets (CUBE, BEER BOX, CRATE), charcoal grills (CONE), and outdoor kitchens (FIRE KITCHEN). The portfolio also includes candle holders (DIGI DETOX, OVAL CANDLE, GRAVITY CANDLE, HENRY METAL, SQUARE CANDLE), consumables (BIOETHANOL fuel, premium firewood, wood pellets), and BBQ tools. Products are available as accessories including Plancha grill attachments, covers, gloves, and various tool sets.

Differentiator

Problem solved

Functional benefit

Products and services

• CIRCLE 35 Tischgrill A compact bioethanol-powered table grill that brings open-fire grilling to any location, combining grilling enjoyment with communal dining for consumers and small gatherings.
• CIRCLE 35 Tischgrill Pro mit Pfännchen The Pro variant of the CIRCLE table grill with an integrated pan (Pfännchen) attachment that expands cooking capabilities for tabletop grilling.
• SPIN air 900 | 1200 Tischfeuer A premium bioethanol table fire using an innovative air system to create a stylized flame vortex, combining first-class aesthetics, thoughtful functionality, and uncompromising safety for cosmopolitan lifestyles.
• SPIN 900 | 1200 | 1500 Tischfeuer | Hängefeuer | Standfeuer The core SPIN series of bioethanol table fires available in sizes 900, 1200, and 1500, with table, hanging, and freestanding versions, featuring flame play, aesthetics, and safety.
• SPIN X 900 | 1200 Tischfeuer A black-design variant of the SPIN table fire line, offering the same bioethanol flame experience in a distinctive black finish.
• SPIN air 900 | 1200 Einbau A built-in version of the SPIN air table fire, designed for integrated installations in furniture, countertops, or architectural surfaces.
• FIRE FRAME Lounge-Tisch A lounge table with an integrated SPIN air 1200 built-in fire feature, combining a furniture piece with a bioethanol fire for hospitality or premium home use.
• MOON 45 | 55 Feuerkorb A premium fire basket available in 45 cm and 55 cm sizes, using proprietary wood gasifier combustion technology to deliver a near smoke-free flame with wood or pellets for up to 2 hours of continuous burn.
• MOON Grill (Plancha-Grillset) A Plancha grill set that converts the MOON fire basket into a grilling station, adding cooking capability to the fire basket product.
• BOWL 57 | 70 Feuerschale A fire bowl available in 57 cm and 70 cm sizes, designed with simple elegance and multifunctional use for open-fire BBQ evenings and lounge parties.
• BOWL Grill (Plancha-Grillset) A Plancha grill set that adds grilling functionality to the BOWL fire bowl product.
• FIRE KITCHEN Outdoor-Küche A mobile outdoor kitchen integrating a BOWL 57 fire bowl with Plancha grill set, designed for large-scale grilling and cooking outdoors.
• CUBE Feuerkorb | Grill | Hocker A multifunctional fire basket that can be flipped to safely extinguish the fire, and converts into a grill or stool when cold with accessories.
• TRIPLE Feuerschale | Grill A triple-design fire bowl with a separate grill version available, expanding the fire basket product range.
• BEER BOX Feuerkorb | Grill | Hocker A multi-functional fire basket styled like a beer crate, converting into a grill or stool for flexible outdoor use.
• CRATE Feuerkorb | Grill | Hocker A crate-styled multi-functional fire basket with grill and stool conversion capabilities.
• ELLIPSE Feuerschale | Grill An elliptical-shaped fire bowl with separate grill version for outdoor fire and cooking.
• CONE Holzkohlegrill | Feuerkorb A cone-shaped charcoal grill that also functions as a fire basket, combining grilling and open-fire use in one unit.
• DIGI DETOX Kerzenhalter A designer candle holder built around a digital-detox lifestyle concept for ambient indoor use.
• OVAL CANDLE Kerzenhalter | Windlicht An oval-shaped candle holder that also functions as a wind light for ambient indoor or outdoor use.
• GRAVITY CANDLE Windlicht A wind light featuring a gravity-inspired design for ambient candle illumination.
• HENRY METAL Kerzenhalter A metal candle holder in the Henry design line for ambient candle illumination.
• SQUARE CANDLE Kerzenhalter A square-shaped candle holder set for ambient candle illumination.
• Bioethanol Brennstoff Liquid bioethanol gel fuel sold in 6-packs, designed for use with höfats table fires (SPIN line) and CIRCLE table grills.
• Premium Brennholz Premium firewood sold as a consumable fuel for höfats fire baskets and bowls.
• Premium Holzpellets Premium wood pellets sold in a 2x15 kg set, designed specifically as fuel for the MOON wood gasifier fire baskets.
• JOHNNY CATCH Flaschenöffner A magnetic bottle opener designed as a branded höfats accessory.
• BBQ Tools A line of BBQ accessories including gloves, tongs, spatulas, and fire tools designed for use with höfats fire and grill products.

Quantifiable outcome

• Up to 2 hours of smoke-free fire with 10-12 kg pellets on MOON 45, and up to 2 hours on MOON 55 with 20-21 kg pellets
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cook King: Poland-based designer and manufacturer of fire baskets, fire bowls, and outdoor grills. Directly competes with höfats in the European Feuerkorb / Feuerstelle category with similar design-forward positioning.
• Petromax: German premium brand known for fire pans (Feuertöpfe), outdoor cooking equipment, and robust fire accessories. Comparable to höfats in German-engineering positioning, outdoor cooking overlap, and DACH premium customer base.
• Feuerhand: Iconic German brand specializing in storm lanterns (Laterne), fire accessories, and outdoor lighting. Comparable as a German design-led outdoor fire/lighting brand selling premium hardware through DTC and specialty retail.
• La Hacienda: UK-based supplier of fire pits, chimeneas, and outdoor heating. Direct competitor in the European outdoor fire pit category with broader, lower-priced assortment versus höfats' premium positioning.
• Landmann: One of Germany's largest outdoor fire pit, grill, and BBQ brands with broad mass-market distribution. Direct competitor to höfats in Feuerkörbe and outdoor cooking, though positioned at lower price points and broader retail.

Emerging players

• Philippi: German design house for premium home accessories and gifts, including candleholders and decorative items. Comparable in German design-led premium positioning and gift/lifestyle retail channels.
• Fermob: French premium outdoor furniture and lighting brand. Comparable in European design-led premium positioning, color/material-driven product design, and outdoor living category extension.
• Eva Solo: Danish design brand with a premium home and outdoor living assortment (lighting, fireplaces, tabletop). Comparable in Scandinavian/Germanic design-led positioning, DTC channel mix, and premium pricing approach.
• Barebones: US-based premium outdoor living brand offering fire pits, lighting, and cooking gear with strong design and storytelling. Comparable in DTC-led premium positioning, design awards, and lifestyle content marketing.

Broad incumbents

• Weber (Outdoor): Global leader in outdoor grilling with extensive fire pit and BBQ accessories portfolio. Comparable as a broad incumbent in the outdoor fire/grilling category, though focused on gas/charcoal grilling at mass-market price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hoefats

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about höfats