What ABRADi does

ABRADi (Associação Brasileira das Agências Digitais / Brazilian Digital Agencies Association) is a non-profit industry association founded in 2009 that represents Brazil's digital agency sector. It is headquartered in Pinheiros, Brazil, and operates with a staff of 51-100 employees, indicating an established institutional footprint for a trade body of this nature.

The association's activities are organized through standing committees covering eCommerce (chaired by Roberto Calderón), Social Media (chaired by Eduardo Luiz Prange Junior), and Growth Hacking (led by Alberto Goulart as Diretor de Growth Hacking). This committee-based governance structure is the primary mechanism through which ABRADi convenes its members, sets industry positions, and coordinates workstreams relevant to Brazilian digital agencies across commerce, social, and performance-marketing disciplines.

As a non-profit, ABRADi's business model is member-driven: revenue is most plausibly generated through member dues, training or certification programs, industry events, and sponsorship, although none of these revenue mechanics, dues tiers, or member counts are disclosed in the available data. The firm's own website returned only a verification/loading page in the source scrape, leaving product offerings, pricing, and member-facing services unverified. No technology stack, products, or AI capabilities are described in the input.

Name

ABRADi

Website

https://abradi.com.br

Company type

Private

Founded year

2009

Headcount range

51–100 employees

Short description

ABRADi is the Brazilian Digital Agencies Association, a non-profit trade body founded in 2009 that represents and convenes Brazil's digital agencies through committees covering eCommerce, Social Media, and Growth Hacking.

Ownership category

akta.pro rank

Headquarters

HQ city

Pinheiros

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

ABRADi is a non-profit industry association that represents and supports digital agencies operating in Brazil. Its core activity centers on convening member agencies through functional committees covering eCommerce, social media, and growth hacking, providing advocacy, networking, and industry representation rather than commercial products or software.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Direct peers

• IAA (International Advertising Association): Global membership body for the advertising industry across agency, brand, media, and platform sides. Comparable as a multi-stakeholder advertising trade association providing advocacy, events, and professional development.
• ABAP (Associação Brasileira das Agências de Publicidade): The traditional Brazilian advertising agencies association. Direct peer as a Brazilian agency trade body, with a longer-established but more traditional-advertising-focused mandate overlapping with ABRADi's digital scope.
• D&AD: International non-profit that represents and develops the creative advertising and design industry through awards, education, and membership. Comparable as a non-profit association serving creative/digital agencies with programming, recognition, and community.
• IAB Brasil: Brazil's Interactive Advertising Bureau chapter — the most direct comparator to ABRADi as a trade association representing the digital advertising ecosystem in Brazil. Competes for agency members, sponsors, and thought-leadership positioning.
• 4A's (American Association of Advertising Agencies): U.S. trade association for advertising agencies. Direct comparator as a national agency trade body, though with a stronger traditional-agency heritage; useful benchmark for membership model and advocacy output.
• SoDA (Society of Digital Agencies): Global trade association specifically for digital agencies — the closest international model to what ABRADi is for Brazil. Useful peer for membership services, programming, and digital-agency-specific advocacy.

Emerging players

• ANA (Association of National Advertisers): U.S. trade body representing the marketer/brand side rather than agencies. Useful indirect peer — ABRADi members (agencies) interact with ANA's advertiser members, and ANA's programming model is a benchmark for non-dues revenue and member services.

Broad incumbents

• IAB (Interactive Advertising Bureau): The global IAB organization, parent/peer of IAB Brasil. Provides standards, research, and policy advocacy for digital advertising globally and benchmarks ABRADi's parent trade-association model.

Regional players

• Abracom (Associação Brasileira das Agências de Comunicação): Brazilian association for communication agencies with overlap on the digital/creative agency membership base. Domestic peer competing for the same pool of Brazilian agency members and sponsors.

Others

• Cannes Lions International Festival of Creativity: Global awards and community platform for the creative advertising industry. Not a peer association, but a key industry institution whose events/awards shape what trade associations like ABRADi compete with or partner around for member value.

Market position

Strengths4 records

Competitive moat3 records

Key risks4 records

Customer concentration

• Xx.com/abradi_nacional
• Facebookfacebook.com/abradinacional
• LinkedInlinkedin.com/company/abradi1

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ABRADi