Kids On The Move

What Kids On The Move does

Kids On The Move (KOTM) is a Utah-based 501(c)(3) nonprofit organization founded in 1984 that provides integrated child development and disability services through six core programs: an Autism Center delivering Applied Behavior Analysis (ABA) therapy, Early Head Start for income-qualified families, Early Intervention for infants and toddlers with developmental delays, Family Support Services consolidating Psychology, Occupational Therapy, Physical Therapy, and Speech Therapy, inclusive Preschool & Childcare, and Respite Care. The organization serves more than 3,200 children annually across three physical locations in Utah County (Orem, Lehi, Provo) with home-based service delivery, and has extended operations internationally to Peru beginning in February 2025. Its clinical methodology centers on assent-based, individualized ABA therapy delivered in clinic, home, or hybrid settings, and the Autism Center holds full accreditation from the Autism Commission on Quality (one of only 13 organizations nationally). KOTM also operates a community-based ecosystem of 3,000+ volunteers contributing 30,000+ hours annually and reciprocal partnerships with healthcare providers, schools, and community organizations.

The organization is funded through a diversified nonprofit revenue model spanning individual donations, foundation and corporate grants, federal and state funding (including Early Head Start), private insurance and Medicaid billing for clinical services, fundraising events such as the Hope in Motion Invitational Golf Tournament, and peer-to-peer campaigns. Pricing for services is not publicly disclosed as many programs are subsidized through grants and charitable giving. In 2024, KOTM launched both its Family Support Services program and the Hope In Motion capital campaign targeting $200 million to build a Global Campus and Center of Excellence, signaling a step-change in infrastructure ambitions. The organization has earned 8 consecutive Best of State Awards in Special Education and operates with 250+ professionals led by CEO Rachelle Rutherford.

Name

Kids On The Move

Legal name

Kids on the Move

Website

https://kotm.org

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

101–250 employees

Short description

Kids On The Move is a Utah-based nonprofit providing integrated early intervention, ABA autism therapy, inclusive childcare, and family support services to over 3,200 children with developmental delays and disabilities annually across Utah County and Peru.

Ownership category

akta.pro rank

Product category

Nonprofit Disability and Early Childhood Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Child Care Services (62441), Child and Youth Services (62411)

SIC

Services-Social Services (8300), Services-Health Services (8000), Services-Child Day Care Services (8351)

akta.pro primary industry

Pediatric Rehabilitation & Developmental Therapy Centers (PT/OT/SLP) (HLAFAJAL)

akta.pro secondary industries

Respite Care for Families of Children with Disabilities (HSAAAIAL), Pediatric Physical Therapy & Developmental Rehab (HSADAIAE), Pediatric In-Home Rehabilitation Therapy (PT/OT/SLP) (HSABADAM)

Keywords

• Early intervention services
• ABA therapy programs
• Developmental disability support
• Inclusive preschool childcare
• Family support services

Headquarters

HQ city

Orem

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Donations and Charitable Giving: Individual donations form the largest funding source (69% of nonprofit funding nationally). KOTM accepts monetary donations through its website and supply donations via Amazon Wishlists for its five core programs.
2. Government Grants and Early Head Start Funding: Federal and state grants including Early Head Start program funding. KOTM is part of the 3% of nonprofits with a multi-million dollar budget.
3. Private Insurance Billing: KOTM bills private insurance for covered services including speech therapy, occupational therapy, early intervention services, and ABA therapy. Medicaid programs also help offset therapy costs.
4. Events and Fundraising: Annual events including the Hope in Motion Invitational Golf Tournament, peer-to-peer fundraising campaigns, and corporate sponsorships.
5. Foundation and Corporate Giving: Foundation grants (second largest funding source nationally, over $105 billion in 2023) and corporate partnerships including in-kind donations from companies like Minky Couture.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Kids on the Move is a nonprofit organization providing comprehensive child development and disability services through six core programs: the Autism Center (delivering Applied Behavior Analysis therapy), Early Head Start, Early Intervention, Family Support Services (occupational, physical, speech therapy and psychology), Preschool & Childcare, and Respite Care. These programs deliver integrated therapy, education, and family support for children from birth through age seven facing developmental delays, autism, and other disabilities.

Product overview

Kids on the Move (KOTM) is a nonprofit organization providing comprehensive child development and disability services through six core programs: the Autism Center (ABA therapy), Early Head Start, Early Intervention, Family Support Services (OT, PT, Speech, Psychology), Preschool & Childcare, and Respite Care. These programs work together to provide integrated, whole-family support. KOTM also operates a volunteer portal, manages Amazon Wishlists for in-kind donations, publishes the book 'Chasing The Impossible,' and runs the Hope In Motion capital campaign to build a $200M Global Campus and Center of Excellence.

Differentiator

Problem solved

Functional benefit

Products and services

• Autism Center Provides individualized, inclusive Applied Behavior Analysis (ABA) therapy for children with autism, delivered in clinic, at client homes, or through a combination of both settings. Includes social skills groups, parent training, and diagnostic support, accredited by the Autism Commission on Quality.
• Early Head Start Federally funded program serving infants and toddlers (birth to 3 years) from low-income backgrounds, providing comprehensive health, education, and family support services through center-based and home-based options.
• Early Intervention Therapy and support services for infants and toddlers (birth to 3 years) experiencing developmental delays, helping children learn, grow, and thrive with developmental therapy, family support, and care coordination.
• Family Support Services Care coordination and evaluations for families of children with disabilities, providing Psychology, Occupational Therapy, Physical Therapy, and Speech Therapy under one organizational roof.
• Preschool & Childcare Inclusive, child-led learning for infants through 7 years, providing world-class childcare where children of all abilities learn, grow, and thrive together in an integrated setting.
• Respite Care Temporary care for children with special needs, providing caregivers with relief through weekend and weekday options in a safe, supervised group setting at locations in Orem and Lehi, Utah.

Quantifiable outcome

• 25,000+ children graduated from Early Intervention program
• +5 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered minor and core.

• Minky CoutureminorGTM or Marketing Partner · 5 April 2025Minky Couture founder Sandi Hendry donated over 150 ultra-soft blankets to children at KOTM's Autism Center during Autism Awareness Month. Minky Couture also created a special edition KOTM-branded blanket with 100% of proceeds supporting KOTM's mission.
• Peruvian Health Professionals and PoliclinicscoreStrategic or Co-development Partner · 21 February 2025KOTM partnered with local Peruvian health professionals and integrated into policlinics to provide essential screenings, services, and family support for children with disabilities in Peru. The partnership includes collaboration with Peru's former Defense Minister, directors of leading health clinics, humanitarian leaders, and the Minister of Health to enhance education, services, and resources for children with disabilities.
• Forbes BookscoreStrategic or Co-development Partner · 1 October 2024Forbes Books published CEO Rachelle Rutherford's book 'Chasing The Impossible: A Model for Inclusive and Innovative Care,' bringing visibility to KOTM's mission and transformative work with children with disabilities.
• United WayminorStrategic or Co-development PartnerKOTM offers its building free of charge to United Way for their tax prep services, exemplifying reciprocal community support and resource sharing.
• Intermountain Healthcare (IHC)minorStrategic or Co-development PartnerKOTM provides facilities for IHC Hospital training sessions, demonstrating collaborative community partnerships.
• Canary GardensminorStrategic or Co-development PartnerKOTM provides free meeting space to Canary Gardens for grief support services in the community.
• Local Medical Schools and Teaching HospitalscoreStrategic or Co-development PartnerPartnerships with local medical schools and teaching hospitals allow future doctors and nurses to fulfill required volunteer hours at KOTM while gaining experience serving children with disabilities.

Scale indicators11 records

Recent moves8 records

Expansion highlights6 records

Others

• Autism Speaks: Large autism-focused nonprofit primarily emphasizing advocacy, research funding, and family services rather than direct clinical care; comparable in serving the same family population and influencing autism services policy affecting KOTM.
• United Way of Utah County: Local community-services nonprofit in KOTM's service geography; comparable as a Utah County nonprofit partner with shared donor base and reciprocal facility-sharing arrangement documented in KOTM's partnerships.

Emerging players

• Kyo Autism Therapy: Multi-state ABA and behavior therapy provider for children with autism; comparable clinical focus on the Autism Center's ABA program, though Kyo operates as a for-profit across several western US states overlapping with KOTM's territory.

Direct peers

• Cortica: Provider of integrated ABA, OT, PT, speech, and medical services for children with autism and developmental differences; comparable one-stop pediatric therapy model positioned against KOTM's Family Support Services and Autism Center.
• BlueSprig Pediatrics: Large multi-state provider of ABA therapy for children with autism; directly comparable to KOTM's Autism Center in clinical model and patient population, but operates as a for-profit across many more locations.
• Hopebridge Autism Therapy Centers: Multi-state pediatric therapy provider specializing in ABA, occupational, speech, and feeding therapies for children with autism and developmental delays; closely comparable integrated therapy model targeting overlapping families.

Broad incumbents

• Easterseals: Large national nonprofit network providing disability and autism services, early intervention, and therapy across the US; comparable to KOTM as a multi-program disability services nonprofit but with significantly broader geographic footprint.
• The Arc of the United States: National nonprofit advocacy and direct-service organization serving people with intellectual and developmental disabilities; comparable as a multi-program disability services nonprofit, though advocacy-oriented rather than primarily clinical.
• Cerebral Palsy Foundation: National nonprofit supporting research, advocacy, and services for individuals with cerebral palsy and developmental disabilities; comparable in serving children with developmental disabilities through integrated support models.

Regional players

• Ability360: Arizona-based nonprofit providing independent living services, advocacy, and programs for people with disabilities; comparable mission and multi-program nonprofit model, though geographically distinct from KOTM's Utah focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks3 records

Key highlights7 records

Customer concentration

• Xx.com/kotm_utah
• YouTubeyoutube.com/@kotmutah
• Facebookfacebook.com/Kidsonthemove
• LinkedInlinkedin.com/company/kidsonthemove
• Instagraminstagram.com/kotm_utah
• TikToktiktok.com/@kids.on.the.move

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kids On The Move