SUPERRICH

What SUPERRICH does

SuperRich Currency Exchange (บริษัท ซุปเปอร์ริช เคอเรนซี่ เอ็กซ์เชนจ์ (1965) จำกัด) is a Thai-licensed retail currency exchange operator founded in 1965 and headquartered in Bangkok. It operates 40+ branches concentrated in Bangkok's high-traffic retail malls, commercial districts, and BTS/MRT-adjacent locations, with stated monthly throughput of more than 200,000 customer transactions across 30+ currencies. The platform is built around four integrated modules: SPR Money Exchange for walk-in cash conversion (no commission, revenue from FX spread), SPR Online Booking for pre-ordering currency at locked rates with branch pickup or delivery, SPR Money Transfer for cross-border remittance via Speedsend and MoneyGram covering 200+ countries, and SPR Trip Budget for pairing travel budgets with live exchange rates. The company operates under Thai Ministry of Finance license MC125610007 issued under the Financial Institution Business Act and is stated to be PDPA-compliant.

Name

SUPERRICH

Legal name

บริษัท ซุปเปอร์ริช เคอเรนซี่ เอ็กซ์เชนจ์ (1965) จำกัด

Website

https://superrich1965.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

101–250 employees

Short description

Thailand's longest-operating licensed retail currency exchange, founded 1965, serving outbound Thai travelers and inbound tourists through 40+ Bangkok branches, 30+ currencies, and Speedsend/MoneyGram remittance partnerships reaching 200+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Currency Exchange (Buy/Sell): Revenue is generated through the spread between the buy and sell rates for foreign currencies. SuperRich exchanges more than 30 foreign currency types. No commission or fees are charged for cash exchange transactions.
2. International Money Transfer: SuperRich acts as an agent for international money transfer services via Speedsend and MoneyGram networks covering over 200 countries. Revenue is generated through transfer fees charged to customers.
3. Online Booking Reservation: Customers pre-order foreign currency through the online booking platform. Revenue is tied to the currency exchange transaction that follows the booking.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

SuperRich Currency Exchange is a licensed Thai money-changer (license MC125610007) that buys and sells more than 30 foreign currencies at over 40 branches across Bangkok, with no commission on cash transactions and revenue earned on the bid-ask spread. It complements in-branch exchange with SPR Online Booking (currency pre-order for branch pickup), SPR Money Transfer (international remittance to 200+ countries via Speedsend and MoneyGram), and SPR Trip Budget (a travel cost estimator).

Product overview

SuperRich (established 1965) is a Thailand-based currency exchange company operating under the brand 'SuperRich Orange.' The company offers a portfolio of four integrated services: SPR Money Exchange as the core in-branch currency exchange product covering over 40 physical branches across Bangkok; SPR Online Booking as a web-based pre-order and reservation module for currency pickup; SPR Money Transfer as an international remittance service powered by Speedsend and MoneyGram networks; and SPR Trip Budget as a travel cost estimation tool. The services are interconnected — customers use Online Booking to reserve currency for branch pickup, Money Transfer for international remittances, and Trip Budget for planning travel spending needs before visiting a branch.

Differentiator

Problem solved

Functional benefit

Brands

• SPR Money Exchange: Core currency exchange service providing foreign currency exchange with competitive rates
• SPR Online Booking
• SPR Money Transfer

Products and services

• SPR Money Exchange

Quantifiable outcome

• Over 200,000 customers served per month
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered major and core.

• The Mall Group (เดอะมอลล์ กรุ๊ป)majorChannel Partner/ Reseller/ Distributor · 16 June 2026The Mall Group hosts SuperRich branches at its shopping centers, including the EMSPHERE branch (2nd SuperRich branch at EMSPHERE, opened June 16, 2026). The partnership enables SuperRich to reach customers in high-traffic shopping mall locations in the Bangkok metropolitan area.
• SpeedsendcoreTechnology or IntegrationSuperRich partners with Speedsend as an international money transfer network provider, enabling SuperRich customers to send and receive money to over 200 countries worldwide through Speedsend's global agent network.
• MoneyGramcoreTechnology or IntegrationSuperRich partners with MoneyGram as an international money transfer network provider, enabling money transfers to over 200 countries globally through MoneyGram's established international network.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Revolut: Revolut is a digital multi-currency wallet offering in-app currency exchange at interbank rates, representing an emerging fintech threat to traditional exchange operators targeting younger, digitally-native travelers and foreign residents in Thailand.
• Wise (TransferWise): Wise is a digital-first multi-currency platform offering near-mid-market FX rates and international transfers, increasingly competing with traditional currency exchange operators for the same Thai traveler and expat customer base through its app-based model.
• Siambitcoin / Local Thai Fintech Apps: Local Thai digital wallets and crypto/fintech apps (e.g., Bitkub, PromptPay-enabled super-apps) represent emerging digital-native alternatives for currency-related transactions among Thai consumers, gradually eroding the traditional currency exchange customer base that SuperRich depends on.

Broad incumbents

• MoneyGram (Direct Operations): MoneyGram is both a SuperRich partner and a broader incumbent in international money transfer, operating its own agent network globally. Comparable on cross-border remittance services though it does not operate retail currency exchange at SuperRich's scale.
• Western Union: Western Union is the global leader in cross-border money transfer and a broader incumbent in retail FX-adjacent services. While SuperRich only acts as a MoneyGram/Speedsend agent, Western Union operates competing agent locations across Bangkok serving similar remittance customers.
• Siam Commercial Bank (SCB) FX Services: SCB is one of Thailand's largest commercial banks offering currency exchange at branches and through digital channels. While not a direct currency exchange specialist, SCB competes with SuperRich for FX transactions from higher-value customers who prefer banking relationships.
• Bangkok Bank: Bangkok Bank operates extensive currency exchange services across its branch network in Thailand and is a broad incumbent in FX for both retail and corporate customers. It overlaps with SuperRich on retail currency exchange while also serving B2B and high-net-worth segments SuperRich's 800,000 THB daily cap excludes.

Direct peers

• Vasu Currency Exchange: Vasu is another major Bangkok-based currency exchange operator competing head-to-head with SuperRich on rates, branch coverage in shopping malls, and service to Thai travelers and foreign tourists, with comparable multi-currency offerings and no-commission positioning.
• K79 Exchange: K79 is a Thailand-based currency exchange chain operating in tourist-heavy Bangkok locations with similar multi-currency cash exchange services, directly competing with SuperRich for walk-in tourist and outbound traveler customers.
• Twelve Victory Exchange: Twelve Victory is one of SuperRich's largest direct competitors in Thailand's retail currency exchange market, operating a similar network of branches across Bangkok and tourist areas, exchanging multiple currencies with spread-based revenue, and serving both Thai outbound travelers and inbound tourists.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SuperRich1965
• Xx.com/superrich1965
• LinkedInlinkedin.com/company/super-rich-international-exchange-1965-co-ltd-

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SUPERRICH