Viva Luzern

What Viva Luzern does

Viva Luzern AG is a non-profit public limited company (gemeinnützige Aktiengesellschaft) that operates the largest integrated network of elderly care services in Central Switzerland. Founded on January 1, 2015, through the spin-off of the City of Lucerne's municipal 'Heime und Alterssiedlungen' division, the company is 100% owned by the City of Lucerne and operates under a Leistungsvereinbarung (service agreement) that defines service scope and cost coverage for uncovered care costs. The company is income-tax-exempt due to its public-purpose status.

Viva Luzern runs six residential care centers across the city of Lucerne (Dreilinden, Eichhof, Rosenberg, Staffelnhof, Wesemlin, and Tribschen), offering long-term care, specialized dementia and palliative care, respite and day care, and immediate admission services. It also operates approximately 240 age-appropriate apartments across five Wohnen mit Dienstleistungen (Living with Services) locations, with the renovated Haus Bernarda adding 19 units in July 2026. Clinical operations are supported by an in-house RAI/interRAI LTCF assessment specialty unit, on-site medical and physiotherapy services, and dedicated restaurants (Onyx, LaRose, Aquarello, Venus, Guggi). Educational and reintegration programs include an apprenticeship pipeline (70 completions in 2025) and a collaboration with XUND Bildung Gesundheit Zentralschweiz. The organization employed 1,227 people (1,021 FTE) and served 807 long-term residents plus 240 apartment tenants as of FY2025.

The revenue model is predominantly recurring monthly billing: pension, care, and supervision fees regulated by cantonal guidelines and resident-specific RAI assessment, supplemented by rental income from Wohnen mit Dienstleistungen apartments and supporting revenues from gastronomy and allied medical services. Pricing is individual, determined by care needs assessment, room type, and selected à-la-carte services. FY2025 revenue reached CHF 117 million (+3.1% year-over-year) with a marginal profit of CHF 869,000 fully reinvested into operations, 52.4% equity, and CHF 152.6 million in total assets. The customer base is structurally concentrated in elderly residents of the city of Lucerne and their families, acquired through direct consultation, on-site visits, online registration, and community engagement via the 'Abenteuer Älterwerden' public lecture series, all distributed within a single municipal geography with no geographic expansion beyond Lucerne.

Name

Viva Luzern

Legal name

Viva Luzern AG

Website

https://vivaluzern.ch

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Viva Luzern AG, 100% owned by the City of Lucerne, is a non-profit operator of six residential elder care centers and approximately 240 age-appropriate Wohnen mit Dienstleistungen apartments in the city of Lucerne, Switzerland, delivering long-term care, specialized dementia and palliative care, respite services, and independent senior living for Lucerne's elderly population.

Ownership category

akta.pro rank

Product category

Elderly Care Services

NAICS

Nursing and Residential Care Facilities (623), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC)

akta.pro secondary industries

In-Home Dementia Care Services (Specialized Personal Care) (HLADACAI), Respite Hospice Care (Short-Term Relief) (HSABAFAD), Chronic Care & Complex Care Management (HSABAIAD)

Keywords

• Elderly residential care
• Long-term nursing care
• Dementia specialized care
• Palliative care services
• Senior independent living

Headquarters

HQ city

Luzern

HQ country

Switzerland

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure

Revenue model

1. Pension and Care Fees: Core revenue from accommodation charges (Pensionstaxen), care fees (Pflegetaxen), and supervision fees (Betreuungstaxen) charged to residents based on room type, care needs assessment (using RAI/LTCF), and service level. These are government-regulated rates subject to cantonal guidelines and individual financial assessments.
2. Medical Services and Therapy: Revenue from physiotherapy services, medical treatments, and specialized care services provided to residents, billed through health insurance or included in care packages.
3. Gastronomy Services: Food and beverage services provided to residents and their guests in on-site restaurants and cafes, contributing to operational revenue.
4. Wohnen mit Dienstleistungen Rentals: Rental income from approximately 240 age-appropriate apartments across five locations in Lucerne, with optional service packages available.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Viva Luzern provides a Center for the elderly offering residential long-term care and nursing (Langzeitbetreuung und -pflege), specialized dementia care (Spezialisierte Betreuung und Pflege Demenz), specialized palliative care (Spezialisierte Palliative Care), respite and short-term stays (Entlastung), immediate admission (Sofortaufnahme), and independent senior living with optional services (Wohnen mit Dienstleistungen) across six care centers and approximately 240 service apartments in the city of Lucerne.

Product overview

Viva Luzern operates as a unified elderly care services organization offering a portfolio of integrated residential care, specialized nursing, and independent living options. The core offerings include six residential care centers (Langzeitbetreuung und -pflege) at Dreilinden, Eichhof, Rosenberg, Staffelnhof, Wesemlin, and Tribschen locations, each providing long-term care, dementia care (Spezialisierte Betreuung und Pflege Demenz), and palliative care (Spezialisierte Palliative Care). Supporting services include short-term/respite care (Entlastung), immediate admission options (Sofortaufnahme), and independent living with services (Wohnen mit Dienstleistungen) across approximately 240 apartments. The recently launched Haus Bernarda (July 2026) adds 19 service apartments to the portfolio. On-site dining is provided through multiple restaurants (Onyx, LaRose, Aquarello, Venus, Guggi), while the Beratung Wohnen im Alter service provides guidance to help individuals select appropriate care pathways. Events and tours, including the 'Abenteuer Älterwerden' lecture series, support community engagement.

Differentiator

Problem solved

Functional benefit

Brands

• Wohnen mit Dienstleistungen: Senior living apartments with optional services at five locations in the city of Luzern, offering independent living with access to support services
• Abenteuer Älterwerden
• Haus Bernarda

Products and services

• Langzeitbetreuung und -pflege (Long-term care and nursing) Long-term residential care and nursing services provided at six elder care centers across Lucerne, offering permanent residency for elderly individuals requiring ongoing medical care, 24/7 nursing, medication management, daily living assistance, meals, housekeeping, and social activities.
• Spezialisierte Betreuung und Pflege Demenz (Specialized dementia care) Specialized care services for individuals with dementia, providing tailored support, secure environments, specialized staff training, memory care programs, behavioral support, and family education to meet the unique needs of residents with cognitive impairments.
• Spezialisierte Palliative Care (Specialized palliative care) Specialized palliative care focused on providing comfort, dignity, and quality of life for residents with serious or terminal illnesses, emphasizing pain management, symptom control, end-of-life care, emotional and spiritual support, and family support.
• Entlastung – Kurzzeit- und Tagesaufenthalte (Respite and temporary/day care) Respite care services including temporary stays and day care facilities, providing relief for family caregivers and short-term care options for elderly individuals.
• Sofortaufnahme (Immediate admission) Immediate admission service providing rapid placement options for urgent care needs, available at select locations such as Viva Luzern Eichhof.
• Wohnen mit Dienstleistungen (Living with Services) Independent living with support services for seniors, offering approximately 240 age-appropriate apartments across five locations in three neighborhoods of Lucerne, where residents maintain autonomy while accessing optional services such as housekeeping, meals, social activities, and a 24-hour emergency call system.
• Haus Bernarda – Wohnen mit Services Service apartment building with 19 age-appropriate, barrier-free apartments (18 two-room and 1 three-room) at Schweizerhausstrasse 6, 6006 Luzern, featuring Minergie-standard ventilation with Freecooling, wheelchair accessibility, balconies with lake or garden views, and integrated emergency call systems connected to the adjacent Viva Luzern Dreilinden care center.
• Gastronomie (On-site restaurants) On-site dining at each care location including restaurants Onyx (Eichhof), LaRose (Rosenberg), Aquarello (Staffelnhof), Venus (Wesemlin), and café/restaurant Guggi, offering meals, coffee, cakes, and event catering for residents, visitors, and tenants.
• Beratung Wohnen im Alter (Aging living consultation) Expert consultation service helping individuals and families identify the ideal living and care arrangement within Viva Luzern's offering portfolio, providing guidance on care levels, housing options, services, financial aspects, and the admission process.

Quantifiable outcome

• 807 elderly residents served with high-quality care in 2025
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Spitex Stadt LuzerncoreStrategic or Co-development Partner · 1 January 2025Collaborative project 'Wege der Zusammenarbeit' (Paths of Collaboration) with 17 building blocks covering core processes, support processes, and living/ care integration. The roadmap aims to better connect outpatient and inpatient services for the benefit of elderly residents and staff. Implementation planned through 2027.
• MusikSpitexminorStrategic or Co-development Partner · 1 January 2025Partnership providing personalized wish concerts for residents with care and nursing needs at all facilities. Made possible through a generous donation from Brockenhausgesellschaft Luzern. Concerts promote social participation and quality of life.
• ZSOpilatus (Zivilschutzorganisation Luzern, Kriens, Horw)minorOthersCivil defense organization that supports community events at Viva Luzern facilities, such as the summer celebration at Dreilinden, providing volunteers and festive atmosphere.
• XUND Bildung Gesundheit ZentralschweizminorImplementation/ SI/ Consulting PartnerTraining partner supporting reintegration programs for returning nurses and healthcare workers. Viva Luzern collaborates with XUND on continuing education and refresher courses, with potential access to funding support for qualified candidates.
• Pensionskasse Stadt Luzern (City of Lucerne Pension Fund)minorOthersViva Luzern is affiliated with the City of Lucerne's pension fund, which provides retirement, disability, and death benefits for employees under a defined contribution plan. The fund's coverage ratio was 121.0% as of December 31, 2025.
• Luzerner SinfonieorchesterminorOthersAs part of the 10-year anniversary celebration in 2025, the Lucerne Symphony Orchestra performed over 30 concerts across all Viva Luzern locations, bringing live music directly to residents.
• City of Lucern (Stadt Luzern)coreOthersAs the 100% owner of Viva Luzern AG, the City of Lucerne has a fundamental partnership through the annual Leistungsvereinbarung (service agreement) that defines service offerings and cost-sharing for uncovered care costs. The city also provides property at building right (Baurecht) for multiple locations.

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• ORPEA Suisse: Swiss operations of the international ORPEA group (now Emeis), running long-term care and specialized nursing facilities. Comparable in elderly nursing and dementia care offerings, with broader geographic reach but larger corporate scale than the Lucerne-focused Viva Luzern.
• Korian Switzerland: Swiss arm of the European Korian/Clariane group, operating nursing homes, assisted living, and home care services across Switzerland. A broad incumbent with overlapping capabilities to Viva Luzern's nursing and assisted living services, but operating as part of a pan-European portfolio.

Direct peers

• Domicil Bern AG: Public-sector-owned senior care provider in the city of Bern operating multiple care centers with long-term, dementia, and palliative services. Highly comparable ownership structure (city-owned) and service portfolio to Viva Luzern, just at larger scale and in a different canton.
• Senevita AG: One of Switzerland's largest private senior care and assisted living operators, running multiple residential care homes and senior apartments nationwide. Directly comparable to Viva Luzern's mix of long-term care, dementia care, and Wohnen mit Dienstleistungen-style independent living, with similar customer segments.
• Bethesda Pflege AG: Swiss operator of residential and nursing care homes with a focus on long-term care, dementia, and palliative services. Directly comparable in care model and target population, though with different geographic footprint.
• Tertianum Gruppe: Swiss senior care and retirement living operator with residences offering assisted living, long-term care, and dementia services. Closely comparable in service mix to Viva Luzern, though more commercially positioned and active across multiple cantons rather than a single city.

Others

• Spitex Stadt Luzern: Lucerne's home-care (outpatient) services organization and active partner of Viva Luzern in the 'Wege der Zusammenarbeit' integration project. A directly adjacent ecosystem participant providing outpatient care that complements Viva Luzern's residential offerings.
• Curaviva Schweiz: Swiss industry association for care and nursing home providers, including those operating assisted living and skilled nursing facilities. Relevant as the sector umbrella body whose policy work and benchmarking shape the regulatory and operating environment for Viva Luzern.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/VivaLuzernAG
• LinkedInlinkedin.com/company/vivaluzernag
• Instagraminstagram.com/viva_luzern

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viva Luzern