Compass Financial

What Compass Financial does

Compass Financial is a privately held boutique wealth management firm founded in 2013 and headquartered in Mount Pleasant, South Carolina. The firm is led by co-founders Karen Stawicki (CEO) and Samantha Irish (President), who together represent approximately 40 years of financial services experience, with a third team member (Alexandra Supina) bringing total headcount to between 1 and 10. Compass Financial serves high-net-worth individuals — described in its own materials as those with over $1M in assets — as well as pre-retirees, retirees, and business owners seeking tax-efficient retirement planning, estate planning, and exit strategy services. Client relationships are managed on a high-touch, concierge basis nationally from the Charleston-area office.

The firm's core offering is built around the proprietary "Power of Three" methodology, which organizes retirement assets into three purposes: Growth (investments with minimized risk), Income (reliable retirement income), and Liquidity (flexibility to adapt to life changes). This framework is operationalized through a complimentary Tax Burden Analysis tool, structured fee-for-service coaching packages (Estate Plan + Financial Coaching at $2,500, Insurance 101 at $250, Exit Strategy at $500), and a strategic partnership with Legacy Lock for attorney-drafted estate documentation. Compass Financial extends its brand reach through content assets including a published book ("The Power of Three"), a weekly Saturday 9:30AM NBC Charleston television show ("Navigate Your Wealth"), a YouTube channel, and a regular blog. The underlying technology stack is unspecified beyond standard financial planning software and a Wix-hosted website, with no disclosed AI/ML components.

Commercially, Compass Financial operates a freemium entry point (complimentary one-hour consultation booked via Calendly) that feeds into paid coaching packages and what is most likely an ongoing fee-based or AUM-based advisory relationship. The go-to-market motion is direct, high-touch sales rather than self-serve or channel-led, and relies on content marketing, social media (Facebook, Instagram, LinkedIn), the NBC show, and email newsletter for top-of-funnel demand. The firm is fully owned by the founding family, with no external funding rounds, parent company, or institutional investors disclosed in the source material.

Name

Compass Financial

Legal name

Compass Financial

Website

https://navigateyourwealth.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Compass Financial is a Mount Pleasant, SC-based boutique wealth management firm founded in 2013 by Karen Stawicki and Samantha Irish. It delivers tax-efficient retirement planning, estate planning, and exit strategy services to high-net-worth individuals and business owners nationwide via its proprietary Power of Three methodology.

Ownership category

akta.pro rank

Product category

Wealth Management and Retirement Planning Services

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394), Trusts, Estates, and Agency Accounts (52592)

SIC

Investment Advice (6282)

akta.pro primary industry

Comprehensive Financial Planning (FSAEAAAA)

akta.pro secondary industries

Financial Planning & Goals-Based Advice (Mass Affluent) (FSAAAAAF), Retirement Income Planning & Decumulation Advisory (FSAEABAD), Financial Planning Tools & Financial Coaching (Goal Setting, Apps, Advisors) (EDAAAJAN), Debt & Capital Advisory (Debt Raising, Refinancing, Private Credit) (BPAHAOAD)

Keywords

• Wealth management services
• Retirement planning
• Tax mitigation strategies
• Estate planning coaching
• Financial advisory services

Headquarters

HQ city

Mount Pleasant

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Financial Coaching Packages: One-time fee coaching sessions including Estate Plan + Financial Coaching ($2,500 for 4 sessions), Insurance 101 ($250 for 2 sessions), and Exit Strategy ($500 for 2 sessions). These packages serve as entry points to broader advisory relationships.
2. Financial Advisory Services: Ongoing financial planning and wealth management services for high-net-worth individuals, focusing on tax-efficient retirement strategies. Likely fee-based or AUM model based on assets under management.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Compass Financial is a boutique wealth solutions firm that provides tax-efficient retirement planning and financial advisory services to high-net-worth individuals through its proprietary 'Power of Three' methodology (Growth, Income, Liquidity). Core deliverables include personalized financial plans, structured coaching packages (Estate Plan + Financial Coaching, Insurance 101, Exit Strategy), a complimentary Tax Burden Analysis tool, and ongoing advisory relationships aimed at reducing clients' lifetime tax burden by up to 50%.

Product overview

Compass Financial is a boutique wealth solutions firm offering a unified financial planning service built around its proprietary Power of Three methodology, which covers three pillars: Growth, Income, and Liquidity. The core offering centers on tax-efficient retirement planning with a complimentary Tax Burden Analysis tool. Advisory services are delivered through structured coaching packages — Estate Plan + Financial Coaching ($2,500), Insurance 101 ($250), and Exit Strategy ($500) — each comprising 1:1 virtual sessions. The firm extends its reach through published content (The Power of Three book) and a weekly NBC television show. Resource materials such as the 2026 Tax Guide and Divorce Financial Red Flags Checklist are offered as supplementary client resources.

Differentiator

Problem solved

Functional benefit

Products and services

• Power of Three Financial Planning Compass Financial's signature financial planning service built around the Power of Three methodology, organizing each dollar across Growth (investments minimizing risk), Income (reliable retirement income), and Liquidity (financial flexibility), aimed at reducing lifetime taxes by up to 50% for high-net-worth clients.
• Estate Plan + Financial Coaching A $2,500 package of four one-on-one virtual sessions combining attorney-drafted estate planning documentation (delivered via Legacy Lock partnership) with a personal financial plan review covering Qualified & Non-Qualified portfolios, asset protection analysis, and Roth Conversion Alternative analysis. Targeted at HNW individuals seeking integrated estate and retirement planning.
• Insurance 101 Coaching A $250 package of two 60-minute virtual one-on-one sessions that explain Term and Permanent Life insurance options and provide personalized recommendations for integrating life insurance into a financial portfolio. Targeted at individuals seeking foundational insurance planning guidance.
• Exit Strategy Coaching A $500 package of two 60-minute virtual sessions for business owners and entrepreneurs covering exit strategy options based on business age and scalability, personal exit-strategy definition, and immediate (1–3 years) and long-term (5+ years) action steps. Targeted at small/mid-market business owners preparing to exit.
• Tax Burden Analysis A complimentary client tool/service that calculates a client's complete lifetime tax burden to help them understand how much they are paying in taxes over their lifetime and identify opportunities to reduce IRS exposure through the Power of Three framework.
• Ongoing Wealth Management and Advisory Services Ongoing financial planning, wealth management, tax-efficient retirement strategy, and advisory services for high-net-worth individuals with $1M+ in assets, typically structured as a continuing advisory relationship entered after the initial coaching or consultation engagement.
• The Power of Three Book A published book authored by Karen Stawicki and Samantha Irish, titled 'The Power of Three: Navigating You to a Worry-Free Retirement with Lower Taxes, Maximum Growth, and Guaranteed Income,' distributed via Amazon Kindle, Kobo, Google eBook, Apple Books, and Barnes & Noble.
• Navigate Your Wealth TV Series A weekly television program airing Saturdays at 9:30AM on NBC Charleston, featuring financial education conversations, client stories, and strategy discussions aimed at helping families design their financial lives.

Quantifiable outcome

• Reduce clients' tax burden by up to 50%
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Legacy LockcoreImplementation/ SI/ Consulting PartnerPartnership with Legacy Lock for attorney-drafted estate planning documentation. Legacy Lock provides the legal documentation (trust packages, power of attorney, living wills) that complements Compass Financial's financial coaching services. Value of $2,500+ in estate documentation included in the Estate Plan + Financial Coaching package.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Hightower Advisors: Wealth management and financial planning firm serving HNW individuals and families with retirement, tax, and estate planning. Comparable in target segment and tax-aware retirement planning emphasis.
• Carson Group: National wealth management firm offering financial planning, tax, and retirement coaching to HNW households and business owners. Comparable coaching-plus-advisory hybrid model and business-owner exit planning.
• Mariner Wealth Advisors: National wealth advisory firm offering comprehensive financial planning, tax, estate, and retirement strategies to HNW individuals and business owners. Comparable service breadth and HNW/pre-retiree client focus.
• Focus Financial Partners: Partner-owned network of independent wealth management firms serving HNW clients with comprehensive financial planning. Comparable boutique-advisory model though typically at much larger AUM per firm.
• Raymond James Financial Planning: Major diversified financial services firm with a substantial wealth planning arm serving HNW individuals with retirement, tax, and estate services. Overlapping target market with Compass Financial's pre-retiree and HNW focus.
• Edelman Financial Engines: One of the largest independent RIAs in the U.S. providing financial planning and investment management to HNW households. Comparable target market and retirement/tax planning focus, but at national scale with institutional research and technology capabilities.
• Fisher Investments: Large investment management firm serving HNW and institutional clients with portfolio management and retirement-oriented strategies. Comparable HNW target market but asset-management-led rather than comprehensive planning.
• Creative Planning: Large national RIA serving HNW and ultra-HNW clients with comprehensive financial planning, tax, and wealth management. Comparable in offering tax-aware retirement planning but operates at vastly greater scale than Compass Financial.
• Cetera Financial Group: Network of independent financial advisors providing retirement, tax, and wealth planning to HNW clients. Comparable comprehensive planning approach with similar advisor-led service model.

Emerging players

• Facet Wealth: Digital-first flat-fee financial planning firm targeting HNW households with comprehensive retirement, tax, and estate planning. Comparable HNW segment and tax-aware retirement positioning, but with a tech-enabled delivery model versus Compass Financial's concierge in-person approach.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@navigateyourwealth
• Facebookfacebook.com/CompassFinancialCHS
• LinkedInlinkedin.com/company/compass-financial-navigate-your-wealth
• Instagraminstagram.com/compassfinancial

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Compass Financial