DECKadence Marine Flooring
DECKadence Marine Flooring designs and manufactures spooled extruded soft PVC synthetic marine carpet and a synthetic teak line (Sleek Teak), selling via DTC e-commerce and a 255+ authorized dealer network to recreational boat owners, marine service providers, and professional/mission-critical marine operators across North America.
- Company typePrivate
- Founded-
- HeadquartersNewport News, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What DECKadence Marine Flooring does
DECKadence Marine Flooring, operating through DECKadence LLC (a Nevada LLC, primarily based in Newport News, VA with operations in Winterville, NC and Del Mar, CA), is a privately held niche manufacturer of synthetic marine deck coverings. Its core product is a spooled extruded soft PVC synthetic marine carpet — an open-loop coil construction that allows water and air to flow through the surface — produced in 14mm thickness across seven standard colors (Luna Silver, Khaki Tan, Alaska White, Black, Desert Camo, Graphite, Ruby Red) and sold in pre-defined sizes from 3'x6' to 30'x6'. The proprietary formulation combines marine-rated PVC plasticizers, anti-microbial composites, QUV-verified UV stabilizers, compression-proof anti-fatigue spring coils, and a coefficient-rated non-slip poly-vinyl mesh backing. The product installs without adhesives or deck snaps and remains in place during high-speed towing through a combination of porosity, weight, and grip. The company extends its surface with a standalone non-slip backing product, color samples, and a custom logo mat program executed through a partnership with Ultra Logo Mats; a separate Sleek Teak line (sleekteak.com) addresses the synthetic teak category.
The go-to-market is hybrid: a direct-to-consumer e-commerce storefront at marineflooring.net (with phone sales support at 888-332-5020), an authorized dealer network of 255+ marine service businesses (canvas shops, boat detailers, boat repair shops) across the US, MAP-pricing-enforced wholesale economics, and an email-quoted international shipping option outside the continental US. Target customers are recreational boat owners (wake boarders, water skiers, fishing boat operators, pontoon owners) seeking to replace traditional boat carpet or EVA foam, marine service providers reselling or installing the product, and a smaller set of professional/mission-critical marine operators. Pricing is publicly disclosed ($413–$2,535 per standard product, ≈$10/sq ft DIY per third-party testimonial); 7 DIY installation videos and step-by-step PDFs support a product-led, self-serve motion; the industry-first 30-day money-back guarantee and a claimed zero-returns-in-over-12-years record anchor conversion and trust.
Revenue is generated primarily through one-time sales of the carpet product (DTC and dealer channels), supplemented by sample sales, backing-only purchases, and a referral/affiliate stream from the Ultra Logo Mats partnership. The company is founder-owned and operated by Joel Bartlett (Navy veteran, engineering graduate, lifelong waterman), bootstrapped with no disclosed institutional capital, and has operated for 12+ years with 11–50 employees. The model is operationally simple: one manufacturer, two logistics nodes (Winterville, NC fulfillment; Pinnacle Logistics in Virginia Beach for returns), and a Del Mar CA mailing address — together supporting a niche but durable specialty manufacturing business.
DECKadence Marine Flooring firmographics
Firmographics- Name
- DECKadence Marine Flooring
- Legal name
- DECKadence LLC
- Website
- https://marineflooring.net
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DECKadence Marine Flooring designs and manufactures spooled extruded soft PVC synthetic marine carpet and a synthetic teak line (Sleek Teak), selling via DTC e-commerce and a 255+ authorized dealer network to recreational boat owners, marine service providers, and professional/mission-critical marine operators across North America.
- Ownership category
- akta.pro rank
DECKadence Marine Flooring industry classification
Industry- Product category
- Marine Flooring
- NAICS
- Ship and Boat Building (33661), Ship Building and Repairing (336611), Boat Dealers (441222)
- SIC
- Carpets & Rugs (2273), Ship & Boat Building & Repairing (3730), Miscellaneous Plastics Products (3080)
- akta.pro primary industry
- Accommodation & Interior Outfit (Cabins, Galleys, Sanitary, Furniture) (IMAJAIAF)
- akta.pro secondary industry
- Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB)
Keywords
Where DECKadence Marine Flooring is headquartered
LocationHeadquarters
- HQ city
- Newport News
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
DECKadence Marine Flooring business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Synthetic Marine Carpet Product Sales: One-time purchase of DECKadence synthetic marine carpet sold in predefined sizes (3'x6' to 30'x6') and by square foot. The product is available in 7 standard colors (Luna Silver, Khaki Tan, Alaska White, Black, Desert Camo, Graphite, Ruby Red) plus custom colors. A coefficient-rated non-slip backing is included. Revenue is generated at point of sale through the e-commerce storefront and via phone orders.
- Custom Logo Mats: DECKadence has partnered with Ultra Logo Mats to offer custom logo mat products through a separate storefront (ultralogomats.com). This generates referral/affiliate revenue from co-branded or branded custom mat products for boat owners, docks, and entrances.
- Wholesale / Dealer Sales: DECKadence sells products at wholesale pricing to authorized dealers (canvas shops, boat detailers, marine service providers) who then resell and/or install the product at retail. The company enforces MAP (Minimum Advertised Price) pricing across all dealers via its dealer agreement.
- Sample Sales: The company sells physical samples (continential US only) at a lower price point to allow prospective customers to evaluate the product's look and feel before purchasing full-size rolls.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Luna Silver (Light Grey) 14mm — sizes from 3'x6' to 30'x6' |
| Unit Pricing | Pay-as-you-go | Graphite 14mm — sizes from 3'x6' to 30'x6' |
| Unit Pricing | Pay-as-you-go | Khaki Tan, Desert Camo, Black, Ruby Red — 14mm |
| Unit Pricing | Pay-as-you-go | Synthetic Marine Carpet Samples — per color |
| Unit Pricing | Pay-as-you-go | Coefficient Rated Non-Slip Backing — standalone |
| Unit Pricing | Pay-as-you-go | Third-party DIY estimate (approx. $10/sq ft) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
DECKadence Marine Flooring product offering
Product offeringCore offering
DECKadence Marine Flooring designs and manufactures synthetic marine carpet made from spooled extruded soft PVC, engineered specifically for boat deck applications. The product features open-loop construction that allows water and air to flow through the surface, requires no adhesives or deck snaps for installation, and is sold in 14mm thickness across seven standard colors (Luna Silver, Khaki Tan, Alaska White, Black, Desert Camo, Graphite, Ruby Red) in sizes ranging from 3'x6' to 30'x6'. Distribution is hybrid: direct-to-consumer e-commerce via marineflooring.net plus a nationwide network of authorized marine service dealers.
Product overview
DECKadence Marine Flooring offers a single unified product line centered on DECKadence Synthetic Marine Carpet, a technologically advanced PVC spooled extrusion designed specifically for marine deck applications. The core product comes in seven color variants (Luna Silver, Khaki Tan, Alaska White, Black, Desert Camo, Graphite, Ruby Red) all at 14mm thickness, available in sizes from 3'x6' to 30'x6'. The portfolio is supported by color sample kits for customer evaluation, a proprietary Coefficient Rated Non-Slip poly-vinyl mesh backing, and a custom logo mat program via partnership with Ultra Logo Mats. The product differentiates through its open-loop PVC construction that allows water and air to flow through, anti-microbial and UV stabilizer composites, adhesive-free installation, and anti-fatigue comfort properties.
Differentiator
Problem solved
Functional benefit
Products and services
- DECKadence Synthetic Marine Carpet A proprietary spooled extruded soft PVC synthetic marine carpet designed for boat deck applications. Open-loop PVC coil construction allows water and air to flow through, preventing pooling, mold, and odor. Installs without adhesives or snaps, hoses clean, and resists UV, staining, and compression over time. Includes coefficient-rated non-slip backing. Sold direct via marineflooring.net and through authorized dealers.
- DECKadence Synthetic Marine Carpet Samples Physical sample kits available in all seven DECKadence color variants (Luna Silver, Khaki Tan, Alaska White, Desert Camo, Graphite, Black, Ruby Red) allowing prospective buyers to evaluate texture, color, and quality prior to full-size purchase. Continental US delivery only; custom colors require email inquiry.
- Coefficient Rated Non-Slip Backing Poly-vinyl mesh backing with a documented coefficient-of-friction rating that grips the boat deck surface, prevents movement, and allows water flow-through. Sold standalone for replacement or supplemental use; also included with the standard marine carpet product.
- Custom Logo Mats Custom branded mat products for docks, entrances, and boats fulfilled through a partnership with Ultra Logo Mats (ultralogomats.com). Enables customers to add boat names, logos, or brand graphics using a stencil-based spray-on vinyl paint application on the DECKadence marine carpet surface.
Quantifiable outcome
- Zero product returns in over 12 years of operation
- +4 more outcomes
Companies that use DECKadence Marine Flooring
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
DECKadence Marine Flooring technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
DECKadence Marine Flooring partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Ultra Logo MatsminorDECKadence partnered with Ultra Logo Mats to offer customers affordable custom logo mats. The partnership allows DECKadence to extend its product ecosystem to entrance mats, dock mats, and other custom mat applications. DECKadence refers customers to ultralogomats.com and promotes the partnership on its custom logo mats page. The partner specializes in ultra vinyl loop mats and water sponge mats, which complement DECKadence's marine carpet offerings.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
DECKadence Marine Flooring competitors and assessment
Company assessmentDirect peers
- PlasDECK: PlasDECK manufactures synthetic teak-look marine decking from PVC, directly competing for the same DIY marine flooring wallet share. DECKadence even operates a "Sleek Teak" sub-brand (sleekteak.com) that targets this teak-look category, indicating direct head-to-head competition with PlasDECK.
- SeaDek Marine Products: SeaDek is the dominant player in marine non-skid EVA foam decking. DECKadence explicitly compares its spooled PVC carpet against SeaDek's EVA foam on its website, citing EVA foam's adhesive failure, staining, and heat retention issues. Both companies sell DIY-friendly marine deck coverings to recreational boat owners.
- Flexiteek: Flexiteek is a global manufacturer of synthetic teak marine decking using PVC extrusion — directly overlapping with DECKadence's PVC-based process. Both companies sell to boat builders and aftermarket DIY customers; Flexiteek has stronger international and OEM presence.
- Hydro Turf: Hydro Turf manufactures closed-cell EVA foam marine traction products and decking for boats, PWCs, and marine applications. It overlaps with DECKadence's DIY deck covering category, particularly for boat owners upgrading from snap-in carpet or replacing damaged EVA foam.
- Gator Step: Gator Step produces marine traction flooring and custom EVA/foam decking kits for boats, powersports, and outdoor applications. It competes directly with DECKadence in the DIY marine deck covering category and is frequently cited in DECKadence's competitive comparison content.
Broad incumbents
- West Marine: West Marine is the largest US marine retailer, selling boat carpet, flooring, and installation accessories alongside thousands of other marine products. West Marine represents both a potential retail channel partner and a broad incumbent that competes for the recreational boat owner's deck upgrade spend.
- Plastimo: Plastimo is a European marine equipment manufacturer offering a wide portfolio of boat deck hardware, safety equipment, and accessories. As a broad incumbent with international distribution, Plastimo represents both a peer in marine deck accessories and a potential channel/competitive threat to DECKadence's international expansion ambitions.
- TotalBoat: TotalBoat is a broad marine products brand selling marine paints, finishes, adhesives, and surface treatments including non-skid coatings. While not a direct carpet/flooring competitor, TotalBoat addresses overlapping marine surface protection needs that DIY boat owners consider alongside DECKadence.
Emerging players
- Lonseal Flooring: Lonseal manufactures marine-grade vinyl flooring and sheet goods used in boat interiors. While Lonseal is a broader commercial flooring supplier, its marine vinyl products compete with DECKadence for interior marine deck applications, particularly in OEM boat builder channels.
- AquaTurf Marine Carpet: AquaTurf sells marine-grade carpet and flooring solutions targeting recreational boat owners. It is a smaller emerging player in marine carpet with overlapping product positioning, useful as a comparable for DECKadence's niche DIY positioning in the broader marine flooring aftermarket.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks4 records
Key highlights7 records
Customer concentration
DECKadence Marine Flooring social profiles
Digital presenceDECKadence Marine Flooring financial estimates
Financial estimateRevenue estimate
Valuation estimate
DECKadence Marine Flooring leadership team
Management profileNumber of profiles
Profiles1 record
DECKadence Marine Flooring funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DECKadence Marine Flooring M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DECKadence Marine Flooring
What does DECKadence Marine Flooring do?
DECKadence Marine Flooring designs and manufactures synthetic marine carpet made from spooled extruded soft PVC, engineered specifically for boat deck applications. The product features open-loop construction that allows water and air to flow through the surface, requires no adhesives or deck snaps for installation, and is sold in 14mm thickness across seven standard colors (Luna Silver, Khaki Tan, Alaska White, Black, Desert Camo, Graphite, Ruby Red) in sizes ranging from 3'x6' to 30'x6'. Distribution is hybrid: direct-to-consumer e-commerce via marineflooring.net plus a nationwide network of authorized marine service dealers.
Is DECKadence Marine Flooring a public or private company?
DECKadence Marine Flooring is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DECKadence Marine Flooring founded?
DECKadence Marine Flooring was founded in -1. It employs 11 to 50 people.
Where is DECKadence Marine Flooring based?
DECKadence Marine Flooring is headquartered in Newport News, United States, in the North America region.
How does DECKadence Marine Flooring make money?
Four revenue lines are on record. Synthetic Marine Carpet Product Sales are the primary driver. The others are custom Logo Mats, wholesale / Dealer Sales and sample Sales.
Who are DECKadence Marine Flooring's main competitors?
Direct peers on record are PlasDECK, SeaDek Marine Products, Flexiteek, Hydro Turf and Gator Step. Broad incumbents are West Marine, Plastimo and TotalBoat. Emerging players are Lonseal Flooring and AquaTurf Marine Carpet.
Does DECKadence Marine Flooring have an API?
No public API is recorded for DECKadence Marine Flooring.
What industry is DECKadence Marine Flooring in?
DECKadence Marine Flooring's product category is Marine Flooring. Its primary akta.pro industry code is IMAJAIAF, Accommodation & Interior Outfit (Cabins, Galleys, Sanitary, Furniture), with a secondary code of CRAMAIAB, Marine Parts, Accessories & Maintenance Supplies Retail. Its NAICS code is 33661 and its SIC code is 2273.