Markt und Mittelstand

What Markt und Mittelstand does

Markt und Mittelstand is a German B2B media company founded in 1994 and operated by WEIMER MEDIA GROUP GmbH (HRB 198201, headquartered in Tegernsee, with editorial operations in Frankfurt). It produces multi-format business journalism targeted at the German Mittelstand — specifically CEOs, owners, and executives (Geschäftsführer, Inhaber, Führungskräfte) at SMEs with annual revenue between EUR 5M-250M or 15-500 employees. The core product surface spans a daily-updated online news portal (marktundmittelstand.de), a monthly print magazine, a free newsletter distributed via Rapidmail, a podcast and video media library, and branded content properties including Ratgeber guides and Spezial themed advertorial sections. Technology stack is a TYPO3-based CMS with standard third-party integrations: Google Analytics, INFOnline/IVW/AGOF for reach measurement, Sourcepoint for GDPR-compliant consent management, Business AD for digital ad monetization, Datawrapper for data journalism visualizations, Meta Pixel for audience targeting, and contentpass for ad-free reader subscriptions.

The company monetizes through four primary streams: print magazine subscriptions (recurring, with disclosed-but-private pricing), digital advertising and sponsored Spezial content (with named partners including Nagarro and Sage), live event revenue (SUMMIT, Ludwig-Erhard-Gipfel, IPO-Night, Frankfurt Events via ticket sales, exhibitor fees, and sponsorships), and reader-funded premium access through contentpass. Distribution is entirely DACH-domestic. The company states monthly reach of 300,000+ Mittelstand decision-makers, with no disclosed financial figures, no external funding, and no listed parent-company ownership beyond Weimer Media Group. Recent strategic activity includes the 2022 appointment of Thorsten Giersch as Editor-in-Chief (formerly of n-tv and Handelsblatt), ongoing multi-format expansion into video and podcast, and progressive buildout of the event and ranking ecosystem (Top Wachstums-Stars). Adjacent operations include the WirtschaftsKurier sub-brand under the same media group.

Name

Markt und Mittelstand

Legal name

WEIMER MEDIA GROUP GmbH

Website

https://marktundmittelstand.de

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Markt und Mittelstand is a German B2B media company, founded in 1994, that produces multi-format business journalism (online portal, monthly print magazine, newsletter, podcast, video) and live events targeting CEOs and executives of German Mittelstand SMEs with EUR 5M-250M revenue, reaching 300,000+ decision-makers monthly.

Ownership category

akta.pro rank

Product category

Business News Publishing

NAICS

Media Buying Agencies (541830), Media Representatives (541840)

SIC

Miscellaneous Publishing (2741), Services-Advertising (7310)

akta.pro primary industry

Media Barter & Trade Media Buying (BPAFABAL)

Keywords

• Business news publishing
• SME media coverage
• Print magazine subscription
• B2B advertising sales
• Corporate events conferencing

Headquarters

HQ city

Frankfurt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Subscription Revenue: Monthly print magazine subscription model targeting business decision-makers in German Mittelstand companies. Magazine available for subscription with annual or monthly billing options.
2. Digital Advertising: Online advertising on the website including display ads, sponsored content (Anzeigen), and advertorials. Business AD handles digital advertising sales. Consent management through Sourcepoint for GDPR-compliant ad targeting.
3. Events and Conferences: Revenue from events including Ludwig-Erhard-Gipfel, IPO-Night, Frankfurt Events, and Markt und Mittelstand SUMMIT. Event sponsorship, ticket sales, and exhibitor fees.
4. Sponsored Content / Special Sections: Sponsored editorial content and special themed sections (Spezial) covering topics like Entgelttransparenz 2026, transformation, fuhrparkmanagement. Advertorial partnerships with companies like Nagarro, Sage.
5. Newsletter: Free newsletter distribution with Rapidmail email marketing platform, generating audience engagement and supporting advertising reach.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Markt und Mittelstand is a German business media brand that publishes a daily-updated online news portal, a monthly print magazine, newsletters, podcasts, and videos, plus hosts flagship events such as the SUMMIT and Ludwig-Erhard-Gipfel. Its content covers strategy, financing, technology, personnel, and political topics aimed at executives of German Mittelstand (SME) companies with annual revenue of 5 to 250 million EUR. Commercial offerings include advertising, sponsored content (Spezial), event sponsorships, and the contentpass PUR ad-free subscription option.

Product overview

Markt und Mittelstand is a German business news media company serving the Mittelstand (SME) sector since 1994. The company operates a multi-platform journalism model consisting of a daily updated online news portal (Markt und Mittelstand Online), a monthly print magazine (Markt und Mittelstand Magazin), and various digital content products including newsletters, podcasts, videos, and talk shows. The portfolio includes thematic sections (Ratgeber/guides, Spezial/special editions) covering topics like strategy, finance, technology, and politics. The company also organizes premium events including the annual SUMMIT conference, the Ludwig-Erhard-Gipfel economic summit, and the Top Wachstums-Stars ranking program. A subscription-based ad-free access option (contentpass PUR-Modell) is available. With a monthly reach exceeding 300,000 decision-makers among SMEs with annual revenues of 5 to 250 million euros, the company positions itself as a central information source for German Mittelstand executives.

Differentiator

Problem solved

Functional benefit

Products and services

• Markt und Mittelstand Online Daily-updated online news platform delivering business news, analyses, rankings, and features on strategy, finance, technology, personnel, and politics for executives of German Mittelstand companies.
• Markt und Mittelstand Magazin Monthly print subscription magazine providing in-depth business journalism for executives and decision-makers in SMEs with annual revenues of 5 to 250 million EUR or 15 to 500 employees.
• Markt und Mittelstand Newsletter Free email newsletter delivering top news, analyses, and updates on Mittelstand-relevant topics to subscribers via the Rapidmail platform.
• Markt und Mittelstand Podcast (Der Talk) Audio content series including the Der Talk show format featuring interviews with business leaders and discussions on current economic topics relevant to the German Mittelstand.
• Spezial Thematic Editions Special thematic editions and advertorial content covering topics such as Entgelttransparenz 2026, digital transformation, AI, fleet management, and treasury management for Mittelstand companies.
• Markt und Mittelstand SUMMIT Annual flagship event bringing together Mittelstand executives and business leaders for networking, knowledge exchange, and thought leadership.
• Ludwig-Erhard-Gipfel Economic summit event focused on German economic policy and Mittelstand topics, operated under the Weimer Media Group umbrella.
• Top Wachstums-Stars Annual ranking and award program identifying and celebrating Germany's fastest-growing companies in the Mittelstand segment.
• IPO-Night Event focused on initial public offerings and capital markets topics for Mittelstand companies considering or executing IPOs.
• contentpass PUR-Modell Subscription Ad-free, tracking-free subscription access option provided in partnership with Content Pass GmbH, enabling readers to access content without advertising.

Quantifiable outcome

• Monthly reach of over 300,000 decision-makers

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability1 record

Partnerships

One partnership is on record.

• Weimer Media Group GmbHcoreOthersWEIMER MEDIA GROUP GmbH is the parent company and operator of Markt und Mittelstand. Located at Seestraße 16, 83684 Tegernsee, Germany. Handelsregister HRB 198201, Amtsgericht München.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• impulse: German business magazine explicitly focused on small and medium-sized enterprises and founders. Closest direct peer in Mittelstand SME focus, with similar content (strategy, finance, leadership) and B2B advertiser base.
• WirtschaftsWoche: Major German business weekly from the same generalist B2B media tradition, covering strategy, finance, and technology for executives. Comparable multi-format model (print, digital, events) and competes for the same Mittelstand advertisers.
• Manager Magazin: Long-established German business magazine serving executives and managers, with strong digital subscriptions and events. Comparable tone and audience (senior decision-makers), competing for advertising and branded content budgets.
• Capital: German business magazine covering finance, careers, and strategy with a strong executive readership. Comparable print + digital + event model and overlapping advertiser segments, including banks and B2B services.
• Handelsblatt: Germany's leading business daily, covering strategy, finance, and Mittelstand-relevant topics for senior executives. Direct competitor for both advertising inventory and decision-maker readership, with overlapping online, print, newsletter, podcast, and event formats.

Broad incumbents

• Die Zeit: Major German weekly newspaper with significant business section and Zeit conferences. Touches the same executive audience with very strong brand trust; competes for premium advertising and senior-manager subscribers.
• Frankfurter Allgemeine Zeitung (FAZ): One of Germany's largest quality newspapers with a substantial business section and FAZIT conferences. Broader audience than M&M but directly competes for Mittelstand executive attention and B2B advertising spend.
• Süddeutsche Zeitung: Germany's largest quality broadsheet with a sizable business section and SZ events. Targets executive readers and competes for the same B2B advertiser budgets, though with a broader, less Mittelstand-focused editorial mandate.
• Spiegel: Germany's leading news magazine with a Wirtschaft section and management coverage. Massive reach among executives and a major competitor for branded content and advertising budgets, though less Mittelstand-specialized.

Emerging players

• Gründerszene / Business Insider Germany: Digital-first German business and tech media (originally Gründerszene, now Business Insider Germany). Younger, more digitally-native audience and content mix, but increasingly overlaps with M&M on Mittelstand/startup/growth stories and B2B advertisers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MuM_Magazin
• Facebookfacebook.com/MarktundMittelstand

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Markt und Mittelstand