Comfort Products Europe

What Comfort Products Europe does

Comfort Products Europe B.V. (trading as Comfort-Producten) is a Dutch direct-to-consumer e-commerce retailer specializing in electrically heated and temperature-regulating apparel and accessories, operating from a registered headquarters and showroom in Woerden and a shipping warehouse in Utrecht. The company's catalog of 106 products is sold primarily under the BERTSCHAT® brand, formed in 2020 from the merger of Kilimanjaro Wear and Bertschat, and spans heated gloves (cycling, ski, motorbike variants), heated socks, heated insoles, heated base layers and outerwear (bodywarmers, hoodies, vests, shirts, pants, jackets), and a complementary cooling line that includes PCM-element cooling vests, Thermotion™-equipped bedding, and evaporation-technology caps. Core technology is battery-powered thermal regulation: USB-rechargeable Li-ion/Li-Po battery packs (2,200–4,000 mAh in apparel, up to 20,000 mAh in standalone powerbanks) drive carbon-fiber heating elements reaching up to 68 °C, with the company's "Dual Heating" implementation doubling element coverage versus standard designs and offering up to 11 hours of runtime on the highest-capacity packs; cooling products use phase-change materials, Thermotion™ textiles, and moisture evaporation.

Name

Comfort Products Europe

Legal name

Comfort Products Europe B.V.

Website

https://comfort-producten.nl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Comfort Products Europe B.V. is a Dutch e-commerce retailer selling BERTSCHAT® electrically heated and cooling apparel, including gloves, socks, insoles, base layers, and bedding, directly to consumers and businesses across Europe.

Ownership category

akta.pro rank

Product category

Heated Apparel & Cooling Wearables

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Women's, Misses', And Juniors Outerwear (2330)

akta.pro primary industry

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)

akta.pro secondary industries

Cold-Weather Accessories Manufacturing (Thermal Sets/Arm & Leg Warmers) (IMAOAFAJ), Thermal Underwear & Base Layers (CRAAAIAG)

Keywords

• Heated apparel
• Battery-powered gloves
• Cooling vests
• Temperature regulation clothing
• USB rechargeable heated socks

Headquarters

HQ city

Woerden

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Operations, Marketing or Sales, Personnel

Revenue model

1. Heated Apparel and Accessories (Retail): One-time retail sale of heated gloves, socks, insoles, bodywarmers, hoodies, shirts, jackets, pants, and accessories. Products are sold with included battery packs. Revenue is generated entirely from upfront product sales with no recurring subscription component.
2. Cooling Products (Retail): One-time retail sale of cooling products including cooling vests with PCM elements, cooling caps, bedding (mattress protectors, pillowcases, duvets) using Thermotion™ technology. Revenue generated from upfront product purchases.
3. Accessories and Consumables: Sales of accessories including battery packs (2,200–4,000 mAh), powerbanks (10,000–20,000 mAh), USB chargers, USB-C cables, cleaning sets, washing bags, remote controls, and glove cords. These serve as both add-on and standalone purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Comfort Products Europe sells electrically heated and cooling apparel and accessories under the BERTSCHAT brand through its direct-to-consumer e-commerce platform comfort-producten.nl. The core product range includes heated gloves, socks, insoles, and full-body clothing (body warmers, hoodies, vests, shirts, pants, jackets) powered by USB-rechargeable battery packs, alongside cooling products (vests with PCM, cooling caps with evaporation technology, and cooling bedding with Thermotion™). All products are sold as one-time hardware purchases with no subscription component, shipped from a Dutch warehouse with next-day delivery.

Product overview

Comfort Products Europe operates comfort-products.nl, an e-commerce platform specializing in electrically heated and cooling apparel and accessories under the BERTSCHAT® brand. The product portfolio centers on temperature-regulating wearables including heated gloves (cycling, ski, motorbike variants), heated socks, heated insoles, and heated clothing (body warmers, hoodies, vests, shirts, pants, jackets). The cooling line includes cooling vests with PCM technology, cooling bedding with Thermotion technology, and cooling caps with evaporation technology. Products are powered by USB-rechargeable battery packs ranging from 2,200 mAh to 20,000 mAh, featuring Dual Heating technology with heating elements on both sides of the hands. The company merged Kilimanjaro Wear and Bertschat brands under BERTSCHAT® from 2020, and transitioned from round connectors to USB-C charging for improved user convenience.

Differentiator

Problem solved

Functional benefit

Brands

• BERTSCHAT®: Primary product brand specializing in heated gloves, socks, clothing, insoles, and cooling products with Dual Heating technology. The brand was formed in 2020 from the merger of Kilimanjaro Wear and Bertschat, with 10 years of experience in products for all weather conditions.

Products and services

• Verwarmde Handschoenen (Heated Gloves)
• Verwarmde Sokken (Heated Socks)
• Verwarmde Zolen (Heated Insoles)
• Verwarmde Kleding (Heated Clothing)
• Verkoelende Producten (Cooling Products)
• Koelvest (Cooling Vest)
• BERTSCHAT® Heated Gloves PRO
• BERTSCHAT® Dual Heating Under Gloves PRO
• BERTSCHAT® Heated Socks - Elite (Hiking Edition)
• BERTSCHAT® Heated Insoles Elite
• BERTSCHAT® Heated Bodywarmer PRO
• BERTSCHAT® Verwarmde Hoodie PRO
• BERTSCHAT® Heated Shirt PRO
• BERTSCHAT® Dual Heating Shirt & Pants Set
• BERTSCHAT® Verwarmde Wanten - Aerowhite
• BERTSCHAT® Lederen Dames Verwarmde Handschoenen
• BERTSCHAT® Verwarmd Fietszadeldekje (Heated Cycling Saddle Cover)
• BERTSCHAT® Verkoelend Dekbed - Thermotion Technologie (Cooling Duvet)
• BERTSCHAT® Koelvest met Koelelementen PRO (PCM)
• BERTSCHAT® Verkoelende Bucket Hat - Evaporation Technology
• Accessoires (Accessories)
• BERTSCHAT® Battery Pack 3,000 mAh USB-C
• BERTSCHAT® Powerbank - Ultra | 10,000 mAh

Quantifiable outcome

• Up to 11 hours of heating on a single charge (Extreme battery pack, Dual Heating set)
• +6 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Three partnerships are on record, tiered core and minor.

• BERTSCHATcoreStrategic or Co-development PartnerBERTSCHAT is the primary own-brand of heated and cooling products sold by Comfort Products Europe. Since 2020, BERTSCHAT merged with Kilimanjaro Wear under the BERTSCHAT brand. Comfort Products Europe distributes the full BERTSCHAT product line including Dual Heating gloves, heated socks, heated insoles, heated apparel, and cooling products. Products feature proprietary technologies including Dual Heating, USB-C charging, and carbon fiber heating elements.
• Kilimanjaro WearminorStrategic or Co-development PartnerKilimanjaro Wear merged with BERTSCHAT in 2020. Both brands now operate under the BERTSCHAT name, jointly developing products for all weather conditions — heat, cold, rain, and wind.
• PostNLminorChannel Partner/ Reseller/ DistributorPostNL is the primary logistics partner handling order fulfillment and last-mile delivery across the Netherlands and Europe. Comfort Products uses PostNL for next-day domestic delivery and standard European shipping. Customers can also choose to have orders delivered to a PostNL pickup point.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mobile Warming: Heated apparel brand specializing in motorcycle, outdoor, and workwear segments with Bluetooth-controlled heated garments. Direct peer in heated apparel technology and target segments.
• ActionHeat: Heated clothing brand selling heated gloves, socks, jackets, and base layers with rechargeable battery systems. Direct product-line competitor with similar D2C strategy.
• Gobi Heat: Specialist heated apparel brand offering heated jackets, vests, base layers, socks, and gloves with rechargeable batteries. Closely comparable product line and D2C go-to-market to BERTSCHAT, though US-based.
• Ororo: Direct-to-consumer heated apparel brand offering heated jackets, vests, hoodies, gloves, and socks with rechargeable batteries. Closely matches BERTSCHAT's product mix and consumer GTM, though primarily US-focused.
• Volt Resistance: Heated apparel specialist offering heated gloves, jackets, vests, socks, and base layers with carbon fiber heating elements. Closely comparable technology approach (USB-powered, multi-zone heating) to BERTSCHAT.

Emerging players

• Ravean: Heated apparel brand offering heated jackets and down jackets with built-in or removable battery heating systems. Direct competitor in heated outerwear with a focus on wearable comfort and battery life.

Broad incumbents

• DEWALT (Heated Apparel): Major tool manufacturer offering heated jackets, hoodies, and workwear compatible with 20V/12V battery platforms. Competes in heated workwear with strong trade-channel distribution.
• Milwaukee Tool (Heated Workwear): Major tool manufacturer with a heated workwear line (jackets, hoodies, gloves) powered by M12 batteries. A direct competitor in heated workwear but with massive brand, distribution, and bundling advantages over Comfort Products Europe.
• Makita (Heated Jackets): Japanese power tool brand selling heated jackets compatible with LXT and CXT battery platforms. Competes in the heated workwear niche with established pro-tool distribution.
• Bosch (Heated Jackets): Global power tools and appliances brand selling heated jackets powered by 12V/18V battery platforms. Overlaps with Comfort Products Europe on heated apparel but benefits from Bosch's tool ecosystem and retail footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Comfort Products Europe