Coffee Associates

What Coffee Associates does

Coffee Associates Inc. is a privately held, family-owned importer, roaster, manufacturer, and wholesale distributor of coffee, with operations tracing back to 1906 as one of New York's original coffee roasting companies and formalized under its current name in 1969. The company is headquartered in Edgewater, New Jersey, and operates with 11-50 employees, distributing directly across eight East Coast states (NY, NJ, PA, CT, DE, Washington D.C., MD, and VA). Its product portfolio spans regular and decaffeinated coffee by the pound, espresso, flavored and organic coffees under the Cafe Au Naturale sub-brand, K-Cups, a curated tea and hot chocolate assortment sourced through distribution partnerships with brands including Nestlé, Celestial Seasonings, Tetley, Bromley, Lipton, Mighty Leaf, and Sir William Dean's Estate Tea, plus ancillary specialty items such as imported Cretan extra virgin organic olive oil and Venizelos Demitasse Café products.

The core business is built on a vertically integrated import-roast-distribute model with a wholesale service bundle that includes brewing equipment, filters, scheduled weekly deliveries, installation, and maintenance provided for the price of the coffee. Wholesale foodservice and hospitality clients (fine restaurants, hotels, family-run diners, and delis) are the primary segment, supplemented by direct-to-consumer e-commerce sales through the company website shipping within the United States including commonwealths and territories. Retail pricing on regular coffee ranges from $9.99 to $15.49 per pound, with specialty offerings (Zimbabwe Estate, Ethiopian Yirgacheffe, Kona Blend) at the upper end; K-Cups are sold at $24 per box of 24 or $64 per case of 96. Wholesale pricing is quote-based and structured around multi-year contracts. The company holds exclusive U.S. importer rights for Zimbabwe Estate coffee, positioned as superior to Jamaican Blue Mountain and Kona, which functions as a niche differentiation lever rather than a primary revenue driver.

Revenue mechanics are straightforward: per-unit coffee and ancillary product sales to wholesale accounts on recurring delivery schedules, plus retail unit-pricing transactions through the website. Go-to-market is sales-led, relying on the company website, direct email contact ([email protected]), and earned-media features (e.g., Bergen Record) rather than paid digital channels. Free coffee consultations with trained professionals are offered to prospective wholesale clients. There is no app, no public API, no disclosed technology platform beyond roasting and distribution operations, and no digital transformation signals in the source data, leaving the business model dependent on physical logistics and relationship-driven sales.

Name

Coffee Associates

Legal name

Coffee Associates Inc.

Website

https://coffeeassociates.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

Coffee Associates is a privately held, family-owned importer, roaster, and wholesale coffee distributor based in Edgewater, NJ, serving restaurants, hotels, diners, and delis across eight East Coast states with bundled equipment and delivery services, plus direct-to-consumer e-commerce sales nationwide.

Ownership category

akta.pro rank

Product category

Coffee Roasting and Distribution

NAICS

Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Wholesale-Groceries, General Line (5141)

akta.pro industry

PRIMARYAFAFADAD

Instant Coffee & Coffee Extract Manufacturing

Agriculture & Food Production/Beverage Production/Coffee & Tea Processing (Roasting, Blending, RTD)

SECONDARYAFAIAGAD

Coffee, Tea & Cocoa Beverage Wholesale

Agriculture & Food Production/Food Distribution & Wholesale/Beverage Wholesale (Alcoholic & Non-Alcoholic)

SECONDARYCRAHAGAI

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories)

Consumer Products & Retail/Grocery & Food Retail/Specialty Food Stores (Deli, Cheese, Gourmet, Bakery)

SECONDARYAFAFADAC

Coffee Blending & Flavoring

Agriculture & Food Production/Beverage Production/Coffee & Tea Processing (Roasting, Blending, RTD)

Keywords

• Wholesale coffee distribution
• Coffee roasting services
• Foodservice beverage supply
• Specialty coffee importer
• Gourmet coffee manufacturer

Headquarters

HQ city

Edgewater

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Coffee Product Sales: Revenue generated from importing, roasting, manufacturing, and distributing quality coffees to businesses and consumers. Products sold include whole bean, ground coffee, espresso, flavored coffee, organic coffee, K-Cups, tea, and hot chocolate.
2. Wholesale Equipment Services: Bundled equipment services including brewing equipment provision, installation, maintenance, and filters provided as part of wholesale coffee contracts at no additional cost beyond the coffee price.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Coffee Associates imports, roasts, manufactures and distributes a portfolio of quality coffees (regular, decaf, espresso, flavored, organic, and K-Cups) along with tea, hot chocolate and imported olive oil. For wholesale foodservice clients, the company provides a complete bundled service of brewing equipment, filters, weekly deliveries, installation, and maintenance all for the price of the coffee. For individual consumers, it sells coffee by the pound and related beverages through its own e-commerce website.

Product overview

Coffee Associates is a privately held importer, roaster, manufacturer, and distributor of quality coffees offering a comprehensive product portfolio spanning regular and decaf coffee by the pound, espresso, flavored coffee, organic coffee (Cafe Au Naturale), K-Cups, tea and hot chocolate, and specialty imported goods. The company distributes directly in eight East Coast states and serves wholesale clients with equipment, filters, weekly deliveries, and installation/maintenance services bundled with coffee purchases.

Differentiator

Problem solved

Functional benefit

Products and services

• Coffee by the Pound (Regular) Whole bean and ground coffee sold by the pound, including single-origin and blended varieties such as Gourmet House Blend, Royal Blend, 100% Colombian, Kona Blend, Mocha Java, Colombian Supremo, Ethiopian Yirgacheffe, Guatemalan Antigua, Sumatra, and Zimbabwe Estate. Available to wholesale foodservice clients and individual consumers.
• Decaf Coffee by the Pound Decaffeinated whole bean and ground coffee sold by the pound, including Decaf Gourmet House Blend, 100% Colombian Decaf, Cafe Venice Espresso Decaf, Swiss Chocolate Almond Decaf, and Hazelnut Cinnamon Decaf.
• Espresso Espresso coffee in Regular, Ground, and Decaf varieties, sold in 12 oz. bags under the Cafe Venice Espresso label.
• Flavored Coffee Flavored coffee varieties including Pumpkin Spice, Hazelnut, French Vanilla, Irish Crème, Kalua Crème, Macadamia Nut, Swiss Chocolate Almond, and Hazelnut Cinnamon.
• Organic Coffee (Cafe Au Naturale) Organic regular and decaf coffee sold under the Cafe Au Naturale brand in cans.
• K-Cups

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record.

• NestléOthersNestlé products including Nestlé Dark Hot Chocolate are sold through Coffee Associates. Each box of Nestlé Dark Hot Chocolate contains 50 individual serving envelopes.
• Venizelos CoffeeOthersVenizelos Demitasse Café products are offered through Coffee Associates website. Links to Venizelos online store for additional purchasing options.
• Celestial SeasoningsOthersCelestial Seasonings tea varieties including Lemon Zinger, Earl Grey, English Breakfast, and others are sold through Coffee Associates.
• Sir William Dean's Estate TeaOthersSir William Dean's Estate Tea sold through Coffee Associates in boxes (100 individually wrapped tea bags) and cases.
• Tetley TeaOthersTetley Tea products sold through Coffee Associates at $5.89/box or $34.45/case pricing.
• Bromley TeaOthersBromley Tea including Original, Green, and Decaf varieties sold through Coffee Associates.
• Lipton TeaOthersLipton Tea products including Regular and Decaf varieties sold through Coffee Associates.
• Mighty Leaf TeaOthersMighty Leaf Tea products including organic varieties sold through Coffee Associates at $45.45/case.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/coffee-associates-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coffee Associates