Sirt

What Sirt does

Sirt is a Turin, Italy-based family-owned producer and retailer of bathroom furniture and home furnishings, founded in 1966 and operating as SIRT srl. The business is anchored by a single 8,500 m² destination showroom in Turin, through which it sells its own product lines as well as curated third-party brands, and reports 59 years of operating history, 527,000 completed projects, and roughly 133,000 articles sold per year. Its assortment spans bathroom furniture, kitchens, wellness, and — under a recently introduced sub-brand, Aura by SIRT — premium or curated tiers, and has been extended into climate control with a Summer 2026 promotion featuring Samsung, Mitsubishi, Fujitsu, and Vaillant.

The company runs a hybrid producer-retailer model: it designs and manufactures selected bathroom and home lines in-house, retails them alongside partner brands through its Turin showroom, and monetizes a secondary outlet section for overstock and entry-price inventory. Go-to-market is primarily direct-to-consumer via showroom traffic, supplemented by project showcases with regional construction and real-estate partners such as Primula Costruzioni and Cogefa, and by a consumer-finance partnership with Agos offering 10-rate zero-interest installments to lower the purchase barrier on higher-ticket orders. Sirt operates with 11-50 employees, holds a minimal €10,000 share capital (consistent with an Italian socio unico structure), and does not disclose revenue.

Name

Sirt

Legal name

SIRT srl

Website

https://sirtweb.it

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

11–50 employees

Short description

Sirt is a family-owned Turin-based producer and retailer of bathroom furniture and home furnishings, operating a single 8,500 m² showroom and serving private consumers in northern Italy with own-label and partner-brand assortments, project showcases, and installment financing.

Ownership category

akta.pro rank

Product category

Home Furnishings Retail (Bathroom, Kitchen, Flooring)

NAICS

Home Centers (444110)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Bathroom Vanities & Cabinetry Showrooms (CRAIAFAB)

akta.pro secondary industries

Sinks & Water Filtration/Dispensers Showrooms (CRAIAFAE), Kitchen & Bath Countertops (Stone/Quartz/Solid Surface) Showrooms (CRAIAFAF)

Keywords

• Bathroom furniture retail
• Home furnishings showroom
• Floor and wall coverings
• Kitchen and sanitary ware
• HVAC and wellness products

Headquarters

HQ city

Torino

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Product Sales: Sale of bathroom, kitchen, flooring, wall covering, and HVAC products across ~20 product categories to private consumers and trade professionals. Products range from budget (outlet) to premium (designer brands).
2. Installation and Custom Solutions: Custom furniture solutions (kitchens, bathrooms, built-ins) and presumably installation/project management services for larger residential and commercial projects.
3. Agos Financing: Facilitated financing through Agos (10-rate zero-interest loans) as a payment option for customers, generating referral/commission revenue.
4. Outlet / Discounted Products: An outlet section featuring discontinued, discounted, or overstocked items at up to 50%+ off, providing a secondary revenue stream for older inventory.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Sirt is a Turin-based retailer and showroom operator that sells bathroom furniture, sanitary ware, flooring, wall coverings, kitchens, doors, windows, climate control, and wellness products to homeowners and trade professionals. The company offers custom (su misura) furniture solutions, expert in-showroom consultation, installation and after-sales support, and Agos 10-rate zero-interest financing, all delivered from an 8,500 m² facility in Turin.

Product overview

Sirt is a Turin-based home furnishings company established in 1966, operating as a showroom and retailer for residential building materials and bathroom furnishings. The company offers a comprehensive portfolio of products organized into categories including flooring (parquet, tiles, laminates), bathroom furnishings (sanitary ware, bathtubs, shower enclosures, furniture, faucets), climate control (air conditioners, boilers), doors and windows, and wellness products. The product line is distributed through their physical showroom in Turin and online outlet, with services including personalized consulting, financing options through Agos, and installation support. The offering functions as a unified retail concept rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Brands

• Aura by SIRT: Ambient fragrance products (profumatori d'ambiente) sold through the Sirt outlet.

Products and services

• Arredobagno (Bathroom Furniture) Complete bathroom furniture including wall-mounted and floor-standing units, columns, wall cabinets, LED mirrors, and space-saving solutions for all bathroom sizes. Sold to homeowners and trade professionals via the Turin showroom.
• Sanitari (Sanitary Ware) Washbasins, toilets, bidets, and suspended or floor-standing sanitary units in classic and modern minimalist styles. Sold through the Turin showroom to residential and trade customers.
• Vasche (Bathtubs) Freestanding, angular, rectangular, and oval bathtubs, including hydromassage options for home wellness installations. Sold through the Turin showroom.
• Box Doccia (Shower Enclosures) Shower enclosures in corner, niche, and walk-in configurations with sliding or swinging openings, made of tempered glass. Sold to homeowners and trade professionals.
• Piatti Doccia (Shower Trays) Shower trays in resin, ceramic, stone, and acrylic, including flush-floor installations with anti-slip properties. Sold through the Turin showroom.
• Rubinetterie (Faucets and Mixer Taps) Bathroom and kitchen faucets and mixer taps in chrome, matte black, gold, copper, and other finishes. Sold through the Turin showroom.
• Prodotti per Disabili (Accessibility Products) Walk-in bathtubs, grab bars, shower seats, and ergonomic sanitary ware designed for people with reduced mobility. Sold to private customers and accessibility-focused projects.
• Accessori Bagno (Bathroom Accessories) Bathroom fixtures, fittings, and accessories complementary to the main bathroom furniture line. Sold through the Turin showroom.
• Cucine (Kitchens) Kitchen solutions and cabinetry for residential kitchen installations, including custom configurations and promotional Armony lines. Sold through the Turin showroom to homeowners and trade professionals.
• Parquet (Wood Flooring) Wood parquet flooring in oak, maple, ash, wenge, walnut, and cherry, offered with different geometric installation patterns. Sold through the Turin showroom.
• Laminati, PVC e Resilienti (Laminate, PVC and Resilient Flooring) Laminate, PVC, and resilient flooring that replicate wood, stone, and natural material aesthetics with enhanced durability and easy maintenance. Sold through the Turin showroom.
• Pavimenti e Rivestimenti (Tiles and Wall Coverings) Indoor and outdoor tiles, wall cladding, large marble-effect slabs, porcelain stoneware, mosaics, and grits. Sold through the Turin showroom.
• Carte da Parati, Boiserie e Rivestimenti Cannettati (Wallpapers and Wall Paneling) Decorative wallpapers, wall paneling (boiserie), and grooved wall coverings in classic and contemporary designs for personalized interiors. Sold through the Turin showroom.
• Porte e Serramenti (Interior Doors and Window Fittings) Interior doors and window fittings for residential installations, including 50% promotional discount line on infissi. Sold through the Turin showroom.
• Infissi (Windows and Window Frames) Windows and window frames for residential applications. Sold through the Turin showroom with promotional 50% discount campaign.
• Wellness e Saune (Wellness and Saunas) Wellness products and saunas for home spa installations. Sold through the Turin showroom to private customers and hospitality projects.
• Termoarredo (Heated Towel Rails and Designer Radiators) Heated towel rails and designer radiators for bathroom heating and finishing. Sold through the Turin showroom.
• Condizionatori (Air Conditioners) Air conditioning units from brands including Samsung, Mitsubishi, Fujitsu, and Vaillant, with Summer 2026 promotional offers including Amazon vouchers and Redmi Watch 2 Lite gifts. Sold through the Turin showroom.
• Caldaie e Scaldabagni (Boilers and Water Heaters) Boilers and water heaters for residential heating and hot water systems. Sold through the Turin showroom.
• Lavanderie (Laundry Room Solutions) Laundry room solutions and fittings for residential installations. Sold through the Turin showroom.
• Outlet - Prodotti in Offerta (Outlet and Discounted Products) Discontinued, discounted, or overstocked items including Aura by SIRT ambient air fresheners, Cosmic bathroom accessory kits, and various discounted bathroom and furnishing items at up to 50%+ off (e.g., ARCHEDA 'GOLA' at €3,594.37 from €7,188.74). Sold online and through the Turin showroom.

Quantifiable outcome

• 133,000 articles sold every year
• +2 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Cogefa SpAcoreStrategic or Co-development PartnerCogefa SpA is a construction company and key project partner of Sirt. The two companies collaborated on multiple residential and commercial fit-out projects, including Palazzo Aloisio and Polo Manifatturiero Cartier, demonstrating a deep project-based partnership in Turin's real estate development sector.
• EPLAN SrlminorStrategic or Co-development PartnerEPLAN Srl is a construction company that partnered with Sirt on the Residenza Vittoria residential project in Turin.
• Primula CostruzionicoreStrategic or Co-development PartnerPrimula Costruzioni is Sirt's most prolific project partner, collaborating on at least 7 residential developments including Palazzo Contemporaneo, CasaDoria Apartments, Palazzo Dune, Casa Velò, Agorà Boutique Stays, Palazzo Pacioli, and other projects in Turin. This is the company's deepest construction partnership.
• DA AD SRLminorStrategic or Co-development PartnerDA AD SRL partnered with Sirt on the Relais San Maurizio hospitality project, suggesting specialization in upscale/hospitality fit-out.
• Impresa SaccominorStrategic or Co-development PartnerImpresa Sacco collaborated with Sirt on the Re Umberto 67 residential project in Turin.
• Deiro - ICDminorStrategic or Co-development PartnerDeiro - ICD partnered with Sirt on the Villa Matilde (Residenza Privata) residential project.
• ALPI 18minorStrategic or Co-development PartnerALPI 18 collaborated with Sirt on the Casa Tiziano residential project.
• Valentino 2021 SRLminorStrategic or Co-development PartnerValentino 2021 SRL partnered with Sirt on multiple residential projects including Cesare Battisti 9, Parma 52, and Petrarca 26.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• IKEA Italia: Global home furnishings retailer with significant bathroom, kitchen, and flooring assortments and showroom-based discovery. Competes with Sirt on category breadth and brand-driven design positioning, but at far larger scale and price points.
• Brico io: Italian home-improvement/DIY chain offering building materials, bathroom, and finishing categories. Comparable to Sirt in carrying renovation and finishing SKUs but competing across a national footprint with greater scale.
• Mondo Convenienza: Large Italian furniture and home furnishings retailer with broad assortment including bathrooms and flooring. Competes with Sirt on value-tier home furnishings across Italy, though predominantly living/bedroom-focused rather than bath-led.
• Bricoman Italia: Italian pro-and-DIY building materials chain serving both consumers and trade professionals. Comparable to Sirt in serving contractors and homeowners across renovation categories and in offering trade pricing, but with national scale.
• Leroy Merlin Italia: National home-improvement and DIY chain carrying bathroom furniture, sanitary ware, flooring, kitchens, doors/windows, and HVAC — directly overlapping Sirt's category breadth, but operating at scale across Italy with standardized pricing and omnichannel capabilities.

Direct peers

• Devon&Devon: Premium Italian bathroom furniture and sanitary ware brand sold through showrooms. Closely comparable to Sirt in premium bathroom positioning and showroom-led distribution to consumers, designers, and architects.
• Ceramica Cielo: Italian premium bathroom furniture brand with a network of dealer showrooms. Comparable to Sirt in the bathroom category and trade-channel exposure, though Cielo is a producer-brand and Sirt is a multi-brand retailer.
• Scavolini: Italian manufacturer-retailer of kitchen and bathroom furniture sold through a network of mono-brand showrooms. Closely comparable to Sirt in showroom-led, design-oriented retail of fitted home spaces with custom solutions and trade/consumer dual segments.
• Aran Cucine: Italian kitchen furniture brand distributed through a network of branded showrooms. Comparable to Sirt's kitchen category and showroom-led sales model, though Sirt is multi-category and Aran is kitchen-specialized.

Regional players

• Idrosanitaria Piemonte (regional bathroom distributors): Regional bathroom and sanitary ware wholesalers/retailers serving Piedmont. Most directly comparable to Sirt's core category and regional catchment, though typically narrower in assortment (sanitary-only vs. Sirt's full home-finishing range).

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sirtweb
• Facebookfacebook.com/sirtweb
• LinkedInlinkedin.com/company/sirt-torino

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sirt