Carter Holt Harvey Plywood

What Carter Holt Harvey Plywood does

Carter Holt Harvey Plywood (CHH Plywood) is a New Zealand-headquartered plywood manufacturer and distributor operating as a business unit of the Carter Holt Harvey forest products conglomerate. The company produces and supplies appearance and performance-rated plywood products under four brands: Ecoply® (New Zealand's leading structural plywood range), Shadowclad® (exterior cladding panels), Handiply® (cost-competitive structural and non-structural plywood), and Shadowply. Manufacturing is centred at the FSC C012019-certified Tokoroa mill, with additional volume supplied through international third-party manufacturers in Chile and Brazil (CMPC, Guararapes, Sudati, Palmasola, Porta Plywood). The company serves builders, contractors, architects, designers, and homeowners across New Zealand and Australia, with its products specified into residential and commercial construction applications including flooring, roofing, bracing, wall sheathing, rigid air barriers, and exterior cladding.

The business model is sales-led, distributing through building supply merchants — including the related-party Carters network — alongside direct technical support to trade professionals. Revenue is generated primarily through one-time product sales rather than licensing or subscription, with pricing set through merchant channels rather than published list prices. The company's competitive position rests on BRANZ-appraised product systems (Ecoply Barrier Appraisal 827, latest edition 2025; Shadowclad Appraisal 764, March 2021), AS/NZS 2269.0 structural compliance, FSC certification, and Declare 'Red List Free' labels from the International Living Future Institute. Differentiated offerings include proprietary system-level solutions such as the Ecoply Barrier Rigid Air Barrier and Shadowclad Ventilated Cavity Cladding System, which integrate proprietary aluminium and stainless steel flashings (toll-manufactured via McKechnie Aluminium Solutions and Quickflash) and sealing tapes (via MOLL, Germany) into BRANZ-appraised assemblies. Marketing and specification support is delivered through a comprehensive digital library, CAD details, case studies, and dedicated Site App tools (Ecoply Barrier Site App and Shadowclad Site App), backed by a technical expertise team reachable via a national 0800 number and dedicated Australian customer service.

Name

Carter Holt Harvey Plywood

Legal name

Carter Holt Harvey Plywood Limited

Website

https://www.chhply.co.nz

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

Carter Holt Harvey Plywood produces plywood from plantation pine for construction, flooring, and cladding applications.

Ownership category

akta.pro rank

Product category

Engineered Wood Products

NAICS

Veneer, Plywood, and Engineered Wood Product Manufacturing (3212), Softwood Veneer and Plywood Manufacturing (321212), Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (42331)

SIC

Millwood, Veneer, Plywood, & Structural Wood Members (2430), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031)

akta.pro primary industry

Softwood Plywood Manufacturing (IMAMACAA)

akta.pro secondary industries

Plywood & Panel Products Distribution (Plywood, OSB, MDF, Particleboard) (IMAMAIAC), Engineered Wood Products Distribution (LVL, I-joists, Glulam, CLT) (IMAMAIAD), Structural & Framing Components Retail (Trusses, Joists, Beams, Engineered Wood) (CRAIAEAJ)

Keywords

• Structural plywood manufacturing
• Exterior cladding panels
• Building envelope systems
• Plantation timber products
• Construction plywood supply

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Plywood Product Sales: Revenue generated from manufacturing and distributing structural and non-structural plywood products under branded ranges including Ecoply, Shadowclad, Handiply, and Shadowply. Products are sold through building supply merchants and directly to trade professionals.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Carter Holt Harvey Plywood manufactures and distributes structural and appearance-grade plywood products for the New Zealand and Australian construction markets. The portfolio is organized around the Ecoply, Shadowclad, Handiply, and Shadowply brands, supplying products for structural framing, flooring, roofing, bracing, wall sheathing, exterior cladding, and rigid air barrier building envelope applications, sourced from its FSC-certified Tokoroa mill and third-party supply partners.

Product overview

Carter Holt Harvey Plywood operates as a plywood manufacturer and distributor offering appearance and performance-rated plywood products. The portfolio is organized around three main brands: Shadowclad® (premium structural exterior cladding panels available in Natural and Ultra variants with Groove and Texture profiles, plus flashings and a Site App), Ecoply® (New Zealand's leading structural plywood brand including Structural Square Edge, Flooring, Roofing, Grooved Lining, and Barrier products with an associated Site App), and Handiply® (cost-competitive plywood range with both structural and non-structural offerings including Square Edge, Garage Ply, and Utilityclad variants). The company also distributes Shadowply branded products and sources from third-party suppliers including CMPC, Guarararpes, Sudati, and Palmasola.

Differentiator

Problem solved

Functional benefit

Brands

• Ecoply: New Zealand's leading brand of structural plywood, manufactured from sustainably-grown plantation resource. Includes a wide range of appearance and performance-rated plywood products.
• Shadowclad
• Handiply
• Shadowply

Products and services

• Shadowclad® Structural plywood panels for natural wood exterior cladding of residential and commercial buildings, available in Natural and Ultra variants with Groove and Texture profiles, plus associated aluminium and stainless steel flashings. Designed for architects, builders, and designers seeking durable, BRANZ-appraised cavity cladding solutions.
• Ecoply® New Zealand's leading structural plywood brand manufactured from sustainably-grown plantation pine, offered as appearance and performance-rated plywood for flooring, roofing, structural square edge, grooved lining, bracing, and wall sheathing applications. Targets builders, contractors, and specifiers needing code-compliant structural plywood.
• Ecoply® Barrier Rigid air barrier system for building envelope moisture management, including specialized sill, frame sealing, and sealing tapes, BRANZ-appraised for cavity construction (Appraisal 827). Designed for architects and builders specifying weathertight building envelopes.
• Handiply® Cost-competitive plywood range comprising both structurally-rated and non-structural plywood products, including Square Edge, Garage Ply, and Utilityclad (Groove and Texture) variants for general building and utility cladding applications.
• Shadowply Plywood brand manufactured and supplied by CHH Plywood, mentioned in the careers section alongside the Ecoply, Shadowclad, and Handiply ranges for distribution across New Zealand and Australia.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor.

• McKechnie Aluminium Solutions LtdminorOEM/ Whitelabel/ Licensing PartnerToll manufacturer of aluminium flashings for the Shadowclad cladding system. Flashings are included as part of the CHH Plywood BRANZ Appraisal.
• Tasman Contracting Ltd (Trading as Quickflash)minorOEM/ Whitelabel/ Licensing PartnerToll manufacturer of stainless steel flashings (Quickflash) for the Shadowclad cladding system. Flashings are included as part of the CHH Plywood BRANZ Appraisal.
• MOLL bauoekologische Produkte GmbHminorOEM/ Whitelabel/ Licensing PartnerManufacturer of Ecoply Barrier sill, frame sealing, and sealing tapes. Based in Schwetzingen, Germany. Products are included as part of the CHH Plywood BRANZ Appraisal 827.
• CMPC MADERAS S.P.A (CMPC)minorChannel Partner/ Reseller/ DistributorThird-party manufacturer of plywood products distributed by CHH Plywood in New Zealand.
• INDUSTRIA DE COMPENSADOS GUARARAPES LTDA (GUARAPLY)minorChannel Partner/ Reseller/ DistributorThird-party manufacturer of plywood products distributed by CHH Plywood in New Zealand.
• INDÚSTRIA DE COMPENSADOS SUDATI LTDA (SUDATI IBAITI)minorChannel Partner/ Reseller/ DistributorThird-party manufacturer of plywood products distributed by CHH Plywood in New Zealand. Declare label available for Ecoply Untreated Structural Plywood from this facility.
• PALMASOLA S.A MADEIRAS E AGRICULTURAminorChannel Partner/ Reseller/ DistributorThird-party manufacturer of plywood products distributed by CHH Plywood in New Zealand. Declare label available for Ecoply Untreated Structural Plywood from this facility.
• PORTA PLYWOODminorChannel Partner/ Reseller/ DistributorThird-party manufacturer of plywood products distributed by CHH Plywood in New Zealand.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/chh-ply-nz

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carter Holt Harvey Plywood