Waite Vision
Waite Vision is a physician-owned refractive surgery center in Lehi, Utah, offering LASIK, EVO ICL, SMILE, PRK, lens replacement, cataract, and corneal procedures to adults seeking vision correction, with published all-inclusive pricing and a focus on Utah and out-of-state patients.
- Company typePrivate
- Founded2018
- HeadquartersLehi, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Waite Vision does
Waite Vision is a single-location, physician-owned refractive surgery center headquartered in Lehi, Utah, founded by fellowship-trained ophthalmologist Dr. Aaron Waite. The practice delivers the full spectrum of elective vision correction procedures — LASIK, SMILE, PRK, EVO ICL (Implantable Collamer Lens), Custom Lens Replacement / Refractive Lens Exchange, refractive cataract surgery, corneal cross-linking for keratoconus, and pterygium removal — using advanced femtosecond and excimer laser platforms, topography-guided treatment planning, eye tracking, and iris registration. Its core customer base is adults seeking freedom from glasses and contact lenses, with secondary segments in cataract, keratoconus, and pterygium patients, as well as traveling patients drawn from outside Utah.
The business model is a direct-to-consumer, premium-positioned specialty medical service with one-time surgical revenue per patient. Procedures are billed on a published, all-inclusive per-eye basis (LASIK/SMILE/PRK at $2,950/eye, EVO ICL at $4,500/eye, pterygium at $3,200/eye) with no upsells for prescription strength or enhancements; financing is provided through CareCredit and Alphaeon Credit with 24-month interest-free terms. Customer acquisition is driven by a multi-channel marketing stack (SEO, paid social, billboards, radio, YouTube, an educational blog, and an interactive self-test funnel) and reinforced by word-of-mouth referrals, including from other eye care professionals who personally select Dr. Waite as their surgeon. The practice operates as an independent, founder-led entity with no disclosed external capital, operating geographies concentrated in Utah, and a deliberate strategy of capturing out-of-state patients via its proximity to Salt Lake International Airport and partnered hotel accommodations.
Waite Vision firmographics
Firmographics- Name
- Waite Vision
- Legal name
- Waite Vision
- Website
- https://waitevision.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Waite Vision is a physician-owned refractive surgery center in Lehi, Utah, offering LASIK, EVO ICL, SMILE, PRK, lens replacement, cataract, and corneal procedures to adults seeking vision correction, with published all-inclusive pricing and a focus on Utah and out-of-state patients.
- Ownership category
- akta.pro rank
Waite Vision industry classification
Industry- Product category
- Refractive Surgery Services
- NAICS
- Offices of Optometrists (62132)
- akta.pro primary industry
- Cornea, External Disease & Refractive Surgery (LASIK/PRK) (HLAKAKAF)
- akta.pro secondary industries
- Ophthalmology Surgery Centers (HLAFAIAF), Ambulatory Surgery Centers (Ophthalmic/Outpatient Eye Surgery) (HLAKAKAO)
Keywords
Where Waite Vision is headquartered
LocationHeadquarters
- HQ city
- Lehi
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Waite Vision business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Vision Correction Surgery: One-time surgical procedures including LASIK ($2,950/eye), EVO ICL ($4,500/eye), SMILE ($2,950/eye), PRK ($2,950/eye), Custom Lens Exchange/RLE, and Pterygium removal ($3,200/eye). Consultation fee of $150 is applied toward procedure cost. Revenue is primarily one-time with procedure revenues ranging from $5,900 to $9,000 for bilateral treatment.
- Cataract Surgery: Cataract surgery with medical insurance covering portion of procedure. Refractive (vision correction) component is out-of-pocket. Premium lens options available for enhanced vision outcomes.
- Financing Services: Partnership with CareCredit and Alphaeon Credit providing 24-month interest-free financing plans. Monthly payments approximately $200+ for bilateral LASIK. Generates revenue through financing partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | LASIK - All-Inclusive |
| One time/ perpetual license | Pay-as-you-go | EVO ICL - All-Inclusive |
| One time/ perpetual license | Pay-as-you-go | SMILE - All-Inclusive |
| One time/ perpetual license | Pay-as-you-go | PRK - All-Inclusive |
| One time/ perpetual license | Pay-as-you-go | Pterygium Surgery |
| Unit Pricing | Pay-as-you-go | Consultation |
| Other | Monthly | Financing Options |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Waite Vision product offering
Product offeringCore offering
Waite Vision is a private ophthalmology practice offering surgical vision correction procedures including LASIK, EVO ICL, SMILE, PRK, Custom Lens Replacement/Refractive Lens Exchange, refractive cataract surgery, corneal cross-linking, and pterygium removal. The practice is led by fellowship-trained, board-certified ophthalmologist Dr. Aaron Waite and serves adult patients seeking to reduce or eliminate their dependency on glasses and contact lenses, primarily from Utah and across the United States.
Product overview
Waite Vision is a vision correction practice offering a comprehensive suite of surgical procedures: LASIK (laser-assisted in situ keratomileusis) for corneal flap-based laser correction; EVO ICL (Implantable Collamer Lens) for phakic intraocular lens implantation; SMILE (small incision lenticule extraction) for minimally invasive laser correction; PRK (photorefractive keratectomy) for surface ablation without a flap; Custom Lens Replacement / Refractive Lens Exchange for artificial lens replacement; Refractive Cataract Surgery combining cataract removal with vision correction; Corneal Cross-Linking (CXL) to halt keratoconus progression; and Pterygium Surgery for removal of UV-induced conjunctival growths. The practice is led by fellowship-trained, board-certified ophthalmologist Dr. Aaron Waite and serves patients from Lehi, Utah and across the state.
Differentiator
Problem solved
Functional benefit
Products and services
- LASIK Laser-assisted in situ keratomileusis — a laser vision correction procedure that uses a femtosecond laser to create a corneal flap and an excimer laser to reshape the cornea, correcting myopia, hyperopia, and astigmatism. All-inclusive pricing at $2,950 per eye / $5,900 for both eyes.
- EVO ICL Implantable Collamer Lens — a state-of-the-art implantable lens placed inside the eye behind the iris to correct nearsightedness and astigmatism, offering UV protection and permanent vision correction. All-inclusive pricing at $4,500 per eye / $9,000 for both eyes.
- SMILE Small incision lenticule extraction — a minimally invasive laser vision correction technique using a femtosecond laser to remove a small lenticule of corneal tissue through a small incision, correcting myopia and astigmatism without creating a corneal flap. All-inclusive pricing at $2,950 per eye / $5,900 for both eyes.
- PRK Photorefractive keratectomy — a surface ablation laser eye surgery that reshapes the cornea using an excimer laser without creating a corneal flap, suitable for patients with thin corneas or certain eye conditions. All-inclusive pricing at $2,950 per eye / $5,900 for both eyes, including enhancements within first year and medications.
- Custom Lens Replacement (CLR) / Refractive Lens Exchange (RLE) Custom Lens Replacement (also called Refractive Lens Exchange) — involves replacing the eye's natural dysfunctional lens with an artificial intraocular lens (IOL), correcting presbyopia, myopia, hyperopia, and astigmatism while preventing future cataract development.
- Refractive Cataract Surgery Refractive cataract surgery — replaces the cloudy natural lens with a crystal-clear artificial intraocular lens during cataract surgery, simultaneously correcting vision so patients can see distance and near without bifocals or trifocals. Premium intraocular lens options correct both distance and near vision simultaneously.
- Corneal Cross-Linking (CXL) Corneal cross-linking — a therapeutic treatment that strengthens the cornea using riboflavin eye drops and UV light to halt the progression of keratoconus and corneal ectasia, preventing the need for corneal transplant. The Epi-On technique leaves the corneal epithelium in place, resulting in faster recovery, reduced risk, and minimal scarring compared to traditional Epi-Off method.
- Pterygium Surgery Pterygium removal — a surgical procedure to excise the non-cancerous conjunctival growth caused by UV exposure, followed by a conjunctival graft to prevent recurrence, leaving the eye with a normal white appearance. Includes follow-up care; $3,200 per eye.
Quantifiable outcome
- Patient satisfaction rate above 99% for EVO ICL procedures
- +3 more outcomes
Companies that use Waite Vision
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles3 records
Waite Vision technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Waite Vision partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Staybridge SuitesminorRecommended hotel for traveling patients located right around the corner from Waite Vision. Offers free shuttle service for patients, free parking, free WiFi, and free hot breakfast. Patients receive special discounted rates.
- Hampton Inn Lehi-Thanksgiving PointminorRecommended hotel for traveling patients near Waite Vision. Offers free shuttle service, free parking, free WiFi, and free hot breakfast. Patients receive special discounted rates.
- University of Utah Moran Eye CenterminorDr. Waite serves as clinical faculty member at the University of Utah Moran Eye Center, maintaining academic involvement and connection to the broader medical community.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Waite Vision competitors and assessment
Company assessmentDirect peers
- Dello Russo LaserVision: Northeast U.S. refractive surgery brand built around surgeon reputation and transparent pricing. Comparable to Waite Vision on surgeon-led premium positioning and broad procedure portfolio (LASIK, ICL, PRK, RLE).
- NVISION Eye Centers: Multi-location refractive and cataract surgery provider in the Western U.S. offering LASIK, ICL, SMILE, RLE and cataract surgery — overlapping procedure portfolio and surgeon-led premium positioning.
- Hoopes Vision: Premier refractive surgery center also based in the Salt Lake City/Utah market. Directly competes with Waite Vision for LASIK, ICL, and cataract patients in the same geography with a similar premium surgeon-led model.
- Mann Eye Institute: Multi-location ophthalmology and refractive surgery practice offering LASIK, ICL, cataract surgery and corneal treatments under a surgeon-led brand model analogous to Waite Vision.
- SharpeVision Modern LASIK: Premium refractive surgery practice (LASIK, ICL, PRK, RLE) with a transparent-pricing, surgeon-branded model similar to Waite Vision. Multi-location in the Western U.S., making it a close comparable on positioning and patient experience.
- Center For Sight: Multi-specialty ophthalmology practice with strong cataract, LASIK and refractive lens exchange offerings under a physician-led premium brand. Comparable on procedure mix and patient experience emphasis.
Broad incumbents
- LASIKPlus: Large national LASIK chain with broad geographic footprint and standardized pricing. Competes for the same refractive patients but at lower price points and with a less surgeon-branded model.
- TLC Laser Eye Centers: Established North American LASIK brand with broad incumbent scale. Overlaps with Waite Vision on LASIK and PRK but typically operates under a corporate chain model with standardized pricing.
- The LASIK Vision Institute: National discount LASIK chain competing primarily on price. Relevant incumbent peer because its pricing pressure defines the lower bound of the market Waite Vision positions above.
Regional players
- LASIK MD: Canada's largest refractive surgery provider, operating under a similar transparent, high-volume premium-clinic model. Relevant peer for unit economics and brand-building playbook, though it does not directly compete in the U.S. market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Waite Vision social profiles
Digital presenceWaite Vision financial estimates
Financial estimateRevenue estimate
Valuation estimate
Waite Vision leadership team
Management profileNumber of profiles
Profiles2 records
Waite Vision funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Waite Vision M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Waite Vision
What does Waite Vision do?
Waite Vision is a private ophthalmology practice offering surgical vision correction procedures including LASIK, EVO ICL, SMILE, PRK, Custom Lens Replacement/Refractive Lens Exchange, refractive cataract surgery, corneal cross-linking, and pterygium removal. The practice is led by fellowship-trained, board-certified ophthalmologist Dr. Aaron Waite and serves adult patients seeking to reduce or eliminate their dependency on glasses and contact lenses, primarily from Utah and across the United States.
Is Waite Vision a public or private company?
Waite Vision is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Waite Vision founded?
Waite Vision was founded in 2018. It employs 11 to 50 people.
Where is Waite Vision based?
Waite Vision is headquartered in Lehi, United States, in the North America region.
How does Waite Vision make money?
Three revenue lines are on record. Vision Correction Surgery is the primary driver. The others are cataract Surgery and financing Services.
Who are Waite Vision's main competitors?
Direct peers on record are Dello Russo LaserVision, NVISION Eye Centers, Hoopes Vision, Mann Eye Institute, SharpeVision Modern LASIK and Center For Sight. Broad incumbents are LASIKPlus, TLC Laser Eye Centers and The LASIK Vision Institute. LASIK MD is listed as a regional player.
Does Waite Vision have an API?
No public API is recorded for Waite Vision.
What industry is Waite Vision in?
Waite Vision's product category is Refractive Surgery Services. Its primary akta.pro industry code is HLAKAKAF, Cornea, External Disease & Refractive Surgery (LASIK/PRK), with a secondary code of HLAFAIAF, Ophthalmology Surgery Centers. Its NAICS code is 62132.