What dodenhof does

dodenhof Posthausen KG is a privately held German omnichannel fashion and lifestyle retailer headquartered in Ottersberg/Posthausen, Lower Saxony, operating under a Kommanditgesellschaft (limited partnership) structure. Founded in 1910 and employing 51–100 staff, the company sells clothing, footwear, sportswear, beauty products, jewelry, toys, and school supplies across women, men, children, and baby categories via its Magento-based e-commerce site (dodenhof.de), native iOS and Android apps, and two physical stores in Posthausen and Kaltenkirchen, with full operations confined to the German domestic market.

The product surface spans over 55,000 SKUs drawn from more than 100 third-party brands — including Tommy Hilfiger, Boss, Hugo, Marc O'Polo, Calvin Klein, GANT, Wellensteyn, Nike, and adidas — supplemented by the in-house private label d-strict and the dodenhof Silver Collection jewelry line. The digital stack is built on Magento commerce with AWS S3 image hosting, Freshdesk for ticketed customer support linked to purchase contracts, consentmanager for GDPR-compliant cookie governance, Emarsys for email and web-push marketing, and a wide paid-acquisition footprint (Google Ads, Meta Pixel, Criteo, Bing Ads, Idealo) for retargeting. Customers transact via PayPal, invoice, Mastercard/Visa, and installment plans through Bank Frick & Co. AG, with the dodenhof Card loyalty program driving repeat purchases through bonus points and free shipping above €49.

Revenue is generated through one-time retail transactions both online and in-store, with no subscription, SaaS, marketplace fee, or B2B revenue stream disclosed. The go-to-market is direct-to-consumer across owned channels, with no wholesale, franchising, or third-party marketplace presence referenced. Customer segmentation is horizontal (women, men, children, baby) with a vertical premium sub-segment, and the company pursues differentiated assortment depth (plus-size up to 54, maternity, trachten) as its primary defensible position rather than category exclusivity or pricing aggression.

Name

dodenhof

Legal name

dodenhof Posthausen KG

Website

https://dodenhof.de

Company type

Private

Founded year

1910

Operating status

Operating

Headcount range

51–100 employees

Short description

dodenhof is a privately held German omnichannel fashion and lifestyle retailer selling clothing, sportswear, beauty, jewelry, and toys for women, men, children, and babies via dodenhof.de, mobile apps, and two physical stores in Posthausen and Kaltenkirchen, operating exclusively within Germany.

Ownership category

akta.pro rank

Product category

Apparel and Lifestyle Retail

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Luggage and Leather Goods Retailers (458320), Health and Personal Care Retailers (4561)

SIC

Retail-Family Clothing Stores (5651), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Luxury Accessories (Belts, Scarves, Hats, Small Leather Goods) (CRAAAFAE)

akta.pro secondary industries

Leather Travel Goods & Luggage (CRAKAEAC), Luxury & Designer Footwear (CRAAACAI), Luxury Giftables & Lifestyle Accessories (Charms, Bag Accessories, Keychains) (CRAKAEAL)

Keywords

• Fashion retail
• Online apparel
• Lifestyle products
• Omnichannel retail
• Sportswear

Headquarters

HQ city

Posthausen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Sales - Online and Offline: dodenhof generates revenue through the sale of fashion, sports, beauty, and lifestyle products both through its e-commerce platform (dodenhof.de) and physical retail stores. Products include clothing for women, men, children, and babies; sportswear; accessories; jewelry; beauty products; and toys. The company operates on a standard retail transaction model where customers pay for products at the point of sale.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

dodenhof sells fashion, sports, beauty, jewelry, toys, and lifestyle products for women, men, children, and babies through its online shop and two physical retail stores in Posthausen and Kaltenkirchen, Germany. The assortment spans over 55,000 SKUs, drawing on more than 100 third-party brands (e.g., Tommy Hilfiger, Hugo Boss, Nike, adidas, Calvin Klein, Wellensteyn, Marc O'Polo) alongside its own private labels d-strict (apparel) and dodenhof Silver Collection (jewelry). A dodenhof Card loyalty program, mobile apps for iOS/Android, and value-added services such as installment payments complete the consumer offering.

Product overview

dodenhof operates a multi-channel fashion and lifestyle retail business consisting of an online e-commerce platform with over 55,000 products, two physical retail stores in Posthausen and Kaltenkirchen, mobile shopping apps for iOS and Android, and a loyalty program (dodenhof Card). The company sells fashion, sports, beauty, jewelry, toys, and school supplies across women's, men's, children's, and baby categories. Their product portfolio includes their own private label 'd-strict' (with apparel including blazers, dresses, jeans, knitwear, and shoes), the 'dodenhof Silver Collection' jewelry line, and products from over 100 third-party brands including Tommy Hilfiger, Boss, Nike, adidas, Wellensteyn, and Marc O'Polo. The digital ecosystem integrates with various marketing, analytics, and customer service platforms for personalized advertising and support.

Differentiator

Problem solved

Functional benefit

Brands

• d-strict: Private label fashion brand offering clothing for men and women, including blazers, blouses, dresses, jackets, jeans, knitwear, trousers, shirts, skirts, shoes, and accessories.

Products and services

• dodenhof Card (Loyalty Program)

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

AI capability4 records

Partnerships

One partnership is on record.

• WhatsAppminorGTM or Marketing PartnerWhatsApp is used as a customer service channel for customers to contact dodenhof, enabling convenient communication via the WhatsApp-Service platform for order inquiries and support.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Wöhrl: Wöhrl is a long-established German fashion department-store chain with physical locations and a growing e-commerce presence. Like dodenhof, it combines multi-brand fashion, sportswear and accessories, and competes for similar German mid-market and premium consumers.
• Breuninger: Breuninger is a German premium multi-brand fashion and lifestyle retailer with department stores across major German cities and a strong e-commerce platform. It is the closest direct peer to dodenhof because of its similar curated premium-brand assortment (including Hugo Boss, Tommy Hilfiger, Nike and Marc O'Polo) and its omnichannel, family-to-luxury positioning.
• Peek & Cloppenburg: Peek & Cloppenburg is a major European multi-brand fashion retailer with a dense network of physical stores and a strong online channel. It is comparable to dodenhof as a multi-category apparel and accessories retailer serving the same premium-brand-seeking German customer base.
• L.T. Osterloh: L.T. Osterloh operates as a regional Northern German department store with online and physical retail, comparable in scale and assortment mix to dodenhof's Posthausen-based operation. It competes head-to-head for similar middle-to-premium German families shopping for clothing, sports, and household categories.
• Hirmer: Hirmer is a Munich-based premium menswear and multi-category fashion retailer with a heritage similar to dodenhof. Its focus on premium and designer menswear, plus curated family fashion and accessories, makes it directly comparable in positioning and brand mix.
• Engelhorn: Engelhorn is a Mannheim-based German multi-category fashion and sports retailer combining department-store scale with strong private-label offerings. It is comparable to dodenhof in product breadth (fashion, sports, lifestyle), regional German focus, and emphasis on premium and proprietary brands.

Broad incumbents

• Otto: Otto is one of Germany's largest omnichannel retailers with a broad assortment spanning fashion, sports, beauty and lifestyle. It competes with dodenhof both online and through multi-brand positioning, and dwarfs it in scale and supplier leverage.
• Zalando: Zalando is Europe's leading online fashion and lifestyle platform with a mass-premium assortment including the same brands dodenhof carries. It is the dominant digital benchmark for the categories in which dodenhof operates online and is reshaping consumer expectations on assortment breadth and delivery speed.
• Galeria: Galeria is Germany's largest traditional department-store chain, offering fashion, beauty, sports, toys and lifestyle across a national store network plus online. It overlaps broadly with dodenhof's categories but operates at far greater scale and breadth.
• Karstadt: Karstadt is a long-established German department-store operator selling fashion, beauty, sports and household goods with both physical and online channels. It competes with dodenhof for German family shoppers but at much larger national scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/dodenhof
• Facebookfacebook.com/dodenhof
• Instagraminstagram.com/dodenhof.de
• LinkedInlinkedin.com/company/dodenhof

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about dodenhof