Xtreme Xccessories - Leading GoPro and Drone Accessories Online Store

What Xtreme Xccessories - Leading GoPro and Drone Accessories Online Store does

Xtreme Xccessories, now operating as 1159 since its 2024 rebrand, is a South African e-commerce retailer headquartered in Paarl, Western Cape. The company sells a broad accessory portfolio anchored on action cameras (GoPro Hero 2-13, DJI Osmo Action, Insta360), DJI drone families (Mavic Pro/2/Air, Phantom 3 & 4, Inspire, Spark), and smartwatch/wearable accessories for Garmin and Apple. The catalogue is widened by body-worn video (BWV) systems, CCTV/security cameras, GDome specialty housings, mobile accessories, tactical and outdoor gear, fishing, cycling, tools, car care, gardening, range finders, and toys. Distribution runs through an owned Shopify storefront (1159.co.za), a free click-and-collect point at the Paarl location, and shelf placement in third-party retailers including Cape Union Mart, Sportsman's Warehouse, Orms, Expert Kloppers, Divetek, and Drone Gear.

The technology stack is a Shopify-based e-commerce platform with integrated inventory management, live chat support, and an UpPromote-powered affiliate program. Pricing is unit-priced in South African Rand and spans roughly R29 (rubber watch strap keepers) to R6,499 (sit-stand workstations); markdowns on clearance inventory can reach 90%, supported by a price-match guarantee. Add-on service lines extend the platform beyond retail: SLS and FDM 3D printing, CNC machining, fiber laser engraving, drone repair, and used/refurbished inventory.

The business model is multi-stream: direct-to-consumer e-commerce (primary), wholesale distribution to retail partners, click-and-collect sales, an affiliate/commission channel, and a small custom-manufacturing and aftermarket-services contribution. Customer acquisition is driven by organic social across Facebook, Instagram, TikTok, YouTube, Pinterest, and WhatsApp, plus email and affiliate channels, targeting action-camera users, drone enthusiasts, smartwatch owners, and outdoor/tactical hobbyists in South Africa with international shipping extension.

Name

Xtreme Xccessories - Leading GoPro and Drone Accessories Online Store

Legal name

Xtreme Xccessories

Website

https://xtremexccessories.co.za

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

South African e-commerce retailer operating as 1159 (formerly Xtreme Xccessories) selling action camera, drone, and wearable accessories plus tactical, outdoor, and tool gear via Shopify storefront and national retail partners.

Ownership category

akta.pro rank

Product category

Consumer Electronics Accessories Retail

NAICS

Electronics and Appliance Retailers (4492)

SIC

Photographic Equipment & Supplies (3861)

akta.pro primary industry

Drone Parts, Batteries & Accessories Retail (CRACAHAL)

akta.pro secondary industries

Sensors & Modules (IMU, GPS, Camera, RF) Retail (CRACAKAC), Camera & Lens Retail (Photo Cameras, Lenses & Optical Accessories) (CRACAHAA)

Keywords

• Action camera accessories
• Drone accessories retail
• Smartwatch accessories
• Outdoor tactical gear
• E-commerce accessories store

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Sales: Primary revenue stream through direct online sales of accessories via their Shopify-powered storefront. Products include GoPro accessories, drone accessories, watch straps and accessories, tactical gear, outdoor equipment, and general consumer goods. Sales are primarily one-time transactions with occasional bundle/combo deals.
2. Retail Distribution: Wholesale distribution of Xtreme Xccessories branded products to retail partners including Cape Union Mart, Sportsman's Warehouse, Orms, Expert Kloppers, Divetek, and Drone Gear stores across South Africa.
3. Click & Collect: In-store pickup option from their Paarl, South Africa location, offering free order collection for local customers.
4. Affiliate Marketing Program: Referral-based marketing through their affiliate program, generating revenue through commission-based partnerships with affiliate marketers.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels9 records

Core offering

Xtreme Xccessories (rebranded to 1159) is a South Africa-based e-commerce retailer selling action camera accessories (GoPro Hero 2-13, DJI Osmo Action, Insta360), drone accessories (DJI Mavic, Phantom, Spark, Inspire series), smartwatch accessories (Garmin, Apple Watch), body-worn cameras, tactical and outdoor gear, fishing and cycling equipment, and tools. The company also offers on-demand manufacturing services including SLS 3D printing, FDM 3D printing, CNC machining, fiber laser engraving, and drone repair services, distributed through its Shopify storefront, click-and-collect from Paarl, and partner retailers including Cape Union Mart and Sportsman's Warehouse.

Product overview

Xtreme Xccessories (rebranded to 1159) is an e-commerce retail platform offering a comprehensive portfolio of accessories and gear across multiple categories. The core offering centers on action camera accessories (particularly GoPro, DJI Osmo Action, and Insta360 compatible products) and drone accessories (DJI Mavic, Phantom, Spark, and Inspire series). Additional product lines include body-worn cameras and BWV systems, watch accessories for Garmin and Apple Watch, mobile device accessories, tactical and outdoor gear, fishing equipment, cycling accessories, tools, and car care products. The company also provides add-on services including 3D printing (SLS and FDM), CNC machining, fiber laser engraving, and drone repair services. The business operates as a South Africa-based online retailer with international shipping capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• GoPro Accessories Accessories compatible with GoPro Hero cameras (versions 2 through 13), including mounts, batteries, chargers, waterproof housings, filters, gimbals, and replacement parts. Sold to GoPro owners seeking affordable accessory alternatives.
• DJI Accessories Accessories for DJI drones and action cameras including Osmo Action, Mavic Pro, Mavic 2, Mavic Air, Phantom 3 and 4, Spark, and Inspire series. Sold to DJI drone and Osmo Action owners.
• Insta360 Accessories Mounting and accessory solutions for Insta360 action cameras and 360 cameras. Sold to Insta360 camera owners.
• Body Cameras / Body-Worn Video (BWV) Systems Body-worn cameras and recording systems for security, law enforcement, and personal safety applications, including models like SJCAM SJ A50 GPS and XTREME BC 607 with 4G, WiFi, and GPS capabilities.
• CCTV / Security Cameras Security and surveillance camera systems and accessories for home and business security applications.
• Watch Accessories (Garmin and Apple) Replacement straps, chargers, screen protectors, bike mounts, and desktop stands for Garmin (Fenix, Forerunner, Venu, Approach series) and Apple Watch models. Sold to smartwatch owners needing replacement or sport-specific bands.
• Mobile and Smart Device Accessories Accessories for smartphones and tablets including cases, screen protectors, mounts, and charging solutions.
• Tactical and Outdoor Gear Tactical equipment including MOLLE belts, tactical bags, shooting gear, knives, survival kits, and emergency preparedness equipment. Sold to outdoor and tactical enthusiasts.
• Fishing Gear Fishing equipment including reels, slingshots, baitcasting gear, and fishing accessories.
• Cycling Accessories Bicycle accessories including pedals, bike mounts, wall racks, kickstands, and cycling-specific mounts for cameras and devices.
• Tools and Car Care Hand tools, screwdriver sets, crimping tools, car care products, gardening equipment, and precision tools for DIY and professional use.
• Manufacturing Services (3D Printing, CNC, Laser Engraving) On-demand manufacturing services including SLS 3D printing, FDM 3D printing, CNC machining, and fiber laser engraving for custom parts and prototyping. Sold to customers needing custom components and prototypes.
• Drone Repair Service Professional repair and maintenance services for quadcopters and drones, including diagnostic and repair work. Sold to drone owners needing repair or maintenance.

Quantifiable outcome

• Products rated 4.0-5.0 stars by customers, with best sellers achieving 4.92-4.93/5.0 ratings

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Cape Union MartcoreChannel Partner/ Reseller/ DistributorMajor South African outdoor and adventure retailer. Xtreme Xccessories branded products are sold through Cape Union Mart stores nationwide, providing extended reach beyond the e-commerce channel.
• Sportsman's WarehousecoreChannel Partner/ Reseller/ DistributorSouth African outdoor and tactical retailer stocking Xtreme Xccessories tactical gear, fishing equipment, and adventure accessories.
• OrmsminorChannel Partner/ Reseller/ DistributorPhotography and imaging specialty retailer in South Africa. Supplies Xtreme Xccessories camera accessories to photography enthusiasts.
• Expert KloppersminorChannel Partner/ Reseller/ DistributorDiscount retailer chain operating in South Africa, carrying various consumer goods and tools from Xtreme Xccessories.
• DivetekminorChannel Partner/ Reseller/ DistributorDiving and water sports specialty retailer. Stocks waterproof housings and water activity accessories from Xtreme Xccessories.
• Drone GearminorChannel Partner/ Reseller/ DistributorSpecialty drone retailer. Carries DJI drone accessories and drone-specific products from Xtreme Xccessories.

Scale indicators4 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Incredible Connection: South African consumer electronics and appliance retail chain. Comparable as a multi-brand electronics and accessories retailer serving the same consumer base, with broader category coverage.
• Takealot Group: South Africa's largest online marketplace, carrying electronics, accessories, and outdoor goods. Comparable as the dominant e-commerce channel competing for the same consumer wallet share, though at much broader scale.
• HiFi Corp: South African consumer electronics and home appliance retailer. Comparable in the broader electronics and accessories retail space with overlapping camera, audio, and gadget accessory categories.
• Makro South Africa: Mass-market South African general merchandise retailer. Comparable in the broad multi-category discount/club-retail space competing for the same value-seeking South African shoppers.

Regional players

• Cape Union Mart: Major South African outdoor and adventure retailer stocking Xtreme Xccessories branded products. Comparable as a peer in outdoor/tactical gear retail and as a distribution channel competing for the same shelf.
• Sportsman's Warehouse: South African outdoor, hunting, and tactical retailer carrying Xtreme Xccessories products. Comparable in tactical/outdoor accessory retail and as a partner/peer competing for the same niche customer.

Emerging players

• B&H Photo Video: Large US-based photo/video and electronics retailer with international shipping. Comparable in deep catalog of camera accessories, drones, and pro gear, though primarily serving a North American customer base with global shipping to South Africa.

Direct peers

• Orms: South African photography and imaging specialty retailer stocking camera bodies, lenses, and accessories. Directly comparable on camera-accessory merchandising and photography enthusiast customer base.
• Loot.co.za: South African online general-merchandise retailer. Comparable as a daily-deals/e-commerce competitor in the same price-sensitive South African consumer segment, particularly overlapping with the 1159 rebrand direction.
• Drone Gear: Specialty South African drone retailer carrying DJI drones and accessories. Direct comparable on drone SKU depth and target customer (drone enthusiasts), though 1159 also retails its products through this partner.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UC3hwHBm5n0ouVSsdrJ3Z8sA/videos
• Facebookfacebook.com/1159.co.za
• Instagraminstagram.com/1159.co.za
• Pinterestza.pinterest.com/GDomeGlobal
• TikToktiktok.com/@1159.co.za
• LinkedInlinkedin.com/company/action-distribution-south-africa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xtreme Xccessories - Leading GoPro and Drone Accessories Online Store