What Adelphi Consulting Group does

Adelphi Consulting Group is a privately held, founder-led professional services firm based in Portland, Oregon, that conducts consumer research studies on behalf of grocery and broader retail clients. The firm was founded in 2003 by Wade Hudspeth and Chris Kubiaczyk and has completed more than 1,000 retail-focused studies, with over 80% of its work concentrated in the consumer goods and grocery vertical. Its core methodology is a hybrid survey design that combines listed wireless and landline telephone records with online panels to obtain demographic representation of trade areas, typically yielding around 300 completed surveys per small-geography study; for macro-level work, online panels are the preferred method.

The firm's service catalog spans the retail lifecycle and addresses both established and emerging consumer behavior topics. Engagements include pre-opening studies, market entry analysis, post-opening studies, remodel analysis, troubled store analysis, customer satisfaction studies, loyalty and fuel rewards research, small-store concept research, center-of-store analysis, pricing research, natural & organic research, sliders/defectors research, online shopping and delivery services research, meal kits research, rebranding research, brand tracking, brand equity, and site location research. Deliverables are produced in Word or PowerPoint format and are reportedly prepared directly by company principals, underscoring a hands-on, boutique delivery model.

Adelphi generates revenue through per-project, quote-based engagements rather than recurring subscriptions, and does not publicly disclose pricing. Its go-to-market is consultative and relationship-driven, targeting top US national retailers as well as local, individual retail operators, with reported client relationships exceeding 15 years. Named enterprise customers include Whole Foods Market, Kroger, Harris Teeter, Spartan Stores, Meijer, Delhaize, Haggen, Winn Dixie, Save Mart, and Price Chopper. Marketing is conducted primarily through the company website, client referrals, and LinkedIn presence, with no documented external institutional investment, M&A activity, or geographic expansion beyond the United States.

Name

Adelphi Consulting Group

Legal name

Adelphi Consulting Group

Website

https://adelphigroup.net

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Portland-based consulting firm founded in 2003 that conducts online and phone consumer research studies for the grocery and retail industry, combining hybrid survey methodology with 1,000+ completed studies for major US retailers and local operators.

Ownership category

akta.pro rank

Product category

Retail Consumer Research

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising (7310)

akta.pro primary industry

Market Research, Analytics & Consumer Insights (BPAFAAAM)

akta.pro secondary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

Keywords

• Consumer research services
• Retail market research
• Grocery industry surveys
• Shopper perception studies
• Brand equity tracking

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consumer Research Studies: Adelphi generates revenue through per-project consumer research engagements for retail and consumer goods companies. Studies are tailored to address specific issues requested by clients and include deliverables in Word or PowerPoint format, with flexibility to provide reports in any desired format. Presentations are also part of their service offerings.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Adelphi Consulting Group provides per-project consumer research services for the retail and consumer goods industry, with a primary focus on grocery retailers. The firm combines online panels with listed wireless and landline telephone surveys (hybrid methodology) to deliver customer perception, competitive tracking, site location, and brand equity studies. Deliverables are produced in Word or PowerPoint format by company principals.

Product overview

Adelphi Consulting Group is a retail consumer research firm offering a comprehensive suite of research services for the grocery and consumer goods industry. The company provides a hybrid approach combining online panels with listed wireless and landline telephone surveys, typically achieving 300 completed surveys for small geography studies. Their services span the retail lifecycle from pre-opening and market entry analysis to post-opening, remodel, and troubled store analysis. Core offerings include customer satisfaction studies, shopper loyalty programs, pricing research, and brand equity tracking. They also address emerging retail trends through natural & organic research, online shopping/delivery services studies, and meal kits research. All deliverables are provided in Word or PowerPoint format by company principals, with over 1,000 studies completed and more than 25 years of combined experience in both consumer research and site location research.

Differentiator

Problem solved

Functional benefit

Products and services

• Pre-Opening Studies

Quantifiable outcome

• 300 completed surveys for small geography studies using hybrid approach
• +1 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves4 records

Expansion highlights2 records

Direct peers

• SPINS: Retailer-facing consumer insights provider specializing in natural, organic, and specialty grocery — directly comparable to Adelphi's Natural & Organic Research and overall grocery-retail shopper research capabilities.
• Willard Bishop: Retail consulting and shopper insights firm serving grocers and mass merchants with consumer research, merchandising, and category management — comparable in serving large national grocery chains with bespoke research.
• dunnhumby: Grocery-specialist data and insights firm (Tesco heritage) providing customer science, loyalty analytics, and shopper research for retailers like Kroger — the closest large-scale analog to Adelphi's grocery-only research focus.
• McMillanDoolittle: Retail consulting firm with strong grocery, c-store, and fuel-rewards expertise offering shopper research and loyalty program analytics — overlaps with Adelphi's fuel rewards and shopper loyalty research practices.
• Customer Communications Group (CCG): Retail and grocery consumer research firm offering shopper insights, customer satisfaction, and category studies — similar boutique-to-midmarket positioning and vertical focus as Adelphi.

Broad incumbents

• Circana: Formed by the merger of IRI and The NPD Group, Circana offers integrated POS, panel, and consumer research for CPG and retail, including deep grocery exposure — competing for the same custom research dollars Adelphi wins, but with syndicated data scale.
• NielsenIQ: Global consumer and retail measurement giant providing syndicated retail panels, point-of-sale data, and custom consumer research — directly comparable in serving grocery/retail buyers with consumer insights, though at far greater scale and through bundled data products rather than bespoke studies.
• Kantar: Global research and consulting firm with substantial retail and consumer goods practices including brand tracking, shopper insights, and pricing research — overlapping with Adelphi's brand-equity, customer satisfaction, and pricing study offerings.

Emerging players

• Boston Retail Partners (BRP): Retail technology and consulting firm covering omnichannel, store experience, and shopper research for grocers and mass retailers — adjacent competitor for grocery consulting budgets and a potential channel for Adelphi's research offerings.
• Numerator (formerly InfoScout): Panel-based consumer insights platform with grocery receipt data and survey capabilities — competes with Adelphi's grocery shopper research through a tech-enabled, panel-first model rather than bespoke fieldwork.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/adelphi-consulting-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adelphi Consulting Group