Data Technology

What Data Technology does

Data Technology (DATA TECHNOLOGY Betriebsberatungs GmbH & Co KG) is a Vienna-based analytical consulting and software firm founded in 1986, operating primarily in the DACH region (Austria, Germany, Switzerland) with a regional office in Garching/Munich. The company serves organizations seeking digital transformation, data science, and analytics capabilities, functioning as a consulting partner and certified reseller for major software vendors.

The company's core offerings fall into four streams: (1) IT consulting and professional services built around a proprietary "Data Journey" methodology covering strategy, use case discovery, digital readiness assessment, proof of concepts, and MVP delivery; (2) proprietary web-based software including DT-CMS (content management), DT-Quest (web surveys), DT-Sent (newsletter/email), DT-Form (online forms), DT-WebShop (e-commerce), and Santrix (an LLM-based IT service desk chatbot); (3) certified reseller relationships for IBM (SPSS Statistics, SPSS Modeler, watsonx, ILOG CPLEX, Spectrum LSF), Denodo (data virtualization), SAS, and HPE Ezmeral; and (4) training programs covering Big Data, machine learning, SPSS, Python, R, and DT-CMS. The company markets to enterprise digital transformation buyers, analytics and data science software purchasers, and organizations needing web/data collection infrastructure.

Data Technology operates as a private subsidiary of the SanData IT-Gruppe, structured as an Austrian GmbH & Co KG with a German branch. Its revenue model combines professional services, software license resale (subscription/annual), and training delivery, all priced on a quote basis. Go-to-market relies on direct enterprise field sales across DACH, supported by event-driven demand generation (hands-on workshops, webinars) and content marketing via newsletter, LinkedIn, and YouTube. The company is led by Managing Director Dr. Marcus Hudec and CTO Dr. Clemens Sauerzopf.

Name

Data Technology

Legal name

DATA TECHNOLOGY Betriebsberatungs GmbH & Co KG

Website

https://datatechnology.at

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Data Technology is a Vienna-based analytical consulting and software firm serving DACH enterprises with digital transformation advisory, certified IBM/Denodo/SAS software resale, and proprietary web tools (DT-CMS, DT-Quest, Santrix AI chatbot). It operates as a subsidiary of SanData IT-Gruppe.

Ownership category

akta.pro rank

Product category

Data Analytics Consulting

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Advanced Analytics & Data Science Services (BPAEAHAE)

akta.pro secondary industries

Data, Analytics & AI Consulting (BPAHAEAF), Data Platforms & Modern Data Stack Services (Lakehouse, DW, MDM) (BPAEAHAC), Data Strategy & Governance Services (BPAEAHAA)

Keywords

• Data analytics consulting
• Predictive analytics services
• Content management software
• Data virtualization solutions
• Generative AI implementation

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. IT Consulting & Professional Services: Core revenue stream from analytical consulting, digital transformation advisory, and implementation services. Includes Data Journey methodology, executive workshops, Digi-Thon use case discovery, digital strategy development, and technical architecture planning.
2. Software License Resale: Revenue from reselling software licenses from certified partnerships with IBM (SPSS Statistics, SPSS Modeler, watsonx, ILOG CPLEX, Spectrum LSF), Denodo, and SAS. Company acts as certified partner providing sales, technical support, and product training.
3. Training Services: Training offerings covering Big Data technology, Machine Learning, SPSS Modeler, SPSS Statistics, Python, R programming, and DT-CMS usage. Includes seminars, workshops, and comprehensive training materials.
4. Web Solutions: Custom web development and solutions including CMS implementation, online surveys (DT-Quest), newsletter systems (DT-Sent), online forms (DT-Form), and webshop development. Revenue from implementation and ongoing support.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Data Technology is an Austrian analytical consulting firm that provides digital transformation services (Data Journey methodology), predictive analytics, and data mining consulting for organizations in the DACH region. The company also builds and sells a proprietary suite of web-based products (DT-CMS, DT-Quest, DT-Sent, DT-Form, DT-WebShop) and an AI chatbot (Santrix), while reselling certified IBM analytics software (SPSS, watsonx, ILOG CPLEX, Spectrum LSF) and Denodo data virtualization as a certified partner.

Product overview

Data Technology operates as a digital consulting and software company offering a portfolio of proprietary web-based products integrated within their DT-CMS platform, alongside AI-powered solutions and professional services. The core DT-CMS serves as the central content management system with integrated modules including DT-Quest (web surveys), DT-Sent (newsletter/mailing), DT-Form (online forms), and DT-WebShop (e-commerce), all designed to work together seamlessly. The company also offers Santrix, an AI chatbot for IT service automation using Large Language Models, and provides Generative AI/LLM consulting services. Beyond proprietary software, Data Technology resells IBM products (SPSS Statistics, SPSS Modeler, watsonx, ILOG CPLEX, Spectrum LSF) and Denodo data virtualization as a certified partner. The Data Journey methodology provides structured consulting from strategy through MVP delivery, complemented by training programs for digital skills development.

Differentiator

Problem solved

Functional benefit

Brands

• Santrix: Santrix is an AI chatbot solution for IT service desks, designed to automate ticket processes, solve IT problems faster, and support teams. It leverages Large Language Models and integrates with ERP and ticket systems.
• DT-Quest
• DT-CMS
• DT-SENT
• DT-Form
• DT-WebShop

Products and services

• DT-CMS (Content Management System) A proprietary content management system that enables users to manage website content — including text, images, news, and structural elements — without technical expertise, serving as the central platform for Data Technology's web solution suite.
• DT-Quest A web-based survey and data collection platform enabling flexible questionnaire definition, automated plausibility checks, consistency conditions, user rights management, monitoring dashboards, and data export capabilities for organizations conducting periodic surveys.
• DT-Sent Newsletter System A newsletter and mailing system with integrated address management, mail editor, support for 30 mailing lists, subscriber self-service, responsive design, click statistics, and optional SMS delivery.
• DT-Form An online form builder enabling creation and publishing of feedback forms, registrations, surveys, and orders through a wizard-based interface with dynamic data views and export capabilities.
• DT-WebShop An e-commerce module integrated with DT-CMS providing shopping cart functionality, product management, international pricing, and multi-language support for online sales.
• Santrix An AI-powered chatbot solution for IT service desks that automates ticket processing, resolves IT problems faster, and integrates with existing ERP and ticket systems using Large Language Models.
• Generative AI / LLM Services Consulting and implementation services for Generative AI and Large Language Models, including semantic search, chatbots, document querying, Retrieval-Augmented Generation (RAG), vector databases, fine-tuning, system prompts, and few-shot prompting.
• IBM SPSS Statistics World-leading statistics software enabling fast and deep data analysis, offered as part of the company's licensed software portfolio through its certified IBM partnership.
• IBM SPSS Modeler Visual data science and machine learning solution for accelerating data scientist tasks including data preparation, prediction analysis, and model deployment, resold as a certified IBM partner.
• IBM watsonx IBM's generative AI platform accelerating AI adoption in critical business processes and enhancing productivity across application lifecycles, resold as a certified IBM partner.
• IBM ILOG CPLEX Optimization solver with powerful algorithms for planning and resource allocation decisions using distributed parallel algorithms, resold as a certified IBM partner.
• IBM Spectrum LSF Suites Workload management platform and job scheduler for distributed high-performance computing (HPC) with Terraform-based automation, resold as a certified IBM partner.
• Denodo Data Virtualization Data virtualization platform providing agile data integration and abstraction across enterprise, cloud, big data, and unstructured data sources without moving data from original locations, resold as a certified Denodo partner since 2021.
• Data Journey Consulting Methodology A structured consulting methodology guiding clients from initial ideas through strategic decisions to digital initiative implementation, covering phases from Executive Insight through Minimum Viable Product.
• Training Programs Digital skills training covering Big Data, Machine Learning, SPSS Modeler, SPSS Statistics, Python, R programming, and DT-CMS usage for organizational digital transformation readiness.

Quantifiable outcome

• Organizations guided from initial digital strategy through operational AI/analytics deployment
• +1 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• DenodocoreTechnology or Integration · 1 January 2021DATA TECHNOLOGY has been a Denodo partner since 2021, specializing in data virtualization solutions. Denodo is the leading provider in data virtualization, offering agile, powerful data integration across enterprise, cloud, Big Data, and unstructured data sources without moving data from original locations. DATA TECHNOLOGY provides sales, implementation, and training for Denodo platform.
• IBMcoreTechnology or IntegrationDATA TECHNOLOGY is a successful business partner of IBM for many years in the areas of Data Science, Business Analytics, and AI. IBM invests nearly 6 billion USD in R&D annually with over 3,000 researchers in 12 labs across 6 continents. Partnership covers SPSS Statistics, SPSS Modeler, watsonx AI, ILOG CPLEX, and Spectrum LSF product lines.
• SanData IT-GruppecoreStrategic or Co-development PartnerDATA TECHNOLOGY is an enterprise of the SanData IT-Gruppe. SanData provides group-level resources, AGBs, and organizational framework. DATA TECHNOLOGY operates as the data science and analytics focused subsidiary within the larger IT group.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• msg group: Munich-headquartered IT consulting group with strong insurance, banking, and data analytics offerings across DACH. Comparable as an established regional incumbent in enterprise data and digital transformation work.
• Nagarro: Global digital engineering and AI consulting firm with a large Austrian/Vienna delivery presence. Comparable as a broader DACH technology and data services provider competing for similar enterprise transformation mandates.
• adesso SE: Large Dortmund-based IT consulting and software provider with a dedicated data and AI practice serving DACH enterprises. Comparable as a broader DACH technology consulting incumbent offering data/AI services at greater scale.
• Capgemini Invent: Global strategy and transformation consulting arm of Capgemini with significant DACH data and AI practice. Comparable as a large incumbent competing for enterprise analytics and GenAI mandates in Austria and Germany.
• Avanade: Joint venture between Accenture and Microsoft focused on data, analytics and applied AI for enterprise clients with strong DACH presence. Comparable as a global analytics consulting incumbent serving the same enterprise digital transformation buyer.
• Deloitte Consulting (DACH): Big Four consulting practice with substantial data, analytics and AI teams across Austria and Germany. Comparable as a broad incumbent competing for the same large-enterprise digital and analytics transformation mandates.

Direct peers

• Trivadis: Swiss-headquartered data and analytics consulting firm with long-standing IBM and SAS partnerships and DACH delivery footprint. Highly comparable as a regional analytics SI/reseller in the same geographies and vendor ecosystem.

Regional players

• Cubido: Austrian IT consulting firm (Linz-based) focused on data platforms, business intelligence and Microsoft-based analytics for Austrian enterprises. Comparable as a regional Austrian player addressing similar mid-market and enterprise analytics needs.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@data-technology
• LinkedInlinkedin.com/company/datatechnology-consulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Data Technology