CablePrice New Zealand

What CablePrice New Zealand does

CablePrice (NZ) Limited, founded in 1951 and headquartered in Gracefield (Lower Hutt), is the exclusive authorized New Zealand distributor for Hitachi Construction Machinery and operates as a wholly owned subsidiary of Hitachi Construction Machinery Co. Ltd. of Japan. The company sells new and used heavy machinery across excavators (ZAXIS-7 range from mini to 360-tonne electric mining shovels), wheel loaders (ZW-7 series), rigid and articulated dump trucks (Bell), forestry equipment (Tigercat and Hitachi), HSC/Sumitomo cranes, Montabert hydraulic breakers, McCloskey crushing and screening equipment, and Isuzu trucks and industrial engines. CablePrice also distributes Isuzu generator sets and supports customer electrification initiatives including New Zealand's first fully electric hydraulic shovel deployed at OceanaGold's Macraes mine.

The company's revenue model spans one-time new and used equipment sales, recurring parts sales (including remanufactured components and a 24/7 online ordering portal), subscription service contracts (ConSol), workshop repair and rebuild services, oil analysis, and Certificate of Fitness inspections. Distribution is delivered through a 17-branch nationwide network supported by authorized service dealers, with 24/7 phone support (0800 555 456), MITO-accredited apprenticeship pipelines, and telematics integration via Hitachi ConSite, OwnerSite, and Bell Fleetm@tic. Marketing and lead generation leverage the Track and Wheel quarterly magazine, Fieldays, and a 25+ year sponsorship of the Civil Contractors New Zealand National Excavator Operator Competition.

Customer segments are concentrated in construction, forestry, mining and quarrying, and transport and road freight, with secondary exposure to agriculture and power generation. Enterprise customers include OceanaGold, HEB Construction (Vinci group), Hunter Civil, March Cato, Skevingtons Contracting, Placer Mining, Heavy Trax Hire, Shane Mitchell Contracting, Greenstone Civils, and Hazlett Contracting. Recent strategic emphasis is on electric heavy machinery, the LANDCROS rebrand of the parent company effective April 2027, and an aggressive ZAXIS-7 and ZW-7 product refresh cycle across 2024-2025.

Name

CablePrice New Zealand

Legal name

CablePrice (NZ) Limited

Website

https://cableprice.co.nz

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

251–500 employees

Short description

CablePrice New Zealand is the exclusive nationwide distributor of Hitachi, Bell, Tigercat, HSC Cranes, Montabert, and Isuzu heavy machinery, serving construction, forestry, mining, and transport enterprises through a 17-branch network with integrated parts, service, and telematics support.

Ownership category

akta.pro rank

Product category

Heavy Construction & Industrial Equipment Distribution

NAICS

Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810), Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412)

SIC

Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Construction Machinery & Equip (3531)

akta.pro primary industry

Construction, Hardware & MRO Supply Clubs (Trades/Contractors) (CRAEAEAG)

akta.pro secondary industry

Cranes & Heavy Lifting Equipment Rental/Leasing (TLABAFAD)

Keywords

• Heavy machinery distribution
• Construction equipment dealer
• Forestry equipment supply
• Mining equipment distribution
• Commercial vehicle sales

Headquarters

HQ city

Gracefield

HQ country

New Zealand

HQ region

Oceania

Offices23 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Equipment Sales: Sale of new heavy machinery including Hitachi excavators, wheel loaders, Bell articulated dump trucks, Tigercat forestry equipment, HSC cranes, and Montabert breakers. Isuzu trucks and industrial engines. Sales through 17 branches nationwide.
2. Used Equipment Sales: Sale of pre-owned heavy machinery and equipment through dedicated used equipment inventory.
3. Parts Sales: Genuine OEM parts and aftermarket brands for all product lines. 24/7 parts support via 0800 number. Online parts ordering through Parts on Line system. Remanufactured parts program as alternatives to new parts.
4. Workshop Service & Repair: Fully equipped branch workshops with latest tools and diagnostic equipment. Services include repair, rebuild, maintenance, roadside emergency breakdown support, and major componentry replacement.
5. Service Contracts (ConSol): Scheduled servicing contracts covering Hitachi machines with predictable costs. Performed by skilled professionals trained and supported by Hitachi with specialist equipment and genuine parts.
6. Oil Analysis Services: Oil sampling services to detect contamination early before significant damage occurs.
7. Certificate of Fitness (CoF): Vehicle inspection services for commercial vehicles including pre and post inspection repairs by qualified CoF inspectors.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

CablePrice New Zealand is the exclusive nationwide dealer for Hitachi construction equipment, Bell articulated dump trucks, Tigercat forestry equipment, HSC crawler cranes and Montabert breakers, as well as an official distributor for Isuzu trucks, industrial engines and generator sets, and McCloskey crushing and screening equipment. The company sells new and used heavy machinery, supplies genuine OEM and remanufactured parts, and delivers after-sales services including workshop repairs, scheduled ConSol service contracts, telematics-enabled ConSite/OwnerSite/Fleetm@tic fleet management, oil analysis, and Certificate of Fitness inspections, supported by a 17-branch network with 24/7 nationwide support.

Product overview

CablePrice New Zealand is an authorized dealer offering a comprehensive portfolio of heavy machinery and commercial vehicles, operating as a subsidiary of Hitachi Construction Machinery Co. Ltd. The product range centers on Hitachi Construction Machinery excavators (ZAXIS-7 series with models from 1-tonne minis to 800-tonne mining excavators) and wheel loaders (ZW-7 series), complemented by Bell Equipment articulated dump trucks, Tigercat forestry equipment, Isuzu trucks and industrial engines, Montabert hydraulic breakers, HSC cranes from Sumitomo Heavy Industries, and McCloskey crushing and screening equipment. Beyond equipment sales, CablePrice provides integrated aftersales solutions including ConSite and OwnerSite telematics for remote machine monitoring, Fleetm@tic fleet management, ConSol service contracts, Certificate of Fitness inspections, remanufactured parts, oil analysis, and 24/7 service assistance through 17 branches and service dealers nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Hitachi ZAXIS-7 Excavators Hitachi hydraulic excavators ranging from 1-tonne compact mini excavators to 800-tonne mining excavators, distributed as new equipment across New Zealand for construction, civil, mining, quarrying, forestry and demolition applications.
• Hitachi ZW-7 Wheel Loaders Hitachi wheel loaders from compact ZW30-5B to large ZW550-6 models for construction, quarrying and aggregate handling applications.
• Hitachi Rigid Dump Trucks Heavy rigid-frame dump trucks for mining and quarrying material haulage applications.
• Bell Articulated Dump Trucks (ADT) Bell Equipment E-series articulated dump trucks including B30E, B45E and B60E models with Fleetm@tic fleet management, sold as new equipment in New Zealand for construction, mining and quarry haulage.
• Tigercat Forestry Equipment Tigercat forest harvesting systems including harvesters, skidders (620H) and loggers designed for thinning and final felling in New Zealand forestry operations.
• HSC Cranes Sumitomo Heavy Industries Construction Cranes including hydraulic telescopic boom crawler cranes and large crawler cranes up to 175 tonnes for construction, port and civil works.
• Montabert Hydraulic Breakers and Drilling Equipment Montabert hydraulic rock breakers and demolition equipment ranging from SC6 (0.7-1.2t carriers) to V65 (45-90t carriers), distributed in New Zealand for construction, demolition and quarrying.
• Isuzu Trucks Isuzu light, medium and large trucks ranging from 1.25 to 56 tonne payload, distributed by CablePrice as Master Truck Dealer (MTD) for the Wellington region and authorized service dealer in Invercargill.
• Isuzu Industrial Engines Isuzu diesel engines ranging from 2CA1 (10 kW) to 6WG1X (382 kW), distributed in New Zealand for OEM industrial applications with Tier 4 Final and Stage IV emissions compliance.
• Isuzu Generator Sets Isuzu power generation systems including the GS020-PTY 20KVA Genset sold for standby and primary power applications across New Zealand.
• McCloskey Crushing and Screening Equipment McCloskey International track-mounted crushers and screening plants including the J40V2 jaw crusher, distributed in New Zealand for quarrying, mining, construction demolition and recycling.
• Used Equipment Pre-owned heavy machinery and equipment from the CablePrice product lines sold through the nationwide branch network.
• Parts Sales Genuine OEM parts, aftermarket brands and remanufactured parts for all CablePrice product lines, available 24/7 via the Parts on Line ordering portal and the 0800 parts hotline.
• ConSol Service Contracts Scheduled servicing contracts covering Hitachi machines with predictable costs, performed by Hitachi-trained technicians using genuine parts and specialist equipment.
• Certificate of Fitness (CoF) Inspections Vehicle inspection services for commercial heavy vehicles with pre and post inspection repairs performed by qualified CoF inspectors.
• Workshop Service and Repair Branch workshop repairs, rebuild, maintenance, roadside emergency breakdown support and major componentry replacement using latest tools, diagnostic equipment and skilled technicians.
• Oil Analysis Services Regular oil sampling service for CablePrice-managed machinery to detect contamination early before it causes significant and expensive failures.
• Hitachi EX3600E-6LD Electric Excavator Large-format fully electric hydraulic shovel for open-pit mining, distributed exclusively by CablePrice in New Zealand with electrical infrastructure support.

Quantifiable outcome

• Up to 18% fuel savings (ECO to ECO mode) with ZAXIS 7 excavators using TRIAS III and HIOS-IV hydraulic systems
• +4 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

13 partnerships are on record, tiered flagship, core and minor.

• Hitachi Construction Machinery Co. Ltd.flagshipOEM/ Whitelabel/ Licensing PartnerHitachi Construction Machinery Co. Ltd. is the parent company of CablePrice. CablePrice is the exclusive authorized dealer in New Zealand for Hitachi Construction Machinery products including excavators, wheel loaders, rigid dump trucks, and forestry equipment. Parent company has announced transition to LANDCROS Corporation effective April 2027.
• Bell EquipmentcoreChannel Partner/ Reseller/ DistributorGlobal supplier of articulated dump trucks with over 19,000 machines operating in over 70 countries. Bell Equipment launched first articulated truck in 1985. CablePrice is exclusive authorized dealer in New Zealand.
• TigercatcoreChannel Partner/ Reseller/ DistributorTigercat specializes in design and manufacture of premium quality forest harvesting systems, specialized off-road industrial machines and material processing equipment. CablePrice is exclusive authorized dealer in New Zealand.
• HSC Cranes (Sumitomo Heavy Industries Construction Cranes)coreChannel Partner/ Reseller/ DistributorSupplied by Sumitomo Heavy Industries Construction Crane Co., Ltd. HSC Cranes designed under three key concepts: High Quality, Satisfaction, and Confidence. CablePrice is exclusive authorized dealer in New Zealand.
• MontabertcoreChannel Partner/ Reseller/ DistributorLeading manufacturer of hydraulic rock breakers and demolition equipment. Invented world's first hydraulic paving breaker in 1921. Products revolutionize construction and demolition industries with three to five patents annually. CablePrice has distributed Montabert since 1990s.
• Isuzu Power SolutionscoreChannel Partner/ Reseller/ DistributorIsuzu industrial engines are world renowned for being environmentally friendly, reliable, quiet and efficient. From Japan’s first air-cooled diesel engine in 1936 to modern engines 11.8 to over 500hp. CablePrice is official distributor in New Zealand.
• Isuzu Trucks (Wellington Region)coreChannel Partner/ Reseller/ DistributorCablePrice Wellington is the region's authorized Master Truck Dealer (MTD) for Isuzu trucks. Isuzu is the No. 1 selling truck in New Zealand with light, medium and large models from 1.25-56 tonne payload.
• Civil Contractors New Zealand (CCNZ)coreStrategic or Co-development PartnerCablePrice is long-time major sponsor of the National Excavator Operator Competition organized by CCNZ. Supplies Hitachi excavators for regional rounds and national finals. Competition has been running for over 25 years with 150+ competitors annually.
• I AM HOPE / Gumboot FridayminorOthersMental health charity partnership. I AM HOPE provides free counselling to under 25s. CablePrice supports with branded excavators featured at CCNZ National Excavator Operator Competition. Partnership raises awareness for mental health in children and adolescents.
• MITOcoreStrategic or Co-development PartnerAccredited industry training organization. CablePrice runs market-leading apprenticeship programs in conjunction with MITO. Programs lead to New Zealand Certificate in Heavy Automotive Engineering - Road Transport (Level 4) or Plant and Equipment (Level 4).
• McCloskey InternationalcoreChannel Partner/ Reseller/ DistributorCanadian manufacturer of crushing and screening equipment since 1986. Produces trommel screens, jaw crushers, cone crushers, impact crushers, conveyors, and washing systems. Over 1,300 units produced globally annually. CablePrice is authorized dealer in New Zealand.
• Southern Cross Health InsuranceminorOthersCorporate health insurance partnership. All employees receive Wellbeing One fully funded health insurance plan with discounted rates for family coverage or upgrades.
• New Zealand Energy Efficiency and Conservation Authority (EECA)minorOthersGovernment body that partly funded OceanaGold's purchase of Hitachi EX3600E-6LD electric excavator under Technological Demonstration Fund. Supports demonstration of electric machinery in New Zealand.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WesTrac: Caterpillar dealer for much of Australia and parts of New South Wales. Comparable as a large OEM-aligned heavy equipment distributor with branches, parts distribution centers, and telematics-driven service contracts in the same product categories.
• CJD Equipment: Volvo Construction Equipment dealer in New Zealand and Australia. Comparable as an OEM-aligned distributor of excavators, articulated haulers, and wheel loaders with a similar nationwide branch model and aftersales support.
• Drummond & Etheridge: John Deere construction and forestry equipment dealer in New Zealand. Comparable as a multi-vertical (construction + forestry) OEM-aligned dealer with branches across the country and parts/service support infrastructure.
• Komatsu Australia: Komatsu's Australian distributor of construction, mining, and forestry equipment. Comparable as a national OEM-aligned heavy-equipment dealer serving mining, quarrying, and civil construction customers with integrated aftersales.
• Norwood: Major New Zealand equipment distributor covering agricultural, construction, and forestry markets. Comparable as a multi-vertical OEM-aligned dealer with branches nationwide and an integrated parts/service offering.
• Hitachi Construction Machinery Australia: Australian sister subsidiary of CablePrice's parent, distributing the same Hitachi Construction Machinery product range. Directly comparable as a sister OEM-aligned distributor in the trans-Tasman market, operating the same brand portfolio and aftersales model.
• Gough Group (GoughCAT): New Zealand authorized Caterpillar dealer, distributing heavy construction and mining equipment across the country. Directly comparable as a multi-brand OEM-aligned heavy equipment distributor serving construction, forestry, and mining customers with a nationwide branch and service network.
• Porter Equipment (Komatsu NZ): Komatsu's New Zealand distributor, selling excavators, dump trucks, and construction equipment. Comparable as a national heavy-equipment dealer aligned with a leading Japanese OEM, targeting the same construction and mining customer base.
• AB Equipment: New Zealand distributor of multiple heavy equipment brands including Liebherr, BOMAG, and others. Directly comparable as a multi-brand authorized dealer serving civil construction, quarrying, and materials-handling customers.

Broad incumbents

• Hyundai Construction Equipment (New Zealand operations): Global construction equipment OEM with active distribution into New Zealand through local dealers. Comparable as an OEM competing in the same excavator and wheel-loader categories served by CablePrice/Hitachi, with growing presence in the NZ market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/cablepricenz
• Facebookfacebook.com/CablePriceNZ
• LinkedInlinkedin.com/company/cableprice-nz-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CablePrice New Zealand