Dick's Market

What Dick's Market does

Dick's Fresh Market, operating under the company name Dick's Market, is a privately-held regional grocery retail chain founded in 1967 and headquartered in Salt Lake City, Utah. The company operates physical grocery stores across a broad assortment of departments including produce, meat and seafood, bakery, delicatessen, dairy and eggs, frozen foods, beverages, prepared foods, floral, household goods, personal care, baby products, pet supplies, and party supplies. Beyond core grocery, Dick's layers on add-on services such as an in-store pharmacy, custom cake ordering, private-label store brands, and gift cards, with a Perks loyalty program and digital coupons used to drive repeat visitation. The customer base is individual consumers and families seeking fresh food and everyday household necessities.

The business runs an omnichannel retail model that combines corporate-owned stores and franchise locations with an e-commerce storefront built on the Instacart platform. That single integration powers online ordering, in-store pickup, home delivery, digital coupon clipping, and weekly ad access. Marketing channels include weekly promotional flyers featuring 900+ sale items, digital coupons, the Perks loyalty program, community engagement through a Feeding America "Shop food club" partnership, and the Instacart storefront itself. Distribution channels are company-operated stores, franchise locations, and the Instacart-mediated online channel, all serving a regional US footprint.

Revenue is generated from direct grocery sales across in-store and online channels. Pricing is not publicly disclosed; the company competes via promotional deals, weekly ad pricing, digital coupons, and loyalty rewards rather than published price lists. The company is privately held, has not raised outside funding, and does not disclose revenue, store counts, or franchisee counts in the available data; the only disclosed workforce figure is a corporate/headquarters range of 11-50 employees, with store-level staffing excluded.

Name

Dick's Market

Legal name

Dick's Fresh Market

Website

https://dicksmarket.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

11–50 employees

Short description

Dick's Fresh Market is a privately-held US regional grocery retailer founded in 1967, operating corporate and franchise stores across fresh and grocery departments with omnichannel ordering via an Instacart-powered storefront, serving individual consumers and families.

Ownership category

akta.pro rank

Product category

Grocery Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511)

SIC

Retail-Grocery Stores (5411)

akta.pro primary industry

Fresh-Format Supermarkets (High-Fresh Mix) (CRAHAAAD)

akta.pro secondary industry

Grocery & Food Omnichannel (CRAFAEAE)

Keywords

• Grocery retail
• Fresh produce
• Meat and seafood
• Supermarket pharmacy
• Online grocery delivery

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Retail Grocery Sales: Revenue generated from direct sales of grocery products through physical retail locations and online ordering channels including delivery and pickup.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Dick's Fresh Market operates a regional chain of full-service supermarkets offering fresh produce, meat and seafood, bakery, deli, dairy, frozen, and prepared foods alongside household, personal care, baby, pet, and party essentials. The retailer supplements its in-store experience with omnichannel services including online ordering, home delivery and in-store pickup via Instacart, an in-store Pharmacy, custom bakery cakes, and a Perks loyalty program with digital coupons.

Product overview

Dick's Fresh Market is an omnichannel grocery retailer operating as a single-platform offering with multiple service channels. The core product is in-store grocery shopping across departments (Produce, Meat & Seafood, Bakery, Deli, Dairy, Frozen, Beverages, and more), supported by online shopping capabilities including Delivery and In-Store Pickup through Instacart integration. Additional services include Pharmacy, Digital Coupons, the Perks loyalty program, Custom Cakes, Store Brands private label products, Gift Cards, and Instacart+ premium subscription. The company operates physical store locations plus franchise locations.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Store Shopping Physical retail supermarket shopping across full fresh and grocery departments for individual consumers and families.
• Online Delivery Online ordering with home delivery of grocery, fresh, and household items fulfilled through Instacart for individual shoppers.
• In-Store Pickup Online order placement with in-store collection of groceries and household items at Dick's Fresh Market locations.
• Pharmacy Prescription and over-the-counter pharmaceutical services provided at store locations for grocery shoppers.
• Custom Cakes Custom cake ordering service for special occasions fulfilled by the in-store bakery department.
• Store Brands (Private Label) Private label grocery products exclusive to Dick's Fresh Market, offering value alternatives across assorted categories.
• Gift Cards Prepaid gift cards usable for purchases at Dick's Fresh Market, available for gifting or personal budgeting.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• InstacartcoreChannel Partner/ Reseller/ DistributorInstacart serves as the primary e-commerce and delivery platform for Dick's Fresh Market. The partnership enables online ordering, home delivery, and customer pickup services. The integration includes digital coupons and weekly ad access through the Instacart platform.
• Feeding AmericaminorGTM or Marketing PartnerCommunity partnership program where Dick's Fresh Market supports food bank donations through customer purchases, as evidenced by the 'Shop food club' initiative displayed on the store platform.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Wegmans Food Markets: Family-owned regional grocer renowned for fresh departments, prepared foods, bakery, and in-store experience. Comparable on high-fresh merchandising model and family/private ownership, though at vastly larger scale.
• Harmons Neighborhood Grocer: Utah-based independent grocer with multiple stores emphasizing fresh departments, in-store bakeries, and prepared foods. Direct comparable on geography, fresh-format positioning, and community-grocer identity.
• Publix Super Markets: Employee-owned regional grocery chain operating across the Southeast with strong fresh, bakery, deli, and pharmacy departments. Closely aligned on full-service fresh-format model and community positioning.

Emerging players

• Whole Foods Market: Amazon-owned specialty grocer focused on natural, organic, and fresh products with strong prepared foods and bakery. Comparable on fresh-led premium positioning and omnichannel via Amazon/Instacart.
• Trader Joe's: Specialty grocer emphasizing curated assortment, fresh and prepared foods, and private label. Comparable on fresh/prepared positioning and store experience, though narrower assortment and no pharmacy.
• Sprouts Farmers Market: Specialty grocer emphasizing fresh produce, natural/organic, and bulk foods. Comparable on fresh-led assortment and community-store identity, though with narrower general-grocery offering.
• WinCo Foods: Employee-owned warehouse-format grocer with strong fresh and bulk departments at discount prices. Comparable on fresh-and-bulk assortment and private ownership, but competing more aggressively on price.

Broad incumbents

• Albertsons Companies: One of the largest US supermarket operators with banners that compete directly in Salt Lake City (e.g., Albertsons, Safeway). Comparable on full-line grocery with fresh, pharmacy, and loyalty programs, but at national scale.
• Smith's Food and Drug (Kroger): Kroger-banner supermarket with significant Salt Lake City market presence. Directly competes on assortment, pharmacy, loyalty (Smith's Rewards), and digital ordering, while operating at Kroger's national scale.

Others

• Instacart (Maplebear): The platform powering Dick's digital storefront, delivery, pickup, and digital coupons. Included as an ecosystem dependency rather than a competitor; understanding Instacart's economics is critical to assessing Dick's online channel trajectory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/dicks_market
• Facebookfacebook.com/dicksmarket

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dick's Market