Santa Cruz Power Fitness

Name

Santa Cruz Power Fitness

Legal name

Santa Cruz Power Fitness

Website

https://santacruzpowerfitness.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Fitness Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYHSADABAB

Strength & Conditioning Bootcamps

Home & Personal Services/Fitness, Wellness & Personal Training/Group Fitness & Bootcamps

Keywords

• Fitness training services
• Personal training programs
• Group fitness classes
• Wellness programs
• Gym equipment retail

Headquarters

HQ city

Santa Cruz

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Marketing channels1 record

Core offering

Santa Cruz Power Fitness is a wellness company based in Santa Cruz, California that offers gym equipment, wellness programs, and personal training and fitness classes. The company operates a physical fitness facility serving local consumers with both individual (personal training) and group (fitness classes) service offerings, alongside the sale of gym equipment.

Product overview

Santa Cruz Power Fitness is a fitness company. No specific product or service details are available in the source content. The website only displays a homepage with "Unleash Your Potential" messaging and a newsletter subscription form.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Training One-on-one personal training services delivered at the Santa Cruz Power Fitness facility for individual consumers seeking guided fitness coaching.
• Fitness Classes Group fitness classes offered at the Santa Cruz Power Fitness gym for local community members seeking structured group workouts.
• Wellness Programs Wellness programs designed to support holistic health and fitness goals for individual members of the Santa Cruz community.
• Gym Equipment Gym equipment offered by the company as part of its product lineup for fitness facility members and equipment buyers.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights1 record

Broad incumbents

• Anytime Fitness: Globally franchised 24/7 neighborhood fitness club offering equipment, classes, and personal training. Comparable community-based positioning with national brand backing and broader hours.
• Planet Fitness: Largest low-cost fitness franchise in the US, providing equipment-based workouts at a mass-market price. Competes for the same general fitness consumer as Santa Cruz Power Fitness but at a fundamentally lower price point.
• Gold's Gym: Iconic global fitness franchise offering strength training equipment, group fitness, and personal training — directly comparable to Santa Cruz Power Fitness's combined equipment-plus-training model, but at vastly greater scale.
• Life Time Fitness: Premium multi-service fitness and wellness operator with equipment, group classes, personal training, and ancillary wellness services. The closest large-scale analog to a multi-service independent operator seeking to expand wellness programming.
• Crunch Fitness: Mid-market fitness chain combining gym equipment, group fitness classes, and personal training. Same service portfolio as Santa Cruz Power Fitness, positioned slightly younger and more budget-friendly than premium clubs.
• Equinox: Premium full-service fitness club with equipment, group classes, and personal training. Comparable service stack to Santa Cruz Power Fitness but operates at a luxury price point with significantly more amenities and brand investment.
• 24 Hour Fitness: National mid-market fitness chain offering equipment access, group classes, and personal training. Comparable breadth of services, but at much larger scale and with 24/7 access as a differentiator.

Direct peers

• F45 Training: Franchised functional group fitness and personal training studio chain. Same service mix as Santa Cruz Power Fitness (group classes plus PT) and same target customer, but with a branded, tech-enabled operating model.
• CrossFit: Strength and conditioning group training methodology with affiliated gyms worldwide. Highly comparable to a strength-and-conditioning-focused local fitness operator, with a more developed programming and competition ecosystem.
• Orangetheory Fitness: Group strength-and-conditioning fitness concept with personal-coaching elements. Closely comparable to a 'Power Fitness' strength-conditioning-focused offering, though Orangetheory is a national brand with proprietary heart-rate-based programming.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/scpowerfitness_
• LinkedInlinkedin.com/company/santa-cruz-power-fitness

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Santa Cruz Power Fitness