MDPen

What MDPen does

MDPen (legal entity: MDPen MicroNeedling; also doing business as MDPen Skincare and MDPen Fractional Microdermal Needling) is an Atlanta, Georgia-based medical device company that designs, distributes, and supports FDA-cleared professional microneedling and radiofrequency microneedling devices for the aesthetic skincare market. The company was founded circa 2012–2013 and operates with a small core team (1–10 employees). Its technology portfolio centers on the MDPen and MDPen Ultra microneedling pens (the Ultra produces 217,000–324,000 microchannels per minute with adjustable needle depth from 0.25mm to 2.5mm+), the EndyMed Intensif RF microneedling system built on 3DEEP targeted skin therapy, and gamma-radiation sterilized single-use needle cartridges designed to prevent cross-contamination. The proprietary Corrective Microneedling™ protocol standardizes treatment delivery across the company's practitioner base.

MDPen sells professional-grade devices across three tiers ($2,000–$15,000 entry-level; $15,000–$25,000 mid-range; $25,000–$40,000 top-tier RF systems), alongside a recurring consumables business in sterile cartridges and an aftercare product line (Hyaluronic Acid Serum, Copper + HA Mist, Human Derived Growth Factor Gel, Cellular Renewal Serum, Radiant Retinol, Broad Spectrum SPF 30 Moisturizer, SPF 30 Lip Balm, and Hydrating Cleanser) priced between $3.99 and $1,199.00. The company monetizes training and certification programs through online, virtual, and in-person workshops delivered from its Atlanta headquarters and supported by weekly live social media training sessions (the "Learn Live with MDPen" series).

The go-to-market is B2B-led: practitioners (licensed aestheticians, med spa operators, dermatologists) enter through a "Become a Practitioner" funnel, complete certification, and gain access to devices, financing (including 0% interest plans), and a practitioner portal. Downstream, consumers locate providers via a "Find a Practitioner" directory listing 327+ certified practitioners across the United States, with some consumer products also sold directly through mdpen.co. Marketing combines content (blog, weekly livestreams), earned media in Allure, Vogue, New Beauty, The View, and the Wall Street Journal, and event-driven training. Geographic reach is concentrated in the United States; consumer e-commerce is the only globally accessible channel.

Name

MDPen

Legal name

MDPen MicroNeedling

Website

https://mdpen.co

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

MDPen is an Atlanta-based medical device company that designs and distributes FDA-cleared professional microneedling devices and radiofrequency systems. It serves licensed skincare professionals through a network of 327+ certified practitioners, supported by training, recurring consumables, and aftercare skincare products.

Ownership category

akta.pro rank

Product category

Professional Aesthetic Medical Devices

NAICS

Surgical and Medical Instrument Manufacturing (339112), Medical Equipment and Supplies Manufacturing (3391), Medical Equipment and Supplies Manufacturing (33911)

SIC

Surgical & Medical Instruments & Apparatus (3841), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Skincare Devices (Cleansing Brushes, Microcurrent, LED, Dermaplaning) (CRABAKAI)

akta.pro secondary industries

Microneedling / Collagen Induction Therapy (HSALADAI), Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

Keywords

• Professional microneedling devices
• RF microneedling systems
• Skin rejuvenation treatments
• Aesthetic practitioner training
• FDA-cleared medical devices

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Microneedling Device Sales: MDPen sells professional-grade microneedling devices and RF microneedling machines to certified practitioners. Professional devices range from entry-level ($2,000-$15,000) to mid-range ($15,000-$25,000) to top-tier systems ($25,000-$40,000). The company provides comprehensive warranties including lifetime warranty options and financing plans including 0% interest options.
2. Consumables (Needle Cartridges): Recurring revenue from single-use sterile needle cartridges required for each treatment. Professional needle cartridges are individually packaged, gamma-radiation sterilized, and priced as an ongoing operational expense for practitioners. Replacement cartridge sets can cost upwards of $200 per treatment.
3. Professional Skincare Products: Sale of proprietary aftercare serums and skincare products including Pure Hyaluronic Acid (HA) Serum ($59.90-$239.90), Copper + HA Mist ($59.90-$239.90), Human Derived Growth Factor Gel ($86.95-$1,199.00), Broad Spectrum SPF 30 Moisturizer ($31.90), and SPF 30 Lip Balm ($3.99-$15.99). Products are sold through e-commerce and professional channels.
4. Training and Certification: Revenue from professional microneedling training and certification programs including online, virtual, and in-person workshops at Atlanta headquarters. Training covers anatomy, device operation, treatment protocols, and aftercare. Ongoing education and advanced workshops are offered throughout the year.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

MDPen designs, manufactures, and sells FDA-cleared professional microneedling and RF microneedling devices to licensed skincare practitioners, med spas, and aesthetic clinics. The company also operates a professional training and certification program (Corrective Microneedling™), supplies single-use sterile needle cartridges as recurring consumables, and sells a proprietary line of aftercare skincare products directly to consumers through e-commerce.

Product overview

MDPen is a professional microneedling company offering a complete ecosystem for skin rejuvenation treatments. The core product portfolio consists of FDA-cleared microneedling devices including the standard MDPen Microneedling Device and the advanced MDPen Ultra (capable of 217,000–324,000 microchannels per minute), plus the EndyMed Intensif RF MicroNeedling system that adds radiofrequency energy for enhanced skin tightening. These devices are supported by the proprietary Corrective Microneedling™ protocol, which standardizes treatment procedures across their network of 327+ certified practitioners. The product ecosystem extends to a comprehensive line of aftercare skincare products including Pure Hyaluronic Acid Serum, Copper + HA Mist, Human Derived Growth Factor Gel, Cellular Renewal Serum, Radiant Retinol, Hydrating Cleanser, and SPF protection products (SPF 30 Lip Balm, Broad Spectrum SPF 30 Moisturizer). MDPen also provides complete PRP (Platelet-Rich Plasma) systems and professional training and certification programs for practitioners.

Differentiator

Problem solved

Functional benefit

Products and services

• MDPen Microneedling Device Professional-grade FDA-cleared microneedling pen device that creates micro-channels in skin to stimulate collagen and elastin production. Features adjustable needle depth and speed settings. Sold to licensed skincare practitioners.
• MDPen Ultra Advanced professional microneedling device that creates 217,000–324,000 microchannels per minute for superior collagen induction compared to standard microneedling devices. Sold to licensed practitioners.
• RF MicroNeedling (EndyMed Intensif) Radiofrequency microneedling system that combines traditional microneedling with RF energy delivery for enhanced skin tightening and rejuvenation. Uses 3DEEP targeted skin therapy technology. Sold to practitioners.
• Corrective Microneedling™ Proprietary standardized microneedling treatment protocol developed by MDPen that ensures consistent, clinically-backed results across all certified practitioners.
• MDPen Pure Hyaluronic Acid (HA) Serum Hyaluronic acid serum for post-microneedling hydration and skin replenishment. Price range: $59.90–$239.90. Sold to consumers and practitioners.
• MDPen Copper + HA Mist Copper peptide and hyaluronic acid mist for skin hydration and recovery post-treatment. Price range: $59.90–$239.90.
• Human Derived Growth Factor Gel Growth factor gel designed for night treatment and skin repair following microneedling procedures. Price range: $86.95–$1,199.00.
• MDPen SPF 30 Lip Balm Broad spectrum SPF 30 lip protection product. Price range: $3.99–$15.99.
• MDPen Broad Spectrum SPF 30 Moisturizer Sun protection moisturizer with SPF 30 for post-treatment skin protection. Price: $31.90.
• MDPen Hydrating Cleanser Gentle cleanser designed for post-microneedling aftercare to maintain skin cleanliness without irritation.
• MDPen Cellular Renewal Serum Serum containing red algae and knotgrass extracts to soften skin, aid wound healing, enhance firmness, and reduce appearance of wrinkles.
• MDPen Radiant Retinol Retinol-based balancing complex for skin renewal and anti-aging benefits.
• Microneedling Training & Certification Professional training and certification program including online, virtual, and in-person workshops at MDPen headquarters in Atlanta. Covers anatomy, device operation, treatment protocols, aftercare, and certification for Corrective Microneedling™.
• PRP (Platelet-Rich Plasma) Systems Complete PRP (Platelet-Rich Plasma) systems for microneedling treatments that utilize the body's own growth factors for enhanced skin rejuvenation. Sold to practitioners.
• Sterile Single-Use Needle Cartridges Sterile, single-use needle cartridges individually packaged and gamma-radiation sterilized to eliminate cross-contamination. Required consumable for every microneedling treatment; priced as ongoing operational expense (replacement sets can cost upwards of $200 per treatment).

Quantifiable outcome

• 217,000–324,000 microchannels created per minute
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• EndyMedcoreTechnology or IntegrationMDPen partners with EndyMed to offer RF microneedling technology using the 3DEEP targeted skin therapy system. EndyMed provides the radiofrequency technology that MDPen integrates into their practitioner offerings, enabling enhanced skin tightening and rejuvenation treatments beyond traditional microneedling.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• EndyMed Medical: EndyMed manufactures the Intensif RF microneedling system and 3DEEP RF technology, which MDPen resells under partnership. EndyMed is both a partner and a direct competitor in the RF microneedling category, offering comparable systems to med spas and dermatology clinics globally.
• Lutronic (Infini): Lutronic manufactures the Infini RF microneedling system, a direct head-to-head device in the professional RF microneedling category. Lutronic sells through physician and med spa channels similar to MDPen and competes on technology, ASP, and consumables.
• Crown Aesthetics (SkinPen): Crown Aesthetics is the maker of SkinPen, the most widely adopted professional microneedling brand in the US. It is the closest direct competitor to MDPen's microneedling devices and competes for the same med spa and aesthetician customer base with a similar razor-and-blade cartridge model.
• MicroPen (Crown/Eclipse legacy): MicroPen (Eclipse Aesthetics, now part of Crown Aesthetics) was an early professional microneedling pen brand and direct substitute for the MDPen device line. It targets the same aesthetician and med spa customers with a similar cartridge-based consumables model.

Broad incumbents

• Candela (Profound): Candela (owned by Apax Partners) is a major aesthetic device company whose Profound system and broader energy-based device portfolio compete with MDPen for the same medical aesthetic and dermatology customers. Candela operates at significantly greater scale and distribution.
• Alma Lasers (Accent, Pixel): Alma Lasers (a Sisram Medical company) is a global aesthetic device incumbent with RF, laser, and microneedling-adjacent platforms. It competes for the same med spa and aesthetic clinic wallet share as MDPen with a much broader technology portfolio.
• Cutera (Secret RF, Morpheus): Cutera is a larger aesthetic device incumbent offering Secret RF, a fractional RF microneedling system, alongside a broader portfolio of laser and energy-based devices. It targets the same dermatology and med spa channels as MDPen with greater scale and a more established sales infrastructure.
• InMode (Morpheus8): InMode is a publicly traded aesthetic device company whose Morpheus8 RF microneedling platform is one of the most recognized systems in the category. It competes with MDPen for the same practitioner customers and has a much broader device portfolio and substantially larger commercial resources.

Emerging players

• Scarlet by Viol: Viol's Scarlet RF microneedling system is a more specialized entrant in the professional RF microneedling market. It overlaps with MDPen's Corrective Microneedling™ and RF offerings in targeting dermatology and aesthetic clinics with similar short-downtime treatment positioning.
• Bellus Medical (Skinfinity): Bellus Medical offers Skinfinity and adjacent skin resurfacing technologies, now part of Crown Aesthetics. It is comparable to MDPen in focusing on fractional and microneedling-adjacent rejuvenation treatments sold to med spa and dermatology customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC_961EXqltVc9L_selAD9NA
• Facebookfacebook.com/mdpen.us
• LinkedInlinkedin.com/company/mdpen-micro-needling
• Instagraminstagram.com/mdpenco/?hl=en
• Xx.com/mdpenco

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MDPen